Ahrefs
JULY 22, 2024
In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.
Marketing Insider Group
JULY 22, 2024
Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take act
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Martech
JULY 22, 2024
To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!
Ahrefs
JULY 22, 2024
In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Heinz Marketing
JULY 22, 2024
By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. But we don’t have a dedicated website team, advanced tools, or even a budget to put toward the effort. In my research, however, it seems it’s not all totally necessary.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JULY 22, 2024
Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.
CMSWire
JULY 22, 2024
What are the top UX trends impacting organizations this year? Continue reading.
CMSWire
JULY 22, 2024
As organizations aim to boost productivity, engagement and overall satisfaction, AI technologies are becoming essential tools. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
JULY 22, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
CMSWire
JULY 22, 2024
AI is not simply faking the present and the future. It is rewriting the past. Continue reading.
Marketing Interactions
JULY 22, 2024
B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether we know how to fix it.
Top Rank Marketing
JULY 22, 2024
Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other. Utilized correctly, SEO and SEM complement each other, allowing a marketing team to balance short-term and long-term gains to achieve their goals more effectively than they could using only one or the other.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot
JULY 22, 2024
I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment.
Oktopost
JULY 22, 2024
Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “I feel like sales and marketing are forced to compete for revenue, they’re always pitched against each other.
Hubspot
JULY 22, 2024
Why would you need a script for making a cold call? Consider this. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine how stressful it would be to go into each of these calls blind. Now, imagine what you could accomplish with a script that’s clear and persuasive.
ATAK Interactive
JULY 22, 2024
Hey there, readers! I’m thrilled to dive into this new tech trick that’s been making waves in the CRM world. As you might know, we recently had a fascinating conversation about how to optimize LinkedIn and HubSpot integration without breaking the bank. If you’re a sales leader or CRM enthusiast, you’ll want to stick around for this!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Interactions
JULY 22, 2024
B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether we know how to fix it.
ATAK Interactive
JULY 22, 2024
We have an exciting discussion to share today, featuring insights from Annie Birai, the HubSpot Empress, and Stephen Thiele, ATAK's Vice President of Product. They delve into HubSpot's new announcement regarding additional HIPAA support and new sensitive data tools, a development that promises to open new doors for businesses in the health, wellness, and financial sectors.
Envy
JULY 22, 2024
When to kick off your B2B PPC campaign? Let’s cut to the chase, PPC campaigns are not the right choice of lead generation for every company at every stage or budget. The right time is when you’ve got a plan, process, technology, people and budget in place for every stage of the funnel.
Valasys
JULY 22, 2024
Generative AI is getting better and better at more and more tasks. That’s why so many industries are waking up to the immense possibilities of this technology. This isn’t a thing of the future anymore, as an article in Forbes on ‘How Generative AI Will Change All of Our Jobs in 2024’ makes clear. It’s a fact that will affect all of us imminently. Digital marketing is likely to benefit more than others as it so closely aligns with what AI is great at.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
JULY 22, 2024
HubSpot is a powerful platform for customer relationship management (CRM)—including marketing, sales, and customer service—but when it comes to accounting, QuickBooks reigns supreme. It’s far and away the most popular accounting tool among small businesses. If you depend on QuickBooks for your billing and invoicing and HubSpot for other core processes, this can create a bit of a snag without the right integration.
US Data Corporation
JULY 22, 2024
Having the right SEO Tools at your disposal can significantly impact the success of your business. The best tool for you will depend on your specific goals, resources, and preferences. We will be looking at three tools that are standouts for what they offer. They are Moz, SEMrush, and SpyFu. Each one offers distinct advantages that cater to different aspects of SEO.
Lusha
JULY 22, 2024
Despite the digital age, cold calling remains a powerhouse in sales. A well-crafted script is your secret weapon , providing a strategic framework to guide interactions. Think of it as your roadmap to navigate cold calls , be equipped to build rapport, overcome objections, and secure appointments. This guide covers everything about cold-calling scripts in 2024: the anatomy of a high-converting script, tailored templates, expert tips for delivery, and objection-handling techniques.
Engagio
JULY 22, 2024
Demandbase is a Leader in Forrester Wave™ for B2B Revenue Marketing Platforms, excelling in innovation, personalization, and more.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Lusha
JULY 22, 2024
Closing deals is challenging, but a well-defined sales process simplifies it. It’s about understanding buyer psychology , mastering negotiation , and using the right tools. In this guide, we break down the sales process into 8 easy steps , each backed by research and real-world examples. From identifying your ideal customer to measuring success , we offer actionable advice and insights.
ClickDimensions
JULY 22, 2024
The End of Third-Party Cookies is Upon Us…. Almost. As privacy concerns continue to dominate discussions around internet usage and regulations such as GDPR become ever more prevalent, ISP’s and search engines are looking at smarter and more effective ways to control the flow of customer data to and from websites. Google and Microsoft have both begun their attempt to reduce (and end) the use of third-party cookies on Chrome and Edge, respectively.
RebelMouse
JULY 22, 2024
In 2024, publishers are feeling the pressure more than ever. The rise of AI and the continuing dominance of Google have made it hard to earn organic traffic and nurture loyal readership. One great way to stay ahead and resonate with your audience is to stay on top of trends. Google Trends is an invaluable tool for this. It’s a free feature that provides insights into what people are searching for using Google.
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