The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021.

Email Trends in 2021

SendX

Watch it now below Email Trends in 2021 Watch our next webinar, Email Deliverability Advanced: WebinarWebinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability.

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B2B Demand Generation Predictions for 2021

The Point

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video.

Website Design Trends for 2021

Webbiquity

While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism. Minimalism in web design has been quite prevalent in recent years, but in 2021 it will reach a new extreme. Guest post by Matthew Reeves.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Now, in 2021, we’re a matter of months away from living in a cookieless world.

Seven Privacy Predictions for 2021

Zoominfo

What will the rest of 2021 bring? As 2021 is underway, formal negotiations between the U.S. However, more than 10 states currently have active privacy legislation in the pipeline, most of them resembling CCPA, expected to be voted on (and passed) in 2021.

5 Key Takeaways from the 2021 Forrester B2B Summit

Influitive

The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive. Another year, another successful Forrester B2B Summit in the books!

Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. in May 2021 (an 18.3%

Two Technology Trends for Small Business in 2021

Biznology

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. The post Two Technology Trends for Small Business in 2021 appeared first on Biznology.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Discover All the Reasons to Attend Adobe Summit 2021

Marketo Events

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. Event Marketing adobe summit adobe summit 2021

The Cornerstone for Marketing Teams in 2021: Agility

Litmus

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Must-Attend B2B Marketing Conferences for 2021

Biznology

May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. July 21-23, hybrid, Phoenix, 2021 ANA BMA Masters of Marketing Conference.

Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Top YouTube Searches in 2021

SEMrush

We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube. Social Media

Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

Heading into 2021, growth and building scale may have returned in an aspirational way. What we can say though, in terms of impact, is the first month of 2021 has tempered such aspirations. We cannot predict what is in store for 2021. The new year is almost one-month-old.

B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established.

Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Digital Selling with Video in 2021

Biznology

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021.

The Pros and Cons of Attribution Models: A 2021 Update

Hive9

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence.

Influitive’s Key Customer Advocacy Insights: January 2021

Influitive

The post Influitive’s Key Customer Advocacy Insights: January 2021 appeared first on Influitive. A new year welcomes new opportunities for customer advocacy managers and their community members.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers.

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MozCon Virtual 2021 Interview Series: Ross Simmonds

Moz

We're absolutely thrilled to welcome Ross back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021

Selling in 2021: Why You Need to Invest in a Core Competency Program

Zoominfo

B2B sales jobs have a strikingly high turnover rate. In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. So what if you could get people really invested in their professional development?

Tips on Email Marketing Terms & Trends for 2021

Sharpspring

The post Tips on Email Marketing Terms & Trends for 2021 appeared first on SharpSpring. Email Marketing Marketing 2021 Marketing Trends marketing toolsEver-evolving marketing jargon: it just seems to come with the territory.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Analyzing Online Communities: 44 Stats & Facts to Take Away for 2021

Higher Logic

The post Analyzing Online Communities: 44 Stats & Facts to Take Away for 2021 appeared first on Higher Logic. Explore 2021 research from The Community Roundtable’s annual report.

12 Content Marketing Trends to Keep an Eye in 2021

RockContent

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. The post 12 Content Marketing Trends to Keep an Eye in 2021 appeared first on Blog.

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Top Trending Google Searches March 2021

SEMrush

Semrush has complied a list of the 100 top trending searches and most Googled questions for March 2021. Data was taken from our database of 20 billion keywords in March 2021 and covers the US and Global search volume for Google search terms.

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Five Top PR Trends to Watch in 2021

Webbiquity

Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. In 2021, brands will be under increased pressure to improve their Corporate Social Responsibility strategies.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies.