Liveintent

OCTOBER 21, 2020

Like many companies, LiveIntent has recently had to transition into the world of virtual meetings, conferences and networking. But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. Ashley Rosenbaum Sales Enablement Marketing Director.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

Exo B2B

MAY 25, 2021

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. Looking for a solution for your business, you live in a perpetual FOMO that promotes totally ineffective behavior on said social networks.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

DAGMAR Marketing

NOVEMBER 21, 2018

That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important to our success. Exchanging Referrals.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

TaylorMadeIn KEW

JANUARY 3, 2016

At the B2B Marketing Leaders Forum last autumn there was a presentation by Yetunde Hoffman, a leadership and change consultant, who spoke about the cultural and behavioural requirements that make for great leadership. But what particularly resonated for me was her challenge to us around networking. moment for me.

Network Marketing 48

Network Marketing Paid Search Agency Peer-to-peer Planning 48

Hubspot

MAY 24, 2019

Does this content marketing formula sound (very) familiar? This is a foundational play in most marketing playbooks -- and sometimes, it works. But waiting and hoping to see if your audience can be convinced to click a link back to your website isn't the only option marketers have anymore. Create content. And that's it!

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

The Customer

NOVEMBER 30, 2020

You do what marketers have been preaching to brands all pandemic: You pivot. She ran ad sales marketing at Food Network, Lifetime and Westwood One and now helms marketing consultancy, Moss Appeal. The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Crimson Marketing

AUGUST 15, 2013

BADMarketing branding how to use social media it product marketing partner program social media communications social media networking blog social media networks what is market strategy' And that’s what we call #BADMarketing… . Image: Courtesy of HubSpot .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Marketing Insider Group

MAY 23, 2021

The platform should have a directory of users facilitating networking between attendees, speakers, and exhibitors. It should also have features for networking between attendees such as: A public discussion forum. After the hard work of topic selection, you should turn your attention to presentation quality. Meeting scheduling.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Networking Strategy. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

chiefmartech

SEPTEMBER 1, 2019

Full-length Solutions Track sessions led by market-defining vendors. Speed Networking on Monday, September 16, from 4:15pm – 5:00pm. Downloadable conference speaker presentations. MarTech Connect , our new AI-powered networking app, powered by Brella. Opening Reception on Monday, September 16, 5:00pm – 7:00pm.

Vendors 51

Vendors Conference Case Study Case Studies 51

Trade Press Services Newsletter

NOVEMBER 2, 2023

Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Add the Award Logo to Marketing Materials. Write a Blog Post. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Contently

JULY 13, 2016

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Today, digital marketing is much different. Meanwhile, new forms of digital marketing have sprung up at every turn. How innovations like the IoT and 5G networks will transform digital marketing.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Work Management 108

Biznology

SEPTEMBER 4, 2014

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time. can be a big help in guiding your presentation.

Rules 80

Rules Statistics Demographics Consulting 80

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Slides and presentations.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

The Point

FEBRUARY 25, 2022

Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors. Marketing attribution is a good example.

Class 243

Class Marketing Attribution Advertising Agencies Paid Search Agency 243

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. retail brands must be present, helpful and authentic online. Let’s dive into how to ensure your brand is present when and where it matters most. But what about interruption marketing? How to shrink jeans.”

Trust Marketing 102

Trust Marketing Loyalty Ad Building Planning 102

Webbiquity

FEBRUARY 10, 2022

It presents the image of a caring company that’s always ready to help in the moment of need. Integration with social networks: Adding connections to Facebook, Twitter, Instagram, and other platforms to customer service software can enlarge the audience and attract more users to purchase the product or service offered.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Work Management Marketing Management Media 102

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Navigate the Channel

JANUARY 24, 2024

However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site. In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Televerde

APRIL 19, 2024

Whether it’s a fresh software tool or a clever marketing strategy, there’s always something new that can potentially shift how we think about the work that wo do. Our own Chris Mercer recently hosted a webinar with H2H Author Bryan Kramer, discussing the future of AI in Sales and Marketing (check it out – it’s worth the watch).

Forrester 59

Forrester Marketing AI B2B Conference 59

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. These range from marketing and communication to sales and employee professional development. Looking to amplify your marketing message?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. Why marketers solve for who’s willing to buy, and why of those willing to buy , only half are willing to fight for it.

Peer-to-peer 117

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 117

Contently

JULY 13, 2016

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Today, digital marketing is much different. Meanwhile, new forms of digital marketing have sprung up at every turn. Banner ads still exist, but CTRs are far lower.

Banner Ads 60

Banner Ads Banners CTR Media 60

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

SmartBug Media

FEBRUARY 15, 2024

Follow This Model—Include These Sections in Your Investor Pitch Deck Creating successful pitch decks involves striking a balance between comprehensive information and concise presentation. Total addressable market and positioning : Outline the size and growth rate of the market you're targeting. You can use it to….deliver

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64