Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations Storytelling

How to Write an Engaging Webinar Script For Your Presentation


From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation. Are you looking to take your webinars to the next level?


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How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

How to Present your Ideas like a Pro


Learning how to present your ideas with persuasion is an invaluable skill. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). Use STORYTELLING to build a connection.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ?

4 Reasons Why Customers Should Be Your Brand Storyteller, Not You


If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently.

Novelty: The Storytelling Element Your Brain Craves


Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently.

5 Storytelling Techniques You Should Avoid

Stevens & Tate

Storytelling is an integral part of marketing your brand effectively. However, storytelling isn’t as easy as you might think it is. Top 5 Storytelling Techniques You Should Avoid. The following are five storytelling techniques you should avoid: 1.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? The post What is Storytelling?

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience.

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend


That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021.

6 Actionable Tips for Engaging Marketing Presentations

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

Introducing ‘The Storytelling Edge’


And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Thus, I’m excited to announce that Contently is going to release The Storytelling Edge on January 29, 2018! How to start using counter-intuitive storytelling techniques for every article, presentation, meeting, and negotiation.

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022


The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Contributed post.

Storytelling in B2B Marketing


That’s why emotions play a big role in storytelling. Instead of simply presenting the facts, add a narrative. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

5 Storytelling Techniques You Should Use For Your Marketing Efforts

Stevens & Tate

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

The Optometrist Storyteller

Marketing Insider Group

What’s Business Storyteller?” I teach business people how to take their ideas, messages and presentations and turn them into stories,” I said. He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world.

Why Data Storytelling Is Essential for the Modern PR Strategy


Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. All types of storytelling can possibly be extremely effective, but the fun part about data storytelling in particular is that a story based on a new dataset is inherently unique. The Impact of Data Storytelling.

The Ultimate Guide to Storytelling

Hubspot Marketing

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. An art.

Why You Need Long-form Storytelling to Become a Thought Leader


This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. The power of storytelling can be harnessed and applied to thought leadership content by incorporating narrative devices to: Articulate new paradigms and possibilities. Present original research and data in a palatable format. How Storytelling Supercharges Content. There is a science to storytelling and its effect on readers.

How Storytelling Can Build an Emotional Connection with a B2B Audience


But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Evans says storytelling can be challenging to execute in reality. Get in the storytelling mindset.

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked.

7 Books That’ll Turn Your Marketing Team Into Better Storytellers


My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. Storytelling books empathy

Building trust through storytelling


The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. They may even make and sell great products.

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Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give.

Pro Speakers on How to Give a Perfect Keynote Presentation


Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future?

Brand storytelling lessons from the Serial podcast


It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method. Much has been made of Serial’s storytelling structure. Koenig succeeds because she strives hard to present all sides of the story in balance.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

Brand Storytelling: Capturing & Keeping Your Desired Audience

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller.

The Art of Storytelling [Video]

Marketing Insider Group

” This was one of the main points on “the art of storytellingpresented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth. Across the ages, brands have been using the art of storytelling to reach their audience.

Nine Practical Guides to Public Speaking and Presentations


Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation?

4 Rookie Mistakes Storytelling Machines Make


If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. Customer Implementation Storytelling MachinesThe degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines.

The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare. More than a million pageviews for this 1st of 2 top Hubspot presentations.

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Storytelling for ephemeral media

Digital Marketing World Forum

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively.

The Four-Letter Words Of Business Storytelling

Marketing Insider Group

The same can be said for business and storytelling. When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me.

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3 Ways to Practice Good Storytelling in Healthcare Advertising


While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting?

How Storytelling Can Enhance Authenticity For Purposeful Branding


The use of storytelling in marketing has grown in recent years, and is particularly relevant for credibly showcasing a brand’s purpose or stand in ways that resonate and emotionally connect with targeted consumers. Storytelling works because it engages, a real challenge in our saturated world of data obsession, extreme clutter, volatility, and the decline of trust and credibility. Storytelling describes a journey and is ideal for meaningful change.

The Importance of Storytelling


Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Well-crafted storytelling builds memories and impressions you want to leave with your audience. Storytelling is the ideal platform to showcase your brand’s personality.