ClearVoice
JUNE 25, 2024
As online audiences consume massive amounts of content daily, more B2B marketers recognize the power of content marketing to connect with customers. But it’s a lot easier said than done, especially for large companies. This video and blog post covers the top 3 B2B content marketing challenges large companies face, with strategies to overcome then. Let’s dive in.
Martech
JUNE 25, 2024
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.
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Marketing Insider Group
JUNE 24, 2024
Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.
Only B2B
JUNE 26, 2024
Imagine if your sales team could focus exclusively on accounts that are ready to buy– eliminating wasting time and effort on qualifying prospects and instead nurturing leads that are more likely to convert. Sounds promising, doesn’t it? This is the promise of Account-Based Marketing (ABM). It’s a strategy that targets specific accounts with personalized campaigns.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
ClearVoice
JUNE 24, 2024
As the adoption of AI-generate content grows, so do concerns about its ethical implications. When humans create content, it’s easily sourced through links, citations, and quotes. But AI uses other people’s content to learn while citing zero sources. So, does AI cross the boundary of plagiarism? Here’s what you need to know about using AI responsibly in content creation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
BOP Design
JUNE 25, 2024
By now, you should be getting familiar with Google Analytics 4 (GA4) if you are measuring the traffic and visitor activity on your B2B website. We’ve been using and evaluating GA4 since 2022, but we know that it’s been a tough transition for many B2B marketers. Besides the universal truth that change is hard, the. The post An Overview of GA4 for B2B Marketers appeared first on Bop Design.
Benchmark Email
JUNE 24, 2024
Leads are the soul and blood of any business. However, it can be quite a challenge to consistently find and manage a steady flow of leads that actually convert. In fact, 41% of marketers say generating more leads is one of the most prominent challenges they face. Meanwhile, 80% of new leads don’t make a… The post B2B Lead Generation: The Ultimate Guide for 2024 appeared first on Benchmark Email.
Learn from the Pros
JUNE 23, 2024
In this insightful session, Paul Slack and Andrea Talamantes discuss the latest trends and strategies for LinkedIn advertising in 2024. They explore the purpose of social media ads, emphasizing the importance of winning mindshare rather than focusing solely on transactional outcomes. Andrea delves into new LinkedIn ad features and full-funnel campaign strategies and provides valuable tips for optimizing LinkedIn ad performance.
The Lead Agency
JUNE 23, 2024
Account-based marketing (ABM) has been around for decades. It’s tried and true; the businesses that follow it swear by it, but yet it lacks the take-up of other digital marketing avenues. That’s because ABM can be a complicated venture. In its true form, it’s perceived as a tactic for big businesses with (often expensive) marketing [.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SendX
JUNE 27, 2024
In the fast-paced world of iGaming, the only constant is change. As new technologies emerge, innovative ideas take hold, and fresh approaches to player protection gain traction, the regulatory landscape is always evolving to keep pace.
Marketing Insider Group
JUNE 25, 2024
Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.
The Forward Observer
JUNE 28, 2024
The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury About the Book The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.
Act-On
JUNE 28, 2024
You’ve heard it before, right? The age-old advice, “If you’re appealing to everyone, you’re appealing to no one…” And it’s true. But even if you’ve carefully designed your ideal customer profiles, you can still go deeper in your targeting, helping your prospects feel known, understood, and aligned with your products and services. How? The answer is: audience segmentation.
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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
Oktopost
JUNE 23, 2024
A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the pow
Salesforce Marketing Cloud
JUNE 28, 2024
From MMLU to GLUE , the AI world suffers no dearth of LLM benchmarks. These important tools are designed to rigorously evaluate AI models like GPT-4 and Claude to determine which one generates more accurate outputs for a given task. Typically, that task revolves around something rather specific, like solving grade-school math problems, or coding in Python.
Thinkers360
JUNE 28, 2024
We’ve searched the Thinkers360 Member Blog to pick out the year-to-date’s most popular articles on business, technology and sustainability from Thinkers360 thought leaders. Here’s our picks with direct links to the articles as well as to the author’s thought leadership profiles and portfolios on Thinkers360! Know others who should be part of Thinkers360?
Martech
JUNE 28, 2024
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
JUNE 26, 2024
BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary In this episode of Radically Transparent, host Jennifer Gutmann sits down with Lizzi Goldmeier, Director of Marketing at BriefCam, to explore the vital components that power a m
Salesforce Marketing Cloud
JUNE 27, 2024
If generative AI is so intelligent, why are off-the-shelf LLMs so bad at writing a personalized email or answering a customer service question? The simple answer: There’s a lot that AI models simply don’t know. Although LLMs are trained on billions of data points, the information they don’t have tends to be precisely what you would need to generate a meaningful email or accurate service reply to one of your customers.
Ahrefs
JUNE 28, 2024
Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from search results.
Martech
JUNE 24, 2024
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SmartBug Media
JUNE 28, 2024
The best practices for rolling out top-tier content are always changing. That shouldn’t be a surprise, because the tech available to us—and the needs of the people we’re speaking to—is always in flux as well. The latest digital marketing trend, generative engine optimization (GEO), leverages AI to analyze what people want to read and deliver more relevant content to those people.
illumin
JUNE 25, 2024
Pride is here once again and so are some amazing ad campaigns. This year’s lineup has everything from classic rainbow imagery to heartfelt messages. If you find the time between events, take a look at this year’s stellar lineup. Pride exists for a reason LGBTQIA+ community members gather and celebrate this time of year for a reason. Pride wasn’t born out of a love to party, it was born out of a need to protest, to be visible, and to build acceptance.
Ahrefs
JUNE 28, 2024
If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it?
Martech
JUNE 26, 2024
Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SocialPilot
JUNE 26, 2024
Negative reviews can pop up anytime on review sites such as Google Reviews and Yelp or on social media platforms such as Facebook. Dealing with these reviews is a daunting task, especially when most businesses do not know how to respond to negative reviews. However, the important thing to understand is that customers’ negative feedback is not just criticism; it is an opportunity for you.
CMSWire
JUNE 25, 2024
Choosing the right content management system (CMS) for your business is a huge investment and risk. Here are 14 tips to make sure you choose the right one. Continue reading.
Top Rank Marketing
JUNE 26, 2024
“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “ How do we go about it? What will go into it? And, how will we measure it?” Sound familiar? It’s like when you say, I want to go on an overseas trip for vacation this year. But, where do you want to go and when? Your vacation planning needs to include a destination, airline tickets, accommodations and some idea of what you want to do and see.
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