Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. The eMarketer report also addresses a critical threat – email overload. We’re so proud to have our groundbreaking work referenced by eMarketer. Perspective Email marketing emarketer

Emarketing 62

Emarketing Features Frequency Report 62

NuSpark

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.

Emarketing 155

Emarketing Process Optimization Leads 155

NuSpark

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Emarketing 149

Emarketing Process Optimization Leads 149

NuSpark

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Emarketing 140

Emarketing Tips Optimization Test 140

NuSpark

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Emarketing 116

Emarketing Tips Optimization Test 116

NuSpark

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Emarketing 143

Emarketing Optimization Sales Cycle Search Engine 143

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 140

Emarketing Review Manticore Strategy 140

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Tell us about what Marketing Interactions does?

Emarketing 143

Emarketing Strategy B2C Sales 143

Biznology

MAY 25, 2021

Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer. The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead.

Conference 104

Conference Emarketing Ecommerce B2B 104

The Freeman Company

FEBRUARY 27, 2015

eMarketer shares FreemanXP research on how social media usage varies throughout events

Emarketing 40

Emarketing Social Media Research Promotion 40

Liveintent

NOVEMBER 10, 2020

Kerel Cooper, senior vice president of global marketing at LiveIntent, discussed these advantages in a September podcast with Nicole Perrin, an eMarketer principal analyst at Insider Intelligence. What do grocery delivery, online shopping, remote work, and email newsletters have in common?

Emarketing 81

Emarketing Newsletter Permission Privacy 81

delicious b2bmarketing

MARCH 4, 2010

b2bmarketing

Emarketing 54

Emarketing Lead Gen Online Marketing Online 54

Pointclear

APRIL 25, 2011

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

Emarketing 65

Emarketing Lead Gen Lead Nurturing Curation 65

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Trending ad spend Adblockers data eMarketerMy favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day. However, over time that cheer has been dampened by pre-roll ads that play automatically.

Ads 104

Ads Emarketing Spending Brand 104

The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. B2B Marketing Content marketing Event Marketing Event Promotion Graphic Design Webinar Invitations Webinars emarketer Webinar best practices webinar campaigns webinar invitation webinar invitation tips webinar response Webinar successWebinars are a dime a dozen.

Work 135

Work Emarketing Best Practice Promotion 135

Biznology

OCTOBER 14, 2015

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. B2B Marketing Webinars B-to-B B-to-B marketing B2B B2B marketing Biznology Webinar business-to-business customer data Data data-driven marketing eMarketing Strategy marketing Ruth Stevens seminar video WebinarOur latest webinar was presented by Ruth Stevens.

B to B 173

B to B Emarketing Custom Publishing Business to Business 173

Biznology

JUNE 23, 2017

eMarketer ). Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ). Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords.

Adwords 143

Adwords Ads Cost Per Click Facebook 143

Biznology

SEPTEMBER 22, 2016

eMarketer ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. They start from finding your audience and selling to them to satisfying them and keeping them satisfied. FINDING YOUR AUDIENCE.

Behavior 152

Behavior Online Multi-Channel Emarketing 152

Oracle

AUGUST 19, 2013

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Content Marketing Ardath Albee B2B marketing events brand story Eloqua Experience 2013 eMarketing Strategies for the Complex Sale engagement storytelling for marketers

Emarketing 219

Emarketing Content Marketing Tips Eloqua 219

Biznology

SEPTEMBER 25, 2017

According to eMarketer , 1.8 Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete. The digital advances being developed today will propel all of humanity forward together. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.

Publisher 135

Publisher Custom Publishing Activities Skype 135

Oracle

MARCH 30, 2012

According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. We are, according to eMarketer’s own analysis, multitasking. Content Marketing b2b marketing Eloqua blog Email Marketing eMarketer marketing automation radio advertising Tom Martinby Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever.

Emarketing 198

Emarketing Eloqua Spam Medium 198

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Campaign 114

Campaign URL Frequency Hashtag 114

Biznology

SEPTEMBER 26, 2016

In an interview with eMarketer , the co-founder and CEO of retail software provider Mappedin , Hongwei Liu, said : “People used to have time to browse in-store—it was how they discovered. Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital.

Bandwidth 127

Bandwidth Touchpoints Emarketing Profiling 127

Webbiquity

JUNE 23, 2015

eMarketer ). Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 41 Stories Berrie Pelser Caroline Nicander Mohr digital marketing budgets eMarketer Google advertising revenue John A. Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

Stats 218

Stats Search Link Building SEO 218

Contently

DECEMBER 9, 2016

B2C Brands Media data eMarketer pre-roll video YouTubeThree things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one.

Video 114

Video Emarketing Medium Distribution 114

Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. B2B Brands desktop Email eMarketer mobileJudging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

Mobile 88

Mobile Emarketing Forrester Survey 88

Contently

FEBRUARY 28, 2017

We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z MillennialsIn 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table.

Emarketing 94

Emarketing Ads Opinions Youtube 94

Industrial Marketing Today

JULY 7, 2011

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. Content Marketing Inbound Marketing Industrial Marketing Strategies Content marketing strategies eMarketing Grainger Inc. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers.

Industry 202

Industry Effective Effectiveness Emarketing 202

Contently

DECEMBER 12, 2016

As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesThere are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In In fact, our editor-in-chief managed to pull together about 40 of the worst of them.)

Account Based Marketing 100

Account Based Marketing Reachforce Emarketing Marketo 100

Contently

DECEMBER 8, 2016

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. Media budgets buzzfeed cord cutters eMarketer facebook Netflix platforms TV TwitterThe cycle keeps repeating itself. A big TV event gets broadcast. Millions of people watch it.

Ads 106

Ads Cable Emarketing Bundling 106

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street JournalImpressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression.

Impression 104

Impression Emarketing Aging Agency 104

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. eMarketer’s study takes into account time spent multitasking. Make sure to hear our whole interview with Nicole Perrin from eMarketer on the Center of Attention podcast. Data Stories digital eMarketer media mobile

Mobile 59

Mobile Emarketing Traffic Social Network 59

Biznology

OCTOBER 20, 2017

Over the past few years multiple leading sources from Content Marketing Institute , eMarketer , Forbes , Aberdeen , Demand Metric , Wistia , Vidyard , and more, have statistically proven that online business video achieves marketing and sales objectives. Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process.

Video 142

Video Purchase Emarketing Medium 142

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content Strategy Content Curation emarketer Thought LeadershipB2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. Does sharing someone else’s content make you a thought leader? Marketers, in their race to the shortcut, are confusing respect and attention with thought leadership.

Curation 165

Curation Emarketing Content Differentiation 165

Digital B2B Marketing

JULY 3, 2012

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. Content Demand Generation Brand Content Curation emarketer lead generation Thought LeadershipIncreasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day.

Curation 139

Curation Emarketing Frequency Sample 139

Industrial Marketing Today

APRIL 30, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 “Rs&# for B2B Marketing Content Planning by Achinta Mitra on April 30, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies [This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating content ] Content is the fuel for eMarketing.

Plan 150

Plan Emarketing B2B Content 150

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads.

Tactics 150

Tactics Emarketing Leads Lead 150