Sat.Jul 06, 2024 - Fri.Jul 12, 2024

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Nine Strategies to Build Customer Trust for Long-Term Relationships

Webbiquity

Contributed post. Trust is the foundation of any successful business relationship. So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security. 1.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

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How to Generate Leads with LinkedIn: B2B Marketing Tips That Work

Launch Marketing

LinkedIn has surged to become one of the most utilized B2B platforms. With over 1 billion members and 67 million companies , the audience potential is vast, giving you access to key decision-makers, ideal prospects and more. As the platform has grown, so have the opportunities. As increasing lead generation is top of mind for many, companies are turning to LinkedIn to make this happen.

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Top B2B Intent Data Statistics You Need to Know!

Only B2B

The old saying “trust your gut” refers to trusting your intuition. Seems like a good idea. Well, not exactly. It’s true that sales teams often rely on intuition during interactions. But, this gut feeling can only take you so far. That’s why B2B intent data stats have become increasingly critical. They give you a comprehensive view to target the right clients.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Essential KPIs to measure generative AI’s success in marketing

Martech

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia

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Why You Should Think Beyond Surveys for Original Research

B2B Marketing Directions

In my last post , I described where B2B marketers should look when attempting to find topics for thought leadership content. There's no longer any doubt that high-quality thought leadership content has become a critical component of effective marketing at many B2B companies. Numerous research studies have identified the characteristics that make thought leadership content persuasive.

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8 Demand Generation Tactics to Implement in 2024

Oktopost

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Yet, as tempting as it is to follow what competitors are doing, you must focus on what your customers want to see. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and

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Why B2B marketers get their signals crossed

Martech

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

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Are we falling in love with martech again? A deep dive into Clevertouch’s latest report

B2BMarketing.net

Martech is fundamental to producing great B2B marketing in 2024, but outlandish vendor claims, integration problems and functional redundancy have led to a high level of cynicism amongst many B2B marketers. But Clevertouch’s latest ‘State of Martech 2024’ report has revealed cynicism on the wane and positivity on the rise – so why are we falling in love with martech again, and what do we need to work on to keep our relationship on track?

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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The Marketing Book Podcast: “Chaotic Change” by Nicholas Webb

The Forward Observer

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb About the Book Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

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iGaming Industry - Latest Trends, Technology, and Insights

SendX

The iGaming industry is one of the fastest-growing and rapidly evolving landscapes in the digital entertainment sector. With a record for cultivating some incredibly rapid technological advancements, causing seismic shifts in regulatory frameworks, and evolving player preferences, this is an industry that is fueled by unending innovation and adaptation.

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How To Create Shopper Marketing Strategies For A CPG Brand

Webbiquity

Contributed post. Today’s consumers are spoiled by choice. For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” You need to really understand the desire and motivations of your customers. Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition.

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The Power of AI for Climate Action

Salesforce Marketing Cloud

As magical as artificial intelligence (AI) feels when it pumps out recommendations, recipes, or works of art in seconds, its greatest trick may be helping humanity build a more sustainable future. Experts are still trying to understand the true energy cost of training and deploying AI, but there is no question we must act now to scale this technology responsibly and minimize environmental impacts.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Why brand trust is declining and how marketers can earn it back

Martech

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

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Don’t Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast

Ahrefs

I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it, and upset about the number being … Read more ›

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Why Did Oracle End Its Advertising Business?

CMSWire

And what does Oracle's move mean for digital marketing? Continue reading.

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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” Yeah, us, too. In this age of content overload, creating and posting great stuff is no longer enough. You need to understand what resonates with your target audience and why. That is where the practice of social media analytics comes in. By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies an

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to produce modular content to drive personalization at scale

Martech

This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.

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Pack a Bigger Punch Writing Character-Limited Descriptions and Posts

Content Marketing Institute

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

Youtube 129
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AI Alchemy: Are TikTok's Symphony Digital Avatars the New Influencers?

CMSWire

Custom and Stock Avatars on TikTok offer endless AI-driven, multi-lingual and personalized content possibilities for influencers and brands to engage audiences. Continue reading.

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10 Observations about AI Overviews after a full Month

Brightedge

It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and tracked with BrightEdge Generative Parser™. As with any new technology, there were some challenges right out of the gate that Google swiftly addressed and today we’re seeing some of the effects of those changes.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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3 strategies to navigate change as digital privacy evolves

Martech

The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

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Surprising Search Behavior Teaches This Important Lesson

Content Marketing Institute

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.

Studies 123
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Seamless Stitches: AI Integration Into Journey Orchestration for Tailored CX

CMSWire

Why settle for generic when AI can tailor your every need? Continue reading.

Analytics 121
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Top 13 Best SEO Consultants in 2024

seo.co

It’s not easy to build a successful SEO strategy. That’s true even if you have decent domain authority and some SEO experience to start with. That’s why SEO consultants exist. These talented professionals often have years, if not decades of SEO experience – and the business acumen and communication skills to use that experience to transform organizations like yours.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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BlueConic acquires experience-creation company Jebbit

Martech

Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.

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Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

Content Marketing Institute

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.

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Fruitful Futures: How to Grow Customer Advocacy in a Competitive Market

CMSWire

The goal of marketing isn’t just to acquire customers, but to create strong, resilient relationships. Continue reading.

Marketing 120