Black Friday and Cyber Monday Deals on Martech and Business Software for 2021


The events of 2021 have forced marketers and entrepreneurs to be agile. Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox.

Meet your 2021 Influitive BAMMIE Finalists


The post Meet your 2021 Influitive BAMMIE Finalists appeared first on Influitive.


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The Top 10 Most-Read Posts on the B2B Marketing Blog in 2021


Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? In any case, this year’s list includes only posts either written or substantially revised in 2021. So, drumroll please, here are your top 10 most-read posts on Webbiquity in 2021.

37+ Best Mailchimp Newsletter Examples & Newsletter Templates [2021]


We all have this sensation… you need to launch an email campaign. You want something well designed, well crafted in order to impress the people that will open your message. Besides the message content, you think that looking professional is a must as well

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

12 Fascinating Facts About Global Internet Use in 2021


Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity.

Five Quick Things to Wrap Up 2021


If 2021 was good to you financially, and you’d like to reduce your taxable income before year end, take a few minutes to contribute to a worthy cause. If you missed it last week, here are the most popular posts on the B2B marketing blog in 2021. If you’re among the small.

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Best B2B Email Marketing Software for 2021


What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit.

Email Trends in 2021


Watch it now below Email Trends in 2021 Watch our next webinar, Email Deliverability Advanced: WebinarWebinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability.

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Website Design Trends for 2021


While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism. Minimalism in web design has been quite prevalent in recent years, but in 2021 it will reach a new extreme. Guest post by Matthew Reeves.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Culling the Chaos: Lessons Learned From the State of Email in 2021


We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success.

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The Number of Digital Nomads Surged Again in 2021


The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5 Source: MBO Partners 2021 State of Independence Study. million in 2021.

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Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases


Let’s take a look at what happened in November 2021. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. In October 2021, out of the four Apple clients, Apple iPhone (iOS Mail) was at the top with 27.36% of the share. We’re back!

Update on Litmus Live 2021


We have some important news to share about Litmus Live 2021. Move Litmus Live 2021 to October 26th-27th. This October 26th-27th, join us online at Litmus Live 2021 to hear from the best in the industry, learn practical tactics, network with fellow email pros, and more.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Email Client Market Share in October 2021: Updates and More


Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021. Previously in fourth place was Outlook, which has been the case from the first quarter of 2021 , but it now joins the rank as one of the top 3 email clients.

What Are the Insights From the 2021 State of Email?


Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Get the 2021 State of Email report for full access to the data, resources, and hands-on advice that will keep you as a leader of email innovation.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021.

Our Best Internal Communications Advice from 2021


The latest episode of the EE Voice podcast from Consultants Collective member consultant, Sharon McIntosh and co-host Sharon Phillips features a round-up of the best internal communications ideas and advice from their guests in 2021.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Email Client Market Share in August 2021: Email Clients Hold Steady


Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Tune in next month as we share our findings and for our 2021 State of Email Engagement report, where we look at the data for the whole year together.

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Discover All the Reasons to Attend Adobe Summit 2021

Marketo Events

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. Event Marketing adobe summit adobe summit 2021

13 Marketing Statistics Summarizing 2021

Sword and the Script

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021….

61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Now, in 2021, we’re a matter of months away from living in a cookieless world.

5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic.

Litmus Live 2021: Top 10 Takeaways from Day 1


Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021.

Top Marketing Takeaways From 2021

Opt Intelligence

From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data. Changing social algorithms, new privacy rules…2021 also brought to light the fact that even your best performing tactics should not be over-indexed.

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier


Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier appeared first on Litmus. Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts?

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Integrate Announces Annual Game Changers 2021 Conference


Three-Hour Virtual Event Converges Industry Luminaries and B2B Innovators to discuss New Era of B2B Marketing PHOENIX, AZ, November 17, 2021 –?Integrate,?the the lineup of speakers for the annual Game Changers 2021 Conference on December 8, 2021 in the U.S.

Seven Privacy Predictions for 2021


What will the rest of 2021 bring? As 2021 is underway, formal negotiations between the U.S. However, more than 10 states currently have active privacy legislation in the pipeline, most of them resembling CCPA, expected to be voted on (and passed) in 2021.

Top B2B Marketing Content of 2021

Launch Marketing

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Litmus Live 2021: Top 10 Takeaways from Day 2


And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021.

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The Pros and Cons of Attribution Models: A 2021 Update


Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence.

Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

Heading into 2021, growth and building scale may have returned in an aspirational way. What we can say though, in terms of impact, is the first month of 2021 has tempered such aspirations. We cannot predict what is in store for 2021. The new year is almost one-month-old.

Two Technology Trends for Small Business in 2021


As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. The post Two Technology Trends for Small Business in 2021 appeared first on Biznology.

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.