SmartBrief - Marketing

DECEMBER 3, 2024

According to eMarketer , 77% of marketers are already pursuing first-party data as an alternative to third-party data, and almost 15% plan to in the next year. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Sword and the Script | B2B

NOVEMBER 26, 2024

Last year, eMarketer reported the previous edition had a sample size of 2,400 US-based B2B marketers. The sample size was not disclosed (I have emailed the company to inquire). However, this particular survey is in its 18th year, which gives me confidence. Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

Marketing Budget 133

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 133

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 No wonder most marketers are miserable ! Digital Ads Might Be the Next Financial Bubble to Burst. billion and projects that figure to grow to $526.17 billion by 2024. Sounds promising for the digital ad industry!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Marketing Insider Group

MARCH 14, 2017

The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. In 2015, the average was 5 […].

Stats 258

Stats Video Marketing Emarketing Impressions 258

illumin

APRIL 24, 2025

Advertisers should continue to invest and look more into first-party data , contextual targeting , and measurement frameworks that dont rely on third-party cookies. Moreover, there are still numerous pressing challenges marketers are worried about should third-party cookies decline.

Planning 105

Planning Google Privacy Advertising Agencies 105

Webbiquity

FEBRUARY 13, 2018

eMarketer ). Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. MarketingSherpa ). 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. WordStream ). 89% of U.S.

Social Media 231

Social Media Stats Social Marketing Paid Search Agency 231

Onalytica B2B

AUGUST 17, 2017

Influencer marketing is an exciting strategy; according to eMarketer 84% of marketers worldwide said they would launch at least one influencer campaign within the next 12 months. But teenagers do eventually mature, they just need some guidance along the way. The exact same goes for influencer marketing. .

Paper 0

Paper Practices Work Management Emarketing 0

SmartBrief - Marketing

AUGUST 13, 2024

SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources. By educating marketers, agencies, media companies and businesses about the value of interactive advertising, the IAB aims to promote the growth of the interactive advertising marketplace.

Newsletter 105

Newsletter Advertising Agencies Paid Search Agency Trends 105

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Digital ad spending in the U.S. will reach $129.34 That number could get as high as $200 billion in 2023. The results show that a staggering two-thirds of U.S.

Emarketing 143

Emarketing Ads Branding Brand Identity 143

Choozle

JANUARY 7, 2025

Foster a Learning Culture: Create opportunities for continuous improvement, such as lunch-and-learn sessions or access to industry insights from sources like eMarketer. Leverage Training Resources: Platforms like Choozle Academy and certifications from the Interactive Advertising Bureau (IAB) can help your team build essential skills.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Marketing Management Allocation 94

illumin

MAY 6, 2025

Pivot to different and new channels of advertising eMarketer reports that social advertising will be one of the channels taking the biggest direct hit from the tariff and regulatory shifts. The brands and platforms that thrive in the coming months will be those that stay agile, react quickly, and stay focused on results.

Planning 71

Planning Top of Funnel Advertising Agencies Funnel Advertising 71

illumin

NOVEMBER 21, 2024

eMarketer reports that 62% of consumers will begin their holiday shopping in October or earlier this year, 30% of shoppers plan to start in November, and only 8% plan to start in December. Customers who start early tend to do so for two reasons: to avoid crowds and to find sales.

Trends 105

Trends Advertising Agencies Emarketing Paid Search Agency 105

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Biznology

OCTOBER 20, 2017

Over the past few years multiple leading sources from Content Marketing Institute , eMarketer , Forbes , Aberdeen , Demand Metric , Wistia , Vidyard , and more, have statistically proven that online business video achieves marketing and sales objectives. Online video: elicits action and has a strong impact in generating qualified leads.

Video Marketing 173

Video Marketing B2B Marketing Top of Funnel Paid Search Agency 173

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. All indications are that voice search, far from being a flash in the pan, is here to stay.

Practices 255

Practices Tips Business Emarketing 255

Marketing Insider Group

JANUARY 26, 2021

Either way, web design is 100% worth the investment every time. Display Advertising & Pay-Per-Click (PPC). As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. PPC, while more costly, is extremely customizable.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Biznology

JUNE 23, 2017

eMarketer ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Should you be using one or the other? Which one and why?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Webbiquity

OCTOBER 17, 2019

According to statistics compiled by DBS Interactive , eMarketer estimates that over a third of the US population (111.8 Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. million people) now use a voice assistant monthly, up from less than 10% in 2018.

Marketing Management 186

Marketing Management Emarketing SEO Search Marketing 186

Marketing Insider Group

JULY 29, 2020

According to a survey by eMarketer, the goals of lead generation aren’t just to improve the quality and quantity of leads; you also want to find ways to automate the marketing process and reduce costs. So which metrics will tell you if your lead generation strategies are taking your business closer to its goals than before?

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Ethics 88

Ethics Viral Marketing Emarketing Validation 88

The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.

Webinar Metrics 155

Webinar Metrics Emarketing Paper Tips 155

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high. Almost 88% use it , up only slightly from 4 years prior. But, most companies aren’t at a mature level of content marketing.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Scoring 354

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

illumin

NOVEMBER 14, 2024

Retail media is predicted to increase by over $75 billion in the next four years, according to eMarketer forecasters. According to forecasters at eMarketer, this is an essential reason for the recent growth in the retail media space. Measurement is critical to all advertising – retail media is no exception.

Media 52

Media Emarketing Advertising Agencies ROAS 52

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

Vidyard

DECEMBER 17, 2020

of internet users ( eMarketer, 2019 ). Digital video’s share of time spent in relation to TV is higher in Canada than in any other country in eMarketer’s global forecast ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). There are 235.1 million video viewers in the U.S.,

Statistics 157

Statistics Video Marketing Planning Business 157

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. .” And a few months ago, Entrepreneur declared that “ The Dominance of Mobile Marketing Is Complete.” ” At first glance, the narrative makes sense.

Emarketing 131

Emarketing B2B Forrester Mobile Marketing 131

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Jumpshot ). More than 3.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Image: eMarketer. of total digital ad revenue, according to eMarketer. digital ad spend is only expected to increase 7.8% It is projected to rebound to 11.2% growth in 2024, the forecast said. of total U.S. Display and CTV.

Spending 114

Spending Ads Emarketing Forecasting 114

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. It’s just important to think about why you are doing it in the first place. Personalization needs to benefit the customer experience and drive your business. Steve and I aren’t so sure if that makes sense.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report.

Spending 111

Spending Emarketing Gartner Comparison 111

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Ad Frequency Emarketing Marketing & Strategy 126

Zoominfo

MARCH 12, 2018

Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Instead, take the time to craft custom designs that not only resonate with your intended audience but align with other campaign components— from the ad copy to your lead generation landing pages.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Influitive

SEPTEMBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.

Communities 113

Communities Activities Emarketing Work Management 113

Influitive

OCTOBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, […].

Communities 113

Communities Activities Emarketing Work Management 113

Convince & Convert

JULY 17, 2017

billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 percent of all marketers claim to have both web traffic and conversion goals for social.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services.

Ads 109

Ads Emarketing Television marketing Advertising 109