Optimizing the eMarketing Leads-to-Sales Process


The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.

LiveIntent Featured in eMarketer’s Email Marketing 2019 Report


When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. The eMarketer report also addresses a critical threat – email overload. We’re so proud to have our groundbreaking work referenced by eMarketer. Perspective Email marketing emarketer


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Optimizing the eMarketing Leads-to-Sales Process


The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

A Hodgepodge of eMarketing enhancement tips


I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.

A Hodgepodge of eMarketing enhancement tips


I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

The importance of optimizing eMarketing; An Interview with a COO


The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

Book Review: eMarketing Strategies for the Complex Sale


The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

ClickLaunch: Ardath Albee's eMarketing Strategies for the Complex Sale

Ambal's Amusings

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Tell us about what Marketing Interactions does?

eMarketer: How Marketers Use Social to Promote Events

The Freeman Company

eMarketer shares FreemanXP research on how social media usage varies throughout events

Kerel Cooper talks to eMarketer about the beauty of newsletters


Kerel Cooper, senior vice president of global marketing at LiveIntent, discussed these advantages in a September podcast with Nicole Perrin, an eMarketer principal analyst at Insider Intelligence. What do grocery delivery, online shopping, remote work, and email newsletters have in common?

B2B Online Marketers Focus on Lead Gen - eMarketer

delicious b2bmarketing


eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset


I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

Must-Attend B2B Marketing Conferences for 2021


Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader , and Jillian Ryan who covers B2B for eMarketer. The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead.

Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content


billion by the end of 2019 , per eMarketer. Another recent study published by eMarketer looked at what type of digital ads annoy consumers the most. Trending ad spend Adblockers data eMarketerMy favorite YouTube video shows a baby panda sneezing. It’s 19 seconds long, so it’s easy to watch if I need a little cheer during the day. However, over time that cheer has been dampened by pre-roll ads that play automatically.

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B2B Data-Driven Marketing: What You Need to Know Today


Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. B2B Marketing Webinars B-to-B B-to-B marketing B2B B2B marketing Biznology Webinar business-to-business customer data Data data-driven marketing eMarketing Strategy marketing Ruth Stevens seminar video WebinarOur latest webinar was presented by Ruth Stevens.

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4 Simple Reasons for Why this Webinar Invitation Works

The Point

Take the invitation below from the folks at eMarketer. B2B Marketing Content marketing Event Marketing Event Promotion Graphic Design Webinar Invitations Webinars emarketer Webinar best practices webinar campaigns webinar invitation webinar invitation tips webinar response Webinar successWebinars are a dime a dozen.

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Facebook ads vs Google adwords: 7 key criteria to decide


eMarketer ). Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ). Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords.

50 Facts about online consumer behavior not to ignore


eMarketer ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. They start from finding your audience and selling to them to satisfying them and keeping them satisfied. FINDING YOUR AUDIENCE.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


According to eMarketer , 1.8 Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete. The digital advances being developed today will propel all of humanity forward together. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.

The simple truth about what’s driving digital next year


In an interview with eMarketer , the co-founder and CEO of retail software provider Mappedin , Hongwei Liu, said : “People used to have time to browse in-store—it was how they discovered. Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital.

How to integrate offline campaigns with your digital marketing strategy


According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.

Here’s How People Avoid Watching Pre-Roll Videos


B2C Brands Media data eMarketer pre-roll video YouTubeThree things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one.

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Why Your B2B Team Is Investing Too Much in Mobile


Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. B2B Brands desktop Email eMarketer mobileJudging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. Content Marketing Inbound Marketing Industrial Marketing Strategies Content marketing strategies eMarketing Grainger Inc. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers.

The Rise of Account-Based Marketing, in 7 Charts


As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesThere are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In In fact, our editor-in-chief managed to pull together about 40 of the worst of them.)

21 Spectacular SEO and Search Marketing Stats and Facts


eMarketer ). Marketing Research Search Engine Marketing Search Engine Optimization (SEO) 41 Stories Berrie Pelser Caroline Nicander Mohr digital marketing budgets eMarketer Google advertising revenue John A. Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

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Who Will Win the War for TV Ad Dollars?


Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. Media budgets buzzfeed cord cutters eMarketer facebook Netflix platforms TV TwitterThe cycle keeps repeating itself. A big TV event gets broadcast. Millions of people watch it.

Less Than Half of Baby Boomers Like Seeing Diversity in Ads


We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z MillennialsIn 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table.

Why 34 clear facts on Viewable Impressions matter


79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street JournalImpressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression.

Where to start your B2B video marketing project


Over the past few years multiple leading sources from Content Marketing Institute , eMarketer , Forbes , Aberdeen , Demand Metric , Wistia , Vidyard , and more, have statistically proven that online business video achieves marketing and sales objectives. Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process.

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Consequences of killing time? In the future, more digital growth will be mobile.


This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. eMarketer’s study takes into account time spent multitasking. Make sure to hear our whole interview with Nicole Perrin from eMarketer on the Center of Attention podcast. Data Stories digital eMarketer media mobile

Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content Strategy Content Curation emarketer Thought LeadershipB2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. Does sharing someone else’s content make you a thought leader? Marketers, in their race to the shortcut, are confusing respect and attention with thought leadership.

The Path to Value from Content Curation

Digital B2B Marketing

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. Content Demand Generation Brand Content Curation emarketer lead generation Thought LeadershipIncreasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day.

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 “Rs&# for B2B Marketing Content Planning by Achinta Mitra on April 30, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies [This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating content ] Content is the fuel for eMarketing.

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Why You Should Question Most Video Marketing Stats You See


You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up.

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Content Marketing Market Research CMI content emarketer Forrester HubSpot immature Laura Ramos LinkedIn Social Media B2B strategiesWhat is the relevance of social media for B2B?

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads.

Welcome to Marketing Stats Summer!


eMarketer. Marketing Research Biznology Cision content marketing facts eMarketer Frank Strong Heidi Cohen Lee Odden Marissa Pick MarketingProfs Michael Brenner Shelly Kramer social media marketing stats75% of customers say they use social media as part of the buying process 1 , and 88% of marketing professionals believe social media is important to their companies 2.

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

eMarketer ). Marketing Research Social Media Marketing eMarketer Google Trends HubSpot MarketingSherpa MediaPost social media marketing budgets social media marketing facts social media marketing in 2018 social media marketing statisticsAccording to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006.