Why Lead Generation Matters to B2B Marketers – eMarketer

Opentopic

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

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Why Lead Generation Matters to B2B Marketers – eMarketer

Opentopic

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of.

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Trending Sources

Why Lead Generation Matters to B2B Marketers – eMarketer

Opentopic

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

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Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.

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Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer

Opentopic

The post Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer appeared first on Opentopic. – When it comes to marketing technology, many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive in a rapidly evolving business environment.

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Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content Strategy Content Curation emarketer Thought Leadership

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CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence – eMarketer

Opentopic

Prechern spoke with eMarketer’s Bryan Yeager. HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Cognitive Technology Cmo cognitive technology

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

eMarketer ). Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ).

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50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

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Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco.

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Why Lead Generation Matters to B2B Marketers – eMarketer

Opentopic

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. – More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number.

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The Rise of Account-Based Marketing, in 7 Charts

Contently

As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesThere are a lot of buzzy trends in marketing that turn out to be little more than hot air.

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Lead exponential digital growth through publishing and advertising

Biznology

The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. Lesson for Leaders. Advertising is the Internet’s main business model.

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The Path to Value from Content Curation

Digital B2B Marketing

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership.

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Why You Should Question Most Video Marketing Stats You See

Contently

You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business.

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Here’s How People Avoid Watching Pre-Roll Videos

Contently

B2C Brands Media data eMarketer pre-roll video YouTubeThree things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

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Less Than Half of Baby Boomers Like Seeing Diversity in Ads

Contently

We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z Millennials

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Who Will Win the War for TV Ad Dollars?

Contently

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. The cycle keeps repeating itself. A big TV event gets broadcast.

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How Do You Appeal to the Distracted Buyer?

Modern Marketing

According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. We are, according to eMarketer’s own analysis, multitasking.

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B2B Data-Driven Marketing: What You Need to Know Today

Biznology

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Our latest webinar was presented by Ruth Stevens.

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A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

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Emarketer Articles – AOL Blog

Opentopic

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale.

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Why 34 clear facts on Viewable Impressions matter

Biznology

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street Journal

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The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

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10 Stats About Video that Marketers Need To Know

B2B Marketing Insider

The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come.

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A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

2

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

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eMarketer: How Marketers Use Social to Promote Events

Experience Marketing Insights

eMarketer shares FreemanXP research on how social media usage varies throughout events

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ClickLaunch: Ardath Albee's eMarketing Strategies for the Complex Sale

Ambal's Amusings

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Tell us about what Marketing Interactions does?

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The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

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5 Tips To Rock Your Snapchat Marketing

B2B Marketing Insider

And according to eMarketer, Snapchat is expected […]. With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money.

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How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. Content Marketing Inbound Marketing Industrial Marketing Strategies Content marketing strategies eMarketing Grainger Inc. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers.

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Why CMOs Should Embrace Ad Blocking

Modern Marketing

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

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When It Comes To Martech Marketers Can Have the Best of Both Worlds

Modern Marketing

” To further add to the misconception eMarketer principal analyst Lauren Fisher is quoted in the same article as saying: “Facing both challenges, marketers have a great deal of uncertainty on their hands.”

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Tools Marketers Need For Cross Channel Marketing Attribution

Modern Marketing

But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work, as explored in a new eMarketer report, “Making Multichannel Marketing Work Four Tactics Required for Omnichannel Success.”

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CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence – eMarketer

Opentopic

Opentopic blog >> emarketer.com HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Prechern spoke. Marketing ROI Cmo marketing roi

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eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

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The Death of Desktop, in 5 Charts

Contently

That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes. eMarketer has mobile growth slowing down considerably, particularly after this year, in North America and Europe.

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