Emarketer Articles – AOL Blog

Opentopic

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale.

Why Lead Generation Matters to B2B Marketers – eMarketer

Opentopic

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Why Lead Generation Matters to B2B Marketers – eMarketer

Opentopic

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer

Opentopic

The post Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer appeared first on Opentopic. – When it comes to marketing technology, many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive in a rapidly evolving business environment.

Why Lead Generation Matters to B2B Marketers – eMarketer

Opentopic

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. – More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

eMarketer: How Marketers Use Social to Promote Events

Experience Marketing Insights

eMarketer shares FreemanXP research on how social media usage varies throughout events

Nine Social Media Marketing Stats You Can Use

Webbiquity

eMarketer ). Marketing Research Social Media Marketing eMarketer Google Trends HubSpot MarketingSherpa MediaPost social media marketing budgets social media marketing facts social media marketing in 2018 social media marketing statistics

CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence – eMarketer

Opentopic

Prechern spoke with eMarketer’s Bryan Yeager. HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Cognitive Technology Cmo cognitive technology

ClickLaunch: Ardath Albee's eMarketing Strategies for the Complex Sale

Ambal's Amusings

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Tell us about what Marketing Interactions does?

Where to start your B2B video marketing project

Biznology

Over the past few years multiple leading sources from Content Marketing Institute , eMarketer , Forbes , Aberdeen , Demand Metric , Wistia , Vidyard , and more, have statistically proven that online business video achieves marketing and sales objectives.

Video 159

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

eMarketer ). Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ).

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

How to integrate offline campaigns with your digital marketing strategy

Biznology

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

B2B Data-Driven Marketing: What You Need to Know Today

Biznology

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Our latest webinar was presented by Ruth Stevens.

B to B 166

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

According to eMarketer , 1.8 Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence – eMarketer

Opentopic

Opentopic blog >> emarketer.com HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Prechern spoke. Marketing ROI Cmo marketing roi

Lead exponential digital growth through publishing and advertising

Biznology

The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. Lesson for Leaders. Advertising is the Internet’s main business model.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

eMarketer ). Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 41 Stories Berrie Pelser Caroline Nicander Mohr digital marketing budgets eMarketer Google advertising revenue John A. Social may be sexy, but search still pays the bills.

Stats 205

B2B Online Marketers Focus on Lead Gen - eMarketer

delicious b2bmarketing

b2bmarketing

The simple truth about what’s driving digital next year

Biznology

In an interview with eMarketer , the co-founder and CEO of retail software provider Mappedin , Hongwei Liu, said : “People used to have time to browse in-store—it was how they discovered.

Welcome to Marketing Stats Summer!

Webbiquity

eMarketer. Marketing Research Biznology Cision content marketing facts eMarketer Frank Strong Heidi Cohen Lee Odden Marissa Pick MarketingProfs Michael Brenner Shelly Kramer social media marketing stats

Stats 134

Why Your B2B Team Is Investing Too Much in Mobile

Contently

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. B2B Brands desktop Email eMarketer mobileJudging by the headlines, the mobile revolution is well underway.

Why 34 clear facts on Viewable Impressions matter

Biznology

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street Journal

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing?

Less Than Half of Baby Boomers Like Seeing Diversity in Ads

Contently

We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z Millennials

Ads 74

Here’s How People Avoid Watching Pre-Roll Videos

Contently

B2C Brands Media data eMarketer pre-roll video YouTubeThree things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad.

Video 84

Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content Strategy Content Curation emarketer Thought Leadership

The Path to Value from Content Curation

Digital B2B Marketing

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco.

The Rise of Account-Based Marketing, in 7 Charts

Contently

As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesThere are a lot of buzzy trends in marketing that turn out to be little more than hot air.

Why You Should Question Most Video Marketing Stats You See

Contently

You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business.

Stats 69

Who Will Win the War for TV Ad Dollars?

Contently

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. The cycle keeps repeating itself. A big TV event gets broadcast.

Ads 76

Top Social Media and Marketing Books of 2010

Webbiquity

The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Stumped for that last-minute Christmas idea?

Facebook Is Bigger than the Numbers

Digital B2B Marketing

of all US online display dollars, according to eMarketer.