Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. 5 Types of Landing Pages to Increase Your Lead Conversion Rate.

Planning 120

Planning Top of Funnel Creativity Marketing Automation Services 120

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

B2B Marketing 208

B2B Marketing B2B Paid Search Agency Creativity 208

Martech

MARCH 21, 2023

” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Although Adobe was one of the first marketing clouds, its roots are in iconic creative tools like Photoshop and Illustrator. The post Adobe announces Firefly for AI-driven creative appeared first on MarTech.

Marketing Attribution 87

Marketing Attribution Creativity User-Generated Content Analytics 87

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 119

Advertising Agencies Advertisements Advertising Creativity 119

The Point

JUNE 18, 2019

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” This same presentation was delivered earlier in the year to standing-room only audiences at leading marketing conferences.

B2B 164

B2B Creativity B2B Marketing Email Marketing 164

Single Grain

JULY 12, 2023

From our perspective at Single Grain, a successful digital marketing agency, there’s one vital ingredient that separates the best from the rest: Ad creatives. In this article, we’ll explore the importance of creativity in crafting captivating ads that leave a lasting impression. Have you seen the Squatty Potty ads?

Paid Search Agency 52

Paid Search Agency Ads Creativity AIDA 52

Martech

DECEMBER 21, 2021

“As our campaign progressed, we found that downloads and demo requests were trailing off, and we think it was because the creative concept wasn’t broadly understood by our target audience,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. Maintaining a fresh rotation.

Campaigns 97

Campaigns Creativity Optimization B2B Marketing 97

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 104

Creativity Social Media Social Marketing Planning 104

Launch Marketing

JULY 29, 2020

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. To come up with creatively written solutions to your B2B marketing dilemmas, you do not need to be an expert copywriter or consider yourself an advanced writer at all. Take a Second.

B2B Marketing 167

B2B Marketing Planning B2B Creativity 167

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. PowerPoint critics say the simplified linear nature of the application kills conversation and creativity and is not so good at helping people remember information. How to Use Ceros for Presentations. Think about it.

Interactive Marketing 77

Interactive Marketing Peer-to-peer B2B Sales Multi-Channel 77

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

Content Marketing 104

Content Marketing Planning Top of Funnel Content 104

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

B2B Marketing 130

B2B Marketing B2B Work Management Creativity 130

Webbiquity

JUNE 13, 2019

Events arranged in tired old formats with long-winded presentations or speeches followed by dinner are almost guaranteed to bore the audience. What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. Food and Drink Stations.

Creativity 168

Creativity Planning Social Media Sales Qualified Leads 168

Contently

MAY 4, 2020

But in his new book The Hot Hand: The Mystery and Science of Streaks , Wall Street Journal reporter Ben Cohen connects the dots between sports, creativity, and a few other fields by exploring what happens when people think they’re “in the zone.” What about creatively? Have you ever experienced it as a reporter?

Creativity 157

Creativity Paper Statistics Impressions 157

Hubspot

APRIL 20, 2021

In this post, we'll take a deep dive into how these brands thought about virtual offsites in a creative way. Another company thinking about virtual offsites creatively is First Round Review. Then, everyone presented their meals together and people voted on creativity and presentation. Sounds oxymoronic.

Creativity 96

Creativity Brand Identity Branding Wikipedia 96

Atomic Reach

FEBRUARY 23, 2023

Subjective criteria drive selection of influencers and creative strategies. Today’s AI now lets you harness creative intelligence data to understand target audience personas, match audiences to influencers, optimize campaign content, and track your performance with measurable KPIs. Irrelevant statistics pass for ROI tracking.

Planning 59

Planning Marketing AI ROI Work Management 59

ClearVoice

FEBRUARY 6, 2021

What is a presentation? Why should you think of presentations as content? Just depends on the creativity used to convert it and the story that brings it to life. Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Popular use cases for presentations….

Content 52

Content Fulfillment Creativity Examples 52

Litmus

OCTOBER 5, 2022

We get to combine the best of humanity with creativity and technology. Because of my previous experience, I could get really creative—so I thought it would be an awesome first project with them. The post Litmus Live 2022 Speaker Spotlight: Meet the Presenters appeared first on Litmus. What’s not to love? Get your MAX ticket.

Email Marketing 120

Email Marketing Marketing AI Work Management Advertising Agencies 120

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. Creative clothing ads will help your fashion brand stand out and attract more customers. In this post, we’ve curated 11 creative fashion ads to inspire your next strategy.

