Opentopic

SEPTEMBER 2, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

Emarketing 30

Emarketing Brand Branding Segmentation 30

Opentopic

AUGUST 31, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of.

Emarketing 26

Emarketing Brand Branding Segmentation 26

Opentopic

SEPTEMBER 16, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

Emarketing 18

Emarketing Brand Branding Segmentation 18

NuSpark

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.

Emarketing 34

Emarketing Strategy Process Optimization 34

Opentopic

SEPTEMBER 1, 2016

The post Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer appeared first on Opentopic. – When it comes to marketing technology, many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive in a rapidly evolving business environment.

Brand 8

Brand Branding Environment Range 8

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content Strategy Content Curation emarketer Thought Leadership

Curation 124

Curation Emarketing Content Differentiation 124

Biznology

SEPTEMBER 22, 2016

eMarketer ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

Behavior 66

Behavior Social Media Online Multi-Channel 66

Opentopic

JULY 8, 2016

Prechern spoke with eMarketer’s Bryan Yeager. HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Cognitive Technology Cmo cognitive technology

Emarketing 8

Emarketing Organic Organization Effective 8

Modern Marketing

AUGUST 19, 2013

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco.

Sales 115

Sales Strategy Emarketing Hashtag 115

Contently

DECEMBER 12, 2016

As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesThere are a lot of buzzy trends in marketing that turn out to be little more than hot air.

Account Based Marketing 34

Account Based Marketing Sales Reachforce Lock-In 34

Opentopic

SEPTEMBER 29, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. – More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number.

Segmentation 3

Segmentation Survey Prospect Target 3

Contently

FEBRUARY 9, 2017

You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business.

Brand 25

Brand Branding Stats Forrester 25

Digital B2B Marketing

JULY 3, 2012

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership.

Curation 57

Curation Frequency Sample Exchange 57

Contently

DECEMBER 9, 2016

B2C Brands Media data eMarketer pre-roll video YouTubeThree things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad.

Brand 25

Brand Branding Intent Medium 25

Contently

FEBRUARY 28, 2017

We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z Millennials

Demographics 19

Demographics Youtube Opinions Agency 19

Contently

DECEMBER 8, 2016

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. The cycle keeps repeating itself. A big TV event gets broadcast.

Cable 20

Cable Bundling Amazon Advertisement 20

Modern Marketing

MARCH 30, 2012

According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. We are, according to eMarketer’s own analysis, multitasking.

Spam 54

Spam Medium Newsletter Analysis 54

Biznology

OCTOBER 14, 2015

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Our latest webinar was presented by Ruth Stevens.

Customer 27

Customer Custom Publishing B to B Case Study 27

NuSpark

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Optimization 4

Optimization Test Advertisement Advertising 4

Opentopic

JUNE 17, 2016

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

ROI 0

ROI Advertisement Advertising Network 0

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street Journal

Impression 23

Impression Agency Advertisement Advertising 23

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale.

Microsite 2

Microsite Urgency Vendor Sales Cycle 2

NuSpark

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Sales Cycle 4

Sales Cycle Search Engine Lead Leads 4

B2B Marketing Insider

MARCH 14, 2017

The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come.

Stats 85

Stats Emarketing Video Impression 85

NuSpark

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Optimization 2

Optimization Test Advertisement Advertising 2

NuSpark

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Websites 2

Websites Conversion Generation Work 2

Experience Marketing Insights

FEBRUARY 27, 2015

eMarketer shares FreemanXP research on how social media usage varies throughout events

Social 0

Social Social Media Research Media 0

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Tell us about what Marketing Interactions does?

B2C 2

B2C Amazon Guidelines Proposal 2

B2B Marketing Insider

AUGUST 24, 2016

And according to eMarketer, Snapchat is expected […]. With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money.

Emarketing 61

Emarketing Twitter Social Media Facebook 61

NuSpark

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Sales Cycle 2

Sales Cycle Search Engine Lead Leads 2

Modern Marketing

JUNE 15, 2017

” To further add to the misconception eMarketer principal analyst Lauren Fisher is quoted in the same article as saying: “Facing both challenges, marketers have a great deal of uncertainty on their hands.”

Customer 55

Customer Emarketing Class Eloqua 55

Industrial Marketing Today

JULY 7, 2011

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. Content Marketing Inbound Marketing Industrial Marketing Strategies Content marketing strategies eMarketing Grainger Inc. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers.

Banner Ads 9

Banner Ads Banner Buyer Personas Industry 9

Modern Marketing

MARCH 15, 2017

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

Ads 72

Ads Emarketing Forecast Advertisement 72

Modern Marketing

JUNE 10, 2016

But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work, as explored in a new eMarketer report, “Making Multichannel Marketing Work Four Tactics Required for Omnichannel Success.”

Channel 94

Channel Emarketing Tools Curation 94

Opentopic

JULY 8, 2016

Opentopic blog >> emarketer.com HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Prechern spoke. Marketing ROI Cmo marketing roi

ROI 0

ROI Organic Organization Effective 0

Contently

MAY 10, 2016

That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes. eMarketer has mobile growth slowing down considerably, particularly after this year, in North America and Europe.

Emarketing 40

Emarketing Spending Ads Release 40

Modern Marketing

NOVEMBER 1, 2016

It would appear global marketing leaders are getting that message, at least based on the findings below via eMarketer. In more research via eMarketer 40% of marketers saw an increase in revenue as a result of utilizing a data driven marketing approach from Q1 to Q2 2016.

Emarketing 107

Emarketing Domain Channel Behavior 107

Act-On

AUGUST 25, 2016

eMarketing Association Network. The eMarketing Association Network (eMA) claims to be the largest, and most active LinkedIn Group for marketers, and we understand why. With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network.

Linkedin 92

Linkedin Emarketing SEO Aging 92

ViewPoint

APRIL 25, 2011

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

Lead Nurturing 2

Lead Nurturing Curation Validation Lead Generation 2

Act-On

FEBRUARY 22, 2017

eMarketer Effective Lead Generation Tactics. What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.

Social Media 117

Social Media Lead Leads Media 117