The Benefits of Native Advertising: Why It’s a Game Changer
Marketing Insider Group
JANUARY 8, 2025
eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. This format makes them less intrusive and more engaging to audiences. As more consumers grow wary of flashy banners and pop-ups, the popularity of native advertising continues to soar.
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