Sat.Jun 29, 2024 - Fri.Jul 05, 2024

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How to Glow Up Your B2B Email Marketing

Square 2 Marketing

Be honest: Are your email campaigns getting the mean-girl treatment? By that I mean you’re seeing fewer clicks, tanking open rates and more unsubscribes. I’m going to be honest, too: It’s not them, it’s you. Let’s shed that tired, dull, lockdown-sweatpants vibe and transform your B2B email marketing approach. Think of it as a free makeover. You’re welcome!

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Overgrowing the Garden: How AI Content Becomes Marketing’s Crab Grass and Why Authenticity is Your Weed Killer


Ah, the world of content marketing – a landscape so vast and dynamic, it practically echoes the ecological marvels of our very own Mother Earth. Just when marketers thought they had it all figured out, along came generative AI, sprouting content left and right like, you guessed it, crab grass. Now, don’t get me wrong; I’m all for innovation and leveraging new technologies.

Content 62

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The Results Are In: Which B2B Marketing Trend Will Dominate 2025?

B2B Marketing Exchange

Last week, we asked for your input on the top B2B marketing trends for 202 5 , and the B2B marketing community responded with clear conviction. After reviewing the results from our social media polls on LinkedIn , Instagram and X (formerly Twitter) , we are excited to reveal the trends that you believe will shape our industry in the coming year , and to share more about how these the winning theme will take shape at the B2B Marketing Exchange East conference in October.

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What’s Trending in Marketing of June 2024

Stevens & Tate

Welcome to our June 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News X Eliminated “Likes” Social media platform X has removed public “likes.” While users will still be able to see what posts they have liked, and they will be able to see what users liked their posts, they will not be able to look

Trends 85
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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How women in B2B marketing can progress in their careers with confidence

In the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap.

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Top 25 Sales Outsourcing Companies and Software to Use in 2024

Visitor Queue

Creating a well-rounded sales cycle on your own takes a lot of time and effort. Plus, it requires constant upkeep and monitoring to ensure that it’s continuously turning leads into paying customers. Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […] The post Top 25 Sales Outsourcing Companies and Software to Use in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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Crafting Compelling Cyber Monday Email Subject Lines


Do you have a large email list and want to run a Cyber Monday email campaign for your business with a highly monetizable audience, like iGamers, people who enjoy gambling, or people who are interested in crypto?

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What are ad extensions in advertising


2 minutes read Definition ad extensions in advertising Ad extensions are additional pieces of information that expand a text ad in order to provide more context and create a more compelling ad. These extensions can include phone numbers, site links, locations, callouts, and more. They enhance the visibility and functionality of ads on search engines and can improve click-through rates by offering users more reasons to interact with the ad.

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All the B2B learnings from the 2024 Cannes Festival of Creativity

The Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it’s been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities. So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Marketing Book Podcast: “Brand Naming” by Rob Meyerson

The Forward Observer

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson About the Book You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service.

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6 iGaming Marketing Strategies for the Top Operators


Interactive gaming, or ‘iGaming’ for short, is not only a thriving industry, but it’s one that’s typified by blindingly rapid advancements in technology. These tech shifts impact the preferences of the player base, as well as the development and evolution of the regulatory structures needed to effectively manage the sector. As a result, operators are faced with the burden of continually adapting their marketing strategies to communicate with and engage with their players more effectively.

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Three Ways To Get More Clients For Your Agency


Contributed post. Digital agencies, marketing-related or otherwise, have a world of opportunities at their fingertips. Unfortunately, many don’t know how to properly capitalize on these tactics. Image credit: Austin Distel on Unsplash Agency owners continually seek to add more clients, and hence more revenue, to their businesses. As stressful and difficult as this can be, there are ways to make it easier for yourself.

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The Ultimate Email Marketing Toolkit


Are you struggling to break through the inbox noise and generate real leads with your email marketing? You’re not alone. In today’s competitive landscape, crafting effective email campaigns can be challenging. That’s where this powerful toolkit comes in. This toolkit is more than just resources – it’s your roadmap to increased lead generation, improved engagement, and boosted ROI on your marketing efforts.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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4 Critical Gaps: Gen-Z Expectations vs Higher Ed Marketing

Convince & Convert

89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I think there’s an important nuance here.

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GDPR is a help, not a hindrance, to marketing


You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

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Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing


In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

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5 Essential Books About AI

Salesforce Marketing Cloud

In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Unlocking Growth Through Enterprise SaaS SEO


It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of enterprise SaaS companies doing SEO well.

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5 big ways to turn up the voice of your customer in your marketing


To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so obvious, yet many marketing efforts miss this perspective. For all the claims of being “customer-obsessed,” brand stories focus too much on the brand itself and not the reason for its existence. B2B buyers need even more empathy, information and reassurance when deciding to purchase.

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State of SEO: Google Search Algorithm Updates for 2024


Google's search algorithm gets leaked online, the search giant kills infinite scroll and more SEO news. Continue reading.

SEO 124
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How to Find Guest Blogging Opportunities

Guest blogging used to be the primary means of generating more organic website traffic. But gone are the days of the one-trick guest blogging pony. Paid guest posts, while unfortunately not a thing of the past, have been a massively overused tactic for establishing online brands. And search engines are getting better at determining a pattern from websites that accept guest posts and subsequently discounting their impact and relevance in passing authority.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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SEO OKRs: Driving Performance & Measuring Impact


The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective.

SEO 104
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4 ways to increase email engagement with your current ESP


I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia

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Webinar in Review – Generative AI for Marketing: Beyond the Basics


Watch the full webinar here. We recently sat down with Jason Levy, Marketing Manager for Blazeo, to talk about how his small team has incorporated AI at the core of their marketing strategy over the past year. Jason, like many B2B marketing leaders, was facing capacity problems when he discovered Anyword. He needed a way to consistently execute a well-rounded marketing strategy that included ads, email campaigns, social media, and blog content.

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How Better Source Interviews Lead To More Engaging Content

Content Marketing Institute

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Simple Guide To AI Content Marketing


Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

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How martech vendors can navigate the slow death of net-new deals


Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t, they’re making do).

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The Ultimate Guide to Social Media SWOT Analysis (+ Free Template)


Do you have a personal brand on social media, and are you wondering how well it performs against your competition? Well, looking at numbers might not be the best way to go. You need robust insights that help you understand what you are doing well on social media, where you lack, what you could improve, and what challenges your competitors are presenting.