Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

Marketing Analytics Tools 120

Marketing Analytics Tools Digital Transformation B2B B2B Sales 120

Heinz Marketing

SEPTEMBER 26, 2023

She’s known to say: “In the digital age, the cold open is your golden opportunity to engage your audience immediately and keep them invested in what you have to say.” ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication.

B2B 128

B2B Storytelling Impressions B2B Sales 128

Marketing Insider Group

OCTOBER 14, 2020

This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. We’re all looking for the magic bullet to survive in the digital age. And I would be thrilled to come present to your team on the power of empathy.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Brandpoint

MARCH 15, 2024

With the adoption of AI tools for business and innovative communication platforms, PR professionals need to adapt their services and enhance their strategies to effectively embrace the ever-evolving digital landscape.

PR 62

PR Public Relations Digital Transformation Ethics 62

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Marketing Insider Group

DECEMBER 4, 2023

Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. The advent of AI tools like ChatGPT presented a unique opportunity: Could these tools match or even surpass the quality and effectiveness of human-authored content?

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Marketing Insider Group

SEPTEMBER 8, 2020

Regardless of their age, gender and life experience, consumers have a hard time letting an email go unread, especially if it’s personalized. A critical part of any inbound marketing strategy, expertly crafted email campaigns are one of the best tools businesses can use to push up their conversion rates. Everybody uses it.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

Champion Communications

JUNE 7, 2023

There is a new wave of the way we effectively communicate with our audiences and it’s something that every business should be utilising as part of their PR strategy. Here’s our rundown of the trends we expect to see emerging: Welcome to the new age of social media! “Ding dong the old social media is dead, which old social?

PR 62

PR Social Media Media Public Relations 62

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

ANNUITAS

MAY 31, 2023

” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.”

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Navigate the Channel

JANUARY 17, 2024

That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity. While 45 percent of Snapchat users are in the 18-24 age range, and 25 percent among the 24-34 demographic, there has been a surge in users over the age of 35, according to a recent Business Insider report.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Martech

OCTOBER 21, 2021

Yet relying solely on technology and data could end up doing more harm to your CX strategy than good. Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So So what do we do? Channel-driven.

Organization 111

Organization Paid Search Agency Conference Digital Transformation 111

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Present Your Customer Engagement Goals.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses. Go to the psychos, not the demos when evaluating!)

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Martech

NOVEMBER 28, 2023

It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. While ramping up their owned media, Regpack also employed a paid strategy with ad campaigns.

Marketing AI 111

Marketing AI Paid Search Agency Loyalty eCommerce 111

Martech Advisor

OCTOBER 7, 2019

In an effort to provide the best experience for its search users, Google is altering both the SEO strategies and ROI matrices small businesses have depended on for their location strategies. Here’s what those businesses need to do to stay on the map, says, John Marcinuk, Head of Marketing, Blue Fountain Media, A Pactera Company.

Brand Identity 57

Brand Identity Branding Ideal Customer Profiles Case Studies 57

Heinz Marketing

FEBRUARY 16, 2023

Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic. According to a 2021 report by Hootsuite, over 60% of TikTok users are under the age of 30.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent. Get MarTech!

Touchpoints 125

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 125

Content Standard

APRIL 23, 2024

The modern CMO: Spearheads a unified content strategy: Break down silos and establish clear guidelines and a cohesive narrative that resonates across all channels. Translate customer needs into actionable insights that will influence product development, brand strategy, and communication efforts.

CMO 64

CMO Enterprise Management Planning Work Management 64

Martech

NOVEMBER 28, 2023

Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems. While customized communication is prevalent in today’s marketing strategies, it’s essential not to overlook it. Adapt your strategies based on evolving market trends.

Loyalty 108

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 108

Stevens & Tate

FEBRUARY 29, 2024

TikTok creators of all ages, and brands have transformed into a way of marketing and advertising. The presentation aims to equip both seasoned marketers and those new to social media for sales with the knowledge and tools to succeed in the competitive digital landscape. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. The marketing landscape has undergone such massive shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Navigate the Channel

SEPTEMBER 7, 2023

From understanding the tangible benefits to mastering the art of trade show strategy, we’ll leave no stone unturned. It can inform future business strategies and ultimately impact ROI positively. Maximizing Your Trade Show ROI: Strategies and Tips Achieving a substantial ROI at trade shows requires a well-thought-out strategy.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Sprout Social

MARCH 12, 2024

Some brands, like nonprofits and political associations , will inevitably need to be present in social media conversations about controversial topics. Looking for help maximizing your brand protection strategy this election year? But even they will be selective about how they engage to reach their goals on social.

Social Media 114

Social Media Social Marketing Media Planning 114

Digilant

JANUARY 25, 2024

This strategy persists even as media consumption habits have significantly evolved. minutes per day across all demographics As these channels become a larger part of daily media consumption, they present a unique opportunity for engaging with voters across various demographics. A startling 75% of these budgets, or between $7.5

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Valasys

APRIL 16, 2024

In today’s age, it’s crucial for businesses of all sizes to establish an online presence. Regardless of the industry, having an e-commerce strategy is key to attracting customers and boosting sales. By capitalizing on your strengths and addressing weaknesses, their strategies help ensure long-term growth.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies SEO 40

Martech

FEBRUARY 8, 2023

In this article, we’ll go over what loyalty marketing is, walk through a few different types of loyalty programs and discuss loyalty marketing in the digital age (and what it means for marketers) — as well as touch on what’s ahead for marketers in the space. Table of contents What is loyalty marketing?

Loyalty 106

Loyalty Lead Ranking Paid Search Agency Marketing & Strategy 106

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue. Ardath Albee has the answers. Ardath is the CEO of Marketing Interactions.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

QuanticMind

SEPTEMBER 12, 2023

For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms. First-party data also presents a big opportunity for higher education advertising.

Education 75

Education Rules Budget Programs Planning 75

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. Baby boomers : Because they are now entering retirement age, they have less disposable income than before. They are as present on social media as the younger generations.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Martech

JANUARY 14, 2022

I see a new generation of undead tools and vendors, less because they bulge with IPO cash, but rather because they’ve aged to a point where they subsist off profitable maintenance streams (usually supporting legacy systems in environments where customers cannot easily switch out) while keeping R&D to a minimum.

Enterprise Management 115

Enterprise Management Marketing Management Vendors Burn Rate 115

Valasys

APRIL 8, 2024

In the fast-paced age we live in today, event technology has transformed how we plan, organize, and execute events. Leaders in the field emphasize embracing these formats by harnessing technology to provide immersive experiences for both virtual attendees and those present in person.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. As AR comes of age it presents a wealth of opportunities for marketers that go far beyond face filters on social media. 30-second summary: .

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Tiecas

FEBRUARY 21, 2024

In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. That’s why presenting your manufacturing company’s unique value proposition clearly and succinctly is critical.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97