Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

JULY 15, 2024

How can you present the product in the most favorable light? What is it that makes your brand unique and how can you present it in a compelling way? These three elements come together in pieces of content like explainer videos. How you present and sell your brand can make a massive impact on audience excitement levels.

Advertising Mediums 202

Advertising Mediums Differentiation Distribution Training 202

Marketing Insider Group

AUGUST 26, 2024

It also enhances personalization by tailoring content and offers to individual customers and improves data analysis by quickly processing and presenting insights from large datasets. AI automation offers significant benefits to businesses, including increased efficiency by automating time-consuming tasks.

Marketing Automation Services 304

Marketing Automation Services Marketing AI Marketing Automation Work Management 304

SocialPilot

APRIL 23, 2025

YouTube is a platform that provides the perfect stage for long-form videos that take up huge planning and enhancement. Learn to schedule your YouTube video and see the difference it makes in your online presence. This step-by-step guide looks at scheduling videos on YouTube to save time and increase growth for your YouTube channel.

Youtube 97

Youtube Video Marketing Custom Publishing Ideal Customer Profiles 97

Marketing Insider Group

AUGUST 12, 2024

UGC, like customer testimonials or social media photos, adds authenticity to the content that simply isn’t present with stock photos and overly-produced images. You can invite readers and customers to write guest blog posts for you or create a video blog series. RTA Outdoor Living does a really good job of this on their blog.

Content 312

Content Marketing Budget Creation Terms and Conditions Marketing Budget 312

Marketing Insider Group

NOVEMBER 19, 2024

Compress images and avoid unnecessary videos for optimal performance. Structured Data: Implementing schema markup allows search engines to understand and present information clearly, which can improve click-through rates from search engine results pages. Proper internal linking and intuitive menus enhance user experience and SEO.

Design 237

Design SEO Lead Ranking Lead Scoring 237

Marketing Insider Group

MAY 6, 2025

But quality isn’t rehashing the already present generic content. Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Create videos, podcasts, carousels, and infographics to supplement your product. Second, diversify your formats.

Top of Funnel 238

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 238

Marketing Insider Group

FEBRUARY 4, 2025

Systems like Googles RankBrain analyze context, user behavior, and relevance to present the best results. Incorporating multimedia content like videos and images optimized for search further enhances visibility in AI-driven algorithms. Image source Artificial Intelligence and SEO AI has revolutionized how search engines rank content.

Marketing AI 242

Marketing AI Trends SEO Dwell 242

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Using Visuals: Enhance your content with images, infographics, and videos. Email Digital Marketing Checklist Video Source 1.

Paid Content 298

Paid Content Planning Work Management PPC 298

Trade Press Services Newsletter

APRIL 3, 2025

For B2B marketers, this change in consumer behavior presents a significant challenge. From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. This approach leads to brand awareness and a more loyal following.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

Marketing Insider Group

SEPTEMBER 3, 2024

Here are some additional tips to keep in mind for the most popular social media platforms: TikTok: TikTok is an app for creating and sharing short videos. Its algorithm strongly emphasizes and rewards following trends and creating short and engaging videos.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Marketing Insider Group

DECEMBER 4, 2024

Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. For example, transform a long-form article into an infographic, video, or podcast episode.

Content 184

Content Lead Ranking Lead Scoring Statistics 184

Marketing Insider Group

NOVEMBER 6, 2024

Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. The Growth of Video and Interactive Ads Video and interactive ads could dominate paid media in 2025 because they continue to captivate audiences and drive higher engagement rates.

Paid Content 167

Paid Content Advertising Agencies Advertisements Advertising 167

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Convince & Convert

NOVEMBER 12, 2024

You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.

Social Media 162

Social Media Social Marketing B2B Thought Leadership Trends 162

Stevens & Tate

MARCH 27, 2025

Summary Video content is essential for service businesses looking to connect with customers and grow their social media presence. Video trends on social media , such as short-form videos, behind-the-scenes content, live streams, and user-generated videos, are shaping engagement today.

Social Media 62

Social Media Video Marketing Trends Service 62

Marketing Insider Group

JULY 16, 2024

Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders. Video Source Your approach to writing a business proposal in 2024 must be adaptable and tailored to its specific purpose and audience.

Marketing Proposals 300

Marketing Proposals Business Planning Analysis 300

Martech

SEPTEMBER 4, 2024

Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns. Focus on brand visibility, incorporating Video Reach and Demand Gen campaigns to capture conversions. Demand Gen estimates assume a mix of image and video creatives, allowing for more versatile campaign execution. Awareness Plans.

Youtube 128

Youtube Ads Campaigns Google 128

Webbiquity

NOVEMBER 23, 2024

The power of aesthetically pleasing postings using premium photographs or videos is unmatched. Encouraging user-generated content will also help you to present your stories from the perspective of a follower. Great visuals usually grab people’s attention. Share engaging behind-the-scenes images using Instagram Stories and Reels.

Best Practices 244

Best Practices Social Media User-Generated Content Storytelling 244

Marketing Insider Group

MARCH 3, 2025

Instead, presenting helpful, well-supported arguments leads them to act on their own terms. Video source Avoiding Popular Content Marketing Mistakes Building a funnel with blog content takes planning. The right prompt depends on the readers level of interest. Blog posts at this stage should feel informative, not promotional.

