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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

But given Chrome’s domination of the browser market , the move will have a significant impact, not least on marketing. ” Despite what Grote called “the accelerated loss of identity signals,” he didn’t foresee new kinds of impact on marketers. Google is moving fast. ” Another challenge for B2B.

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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. Three French hens?

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Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events

Content Marketing Institute

Conferences – in person or virtual – can present great opportunities to network. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others. But it doesn’t come naturally to many.

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Attention, Email Pros: Want to Present at Litmus Live 2022?

Litmus

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Email campaign and marketing strategy. Omnichannel marketing.

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6 Actionable Tips for Engaging Marketing Presentations

Scoop.it

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. Get the daily newsletter digital marketers rely on.

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The Top Sources and Trends in B2B Website Traffic

Webbiquity

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. July 2023 through April 2024 — New Normal: Employment is back to pre-pandemic levels and the stock market is roaring. People were just done with the whole thing.

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