Paid Search Agency 52

Paid Search Agency Campaigns Creativity Ads 52

Contently

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Click here to see the full presentation slides. ). Click here to see the full presentation slides. ).

Content 112

Content Enterprise Management Work Management Marketing Management 112

Single Grain

JUNE 30, 2023

In this article, we will explore creative types of ChatGPT marketing and the ways you can use the tool to upscale your marketing activities moving forward. This enables marketers and business owners to focus their creativity and expertise on refining and enhancing the content, resulting in compelling marketing materials.

Marketing AI 52

Marketing AI Planning Marketing Analytics Tools Paid Search Agency 52

Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production.

Work Management 98

Work Management Marketing Management Creativity Advertising Agencies 98

Scoop.it

JULY 13, 2021

Yet to certain groups of people, like creative designers, curation is part of the work. To say that curators do not affect the work of creatives and vice versa is to admit ignorance over the creative process. Likewise, curators take cues from creative designers when they work on exhibits. For a wealth of inspiration.

Curation 87

Curation Creativity Content Design 87

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Interactive Marketing 100

Interactive Marketing Hubspot Peer-to-peer Content 100

FMG Suite

MAY 11, 2021

We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. This also opens you up to presenting to other communities that would normally be too far to travel to. . “I Learn what marketing strategies work for them to generate new leads.

Work Management 105

Work Management Paid Search Agency Marketing Management Creativity 105

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Planning Work Management 93

Marketing Insider Group

JULY 29, 2021

If you want to do something different from what attendees are already used to, be more creative and open to new ideas. Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements.

Conference 351

Conference Work Management Planning Advertising Agencies 351

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Healthcare companies may face more challenges than brands in retail or travel, but their hurdles are also present an opportunity.

Content Marketing 134

Content Marketing Planning Examples Paid Search Agency 134

SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes. Utilize structured data. Remove gates from your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Top of Funnel 111

ClearVoice

NOVEMBER 8, 2020

Though left-brained folks may be envious of their creative right-brained peers, the truth is, it takes work to come up with magic. “It requires changing up a routine, getting out of our comfort zone and paying attention to the present moment,” he continues. ” So how can you keep your creativity ever-improving ?

Creativity 77

Creativity Peer-to-peer Marketing Strategy Marketing & Strategy 77

Anyword

JULY 30, 2020

One of the most common levers that marketers reach for is creative optimization — adding variations of images and text to see what works best. For the purpose of this post, I want to look at a couple of specific factors that go into creative optimization. . Number of creatives in a campaign. Effective creative testing.

Creativity 52

Creativity Optimization Cost Per Thousand CPM 52

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. They present a clear point of view.

Creativity 107

Creativity Curation Advertisements Advertising 107

Marketing Insider Group

JUNE 20, 2016

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group.

Storytelling 126

Storytelling Paid Search Agency Content Marketing & Strategy 126

Webbiquity

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Don’t forget to include it on all relevant social posts across your platforms and on any physical promotional materials such as bags, t-shirts, posters, and presentation templates. • Build Hype for your Event.

Social Media 174

Social Media Promotion Media Creativity 174

6sense

DECEMBER 16, 2021

Presentation Slides: The post Get Small to Go Big — Scaling ABX through Creative Integrated Campaigns appeared first on 6sense. In this session, you’ll hear all about: How the Kazoo team is taking things to the next level through integrated campaigns Innovative new approaches to activating.

Campaigns 62

Campaigns Marketing Analytics Tools Creativity CMO 62

Seismic

SEPTEMBER 22, 2021

Select use cases include: Fact sheets (financial services specific) Pitchbooks Meeting templates Account review or QBR decks Overview and top-of-funnel presentations. With some creativity, LiveDocs can open a world of opportunity across different assets used by your sales and marketing teams. How to do even more with LiveDocs.

Work Management 52

Work Management Marketing Management Top of Funnel Marketing Funnels 52

SmartBug Media

JANUARY 14, 2020

Managing creative projects well comes down to understanding the ever-present project management triangle: scope, schedule, and cost. Creative projects are not so simple. Here are a few things you need to do in order to effectively manage creative projects: 1. Only the marketing genies could tell you. Schedule the project.

Creativity 80

Creativity Work Management Deliverability Budget Programs 80