Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
Oktopost
DECEMBER 4, 2024
As a Creative Strategy Lead at LinkedIn for Marketing, Wensy Antoli tackles the role of creativity in B2B marketing and reveals how B2B brands can effectively leverage creativity, nostalgia, and authenticity to build trust, engage their audiences, and drive measurable results. Listen to the podcast: Or catch us on Spotify , Apple Podcasts, YouTube and LinkedIn Live Watch the recording: Episode Summary What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or comple
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Webbiquity
DECEMBER 10, 2024
Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.
illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Bluetext
DECEMBER 2, 2024
Navigating the complexities of B2B marketing can be challenging—especially when targeting multiple industries. Each sector has unique needs, preferences, and pain points that require nuanced approaches. A one-size-fits-all strategy simply doesn’t cut it in today’s competitive landscape. Instead, building a versatile marketing strategy that spans multiple sectors involves understanding the dynamics of each industry while maintaining a cohesive brand identity.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Walker Sands
DECEMBER 9, 2024
This post kicks off Walker Sands four-part blog series on AI, where well explore how this transformative technology is reshaping the B2B marketing landscape, explore emerging trends and highlight new opportunities. Stay tuned for the next installment! In a dynamic and competitive field like AI, keeping your strategies relevant and impactful requires more than just staying informed it demands active engagement with the broader AI community.
Orange Owl Blog
DECEMBER 16, 2024
B2B Marketing Unlock Top 10 Social Media Marketing Predictions and Trends for 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction As 2025 approaches, the importance of social media in B2B marketing strategies continues to expand, driven by evolving technologies and changing user behaviors. Its crucial for B2B marketers to stay abreast of the latest social media marketing predictions and trends and adapt their strategies to maintain competitiveness and engagement through thei
Oktopost
DECEMBER 12, 2024
Suppose youre a social media content manager juggling the demands of crafting engaging social media content while curating materials for an employee advocacy program. In that case, you know how chaotic things can get. Content creation bottlenecks are a daily reality for many professionals in your shoesdeadlines are missed, approval processes drag on, and employees are left without fresh content to share.
Walker Sands
DECEMBER 12, 2024
You might have heard about GEO an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. SEO has been a tried-and-true strategy for boosting brand visibility online, but, in the AI era, Generative Engine Optimization (GEO) is quickly becoming a critical element of brand visibility campaigns as well.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
DECEMBER 9, 2024
An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs. This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools.
Trade Press Services Newsletter
DECEMBER 5, 2024
With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.
Vision Edge Marketing
DECEMBER 3, 2024
Do you ever find yourself at odds with what you think you know versus the data you are reviewing? When that happens, do you decide to go with your gut or listen to the data? While experience and gut feelings have their place, ignoring data can lead to catastrophic outcomes. History is full of examples of companies that had the data they needed to succeed but chose to follow their instincts instead, with devastating results.
Webbiquity
DECEMBER 3, 2024
Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue.
SmartBrief - Marketing
DECEMBER 3, 2024
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.
Marketing Insider Group
DECEMBER 10, 2024
CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. This guide will walk you through the steps to set up a CRM email marketing system that generates results.
Act-On
DECEMBER 17, 2024
B2B companies put considerable effort into retaining their existing customers for good reason, and its about more than just upselling, cross-selling, or generating referral opportunities. Retaining customers is highly cost-effective, as existing customers spend 67% more than new ones. The challenge is that your competitors have growth goals too. Their strategies often involve attracting your customers and luring away business.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Vision Edge Marketing
DECEMBER 10, 2024
Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition. Each phase of this process is crucial.
Webbiquity
DECEMBER 19, 2024
Guest post by Richard Bufkin. Marketing a product or service costs money, and it is not always clear how beneficial a marketing campaign will be. Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ).
Martech
DECEMBER 6, 2024
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Below the surface of these concerns is the fear that AI might eventually replace human marketers altogether.
SocialPilot
DECEMBER 23, 2024
Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketing Insider Group
DECEMBER 16, 2024
Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!
Zoominfo
DECEMBER 11, 2024
Since launching ZoomInfo Copilot six months ago, weve seen the many ways its helped our customers win faster. Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. And Copilot as a product has achieved some remarkable milestones too, like achieving $100+ million in annual contract value (ACV).
Sprout Social
DECEMBER 20, 2024
TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.
markempa
DECEMBER 18, 2024
Stop for a moment and think about this… When was the last time your sales team celebrated a marketing lead? (I’ll wait…) It’s fascinating that while we’ve dedicated the last decade to marketing and sales technology, we’ve somehow overlooked the humans behind the numbers. Today’s reality is both simpler and more complex.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
DECEMBER 9, 2024
OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
Thinkers360
DECEMBER 29, 2024
Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.
Marketing Insider Group
DECEMBER 3, 2024
Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Unlike paid growth, which can quickly boost numbers, organic growth develops a loyal and genuinely interested audience.
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