Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates.

Planning 139

Planning Paid Search Agency Webinar Metrics Advertising Agencies 139

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers.

Cost per Acquisition 167

Cost per Acquisition Media Budget Programs Buyer Personas 167

Marketri

NOVEMBER 4, 2024

With all the talk about AI’s potential to transform marketing, you might conclude that the skills B2B marketers need are less important in this high-tech age. That couldn’t be further from the truth. The same legacy skills that top B2B marketers have always brought to the table remain essential for building a steady pipeline of buyers and driving revenue growth.

B2B Marketing 62

B2B Marketing Paid Search Agency Advertising Agencies Planning 62

B2BMarketing.net

NOVEMBER 18, 2024

A new generation of female B2B decision-makers is stepping into the boardroom. But what does increasing gender parity mean for the B2B marketing campaigns of the future? And how can we ensure our creative and strategic choices continue to resonate? Say goodbye to the B2B boys’ club For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, given the historical landscape where senior roles were overwhelmingly occupied by men wi

B2B Marketing 102

B2B Marketing Paid Search Agency B2B Account Based Marketing 102

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven ma

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Stevens & Tate

NOVEMBER 21, 2024

In the world of marketing today, a new generation has emerged—the Gen Z, or “TikTok Generation.” With the youngest entering their teens and the oldest approaching 30, this digitally native, socially conscious group has become a powerful consumer force. Marketing on TikTok offers an exciting way to reach them, but this generation is notoriously hard to engage.

Marketing & Strategy 84

Marketing & Strategy Marketing Strategy Generation Peer-to-peer 84

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. These technologies promise immense value—allowing teams to automate repetitive tasks, analyze customer data in real-time, and deliver personalized content at scale.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Optinmonster

NOVEMBER 21, 2024

Website popups are powerful tools for engaging visitors and boosting conversions. However, if not implemented thoughtfully, they can negatively impact your site’s search engine rankings. That’s why it’s important to apply popup SEO practices, so you can drive traffic to your site and convert visitors with engaging popups. Here at OptinMonster , we’re the experts at popups.

Lead Scoring 69

Lead Scoring Lead Ranking SEO Optimization 69

PathFactory

NOVEMBER 18, 2024

5 Takeaways About Content Strategy from Industry Experts “Content is King” – it’s a phrase every marketer knows, but creating content that truly rules remains an elusive challenge for many. While content marketing continues to be the cornerstone of modern B2B go-to-market strategies, organizations often struggle with the fundamentals: developing a cohesive strategy, implementing it effectively, and executing consistently.

Marketing & Strategy 52

Marketing & Strategy Content Distribution Social Media 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Trade Press Services Newsletter

NOVEMBER 7, 2024

When was the last time you experienced genuine gratitude at work? If you can’t recall, you’re not alone. Gratitude is often thought of as a personal virtue to practice in everyday life or around holidays. “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change. “You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” A recent study by the John Tem

ROI 290

ROI Business Word of Mouth Customer Satisfaction 290

Webbiquity

NOVEMBER 23, 2024

Contributed post. Instagram enables businesses and individuals reach a potentially huge audience with visually appealing content. Earning a higher number of user interactions helps to maximize your visibility on this platform. One key measure of engagement is Instagram Likes. Image credit: Tofros.com on Pexels Likes stand for involvement, popularity, and affirmation from your following and the larger Instagram audience.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Marketing Insider Group

NOVEMBER 5, 2024

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.

PPC 282

PPC Keywords Cost Per Click Advertisements 282

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Vision Edge Marketing

NOVEMBER 11, 2024

A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. As Tony Robbins aptly put it, “The path to success is to take massive, determined action.” Have you ever taken a moment to consider the difference between massive action and massive activity? Massive action refers to deliberate, strategic planning efforts aimed at achieving specific, impactful outcomes.

Lead Ranking 241

Lead Ranking Allocation Lead Scoring Business 241

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

SendX

NOVEMBER 22, 2024

In email marketing, getting your message into recipients' inboxes is half the battle – and often the toughest half. Savvy marketers know that deliverability isn't just important; it's the bedrock upon which successful email campaigns are built. But here's the rub: the email landscape is shifting beneath our feet.

Deliverability 221

Deliverability Google Email Campaigns Email Marketing 221

Tomorrow People

NOVEMBER 18, 2024

Are you achieving a 10% revenue lift within the first year of implementing ABM? If not, you’re missing out on what 60% of marketers are already seeing , according to Demand Metric. When results fall short of expectations, the issue can often lie within your tech stack — and the way it’s being used. Here are some common tech stack missteps that could be holding back your ABM success and what you can do to fix them.

ABM 156

ABM Account Based Marketing Budget Programs Intent Data 156

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Webbiquity

NOVEMBER 25, 2024

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up?

Marketing Automation Services 192

Marketing Automation Services Work Management Marketing Management Budget Programs 192

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.

Social Media 264

Social Media Work Management CRM Marketing Management 264

Vision Edge Marketing

NOVEMBER 19, 2024

Imagine standing at the edge of a vast forest, where every towering tree, each lush canopy, and the dense undergrowth beneath represents decades, even centuries, of growth. This forest didn’t spring up overnight; it was cultivated with a long-term vision, nurtured with care, and sustained through continuous adaptation. Now, let’s translate this imagery into the world of business.

Practices 196

Practices Peer-to-peer Best Practices Business 196

The Point

NOVEMBER 19, 2024

Whenever we talk to prospective clients about helping them launch an ABM program , there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go after.” Selecting the right target accounts is the absolute foundation of a successful ABM strategy. However, many companies seem to adopt more of a “wish list” approach, as if choosing which accounts to target can be completely arbitrary, or based on whichever accounts sales says they want to chase aft

Demand Generation 144

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 144

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

SendX

NOVEMBER 20, 2024

Believe it or not, email deliverability can make or break your marketing success. Think of domain warm-up tools as the key to building trust with email service providers. Email warm-up is not just a nice-to-have. It’s essential for ensuring your messages reach the intended recipients.

Domain 221

Domain Deliverability Tools Trust Marketing 221

Martech

NOVEMBER 15, 2024

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.

Analytics 117

Analytics Organization CMS Development Click Rate 117

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? You can find the answers to those questions and many more in the 2025 B2B Influencer Marketing Research Report from the team at TopRank Marketing.

B2B Marketing 180

B2B Marketing Trends Planning B2B 180

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.

Social Media 246

Social Media Ad Building Media Content 246

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. But even the most engaging, highest traffic website is no good if you can’t tell who’s visiting. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Oktopost

NOVEMBER 14, 2024

The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.

Examples 133

Examples Brand Identity Branding Work Management 133

Tomorrow People

NOVEMBER 11, 2024

When it comes to account-based marketing (ABM), personalization is not just a nice thing to have – it’s the driving force behind successful campaigns. To effectively engage key stakeholders in target accounts, you need to address their specific needs, challenges, and goals with relevant content. However, striking the right balance between personalization and scalability is not always easy.

Account Based Marketing 156

Account Based Marketing ABM ROI Personalization 156