Trade Press Services Newsletter

DECEMBER 1, 2022

With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Planning Mobile Advertising 130

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. You could even be making critical mistakes without even realizing it. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Mistake #1: Ignoring the Data The ability to measure the impact of marketing efforts can be both a blessing and a curse.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Trade Press Services Newsletter

FEBRUARY 1, 2023

Grit. Determination. Strength. These are just a few traits that come to mind when we think of world-class athletes. While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. Here are five qualities marketers can apply to their own work to achieve first-rate results. 1.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Trade Press Services Newsletter

MARCH 2, 2023

Spring is almost here, and that means one thing: spring-cleaning. It’s the perfect time to dust off the cobwebs in your house, declutter your garage, and purge items you no longer use or need. The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. 1.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Trade Press Services Newsletter

APRIL 6, 2023

Whether you loved Spiderman, Superman or Wonder Woman as a child, at some point, we’ve all dreamed of having a magical superpower. Imagine being able to fly, have X-ray vision, or become invisible at the snap of a finger. While those superpowers are wishful thinking in real life, extraordinary marketers are everyday superheroes who use marketing superpowers to save the day again and again.

B2B Marketing 130

B2B Marketing Peer-to-peer Marketing Analytics Tools B2B 130

Trade Press Services Newsletter

MAY 4, 2023

A true professional incorporates lifelong learning into their everyday habits. Setting aside dedicated time for professional development can be challenging but it’s necessary. Fortunately, continuing education no longer means attending conferences or evening classes at a local college. A wide variety of training courses are available online for free or at a nominal cost.

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts.

Analysis 130

Analysis Comparison Keywords Case Study 130

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Personalization 130

Personalization Tips Brand Identity Branding 130

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Whether you’re a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company or individual looking to effectively communicate their story, achievements and value to the media, investors and the public.

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services Newsletter

OCTOBER 4, 2023

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. It can be used to evaluate anything from email copy to website content. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Professional awards can establish you as an expert in your field and increase visibility with target audiences.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. When experts share valuable insights, compelling viewpoints and answer the most burning questions of their target audiences, they connect with others in their industry in new and meaningful ways.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services Newsletter

FEBRUARY 1, 2024

Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. Even the savviest of marketers can relate to the struggle of continuously creating the same content, launching the same campaigns and repeating the same initiatives simply because 

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246