Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing Strategy 293

Onalytica B2B

AUGUST 17, 2017

Influencer marketing is an exciting strategy; according to eMarketer 84% of marketers worldwide said they would launch at least one influencer campaign within the next 12 months. But teenagers do eventually mature, they just need some guidance along the way. The exact same goes for influencer marketing. .

Paper 0

Paper Practices Work Management Emarketing 0

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Digital ad spending in the U.S. will reach $129.34 That number could get as high as $200 billion in 2023. The results show that a staggering two-thirds of U.S.

Emarketing 137

Emarketing Ads Branding Brand Identity 137

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Biznology

OCTOBER 20, 2017

Over the past few years multiple leading sources from Content Marketing Institute , eMarketer , Forbes , Aberdeen , Demand Metric , Wistia , Vidyard , and more, have statistically proven that online business video achieves marketing and sales objectives. Online video: elicits action and has a strong impact in generating qualified leads.

Video Marketing 173

Video Marketing B2B Marketing Top of Funnel Paid Search Agency 173

Marketing Insider Group

JANUARY 26, 2021

Either way, web design is 100% worth the investment every time. Display Advertising & Pay-Per-Click (PPC). As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. PPC, while more costly, is extremely customizable.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. All indications are that voice search, far from being a flash in the pan, is here to stay.

Practices 253

Practices Tips Business Emarketing 253

Biznology

JUNE 23, 2017

eMarketer ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Should you be using one or the other? Which one and why?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Marketing Insider Group

JULY 29, 2020

According to a survey by eMarketer, the goals of lead generation aren’t just to improve the quality and quantity of leads; you also want to find ways to automate the marketing process and reduce costs. So which metrics will tell you if your lead generation strategies are taking your business closer to its goals than before?

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. million people) now use a voice assistant monthly, up from less than 10% in 2018.

Marketing Management 184

Marketing Management Emarketing SEO Search Marketing 184

The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.

Webinar Metrics 155

Webinar Metrics Emarketing Paper Tips 155

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high. Almost 88% use it , up only slightly from 4 years prior. But, most companies aren’t at a mature level of content marketing.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Scoring 354

Martech

JANUARY 3, 2025

Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. although the share of the spend is significantly smaller.

Acquisitions 113

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 113

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Jumpshot ). More than 3.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. It’s just important to think about why you are doing it in the first place. Personalization needs to benefit the customer experience and drive your business. Steve and I aren’t so sure if that makes sense.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Image: eMarketer. of total digital ad revenue, according to eMarketer. digital ad spend is only expected to increase 7.8% It is projected to rebound to 11.2% growth in 2024, the forecast said. of total U.S. Display and CTV.

Spending 109

Spending Ads Emarketing Forecasting 109

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Emarketing Marketing & Strategy 126

Influitive

SEPTEMBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.

Communities 113

Communities Activities Emarketing Work Management 113

Contently

MARCH 13, 2017

But while eMarketer claims Facebook will see a 2 to 3 percent annual boost in total users the rest of this decade, Instagram expects to see at least a 10 percent increase in 2017 alone. (Facebook owns Instagram, so it’s still doing okay, but it doesn’t want to cannibalize its audience.). Eventually, the usage gap will close.

Social Networks 138

Social Networks Facebook Emarketing User-Generated Content 138

Influitive

OCTOBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, […].

Communities 113

Communities Activities Emarketing Work Management 113

Zoominfo

MARCH 12, 2018

Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Instead, take the time to craft custom designs that not only resonate with your intended audience but align with other campaign components— from the ad copy to your lead generation landing pages.

Advertising Agencies 185

Advertising Agencies Advertising Advertisements Marketing AI 185

Convince & Convert

JULY 17, 2017

billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 percent of all marketers claim to have both web traffic and conversion goals for social.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services.

Ads 109

Ads Emarketing Television marketing Advertising 109

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report.

Spending 102

Spending Emarketing Gartner Comparison 102

Sword and the Script | B2B

NOVEMBER 26, 2024

Last year, eMarketer reported the previous edition had a sample size of 2,400 US-based B2B marketers. The sample size was not disclosed (I have emailed the company to inquire). However, this particular survey is in its 18th year, which gives me confidence. Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 126

KoMarketing Associates

JANUARY 2, 2018

eMarketing Institute’s Free Online Marketing Course & Certification. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Spiralytics

JANUARY 31, 2023

million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 Data from eMarketer shows that Spotify had more listeners than Apple Podcasts in 2021, with around 28.3 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Zoominfo

AUGUST 12, 2021

According to research from eMarketer , programmatic budgets have been growing steadily in the US every year since 2019. According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable. However, with this increase, advertisers are also experiencing dissatisfaction with the data they rely on.

Zoominfo 130

Zoominfo Advertising Agencies Advertising Advertisements 130

Zoominfo

AUGUST 12, 2021

According to research from eMarketer , programmatic budgets have been growing steadily in the US every year since 2019. . According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable. However, with this increase, advertisers are also experiencing dissatisfaction with the data they rely on.

Zoominfo 130

Zoominfo Advertising Agencies Advertising Advertisements 130

KoMarketing Associates

SEPTEMBER 16, 2020

eMarketer reports that “US B2Bs will spend $8.14 The graphic below, from the 2020 State of Account-Based Marketing Survey outlines how highly buyers and consumers value personalized content and personalized experiences. One area of personalization that has evolved considerably is advertising, especially in 2020.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). By Q1 of 2018, 60 billion messages were being sent through the platform each day. Mark Zuckerberg ). India, Brazil, and the United States have the biggest WhatsApp audiences, with 340 million, 99 million, and 68 million users respectively. Statista ). Statista ).

Stats 101

Stats Emarketing Mobile Marketing Marketing & Strategy 101

Marketing Insider Group

AUGUST 24, 2016

And according to eMarketer, Snapchat is expected […]. With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether.

Tips 100

Tips Emarketing Twitter Social Media 100

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Right now there are several retail trends to consider when building out a marketing plan.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Emarketing 104