Sat.Jun 15, 2024 - Fri.Jun 21, 2024

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How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Research 101
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10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2024

Visitor Queue

As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […] The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script | B2B

Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How to Build a B2B Website Strategy That Generates Leads

protocol 80

Simply having a website isn’t enough.

More Trending

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B2B promotions: Boost sales and delight customers with effortless discounts

Sana Commerce

Picture this: You’ve spent weeks planning the perfect promotion, only to see lackluster results. Customers are missing out on deals, abandoning carts, and leaving money on the table. Sound familiar? You’re not alone. Many B2B businesses struggle with the complexities of discount management and ensuring customers actually use the discounts you offer.

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Are You Ready for the B2B Ecommerce Gold Rush?

CMSWire

Could you turn your B2B strategy into an ecommerce powerhouse? Continue reading.

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What is Data Mining? And How B2B Businesses Might Leverage It 

PureB2B

Big data, B2B data, and now data mining all play a significant role in driving growth. Read about what data mining is and how B2B businesses can leverage it.

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The Linear Trap: What is the Best way to Approach the B2B Customer Journey?

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing It is tempting to view the customer journey as a straightforward, linear process. We often envision customers progressing neatly from awareness to consideration to decision, adhering to a set path. However, this oversimplified perspective can lead to missed opportunities and a lack of understanding of the true complexity of the B2B customer journey.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

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THE Marketer's Guide on Launching an Affiliate Email Campaign

SendX

Affiliate marketing is familiar to most people who spend part of their lives online. It’s the basic term for digital marketers, while affiliate programs have probably targeted every casual Internet surfer. Whenever you come across messages like “this post contains affiliate links” or hear a YouTube blogger encouraging the audience to click the link in the video description, affiliate marketing campaigns have reached their objectives.

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The Marketing Book Podcast: “Blue Goldfish 2.0” by Stan Phelps

The Forward Observer

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher About the Book In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experienc

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Unlock Insights With ZoomInfo Copilot’s AI-Powered Account Summaries

Zoominfo

In a ruthlessly competitive market, deep account knowledge can tip the scales between a stalled deal and a successful sale. Enter ZoomInfo Copilot , an AI-fueled sales tool that effortlessly summarizes the essential information for any account, giving sellers the ability to engage confidently and win more deals. Here’s how it works. The Power of AI-Generated Account Summaries ZoomInfo Copilot uses artificial intelligence to create comprehensive account summaries.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Connected TV Advertising Can Transform Your Marketing Strategy

Marketing Insider Group

Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.

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What HubSpot’s LinkedIn integration means for the future of sales and marketing

Martech

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.

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It’s Time For A Revenue Process Transformation

Forrester B2B

Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.

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Unleashing the Power of AI-Generated Emails With ZoomInfo Copilot

Zoominfo

Prospects are increasingly inundated with email pitches, making it harder than ever to stand out. So how can sellers leverage the latest technology without sinking into inbox oblivion? ZoomInfo Copilot ’s cutting-edge AI Email Generation feature can help. Copilot automatically pulls relevant, timely data from the most accurate sources to write targeted, personalized emails that stand out from generic messages.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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CMO Circle: Tom Wentworth’s Unconventional Approach to Long-Term Marketing Success

CMSWire

Discover Tom Wentworth’s outside-the-box approach to marketing and running a full-fledged news organization at Recorded Future. Continue reading.

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The Power of Connection: Reflections From a Women in Sales Retreat

Televerde

During May, I took seven days off from work. If you know me, you know that’s a lot of time for me to be disconnected from work and my team. Five of those days were dedicated to binge-watching Netflix and focusing on self-care. One day I spent working incognito to catch up from my vacation. However, on the seventh day, I attended the Women in Sales Castle Retreat in Davis, CA, and it was the most impactful day of my vacation.

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How Georgia-Pacific seeks to leverage AI to its full marketing potential

Martech

The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo

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Less Searching, More Selling: ZoomInfo Copilot’s AI Account Prioritization

Zoominfo

For sales teams, finding the right accounts to target is both critical for success and annoyingly tedious. ZoomInfo Copilot’s AI Account Prioritization feature addresses this challenge head-on, delivering the most relevant accounts directly to sales teams, enabling them to spend more time building relationships and closing deals. Cutting Through the Noise With Key Data Points ZoomInfo Copilot’s AI Account Prioritization feature works by spotlighting the accounts that matter most to each in

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Degrees of Kevin Bacon: A Blueprint for Effective Customer Referrals

CMSWire

Diverse networks loosely link people to many more social circles, just like Kevin Bacon is connected to so many Hollywood cliques. Continue reading.

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Competitive Intel: Here’s What an SEO Competitor Analysis Tells You

Top Rank Marketing

Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking !) real estate. Here’s how small the victor’s podium is: The top three organic search results receive more than 2/3rds of the clicks The top result receives more clicks than the 3rd-10th combined In searches with a featured snippet, the snippet has a 43% click through rate With such a narrow target to hit, it’s not enough to optimi

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3 traits of an effective marketing CRM product owner

Martech

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

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Target Account Digests: Engage Buyers at the Right Time With ZoomInfo Copilot

Zoominfo

Engaging the right buyers at the right time is the key to success for any sales team. ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Here’s how ZoomInfo Copilot alerts you to your most promising prospects when they generate high-value signals, allowing you to act fast and maximize your chances of success. 3 Key Features of the Personalized Target Account Digest

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Growing Importance of Emotional Intelligence in Marketing

CMSWire

Implementing emotional intelligence in marketing sounds nice. Could be — but it's not without its challenges. Continue reading.

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APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

chiefmartech

Take a guess at filling in the blank here: __ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness has agreed on only one clear truth: data will be your most strategic asset in the Age of AI.

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Business leaders believe AI can deliver a competitive advantage

Martech

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.