Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on. With all the different hats to wear, how can a social media manager stay productive?

Social Media 118

Social Media Work Management Marketing Management Product 118

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. Congratulations to all our Finance influencers who participated! Top 50 Global Thought Leaders and Influencers on Finance 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

B2B Marketing Directions

JULY 21, 2024

Nearly three decades ago, Michael Porter warned us about the dangers of relying on benchmarking and "best practices" to produce business success. In a landmark Harvard Business Review article , Porter drew a sharp distinction between operational effectiveness - which often involves identifying and implementing best practices - and real business strategy.

Practices 70

Practices Best Practices Advertising Benchmark Marketing Management 70

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

The Marketing Blender

JULY 21, 2024

Are you a SaaS startup founder struggling to navigate the complexities of marketing and growth? If you’re feeling overwhelmed by the sheer number of tasks and unsure where to focus your limited resources, you’re not alone. Many startups face these challenges, and a SaaS fractional CMO can be an invaluable asset. This is true at any stage of your startup journey, even if you’re pre-launch or pre-revenue.

CMO 52

CMO Startups Top of Funnel Lead Ranking 52