Content Marketing Institute
JUNE 18, 2024
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
Visitor Queue
JUNE 15, 2024
As a B2B company, you’re constantly looking for new ways to enhance your marketing efforts and generate more leads. We all know that it’s much easier said than done. Luckily, B2B companies have access to years of sales data to help you optimize your future marketing efforts. This is because of sales reps, higher marketing […] The post 10 Genius B2B Lead Generation and Marketing Channels to Focus on in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
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Martech
JUNE 17, 2024
Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.
Sword and the Script | B2B
JUNE 18, 2024
Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
protocol 80
JUNE 17, 2024
Simply having a website isn’t enough.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sana Commerce
JUNE 17, 2024
Picture this: You’ve spent weeks planning the perfect promotion, only to see lackluster results. Customers are missing out on deals, abandoning carts, and leaving money on the table. Sound familiar? You’re not alone. Many B2B businesses struggle with the complexities of discount management and ensuring customers actually use the discounts you offer.
CMSWire
JUNE 18, 2024
Could you turn your B2B strategy into an ecommerce powerhouse? Continue reading.
PureB2B
JUNE 20, 2024
Big data, B2B data, and now data mining all play a significant role in driving growth. Read about what data mining is and how B2B businesses can leverage it.
Heinz Marketing
JUNE 18, 2024
By Win Salyards , Senior Marketing Consultant at Heinz Marketing It is tempting to view the customer journey as a straightforward, linear process. We often envision customers progressing neatly from awareness to consideration to decision, adhering to a set path. However, this oversimplified perspective can lead to missed opportunities and a lack of understanding of the true complexity of the B2B customer journey.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
JUNE 18, 2024
Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.
SendX
JUNE 21, 2024
Affiliate marketing is familiar to most people who spend part of their lives online. It’s the basic term for digital marketers, while affiliate programs have probably targeted every casual Internet surfer. Whenever you come across messages like “this post contains affiliate links” or hear a YouTube blogger encouraging the audience to click the link in the video description, affiliate marketing campaigns have reached their objectives.
Acrolinx
JUNE 19, 2024
Find out what AI washing actually means and what questions you need to be asking to make sure that you're buying an AI product. The post What’s AI Washing? A Guide to Asking the Right Questions appeared first on Acrolinx.
The Forward Observer
JUNE 21, 2024
Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher About the Book In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experienc
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
JUNE 18, 2024
We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. This strategy isn’t just a trend; it’s a proven path to success. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships.
Sprout Social
JUNE 17, 2024
Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous users of all backgrounds and interests share opinions about their hobbies, jobs, purchases and more in threads or forums on specific
Martech
JUNE 21, 2024
HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.
Zoominfo
JUNE 21, 2024
In a ruthlessly competitive market, deep account knowledge can tip the scales between a stalled deal and a successful sale. Enter ZoomInfo Copilot , an AI-fueled sales tool that effortlessly summarizes the essential information for any account, giving sellers the ability to engage confidently and win more deals. Here’s how it works. The Power of AI-Generated Account Summaries ZoomInfo Copilot uses artificial intelligence to create comprehensive account summaries.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
JUNE 17, 2024
Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.
Act-On
JUNE 20, 2024
When we talk about data-driven marketing , we typically imagine a blissfully quantitative utopia. We measure and track consumer behavior across the lifecycle, and attribute conversions with precision. Every element of our campaigns are A/B tested and refined in real-time. Our writers and designers optimize every creative asset based on past performance.
Content Marketing Institute
JUNE 21, 2024
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?
Zoominfo
JUNE 21, 2024
Prospects are increasingly inundated with email pitches, making it harder than ever to stand out. So how can sellers leverage the latest technology without sinking into inbox oblivion? ZoomInfo Copilot ’s cutting-edge AI Email Generation feature can help. Copilot automatically pulls relevant, timely data from the most accurate sources to write targeted, personalized emails that stand out from generic messages.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
CMSWire
JUNE 17, 2024
AR. VR. The technology for personalized marketing is there for the taking. Are you ready? Continue reading.
Forrester B2B
JUNE 20, 2024
Buyers are in control of the revenue process — and B2B marketing, sales, and customer success teams need to align their approaches with that reality. Discover the Forrester Opportunity Lifecycle and how it can drive durable, long-term revenue growth.
Full Circle Insights
JUNE 18, 2024
Learn how to harness Salesforce data to create targeted marketing campaigns that drive revenue.
Zoominfo
JUNE 21, 2024
For sales teams, finding the right accounts to target is both critical for success and annoyingly tedious. ZoomInfo Copilot’s AI Account Prioritization feature addresses this challenge head-on, delivering the most relevant accounts directly to sales teams, enabling them to spend more time building relationships and closing deals. Cutting Through the Noise With Key Data Points ZoomInfo Copilot’s AI Account Prioritization feature works by spotlighting the accounts that matter most to each in
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
CMSWire
JUNE 17, 2024
Cookie deprecation is still months away. What should marketers do in the meantime? Continue reading.
Martech
JUNE 21, 2024
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?
Full Circle Insights
JUNE 18, 2024
Bridge the gap between sales and marketing and explore the Top 10 reports sales wants to see from marketing.
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