Martech

OCTOBER 24, 2024

This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies. The toll of overwork Twenty years ago, I was a management consultant working long days with weekly travel. I awoke thinking of a big presentation only a few hours away.

Work Management 123

Work Management Paid Search Agency Marketing Consulting 123

Marketing Insider Group

JANUARY 21, 2025

Write about topics they care about, address their pain points, and offer solutions. Numbers or top-ten lists often work well and are relatively easy to write. On LinkedIn, a professional tone might work better. Instead, find ways to present new angles or in-depth explanations.

Social Media 281

Social Media Media Content Work Management 281

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Quick Takeaways Influencer marketing uses trusted voices to build connections. How Influencer Marketing Works People trust recommendations from those they follow.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

Customer Experience Matrix

MAY 24, 2025

The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last blog post is intriguing, but does it reflect reality? Technology" in this sense isn't always "technical": a new marketing method or financial tool can be an important innovation. But I digress.)

Lead Ranking 156

Lead Ranking Paid Content Work Management Marketing Management 156

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Ivan Guzenko - Forbes

JUNE 13, 2025

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Marketing AI 103

Marketing AI Work Management Enterprise Management Digital Asset Management 103

Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. These help organizations manage change effectively.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Tomorrow People

AUGUST 20, 2024

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing and positioning activities against every possible competitor at once. Focus on those that directly impact your market positioning and sales pipeline potential.

Analysis 177

Analysis Effectiveness Work Management Marketing Management 177

Sword and the Script | B2B

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

Work Management 116

Work Management B2B Marketing Paid Search Agency Marketing Management 116

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

Social Media 163

Social Media B2B Thought Leadership Trends Social Marketing 163

Martech

AUGUST 12, 2024

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Research 135

Research Work Management Marketing Management Marketing AI 135

Marketing Insider Group

AUGUST 12, 2024

There are so many better ways to spend your marketing budget and time. However, that’s not to say blogging doesn’t work. For instance, if you’re writing about productivity tips, opening with a personal story about how a specific strategy changed your work life can be very effective.

Content 312

Content Marketing Budget Creation Terms and Conditions Marketing Budget 312

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 196

Work Management Budget Programs Marketing Management CMO 196

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. It’s hugely important to them (and it’s why they use our software).

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Martech

AUGUST 23, 2024

This relationship is demonstrated in companies where engaged employees deliver exceptional service, resulting in improved customer relations and business success. After a few months of strong service, I encountered an issue with the vendor. I soon realized my level of satisfaction with the vendor’s service was dropping.

Customer Satisfaction 121

Customer Satisfaction Work Management Marketing Management Correlation 121

Ivan Guzenko - Forbes

JUNE 10, 2025

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Enterprise Management 93

Enterprise Management Digital Asset Management Work Management Marketing Management 93

Ivan Guzenko - Forbes

JUNE 13, 2025

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Work Management 107

Work Management Digital Asset Management Enterprise Management Marketing Management 107

Ivan Guzenko - Forbes

JUNE 13, 2025

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Digital Asset Management 80

Digital Asset Management Enterprise Management Work Management Marketing Management 80

Marketing Insider Group

JUNE 18, 2025

By the end, you won’t just churn out content that sorta works. Marketers in the know? The most successful marketers know when to adjust their strategy and embrace new formats, tools, and trends. Monitor Performance: Content producers that are successful regularly assess what works and what doesn’t. Stick around.

Rules 157

Rules Work Management Marketing Management Marketing Analytics Tools 157

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. The solution? In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all.

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Budget Programs 98

Ivan Guzenko - Forbes

JUNE 16, 2025

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Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Heinz Marketing

JULY 30, 2024

By Tom Swanson Engagement Manager at Heinz Marketing Let’s get straight to the point: there is no one-size-fits-all approach to integrating AI. Part of this is because of regular change management rules (every change is different, etc.), There are a million promises out there about AI changing the working world.

Marketing AI 116

Marketing AI Work Management Rules Planning 116

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. From my perspective, demand generation meant educating decision-makers about the solutions tangible ROI benefits.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. For Cole, AI is an ever-present partner to brainstorm and ideate with.

Marketing AI 107

Marketing AI Work Management Lead Scoring Lead Ranking 107

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Disruptors. Scalability.

Lead Scoring 126

Lead Scoring Lead Ranking Marketing Automation Services Work Management 126

Salesforce Marketing Cloud

OCTOBER 29, 2024

And true effectiveness means AI working side-by-side with humans , ensuring a smooth hand-off for complex, high-value work. For example, consider a financial services company that needs to provide up-to-date loan risk assessments. For most enterprises, training an in-house LLM is impractical at best and irresponsible at worst.

Enterprise Management 145

Enterprise Management Work Management Marketing Management Lead Ranking 145

Ivan Guzenko - Forbes

JUNE 6, 2025

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Digital Asset Management 80

Digital Asset Management Enterprise Management Work Management Marketing Management 80

Ivan Guzenko - Forbes

JUNE 9, 2025

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Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Work Management 89

Work Management Marketing Management SMS Customer Satisfaction 89

Ivan Guzenko - Forbes

JUNE 16, 2025

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Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Marketing Insider Group

NOVEMBER 20, 2024

It’s a useful digital marketing tool because it offers a direct line to potential customers. However, with so many elements to manage , it’s easy to make paid media mistakes that can hinder results. When you present ads to people with zero interest in your product or service, it drains your budget with little return.

Cost per Acquisition 167

Cost per Acquisition Media Budget Programs Buyer Personas 167

Martech

AUGUST 20, 2024

This underscores the potential risks and benefits that AI presents to society. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks.

Marketing AI 130

Marketing AI Effectiveness Planning Paid Search Agency 130

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 154

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 154

Salesforce Marketing Cloud

OCTOBER 30, 2024

We hear it everyday; marketers are at the forefront of unlocking AI. You’re being told to rethink your marketing strategies with AI , empower your teams to use it, and figure out how it can help transform your business. We all have foundational marketing questions when it comes to AI. How can my marketing team start with AI?

Work Management 111

Work Management Marketing Management Planning Paid Search Agency 111

Salesforce Marketing Cloud

APRIL 28, 2025

It requires common industry standards and collaboration between technology vendors. Thats why we partnered with Google and 50 other leading technology vendors to support the rollout of A2A , the industrys first agent-to-agent interoperability protocol.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Ethics 97

WordAgents

APRIL 29, 2025

They showcase products, highlight services, and spotlight differentiators. Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. They see through polished presentations to the emptiness beneath. Most businesses focus exclusively on what they sell and how they sell it.

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” ” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements.

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Curation 117