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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. This format makes them less intrusive and more engaging to audiences. As more consumers grow wary of flashy banners and pop-ups, the popularity of native advertising continues to soar.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

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Kerel Cooper talks to eMarketer about the beauty of newsletters

Liveintent

Kerel Cooper, senior vice president of global marketing at LiveIntent, discussed these advantages in a September podcast with Nicole Perrin, an eMarketer principal analyst at Insider Intelligence. eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Perfected PPCs. billion this year and increase another 10.9%

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship.

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The influencer marketing space kicks off 2025 with another acquisition

Martech

Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. although the share of the spend is significantly smaller.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

New research from eMarketer shows that it’s up 22.6% According to eMarketer, Google “ will suffer a 3.3% eMarketer estimates that global search ad spend “will decline by 0.2% It’s eMarketer’s prediction for 2021 B2B advertising spend. Despite all the challenges of 2020, B2B digital advertising is doing great.