Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents.

Three quarters of marketing spend witll be digital by 2021: Salesforce – Which-50

Opentopic

Opentopic blog >> which-50.com By 2021 marketing leaders are going to be spending 75 per cent of their budget in digital channels according to a new report from Salesforce. Traditional channels meanwhile are shrinking away to irrelevancy. The study is based on a global survey of 4000 marketing leaders worldwide. The implications of such a radical shift in budget are. Marketing ROI Cmo marketing roi

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Here’s what Salesforce’s growth will do for Indiana

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million a year toward Indiana’s gross domestic product once it is completed in 2021, Marketing Technology Cmo undefinedOpentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower. Salesforce.com Inc.’s

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents.

Brand 17

The 6 Most Important Social Media Trends of 2017

Contently

By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ?

Mobile data traffic from smartphones soars as smartphone market growth slows

i-Scoop

According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) If you think there is a lot of mobile data generated by smartphones, hold on for much more.

Is there a place for chatbots in B2B?

Earnest about B2B

Analysts at CCS Insights went as far as predicting that bots will overtake apps in usage and traffic volumes by 2021 – essentially changing the way we interact online.

B2C 29

The new Superpowers: CCS Predicts

Earnest about B2B

Bots are going to be big business – changing the way we interact online, overtaking apps in usage and traffic volumes by 2021. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.

Over 70 Percent of Native Ads Get a Failing Grade

Contently

A recent BI Intelligence study estimated that native ads will make up 76 percent of all ad revenue by 2021, up from 56 percent this year. News publishers are flunking their disclosure tests, and they may be killing native advertising in the process.

Media 24

Video Measurement Is Broken. Here’s How to Fix It

Contently

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”

How to Personalize Transactional Emails With Dynamic Content

Hubspot

billion by 2021. According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 Email marketing isn't going anywhere. But there’s a big catch.

6 Insights from the Salesforce State of Marketing Report

6sense

The authors of the report predict that we will see a 21% growth in digital marketing spending by the year 2021, as a full 97% of marketing leaders plan to either increase or maintain their investment in digital marketing.

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

Lots of jaw-droppers: By 2021, Bots will overtake apps in usage and traffic value.

The overwhelming implications for driverless cars and marketing

grow - Practical Marketing Solutions

billion globally by 2021. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models.