Top of Funnel 251

Top of Funnel Marketing Funnels Content Marketing Planning 251

Navigate the Channel

OCTOBER 17, 2024

This presents new opportunities for e-commerce businesses to enhance the user experience and drive sales through visual search optimization. Video SEO: The Future of Content Marketing Video content continues to gain popularity, and in 2025, it will be a significant driver of engagement and conversions.

Search Marketing 123

Search Marketing Marketing AI Long Tail Marketing Privacy 123

Martech

NOVEMBER 25, 2024

Since they’re typically creating or working with content across various mediums — from social posts to blogs to video content — the right equipment can be transformative. A broadcast-quality USB microphone for crystal-clear meetings, podcast recordings and video narration. Here are some top picks that work for everyone.

Paid Search Agency 122

Paid Search Agency Work Management Marketing Management Curation 122

Martech

MAY 23, 2025

By emphasizing high-quality posts, articles and videos that speak directly to your audience’s FAQs and pain points, the search algorithm will reward you, and your content will rank better. It presents your organization as more “human.” That could easily go wrong, leaving you with no usable content.

B2B 132

B2B Content Guidelines Storytelling 132

Webbiquity

JANUARY 7, 2025

7: The 22 49 Best Virtual Event Platforms The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Alright, now the list. But there are digital marketing steps you can take to make the best of this ongoing change, as this August 2024 details.

Marketing AI 164

Marketing AI B2B Marketing Screencast B2B 164

Tomorrow People

JUNE 9, 2025

What percentage uses storytelling versus presenting technical information? Explainer videos structured around user challenges. Turn each case into a multi-asset journey: Long-form PDF 90-second video summary Sales deck slide LinkedIn carousel Use Storytelling Across the Funnel Storytelling isn’t just for top-of-funnel awareness.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Marketing Insider Group

AUGUST 7, 2024

Video Source ChatGPT also offers instant support, answering questions and providing guidance whenever necessary. You can use the tool to summarize complex information and present it in an easily digestible format, helping make sense of data. This support ensures new employees receive immediate help when they run into issues.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Scoop.it

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Marketing Insider Group

MARCH 25, 2025

A well-matched influencer connects with the right audience and presents a product in a natural way. Short-form video, interactive content, and live streams create new ways for influencers to connect with audiences. Image source How Do Brands Choose the Right Influencers? Choosing the right influencer affects the success of a campaign.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

Martech

NOVEMBER 8, 2024

This presents a significant opportunity, as 68% of Redditors are not on LinkedIn, providing access to a large, unique audience. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. For brand consideration, use video view campaigns.

Paid Content 130

Paid Content ROI Allocation Media 130

Marketing Insider Group

FEBRUARY 3, 2025

Great screen recording tools can also make it easy to edit, save, and package your video files, so you can readily access them in the future and potentially even add value to them. This is an opportunity to cut anything that isn’t relevant, polish up any quality issues, and ultimately make the video file more accessible.

Webinar Metrics 130

Webinar Metrics Planning Top of Funnel Marketing & Strategy 130

Martech

OCTOBER 24, 2024

SpeakAI assists in transcribing, translating, analyzing and sharing different file formats across audio, video and text. Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. AI video creation. AI copy generation/writing. AI sales support. AI social media assistants.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Automation Services Work Management 130

Convince & Convert

AUGUST 16, 2024

Working remotely no doubt has its perks, but it can also present a unique challenge: How do you build and maintain strong team bonds when you’re all scattered across different locations? But, it takes mere minutes to get everyone to hop on a video chat for a quick virtual party. Fun fact: Convince and Convert is fully remote.

Tips 142

Tips Peer-to-peer Ad Building Lead Ranking 142

Webbiquity

MARCH 22, 2025

Attend Seminars Seminars are less hands-on than workshops, and are generally delivered through expert lectures and presentations. Sit In on Webinars Webinars are online seminars, similarly presented by knowledgeable speakers in a video conference. Watch Videos Video content can help to visually demonstrate how things are done.

Education 130

Education Ad Building Business Marketing Management 130

Marketing Insider Group

DECEMBER 18, 2024

Social ads excel at creating visually engaging experiences, whether through carousel posts, video ads, or sponsored stories. Display Advertising Display ads use visual elements like banners, videos, or pop-ups to capture attention. These ads appear across high-traffic websites and act as a subtle reminder of your brand.

Paid Content 130

Paid Content Allocation Advertisements Advertising 130

WordAgents

APRIL 29, 2025

They see through polished presentations to the emptiness beneath. The Authenticity Factor: Why Your ‘Why’ Drives Trust Authenticity on social media means staying true to your values, maintaining transparency about your operations, and presenting your brand in a relatable way. What’s missing?

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Customer Experience Matrix

MAY 24, 2025

The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last blog post is intriguing, but does it reflect reality? This "instant commerce" collapses the multi-step "awareness, interest, desire, act" cycle into a single moment when the customer is presented with an opportunity to buy.

Lead Ranking 156

Lead Ranking Paid Content Work Management Marketing Management 156

Marketing Insider Group

NOVEMBER 20, 2024

When you present ads to people with zero interest in your product or service, it drains your budget with little return. Video Source A/B testing starts with selecting a single variable to test, such as the headline. Never overlook data and performance metrics, and use this information to gain insights and make data-driven improvements.

Cost per Acquisition 167

Cost per Acquisition Media Budget Programs Buyer Personas 167