2019 Marketing Trends You Need to Capitalize On


By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

2019 Marketing Trends You Need to Capitalize On


By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

Why Content Amplification is Critical for Brands Today and Tomorrow [Data]


Zettabytes (ZB) per year by 2021. If you extrapolate that for every human on the planet in 2021 it would be 35 GB per capita. The Cisco VNI forecast: Global consumer internet traffic, 2016–2021. Consumer Internet Traffic, 2016–2021. 2016–2021.

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. With the social media user based expected to grow to 3 billion in 2021 , it has become more and more important to have an advertising presence there. At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest.

The Dismal State of B2B Email Creative

The Point

billion by 2021, there is plenty of opportunity for those that know how to grab it.”

Connecting the Dots

Crimson Hexagon

According to recent predictions from Bain and Company, the Internet of Things is on track to double in value by 2021, reaching a whopping $520 billion. Everybody’s networked.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Five B2B Marketing Trends That Will Drive Ecommerce


trillion in 2021—an increase of more than a third from $889 billion in 2017. Guest post by Brian Mechem. Recent years have seen an explosion of direct online sales in the global B2B sector.

The 6 Most Important Social Media Trends of 2017


By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ?

How to Create a Successful E-commerce Marketing Funnel via Email

Altitude Branding

trillion in 2021. It’s frustrating for e-commerce marketers like you to blast emails regularly and still get low to zero conversions. No matter how much effort you exert, it doesn’t seem to work. What’s wrong? Let’s look at the numbers first.

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Grading the 2018 Digital Marketing Predictions


based eCommerce by 2021 — Forrester.com. One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. Now, one year later, we can look back to see how these predictions panned out.

New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

by 2021. Survey respondents expect spending on marketing analytics to increase from a little over 6% of the marketing budget today to about 19% of the budget by 2021.

How Mobile is Dominating the Customer Journey (and Why You Should Care)


trillion by 2021. It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go.

2018 Holiday Shopper Insights Infographic – Part 2


Their success is not expected to slow down anytime soon; in fact, Amazon is expected to generate 50% of all ecommerce sales by 2021. At Digilant we are getting into the holiday spirit, and want everyone else to join us.

“Location is emotion” — Hervé Utheza, Head of Advertising at HERE

AdSquare Audiences in Motion

billion in 2021. We’re proud to welcome one of our keynote speakers at our Audiences In Motion event in NYC. Hervé Utheza, Head of Media & Advertising at HERE Technologies talked about location data quality and the future of advertising Source: HERE Technologies?—?

The Goldfish Myth: Why You Should Keep Investing in Written Content


Combine this idea with the fact that by 2021 82% of internet traffic will be video-based and suddenly written content is looking like a poor investment. The fastest way for a speaker to lose my attention is to compare people to goldfish.

5 Core Digital Marketing Principles For Cannabis Entrepreneurs

Altitude Branding

Projections for the future are even stronger; annual sales by 2021 may be higher than $21.6 The legitimate cannabis industry is going through a period of explosive growth. Legal US cannabis sales in 2016 (the last year for complete data) totaled an impressive $6.9 billion.

Content Strategy: How to Do It Right

SmartBug Media

According to Cisco , video is predicted to make up 82 percent of consumer internet traffic by 2021. Guest author Michael Bird is the CEO and Co-Founder of digital marketing agency Social Garden serving companies in Australia. Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona.

Top 10 Content Marketing Predictions for 2018


Cisco has forecast that, by 2021, video will account for 81% of all consumer internet traffic. Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.

The Four Es of Great Video Content: How to Stand Out and Convert More Buyers


Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. As marketers, we know how hard it is to connect to today’s audiences.

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4 Surefire Ways to Score with SEO in 2019


Get ready—by 2021, 82% of all traffic on the internet will be video, and people are already clamoring for more.

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It's Time to Think Differently About Content Marketing

B2B Marketing Directions

In the 2018 Magic Quadrant for Content Marketing Platforms , Gartner writes, "By 2021, the term 'content marketing' will be defunct as all marketing content rises to high-quality expectations of attention-limited audiences."

65+ Mind-Blowing Artificial Intelligence Statistics


billion in 2021, according to market research firm IDC ( source ). IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ).

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI.

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How To Build Website Trust In 2018: Six Proven Methods

EMagine B2B Blog

To stay competitive, websites will need to be compatible across devices or risk being left behind. “ The number of mobile search users is expected to increase to 221 million users by 2021.”

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Preparing Your Content Strategy for a Mobile-Only Future

Content Standard

Cisco predicts video traffic will account for about 82 percent of all consumer internet traffic by 2021, and live internet video will account for 12 percent of traffic by 2021.

Tap into the power of social media video marketing for your building products

Navigate the Channel

It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. In recent years, social media video marketing has grown and outdone most traditional content marketing types.

VR is the Luxury Experience, But is Augmented Reality the More Practical Marketing Solution?

Content Standard

By 2021, projected global AR/VR spending could reach as high as $215 billion. In the digital era, nobody questions the appeal of virtual reality. Consumers love a good VR experience, and that’s not going to change anytime soon.

How to Build a Branded App (and Never Look Back)

Content Marketing Institute

Other research shows consumers are accessing approximately nine apps a day and 30 apps per month, leading to projections that app downloads will reach nearly 353 billion worldwide by 2021. App downloads will reach nearly 353 billion worldwide by 2021 via @StatistaCharts.

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The B2B Bubble Won’t Burst: September Blog Post Round-up


AROUND THE WEB: Amazon Business On Track To Hit $25B By 2021, Analyst Estimates. According to Baird Equity Research Analyst Colin Sebastian, Amazon’s B2B sector is expected to top $25 billion by 2021.

Nine Winning Digital Marketing Strategies From The B2B World


According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy.

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10 Ecommerce Trends to Expect in 2018


According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2021. trillion in 2014 to 4.5 The ecommerce industry is booming and shows no signs of slowing down.

Diamonds, Demand Generation, and Stats Your Business Needs


And with tech giant Cisco predicting that video will make up a whopping 82% of all web traffic by 2021, you can’t afford to let your business get left behind. Everyone knows that “a diamond is forever.” ” But they weren’t always.

A Marketer’s Guide to Optimizing Web Content for Voice Search


Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ). B2B companies take note: Use of voice search is on the rise. In fact, 41% of U.S.

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Terrified of Video? Use These 3 EASY Steps To Get Started


In fact 82% of IP traffic will be video by 2021 (according to Business Insider ). Hello and welcome to our blog!

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Terrified of Video? Use These 3 EASY Steps To Get Started


In fact 82% of IP traffic will be video by 2021 (according to Business Insider ). Hello and welcome to our blog!

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The Brands Marketing with Instagram Stories: Short-Term Message, Long-Term Impact

Content Standard

BI Intelligence estimates that TV ad spend will slow while digital ad spend will grow from $70 billion in 2016 to $107 billion in 2021.

October 2018 B2B Blog Post Round-Up


billion users in 2021 ( source ). Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications.

The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store

V12 Data

Online activity will influence nearly $152 billion in parts and accessory sales through all retail channels – chain retail stores, automobile dealers, big box retailers, local independent brick & mortar retailers, jobbers, as well as online sales – by 2021. The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store. The automotive aftermarket industry is expected to grow strategic at CAGR of 4.4% over the period of 2018 to 2023.

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

10:40 ): Content marketing industry to be worth $412 billion by 2021. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode.