Blue Flame Thinking

NOVEMBER 5, 2020

While some clients are looking to get more strategic with their marketing spend in 2021, others still aren’t sure of the direction their plans will take. However, the common theme we are seeing is that 2021 marketing budgets are being reduced across the board. What to Consider as You Plan for 2021.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

Sprout Social

JUNE 15, 2021

As British and Irish marketers spend more time getting on to multiple platforms, connecting efforts to business value becomes more difficult. One-fifth of marketers say their biggest challenge is linking social media to business goals. Check out the Sprout Social Index™ 2021: UK & Ireland Edition.

Top of Funnel 108

Top of Funnel Social Media Work Management Correlation 108

KoMarketing Associates

MARCH 8, 2023

RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 24, 2023

RSW/US released its “New Year Outlook Report,” and data suggested that 61% of marketers anticipate their marketing spend to increase “somewhat significantly.” Although this is a decrease from the 68% of marketers who stated the same sentiment in 2022, it is a notable rise from the 41% who thought spending would increase in 2021.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. year-over-year, despite a 19% drop in click growth.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Hinge Marketing

FEBRUARY 3, 2021

Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course. The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. Purchase the 2021 High Growth Study: AEC Edition.

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

B2B Marketing Directions

APRIL 4, 2021

economy will grow (measured by real GDP) between 4% and 7% in 2021, a rate of growth we haven't seen in decades. As a result, many marketing industry forecasters are predicting that marketing and advertising spending will also grow substantially in 2021. for 2020 and 2021. in both 2020 and 2021.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? Common growth marketing strategies. This entails seeking new ways of adding value to each customer journey. Customer lifecycle.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Most of that spending comes from the US and China. US Companies spend the most on marketing – $1.4

Spending 121

Spending Digital Transformation Forrester Paid Search Agency 121

Mailmunch

JULY 13, 2021

Let’s go through the ten best Shopify apps to increase sales and conversion in 2021. Omnichannel reach improves automation and reduces wasted market spending . The post 10 Best Shopify Apps to Increase Sales and Conversion in 2021 appeared first on Mailmunch. Rewards your customers . Targeted promotional campaigns.

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Metadata

JANUARY 27, 2021

Your marketing focus for 2021 should be getting better at targeting. Us marketers all understand that spending money on ads that get served to the wrong people is just a cost of doing business. You can now talk directly to a CMO and what they care about, vs. every person in the marketing department.

Differentiation 52

Differentiation Paid Search Agency Ideal Customer Profiles Work Management 52

The Customer

SEPTEMBER 22, 2021

of marketing spend is directed toward them. This is despite forecasted spending power exceeding $1 trillion for Black , Hispanic and Asian populations. The post TheCustomer Quick-Take: September 22, 2021 appeared first on TheCustomer. Photo by Patrick Langwallner on Unsplash.

Customer Satisfaction 52

Customer Satisfaction Gartner Loyalty Forecasting 52

Digilant

SEPTEMBER 8, 2020

Where should you focus your digital marketing spend? Digital marketing attribution model s help find the value of each channel and campaign and are a key strategic component of your digital marketing strategy. . Digital Marketing Attribution Model s for 2021. What is sparking the highest ROI?

Marketing Attribution 52

Marketing Attribution Lead Ranking Top of Funnel Paid Search Agency 52

seo.co

MAY 10, 2021

If so, check out this list of 31 white hat SEO hacks for 2021. However, in 2021 and beyond only quality content will rank high. It’s not easy to fool a search engine algorithm in 2021. Those who get big results from content marketing for SEO generally have a large budget specifically set aside for content marketing.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Porch Group Media

SEPTEMBER 9, 2020

CMOs said they spend nearly one-quarter (22%) of the marketing budget on digital advertising (13.5%), including display, video or ads on platforms like Amazon, and paid search (8.6%). Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 10:40 ): Content marketing industry to be worth $412 billion by 2021.

Budget Management 77

Budget Management Stats Spending Content Marketing 77

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% in 2021, according to the report. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. .

Spending 104

Spending Emarketing Gartner Comparison 104

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). Ascend2 , 2021). Harris Poll and AdWeek , 2021). Nielsen , 2021). Nielsen , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Martech

FEBRUARY 7, 2022

CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. . “ Key findings from the research include: 2021 saw extensive growth for marketing agencies.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 98

Matchcraft

AUGUST 25, 2021

August 23, 2021) - Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology. Los Angeles, Calif. Read More.

Press 52

Press Google Budget Management Companies 52

Contently

FEBRUARY 8, 2022

This year, Airbnb made the bold move to cut their marketing spend by over 25 percent , mostly in performance marketing and instead focused on brand marketing. They launched their first global brand campaign, “ Made Possible by Hosts ” in Q1 2021 and have just reported their strongest earnings ever in Q3 2021.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. The mean percentage of revenue allocated to marketing in 2021 is about the same in both B2B and B2C companies.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Martech

FEBRUARY 6, 2023

This was a significant jump from 225 in 2021. in 2021 to $28.4B This would certainly have increased the overall numbers for 2021 and 2022 but may not have impacted the relationship between the two years. in disclosed purchase amounts compared to 196 in 2021 for a higher total value of $101B in disclosed purchase amounts.

Marketing AI 84

Marketing AI Budget Programs Acquisitions Startups 84

Sprout Social

AUGUST 10, 2021

— Sprout Social (@SproutSocial) April 13, 2021. — Harlem's Best Social Media Marketer (@SidraStartups) July 22, 2021. — Sprout Social (@SproutSocial) May 12, 2021. Thank you for not only creating excellent content and resources but for always having the backs of social marketers. I love em ??

Social Media 121

Social Media Work Management Advertising Agencies Social Marketing 121

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Envy

DECEMBER 23, 2020

Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012. Yet B2B marketers have been complaining about “not having enough budget” since the dawn of time.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Zoominfo

AUGUST 3, 2022

We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. But cutting back on marketing isn’t always what’s best for your business.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Martech

MAY 27, 2022

As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Mobile Advertising 112

B2B Marketing Directions

APRIL 9, 2023

The following chart shows how B2B marketers rated their optimism in the six surveys conducted since June 2020. As this chart shows, B2B marketer optimism reached a post-pandemic peak in the August 2021 survey and has declined slightly since. In September, expectations for future spending growth were also very positive.

CMO 52

CMO Customer Surveys Research B2B 52

ClickDimensions

DECEMBER 22, 2020

We are very excited about this product as it provides our customers with deeper insights into campaign performance, customer interactions and marketing spend. We have a tremendous roadmap for 2021 (and beyond) and are confident that customers will get a tremendous lift from this new offering.

Ideal Customer Profiles 98

Ideal Customer Profiles Advertising Agencies Communities Profiling 98

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The August 2021 edition of the survey found that the optimism of B2B marketers had returned to pre-pandemic levels. In the August 2021 survey, 31.7%

CMO 52

CMO Customer Surveys Research B2B 52