Convince & Convert

OCTOBER 25, 2024

Content Marketing Institute/ MarketingProfs’ annual report (2021) found that 67 percent of marketers surveyed agreed that, over the last year, their content team had been asked to do more with the same resources. Furthermore, we’re working in an environment in which marketers are expected to do more with our resources.

Personalization 142

Personalization Paid Search Agency Advertising Agencies Amazon 142

Scoop.it

OCTOBER 31, 2024

According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Contently

SEPTEMBER 30, 2024

Maryland creates the digital ad tax Maryland’s digital ad tax, passed in 2021 , represents a novel approach to regulating social media giants by imposing a tiered tax on their ad revenue. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 163

Social Media Advertising Agencies Classified Ads Media 163

Martech

SEPTEMBER 20, 2024

That’s an increase of nearly 50% in the previous 12 months and three times as many as in 2021. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Furthermore, these breaches are expensive and slow to be discovered.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Vendors 122

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle.

eCommerce 117

eCommerce Marketing Management Digital Transformation Small Business Marketing 117

Sword and the Script | B2B

AUGUST 13, 2024

Thank you all pic.twitter.com/To7MIovmq6 — HubSpot (@HubSpot) February 16, 2021 5. We’ve come a long way from a scrappy startup, banging the drum about inbound marketing, to a scaling CRM platform company. Every customer, partner, and employee helped us get to where we are today.

Creativity 65

Creativity B2B Marketing Work Management Examples 65

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. These regulations posed challenges for marketers reliant on personalized targeting, but the industry is adapting. Dig deeper: U.S.

Privacy 129

Privacy CAN-SPAM Privacy Policies Privacy Protection 129

Optinmonster

SEPTEMBER 26, 2024

Nearly All Customers Prefer Live Chat Over Bots According to a 2021 report by Simplr , 95% of chatbot users say they would have had a better experience chatting with a human. However, the same report says that only 14% called their chatbot interaction “very positive,” which brings me to the final statistic.

Conversion 97

Conversion Marketing AI eCommerce Paid Search Agency 97

Martech

DECEMBER 10, 2024

This figure has stagnated since 2021. Information overload and declining trust in brands have created a perfect storm where getting heard and seen is harder than ever. Only 50% of consumers trust the brands they do business with, per a recent survey from Qualtrics XM Institute.

Digital Asset Management 136

Digital Asset Management Marketing AI Optimization Generation 136

Martech

OCTOBER 17, 2024

A Deloitte article from 2021 makes this point well. When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. Many consumers simply admit defeat and say privacy is a thing of the past.

Transparency 126

Transparency Terms and Conditions Ad Building Work Management 126

Martech

OCTOBER 1, 2024

The digital experience space continues to evolve and Optimizely shows confidence in reaching into its pocket for the first time since the acquisitions of content management platform Welcome and CDP Zaius in 2021. Dig deeper: What the composability revolution means for the martech stack Email: Business email address Sign me up!

Optimization 62

Optimization Personalization Digital Experience Platform Amazon 62

Walker Sands

AUGUST 6, 2024

billion in 2021 and is projected to reach $76.5 The HR tech landscape has grown increasingly competitive in recent years, with new innovations and solutions constantly emerging. According to Allied Market Research , the global HR tech market was valued at $32.6 billion by 2031.

Paid Search Agency 81

Paid Search Agency Marketing Management Marketing & Strategy Marketing Strategy 81

Oktopost

NOVEMBER 14, 2024

Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. The winds of change are blowing and might carry some of your best employees out the door. In times of historically low employee satisfaction levels, brand perception has never been so important.

Examples 133

Examples Branding Brand Identity Work Management 133

SEMrush

JULY 9, 2025

Statista, 2021 ) 21. The number of searches made using Google Lens has increased by four times since 2021. About 75% of Consumers Use Google When Looking for Local Business Information This data on individuals from the U.S., France, Germany, and the U.K. Over 20% of People in the U.S. Statista, 2023 ) 22.

