According to eMarketer , 1.8 Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete. MORE

The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space… eMarketing Strategies for the Complex Sale by Ardath Albee. Stumped for that last-minute Christmas idea? MORE

Over the past few years multiple leading sources from Content Marketing Institute , eMarketer , Forbes , Aberdeen , Demand Metric , Wistia , Vidyard , and more, have statistically proven that online business video achieves marketing and sales objectives. MORE

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. B2B Brands desktop Email eMarketer mobileJudging by the headlines, the mobile revolution is well underway. MORE

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes. MORE

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits. MORE

eMarketer ). Marketing Research Social Media Marketing eMarketer Google Trends HubSpot MarketingSherpa MediaPost social media marketing budgets social media marketing facts social media marketing in 2018 social media marketing statistics MORE

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. – More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number. MORE

In an interview with eMarketer , the co-founder and CEO of retail software provider Mappedin , Hongwei Liu, said : “People used to have time to browse in-store—it was how they discovered. MORE

B2C Brands Media data eMarketer pre-roll video YouTubeThree things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. MORE

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. MORE

The post Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer appeared first on Opentopic. – When it comes to marketing technology, many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive in a rapidly evolving business environment. MORE

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street Journal MORE

You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. MORE

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales. MORE

eMarketer ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. MORE

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. MORE

of all US online display dollars, according to eMarketer. MORE

eMarketer ). Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 41 Stories Berrie Pelser Caroline Nicander Mohr digital marketing budgets eMarketer Google advertising revenue John A. Social may be sexy, but search still pays the bills. MORE

The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. Lesson for Leaders. Advertising is the Internet’s main business model. MORE

eMarketer. Marketing Research Biznology Cision content marketing facts eMarketer Frank Strong Heidi Cohen Lee Odden Marissa Pick MarketingProfs Michael Brenner Shelly Kramer social media marketing stats MORE

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. MORE

eMarketer shares FreemanXP research on how social media usage varies throughout events MORE

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According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content Strategy Content Curation emarketer Thought Leadership MORE

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. MORE

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Tell us about what Marketing Interactions does? MORE

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.]. MORE

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales. MORE

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. MORE

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. MORE

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of. MORE

eMarketer ). Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ). MORE

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? MORE

Opentopic blog >> emarketer.com HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Prechern spoke. Marketing ROI Cmo marketing roi MORE

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales. MORE

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits. MORE

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. The cycle keeps repeating itself. A big TV event gets broadcast. MORE

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi MORE

As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesThere are a lot of buzzy trends in marketing that turn out to be little more than hot air. MORE

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Our latest webinar was presented by Ruth Stevens. MORE

Prechern spoke with eMarketer’s Bryan Yeager. HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Cognitive Technology Cmo cognitive technology MORE

We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z Millennials MORE