Sat.Jun 29, 2024 - Fri.Jul 05, 2024

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How to Glow Up Your B2B Email Marketing

Square 2 Marketing

Be honest: Are your email campaigns getting the mean-girl treatment? By that I mean you’re seeing fewer clicks, tanking open rates and more unsubscribes. I’m going to be honest, too: It’s not them, it’s you. Let’s shed that tired, dull, lockdown-sweatpants vibe and transform your B2B email marketing approach. Think of it as a free makeover. You’re welcome!

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Overgrowing the Garden: How AI Content Becomes Marketing’s Crab Grass and Why Authenticity is Your Weed Killer

Marketri

Ah, the world of content marketing – a landscape so vast and dynamic, it practically echoes the ecological marvels of our very own Mother Earth. Just when marketers thought they had it all figured out, along came generative AI, sprouting content left and right like, you guessed it, crab grass. Now, don’t get me wrong; I’m all for innovation and leveraging new technologies.

Content 62
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The Results Are In: Which B2B Marketing Trend Will Dominate 2025?

B2B Marketing Exchange

Last week, we asked for your input on the top B2B marketing trends for 202 5 , and the B2B marketing community responded with clear conviction. After reviewing the results from our social media polls on LinkedIn , Instagram and X (formerly Twitter) , we are excited to reveal the trends that you believe will shape our industry in the coming year , and to share more about how these the winning theme will take shape at the B2B Marketing Exchange East conference in October.

Trends 69
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What’s Trending in Marketing of June 2024

Stevens & Tate

Welcome to our June 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in summer 2024. Noteworthy Marketing Trends and News X Eliminated “Likes” Social media platform X has removed public “likes.” While users will still be able to see what posts they have liked, and they will be able to see what users liked their posts, they will not be able to look

Trends 87
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How women in B2B marketing can progress in their careers with confidence

B2BMarketing.net

In the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap.

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Top 25 Sales Outsourcing Companies and Software to Use in 2024

Visitor Queue

Creating a well-rounded sales cycle on your own takes a lot of time and effort. Plus, it requires constant upkeep and monitoring to ensure that it’s continuously turning leads into paying customers. Because it’s so tedious to create it on your own, a lot of companies turn to sales outsourcing companies and software to help […] The post Top 25 Sales Outsourcing Companies and Software to Use in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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Crafting Compelling Cyber Monday Email Subject Lines

SendX

Do you have a large email list and want to run a Cyber Monday email campaign for your business with a highly monetizable audience, like iGamers, people who enjoy gambling, or people who are interested in crypto?

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What are ad extensions in advertising

Bannersnack

2 minutes read Definition ad extensions in advertising Ad extensions are additional pieces of information that expand a text ad in order to provide more context and create a more compelling ad. These extensions can include phone numbers, site links, locations, callouts, and more. They enhance the visibility and functionality of ads on search engines and can improve click-through rates by offering users more reasons to interact with the ad.

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All the B2B learnings from the 2024 Cannes Festival of Creativity

B2BMarketing.net

The Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it’s been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities. So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing?

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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4 Critical Gaps: Gen-Z Expectations vs Higher Ed Marketing

Convince & Convert

89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I think there’s an important nuance here.

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Should Marketers Care About Losing Likes Views on X?

CMSWire

X’s hidden like move: clever privacy play or a step too far? Continue reading.

Privacy 130
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The Ultimate Email Marketing Toolkit

Act-On

Are you struggling to break through the inbox noise and generate real leads with your email marketing? You’re not alone. In today’s competitive landscape, crafting effective email campaigns can be challenging. That’s where this powerful toolkit comes in. This toolkit is more than just resources – it’s your roadmap to increased lead generation, improved engagement, and boosted ROI on your marketing efforts.

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Unlocking Growth Through Enterprise SaaS SEO

Ahrefs

It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of enterprise SaaS companies doing SEO well.

SEO 121
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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5 Essential Books About AI

Salesforce Marketing Cloud

In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land

Opinions 119
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Apple & Yahoo Create Worrisome Trends for Email Marketers

CMSWire

And, shockingly, one of the trends involves (over)using AI. Continue reading.

Trends 123
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How Better Source Interviews Lead To More Engaging Content

Content Marketing Institute

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

Lead 118
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SEO OKRs: Driving Performance & Measuring Impact

Ahrefs

The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective.

SEO 121
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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EU says Meta ad model violates Digital Markets Act

Martech

European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.

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Building a Customer-Centric Organization: Turning Vision Into Reality

CMSWire

Customer-centric is more than a label. Here's how you get there. Continue reading.

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COPY – 25 A/B testing mistakes that are killing your conversion rates

Unbounce

/ A/B Testing 25 A/B testing mistakes that are killing your conversion rates By Paul Park and Vincent Barr. Updated on July 4, 2024. 14 min read It has been referred to as “the biggest marketing blunder of all time.” In 1985 the Coca-Cola Company introduced New Coke, a modified formula created to combat the growing popularity of its chief rival, Pepsi.

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A Simple Guide To AI Content Marketing

CopyBlogger

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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The failsafe approach to building strategic nurture paths

Martech

With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’

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Is Your Brand Voice Resonating with Customers?

CMSWire

3 ways to get your brand voice solidified. Continue reading.

Branding 119
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How to Find Guest Blogging Opportunities

seo.co

Guest blogging used to be the primary means of generating more organic website traffic. But gone are the days of the one-trick guest blogging pony. Paid guest posts, while unfortunately not a thing of the past, have been a massively overused tactic for establishing online brands. And search engines are getting better at determining a pattern from websites that accept guest posts and subsequently discounting their impact and relevance in passing authority.

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How to Repost a Reel on Instagram (+ Algorithm-Aligned Reposting Tips)

SocialPilot

We all know how great Instagram Reels are at boosting engagement and reach. 2.35 billion people interact with Instagram Reels monthly. However, making Reels consistently from scratch is a time-consuming and challenging task. The good news is, though, that you can always repost Instagram Reels to keep your Instagram presence active. Do you know how to repost Instagram reels?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Sourcing first-party data for a CDP: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Economic Strategies: Managing Marketing in Uncertainty

CMSWire

Learn how leaders can decode the economic signals. Continue reading.

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Everything You Need to Know about B2B Influencer Contracts and Payments

Top Rank Marketing

In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services. Unlike B2C influencer marketing, B2B agencies and brands often cannot offer products in exchange for their work — not because of any rules, but because their offerings are simply not meant for individual consumers.