Statistics 136

Statistics Google AIO Paid Search Agency 136

markempa

DECEMBER 17, 2024

It’s not even a budget problem. It’s a system problem.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Demand Cost 120

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3

Planning 83

Planning Terms and Conditions Budget Programs Marketing & Strategy 83

Sword and the Script | B2B

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Software Ethics 116

B2B Marketing Directions

SEPTEMBER 29, 2024

Dentsu has conducted this research annually since 2021, and the firm says it now constitutes the "largest ever systematic study of B2B buying behavior globally." Dentsu, the global provider of marketing and agency services, recently published the 2024 update to its Superpowers Index study.

Demand Generation Agencies 70

Demand Generation Agencies B2B Marketing Branding Brand Identity 70

Orange Owl Blog

MAY 28, 2025

In December 2021 , Spinny raised $283 million in a Series E funding round , propelling its valuation to $1.8 A significant leap in brand visibility came when cricket legend Sachin Tendulkar joined Spinny in December 2021 as a strategic investor and brand ambassador. This customer-focused model caught the attention of major investors.

Transparency 52

Transparency Work Management Pricing Price 52

Sprout Social

OCTOBER 11, 2024

New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following.

Social Media 92

Social Media Social Marketing Media Planning 92

Orange Owl Blog

MAY 10, 2025

By August 2021, the startup had raised $370 million in a Series E funding round led by Tiger Global Management, bringing its total equity funding to over $580 million and achieving a valuation of $2.85 Field agents personally visited stores across 400+ cities, onboarding over 7 million merchants by 2021.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Small Business Marketing 52

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. However, the accompanying lack of transparency means brands don’t know how effective these are. Advertisers have limited control over where ads appear.

Transparency 124

Transparency Paid Search Agency Advertising Agencies Ads 124

Orange Owl Blog

MAY 5, 2025

In 2021, Upstox entered the unicorn club after a funding round led by Tiger Global , joining Indias elite group of billion-dollar startups. As the Official Partner of IPL from 2021 , Upstox gained national visibility, reaching millions of cricket fans across urban and rural markets.

Paid Search Agency 52

Paid Search Agency Barriers Lead Ranking Digital Marketing Funnels 52

MKT1

DECEMBER 18, 2024

Marketing teams also seemed to forget about conversion as a major lever for driving revenue during the “Let’s spend with reckless abandon” period of marketing circa 2020 + 2021. I can’t tell you how many analytics dashboards I still see that don’t have a single conversion graph.

Ideal Customer Profiles 52

Ideal Customer Profiles CMS Development Marketing Analytics Tools Marketing Automation Services 52

markempa

DECEMBER 17, 2024

And it’s not a budget problem. It’s a system problem.

Demand Generation 120

Demand Generation Marketing Qualified Leads Lead Ranking Demand 120

Sprout Social

SEPTEMBER 17, 2024

The Sprout Social Index 2021™, UK & Ireland report found that being known for placing customers first is the top quality consumers ascribe to the best brands on social media. Customer care is now a critical component of social media success.

Social Media 119

Social Media Media Paid Search Agency Eye-Tracking 119

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Social Media Lead Ranking 117

MKT1

AUGUST 29, 2024

Some takeaways from these 3 graphs on headcount growth: Lots of marketers were hired in 2021 into early 2022, followed by a quick decline. Headcount for marketing still is NOT growing , but it looks like the worst is now behind us? This reflects the macrotrends in startup growth as well.

Startups 59

Startups Paid Content Marketing Report B2B Marketing 59

Marketri

JULY 10, 2025

Marketri has been recognized as a top advertising and marketing agency by Clutch in 2021 and 2022 and was named one of America’s fastest-growing companies by Inc. 5000 in 2023.

Enterprise Management 62

Enterprise Management Work Management Paid Search Agency Marketing Management 62

DAGMAR Marketing

AUGUST 23, 2024

The company paid Apple $18 billion in 2021 to secure itself as the default search engine on iOS devices and then spent an additional $20 billion in 2022 to maintain that privilege. The company also shares one-third of Safari’s search ad revenue with Apple.

Google 52

Google Paid Search Agency Mobile Advertising Class 52