Sat.Jun 22, 2024 - Fri.Jun 28, 2024

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Overcoming Top 3 B2B Content Marketing Challenges: Strategies for Large Companies

ClearVoice

As online audiences consume massive amounts of content daily, more B2B marketers recognize the power of content marketing to connect with customers. But it’s a lot easier said than done, especially for large companies. This video and blog post covers the top 3 B2B content marketing challenges large companies face, with strategies to overcome then. Let’s dive in.

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How to build a B2B brand that delivers lasting value

Martech

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.

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Is Social Media Worth It in 2024?

Marketing Insider Group

Social media is more pervasive than ever, with nearly 5.1 billion people engaging on various platforms monthly. From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.

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Top 5 Benefits of Account-Based Marketing Lead Generation for IT Companies

Only B2B

Imagine if your sales team could focus exclusively on accounts that are ready to buy– eliminating wasting time and effort on qualifying prospects and instead nurturing leads that are more likely to convert. Sounds promising, doesn’t it? This is the promise of Account-Based Marketing (ABM). It’s a strategy that targets specific accounts with personalized campaigns.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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AI-Generated Content: Is It Plagiarism?

ClearVoice

As the adoption of AI-generate content grows, so do concerns about its ethical implications. When humans create content, it’s easily sourced through links, citations, and quotes. But AI uses other people’s content to learn while citing zero sources. So, does AI cross the boundary of plagiarism? Here’s what you need to know about using AI responsibly in content creation.

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An Overview of GA4 for B2B Marketers 

BOP Design

By now, you should be getting familiar with Google Analytics 4 (GA4) if you are measuring the traffic and visitor activity on your B2B website. We’ve been using and evaluating GA4 since 2022, but we know that it’s been a tough transition for many B2B marketers. Besides the universal truth that change is hard, the. The post An Overview of GA4 for B2B Marketers appeared first on Bop Design.

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B2B Lead Generation: The Ultimate Guide for 2024

Benchmark Email

Leads are the soul and blood of any business. However, it can be quite a challenge to consistently find and manage a steady flow of leads that actually convert. In fact, 41% of marketers say generating more leads is one of the most prominent challenges they face. Meanwhile, 80% of new leads don’t make a… The post B2B Lead Generation: The Ultimate Guide for 2024 appeared first on Benchmark Email.

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LinkedIn Ads Clinic: B2B Success Secrets

Learn from the Pros

In this insightful session, Paul Slack and Andrea Talamantes discuss the latest trends and strategies for LinkedIn advertising in 2024. They explore the purpose of social media ads, emphasizing the importance of winning mindshare rather than focusing solely on transactional outcomes. Andrea delves into new LinkedIn ad features and full-funnel campaign strategies and provides valuable tips for optimizing LinkedIn ad performance.

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B2B account-based marketing (ABM): Yes, it drives serious marketing success. No, it doesn’t have to be perfect.

The Lead Agency

Account-based marketing (ABM) has been around for decades. It’s tried and true; the businesses that follow it swear by it, but yet it lacks the take-up of other digital marketing avenues. That’s because ABM can be a complicated venture. In its true form, it’s perceived as a tactic for big businesses with (often expensive) marketing [.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Ever-Shifting Landscape of iGaming Regulations: 25 Key Rules to Watch

SendX

In the fast-paced world of iGaming, the only constant is change. As new technologies emerge, innovative ideas take hold, and fresh approaches to player protection gain traction, the regulatory landscape is always evolving to keep pace.

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The MarTech Dilemma: How Do You Decide Whether to Try or Implement a Tool?

Marketing Insider Group

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.

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The Marketing Book Podcast: “The Road To Hell” by Nick Asbury

The Forward Observer

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury About the Book The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world following the financial crisis of 2008.

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How to Use Audience Segmentation to Win Prospects and Customers

Act-On

You’ve heard it before, right? The age-old advice, “If you’re appealing to everyone, you’re appealing to no one…” And it’s true. But even if you’ve carefully designed your ideal customer profiles, you can still go deeper in your targeting, helping your prospects feel known, understood, and aligned with your products and services. How? The answer is: audience segmentation.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier

Oktopost

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary In this episode of Radically Transparent, host Jennifer Gutmann sits down with Lizzi Goldmeier, Director of Marketing at BriefCam, to explore the vital components that power a m

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First-Of-Its-Kind LLM Benchmark Ranks Generative AI Against Real-World Business Tasks

Salesforce Marketing Cloud

From MMLU to GLUE , the AI world suffers no dearth of LLM benchmarks. These important tools are designed to rigorously evaluate AI models like GPT-4 and Claude to determine which one generates more accurate outputs for a given task. Typically, that task revolves around something rather specific, like solving grade-school math problems, or coding in Python.

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How to measure the impact of brand marketing

Martech

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

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The Year’s Most Popular Articles from Thinkers360 Thought Leaders (1H’24)

Thinkers360

We’ve searched the Thinkers360 Member Blog to pick out the year-to-date’s most popular articles on business, technology and sustainability from Thinkers360 thought leaders. Here’s our picks with direct links to the articles as well as to the author’s thought leadership profiles and portfolios on Thinkers360! Know others who should be part of Thinkers360?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Power of a Strong Personal Brand on LinkedIn

Oktopost

A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the pow

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How AI Grounding Reduces Generative Hallucinations and Ensures Better Outputs

Salesforce Marketing Cloud

If generative AI is so intelligent, why are off-the-shelf LLMs so bad at writing a personalized email or answering a customer service question? The simple answer: There’s a lot that AI models simply don’t know. Although LLMs are trained on billions of data points, the information they don’t have tends to be precisely what you would need to generate a meaningful email or accurate service reply to one of your customers.

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How brands like Klarna and Mars are using AI in marketing operations

Martech

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.

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14 Rules for Selecting the Right Content Management System (CMS)

CMSWire

Choosing the right content management system (CMS) for your business is a huge investment and risk. Here are 14 tips to make sure you choose the right one. Continue reading.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Enterprise Sites Are Where Technical SEO Shines

Ahrefs

Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from search results.

SEO 107
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Why You Need an Influencer Strategy (and How to Build One)

Top Rank Marketing

“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “ How do we go about it? What will go into it? And, how will we measure it?” Sound familiar? It’s like when you say, I want to go on an overseas trip for vacation this year. But, where do you want to go and when? Your vacation planning needs to include a destination, airline tickets, accommodations and some idea of what you want to do and see.

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Salesforce’s AI CEO explains why this new AI wave is different

Martech

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.

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Purpose, Training and Emotional Intelligence: How Intuit Aligns EX & CX

CMSWire

How do you truly connect customer experience and employee experience? Marietta Silva-Allison lives that challenge day to day. Continue reading.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Generative Engine Optimization Redefines User Intent Strategies

SmartBug Media

The best practices for rolling out top-tier content are always changing. That shouldn’t be a surprise, because the tech available to us—and the needs of the people we’re speaking to—is always in flux as well. The latest digital marketing trend, generative engine optimization (GEO), leverages AI to analyze what people want to read and deliver more relevant content to those people.

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The best Pride ads of 2024

illumin

Pride is here once again and so are some amazing ad campaigns. This year’s lineup has everything from classic rainbow imagery to heartfelt messages. If you find the time between events, take a look at this year’s stellar lineup. Pride exists for a reason LGBTQIA+ community members gather and celebrate this time of year for a reason. Pride wasn’t born out of a love to party, it was born out of a need to protest, to be visible, and to build acceptance.

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How to market in the age of outrage

Martech

Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’ already tough situation even worse. By now marketers may feel like they’re trying to ride a pogo stick across a minefield.