Opentopic

SEPTEMBER 2, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

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Opentopic

AUGUST 31, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of.

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Opentopic

SEPTEMBER 16, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number of benefits.

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NuSpark

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales.

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Opentopic

SEPTEMBER 1, 2016

The post Why SMB Marketers Value Flexibility in Marketing Technology – eMarketer appeared first on Opentopic. – When it comes to marketing technology, many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive in a rapidly evolving business environment.

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Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content Strategy Content Curation emarketer Thought Leadership

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Opentopic

JULY 8, 2016

Prechern spoke with eMarketer’s Bryan Yeager. HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Cognitive Technology Cmo cognitive technology

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Biznology

JUNE 23, 2017

eMarketer ). Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ).

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Biznology

SEPTEMBER 22, 2016

eMarketer ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.

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Modern Marketing

AUGUST 19, 2013

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco.

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Opentopic

SEPTEMBER 29, 2016

The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic. – More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Based on the results of a July 2016 survey conducted by Salesforce’s Pardot and emedia, B2B marketers have realized a number.

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Contently

DECEMBER 12, 2016

As eMarketer points out , the concept of ABM has actually been around for more than a decade. ROI account-based marketing eMarketer marketing funnel marketing stack MarTech salesThere are a lot of buzzy trends in marketing that turn out to be little more than hot air.

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Biznology

JULY 31, 2017

The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. Lesson for Leaders. Advertising is the Internet’s main business model.

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Digital B2B Marketing

JULY 3, 2012

Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership.

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Contently

FEBRUARY 9, 2017

You should also turn to my go-to site for reliable marketing analysis: eMarketer. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business.

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Contently

DECEMBER 9, 2016

B2C Brands Media data eMarketer pre-roll video YouTubeThree things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad.

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Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

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Contently

FEBRUARY 28, 2017

We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We Media Baby boomers diversity eMarketer Gen X Gen Z Millennials

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Contently

DECEMBER 8, 2016

Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. The cycle keeps repeating itself. A big TV event gets broadcast.

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Modern Marketing

MARCH 30, 2012

According to recent eMarketer data , adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. We are, according to eMarketer’s own analysis, multitasking.

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Biznology

OCTOBER 14, 2015

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Our latest webinar was presented by Ruth Stevens.

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NuSpark

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

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Opentopic

JUNE 17, 2016

Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept. 23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. The theme of the AOL Networks Programmatic Upfront is. Marketing ROI Cmo marketing roi

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Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale.

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Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. Digital Marketing ad age adludi bloomberg business computerworld ComScore Digital marketing emarketer Google online ads viewable impressions Wall Street Journal

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NuSpark

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

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B2B Marketing Insider

MARCH 14, 2017

The research by eMarketer has shown a rise in time American adults spend watching video content online. The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come.

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NuSpark

AUGUST 22, 2010

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click.

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NuSpark

JULY 25, 2010

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

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Experience Marketing Insights

FEBRUARY 27, 2015

eMarketer shares FreemanXP research on how social media usage varies throughout events

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Ambal's Amusings

OCTOBER 29, 2009

Ambal Balakrishnan: What prompted you to embark on creating your book ‘eMarketing Strategies for the Complex Sale’? Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards? Ambal Balakrishnan: Tell us about what Marketing Interactions does?

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NuSpark

AUGUST 7, 2010

The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.

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B2B Marketing Insider

AUGUST 24, 2016

And according to eMarketer, Snapchat is expected […]. With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money.

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Industrial Marketing Today

JULY 7, 2011

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. Content Marketing Inbound Marketing Industrial Marketing Strategies Content marketing strategies eMarketing Grainger Inc. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers.

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Modern Marketing

MARCH 15, 2017

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade."

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Modern Marketing

JUNE 15, 2017

” To further add to the misconception eMarketer principal analyst Lauren Fisher is quoted in the same article as saying: “Facing both challenges, marketers have a great deal of uncertainty on their hands.”

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Modern Marketing

JUNE 10, 2016

But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work, as explored in a new eMarketer report, “Making Multichannel Marketing Work Four Tactics Required for Omnichannel Success.”

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Opentopic

JULY 8, 2016

Opentopic blog >> emarketer.com HCL Technologies is a global technology outsourcing firm headquartered outside of New Delhi, India, with offices in more than 30 countries. Matt Preschern, HCL’s executive vice president and CMO, has spent close to two years transforming the company’s marketing organization to help it effectively compete under the market dynamics of an increasingly digital world. Prechern spoke. Marketing ROI Cmo marketing roi

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ViewPoint

APRIL 25, 2011

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

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Contently

MAY 10, 2016

That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes. eMarketer has mobile growth slowing down considerably, particularly after this year, in North America and Europe.

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