Martech
MARCH 4, 2025
B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Data is central to this shift, enabling more intelligent decision-making, better personalization and measurable revenue impact.
Only B2B
MARCH 5, 2025
Defining the ICP is the first step toward driving sales. If you get this step wrong, everything else will go wrong too. A wrong ICP means: Wrong messaging Wrong value proposition Wasted time and resources Lost sales opportunities To get it right, you need to study buyer intent signals , analyze them, and identify which ones align with your ICP. A well-defined ICP helps you segment your market , focus on high-value customers , and increase conversion rates.
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Orange Owl Blog
MARCH 5, 2025
B2B Marketing Chatbots in B2B Marketing: How They Are Transforming Business Strategies Vivek Goel March 6, 2025 Share : Table of Contents Introduction In today’s digital-first business landscape, companies are constantly seeking innovative ways to engage prospects, streamline processes, and improve customer experience. One technology that has gained significant traction is chatbots in B2B marketing.
Navigate the Channel
MARCH 5, 2025
Timing is critical in manufacturing. You wouldn’t assemble parts in the wrong order, and B2B marketing is no different. Success lies in understanding your ideal buyer and knowing where they are in the buyers journey. This understanding allows you to create highly relevant content tailored to their current needs, and in marketing, relevance equals results.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
MARCH 5, 2025
We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) in your email copy and design to persuade customers to engage and convert. These are positive uses of cognitive bias to increase the chance that customers will do what you want.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
B2B Marketing Directions
MARCH 2, 2025
The Story of ABM Over the past two-plus decades, account-based marketing ( ABM ) has evolved from a niche marketing discipline used mainly by large IT services firms to become a core component of marketing at many B2B companies. The Information Technology Services Marketing Association ( ITSMA ) (now part of Momentum ) coined the term "account-based marketing" in 2003, and ABM soon became a central focus of its research and consulting.
Marketri
MARCH 5, 2025
Its the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During Busy Season most professionals drive client work forward at full-throttle. In the best case scenario, Most accounting firms are knee-deep in taxes right now. And many have put marketing on the back burnersomething to circle back to around May, when the tax frenzy is over.
Orange Owl Blog
MARCH 5, 2025
B2B Marketing The Power of a Strong Call to Action – CTA in B2B Marketing Vivek Goel March 6, 2025 Share : Table of Contents Introduction: In the fast-evolving landscape of CTA in B2B marketing , where decision-making involves multiple stakeholders and complex processes, a well-crafted Call to Action can significantly impact engagement and conversions.
New North
MARCH 5, 2025
“We know we need to grow, but our team is stretched thin already.” I’ve sat across from countless marketing leaders at tech companies who share this exact frustration. Sound familiar? Small B2B tech teams often juggle multiple priorities with limited resources. Youre expected to generate leads, nurture relationships, and drive revenue growthall while managing your day-to-day responsibilities.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
MARCH 3, 2025
Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects.
Trade Press Services Newsletter
MARCH 6, 2025
With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.
Vision Edge Marketing
MARCH 4, 2025
Imagine a cutting-edge enterprise software suite designed to seamlessly integrate supply chains across global networks, involving multiple stakeholders from IT, Operations, Finance, and Procurement. Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value.
Martech
MARCH 7, 2025
Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Nearly a quarter (22%) expect an 11%–20% drop. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Marketing Insider Group
MARCH 4, 2025
Mobile users expect seamless experiences. Slow load times, cluttered layouts, and confusing navigation cause frustration, leading to high bounce rates and lost revenue. UX mobile optimization refines interactions, making it easier for users to take action. Simple adjustments drive measurable improvements in engagement and conversions. Quick Takeaways: Faster load times increase conversions by reducing friction.
SocialPilot
MARCH 4, 2025
Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. A whopping 9 out of 10 consumers base their purchase decisions based on the business reviews they read online. So, what really happens when your business fails to generate these reviews? Well, you become invisible.
Optinmonster
MARCH 5, 2025
Are you trying to grow your email list but struggling to capture new leads? A robust email list can be one of your greatest assets. Not only will it help you drive more sales, but an email list also lets you nurture the relationship you already have with customers. That means less churn and, ultimately, even more profits down the road. But how can you optimize the number of leads you get so you can grow your list faster?
Martech
MARCH 5, 2025
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Insider Group
MARCH 3, 2025
If a company has no customers, is it a real business? Probably not. Opening a shop with useful products people want is only one part of the equation. You must also find your target demographic, explain to customers what makes your products better than the competition, and earn their continued patronage. Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base.
Salesforce Marketing Cloud
MARCH 6, 2025
Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. Building a team well-versed in Agentforce skills ensures that your AI investments deliver real value. Heres how were doing it at Salesforce, and how you can too. Consider Your Use Case It all starts with understanding your Agentforce use case.
B2BMarketing.net
MARCH 7, 2025
The latest research from Turtl, the worlds first Revenue Content Platform, reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue. Turtls study , which surveyed 500 B2B marketing executives across the UK and US from organisations with $100m to $1bn turnover, highlights an industry at a crossroads – where content continues to dominate marketing strategies, yet its effectiveness remains clouded by unreliable attribution and f
Martech
MARCH 7, 2025
Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Oktopost
MARCH 4, 2025
The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek!
Salesforce Marketing Cloud
MARCH 6, 2025
The buzz around AI is deafening, and its leading to what some are calling AI Fatigue. A survey from EY in 2024 found that more than half of senior leaders (53%) report their employees are feeling overwhelmed or exhausted by the constant influx of AI information and developments. Almost two-thirds (65%) say they struggle to keep workers motivated to embrace the technology.
Navigate the Channel
MARCH 7, 2025
Understanding the Marketing Mix The concept of the marketing mix is rooted in foundational marketing theory, originally created by Neil Borden and later simplified into the Four PsProduct, Price, Place, and Promotionby Jerome McCarthy. These elements help businesses make strategic marketing decisions. Over the years, experts like Philip Kotler and Seth Godin have further refined these concepts, adapting them to changing consumer behaviors.
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Trade Press Services
MARCH 3, 2025
Strategic marketing paves the way to sustained business growth and success. With a solid, functional plan in place, teams can optimize resources, execute initiatives, and achieve operational goals. While the importance of planning is undisputable, many organizations encounter barriers when executing their plans. These obstacles often include inconsistent messaging, inability to capture unexpected opportunities, and failure to leverage data.
Hinge Marketing
MARCH 4, 2025
In the past, Hinge has explored the way public speaking can build an experts reputation. In fact, in our study of 220 Visible Experts , speaking was the number one most impactful marketing technique for individual experts: In this post, Liz explores the technique in second place: writing a business book. In her experienceand that of many high-profile expertswriting a book can be just as effective as speaking, and maybe more so.
Launch Marketing
MARCH 5, 2025
Just like mitochondria are the powerhouse of a cell, content marketing is the powerhouse of B2B marketing. Its proven impact and success make it a must-use tactic for B2B organizations. But what content should you create and distribute to reach your audience, make an impact and generate conversions? We have a few ideas. Check out these content marketing examples coupled with expert strategy tips to elevate your content game.
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