NuSpark Consulting

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future.

Emarketing 100

Emarketing Optimization Leads Lead 100

NuSpark Consulting

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Emarketing 100

Emarketing Optimization Planning Sales Cycle 100

Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Seed this on Newsvine.

Emarketing 100

Emarketing Marketing Automation Services Marketing & Strategy Marketing Management 100

NuSpark Consulting

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Emarketing 100

Emarketing Optimization Planning Sales Cycle 100

KoMarketing Associates

SEPTEMBER 29, 2020

New research from eMarketer shows that it’s up 22.6% According to eMarketer, Google “ will suffer a 3.3% eMarketer estimates that global search ad spend “will decline by 0.2% It’s eMarketer’s prediction for 2021 B2B advertising spend. Despite all the challenges of 2020, B2B digital advertising is doing great.

Paid Content 296

Paid Content B2B Advertisements Advertising 296

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Image: eMarketer. of total digital ad revenue, according to eMarketer. digital ad spend is only expected to increase 7.8% It is projected to rebound to 11.2% growth in 2024, the forecast said. of total U.S. Display and CTV.

Spending 93

Spending Ads Emarketing Search Marketing 93

HG Data

AUGUST 18, 2022

According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. Here’s a quick refresher.

Account Based Marketing 98

Account Based Marketing ABM Emarketing ROI 98

Marketing Insider Group

DECEMBER 21, 2020

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Perfected PPCs. billion this year and increase another 10.9%

Marketing Budget 336

Marketing Budget Marketing Budget Creation B2B Marketing Planning 336

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Advertising Agencies Social Media 77

The Freeman Company

FEBRUARY 27, 2015

eMarketer shares FreemanXP research on how social media usage varies throughout events'

Emarketing 40

Emarketing Social Marketing Promotion Social Media 40

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report.

Spending 85

Spending Emarketing B2B Marketing B2B Sales 85

Marketing Insider Group

MARCH 14, 2017

The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. In 2015, the average was 5 […].

Stats 214

Stats Video Marketing Emarketing Marketing 214

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Digital ad spending in the U.S. will reach $129.34 That number could get as high as $200 billion in 2023. The results show that a staggering two-thirds of U.S.

Ads 127

Ads Emarketing Content Brand Identity 127

Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ardath Albee: That’s a good question. Most gratifying is that people are buying the book.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. This trend is expected to continue, as eMarketer forecasts that over-the-top (OTT) subscribers in Western Europe will increase from 133 million in 2019 to 159 million by 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

KoMarketing Associates

JUNE 27, 2019

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. is set to grow 19 percent to $129.34 billion in 2019, and account for 54.2 percent of estimated total US ad spending.

Statistics 121

Statistics Tactics Emarketing Marketing 121

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year.

Paid Search Agency 120

Paid Search Agency Forecasting Spending Emarketing 120

Influitive

SEPTEMBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go.

Communities 113

Communities Activities Emarketing Work Management 113

Influitive

OCTOBER 25, 2019

According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, […].

Communities 113

Communities Activities Emarketing Work Management 113

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Email Marketing 69

Email Marketing Marketing Report Emarketing Features 69

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Jumpshot ). More than 3.5

Content Marketing 111

Content Marketing Planning Statistics Paid Search Agency 111

HG Data

AUGUST 18, 2022

According to eMarketer, 92% of marketers said ABM was “very” or “extremely” important for their overall marketing efforts. Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. Here’s a quick refresher.

Account Based Marketing 59

Account Based Marketing ABM Emarketing ROI 59

Porch Group Media

JUNE 9, 2022

Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – eMarketer. – Emarsys The average revenue per promotional email is $0.02. .

Email Marketing 105

Email Marketing Marketing & Strategy Marketing Strategy Statistics 105

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services.

Emarketing 109

Emarketing Ads Television marketing Advertisements 109

Martech

AUGUST 31, 2022

eMarketer ). 4Over) 22% had already started in August (eMarketer) 17% will start in October, 31% in November, and 13% in December. (Digital River) 81% adjusted their spending due to inflation ( U.S. News and World Report ) 40% said buying back-to-school supplies were a significant budgetary concern, up from 30% in 2021.

Emarketing 79

Emarketing Loyalty Planning Pricing 79

ClearVoice

DECEMBER 15, 2021

million of its United States followers, according to a report from eMarketer. The eMarketer report estimates that roughly half a million users in this age range will drop off the social media platform by 2025. Between now and 2025, Twitter is expected to lose more than 1.1

Planning 98

Planning Advertising Agencies Marketing Report Account Based Marketing 98

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. mobile baer facts emarketer exacttarget flurry kyle lacy mobile apps mobile statistics mobile usage' Digital Passes TV in Share of Time Spent. tweet this ).

Marketing Websites 164

Marketing Websites Emarketing Mobile Marketing Social Media 164

Biznology

MAY 25, 2021

Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer. Hybrid, at the Marriott Desert Ridge resort, along with a virtual platform called Grip, that specializes in AI-driven matchmaking. August 19-21, virtual, B2B Marketing Leaders Forum ASIA.

B2B Marketing 104

B2B Marketing Planning B2B Conference 104

ViewPoint

APRIL 25, 2011

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

QuanticMind

JULY 31, 2023

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Pretty sure Gaston isn’t the target audience here. Read more from the official release here.

Paid Content 52

Paid Content Paid Search Agency Emarketing Youtube 52

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.”

Webinar Metrics 126

Webinar Metrics Marketing & Strategy Content Emarketing 126

Bannersnack

JULY 8, 2022

The chart below shows that the US financial services industry’s digital ad spending is on the rise, with eMarketer expecting digital ad buyers in the US to spend about $30.75 Especially considering the accelerated digital transformation that’s shaping financial services at the moment. billion in 2023, representing 12.3%

Advertisements 52

Advertisements Advertising Ads Examples 52

Zoominfo

AUGUST 12, 2021

According to research from eMarketer , programmatic budgets have been growing steadily in the US every year since 2019. According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable. However, with this increase, advertisers are also experiencing dissatisfaction with the data they rely on.

Zoominfo 130

Zoominfo Advertising Agencies Advertisements Advertising 130

Zoominfo

AUGUST 12, 2021

According to research from eMarketer , programmatic budgets have been growing steadily in the US every year since 2019. . According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable. However, with this increase, advertisers are also experiencing dissatisfaction with the data they rely on.

Zoominfo 130

Zoominfo Advertising Agencies Advertisements Advertising 130

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets.

Spending 114

Spending Ads Advertising Agencies Newsletter 114

Marketing Insider Group

AUGUST 24, 2016

And according to eMarketer, Snapchat is expected […]. With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether.

Emarketing 100

Emarketing Tips Marketing Social Media 100

The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.

Webinar Metrics 160

Webinar Metrics Emarketing Email Marketing Tips 160