Sword and the Script | B2B
JULY 16, 2024
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.
Marketing Interactions
JULY 15, 2024
B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best. We could blame it on chaotic, unorganized data management or silos in our Martech stack, but perhaps the problem is really in how we define personalization in the first place.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PureB2B
JULY 16, 2024
Whether you're a seasoned marketer or just starting out, here are strategies to leverage email segmentation for B2B marketing success.
Lake B2B
JULY 14, 2024
Introduction to Email Marketing Over the years, Email Marketing has gained substantial traction in the healthcare sector due to its numerous benefits.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
PathFactory
JULY 15, 2024
Building The Global Leader In B2B Content Intelligence Hear more about why PathFactory acquired Uberflip and what this means for current customers and the industry as a whole. By Dev Ganesan, CEO and President of PathFactory Today we announced that PathFactory has acquired Uberflip, a leading content experience solution. This is a very exciting day in B2B marketing because this accelerates our mission of providing cutting-edge innovation to our customers to drive pipeline.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JULY 15, 2024
If you want to make your messaging more impactful, or if you’re interested in persuading an audience , you need to find a way to get that audience excited. If your target audience is currently unexcited, uninspired, or otherwise detached from your position and messaging, getting your audience excited will be an uphill battle. How do you do it?
Webbiquity
JULY 13, 2024
Contributed post. Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. Recruiting, interviewing, and onboarding a new employee is expensive process, and if you don’t get the right individual for the job, you may have to start over again. Image credit: Eric Prouzet on Unsplash That’s why many businesses and hiring experts recommend that people “hire slow, fire fast”.
Marketing Insider Group
JULY 15, 2024
How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. The days of focusing on catchy headlines or attractive visuals are over. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.
Martech
JULY 15, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Forward Observer
JULY 19, 2024
The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.
SendX
JULY 18, 2024
Mailchimp, once a popular choice, is seeing an exodus of iGaming companies. These businesses are not just changing platforms on a whim - they're responding to real challenges and limitations.
Marketing Insider Group
JULY 16, 2024
A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
RebelMouse
JULY 17, 2024
Publishers are feeling the squeeze across organic search lately, and now there’s data to prove just how much Google’s dominance is growing. A new joint study by SparkToro and Datos analyzed Google search behavior in 2024 so far, with a focus on what happens after users search. The study leveraged a multimillion clickstream panel, which means it was able to track the sequence of clicks from millions of users after they started a search query.
illumin
JULY 18, 2024
Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day. This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior.
Ahrefs
JULY 15, 2024
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.
Martech
JULY 19, 2024
Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.
Advertisement
The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Scoop.it
JULY 18, 2024
These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.
Content Marketing Institute
JULY 18, 2024
To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
Ahrefs
JULY 18, 2024
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.
Martech
JULY 18, 2024
If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
JULY 15, 2024
Why the traditional American approach to CX may no longer be sufficient in the global marketplace. Continue reading.
SocialPilot
JULY 16, 2024
Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that 500 million posts are sent per day—that’s like 6,000 posts each second! Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline? Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.
Ahrefs
JULY 18, 2024
Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.
Martech
JULY 19, 2024
There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s fast-paced world. The key lies in planting seeds. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Content Marketing Institute
JULY 19, 2024
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
Salesforce Marketing Cloud
JULY 19, 2024
If you’ve ever chatted with an online customer support agent or asked Siri what the official state bird of Rhode Island is, you’ve interacted with a chatbot. These handy digital assistants are great at answering simple questions and performing basic tasks, but in the era of generative artificial intelligence (AI), they can feel pretty limited. Ask Siri for a list of your most important sales prospects by region and it’ll probably offer to Google it for you.
CMSWire
JULY 19, 2024
How will the landmark case impact consumer data privacy? Continue reading.
Expert insights. Personalized for you.
94 
Let's personalize your content