B2B Demand Generation Predictions for 2021

The Point

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video.

70% of Marketers Say Their Investment in Video will Increase in 2021

KoMarketing Associates

WARC recently published its “Marketer’s Toolkit” for 2021, and the statistics show that overall, most marketers (70%) say that their investment in online video will increase this year.

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established.

12 Content Marketing Trends to Keep an Eye in 2021

RockContent

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. The post 12 Content Marketing Trends to Keep an Eye in 2021 appeared first on Blog.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

With that in mind, it’s a good idea to re-think your use of data in 2021. In 2021, there’s still quite a lot of room for improvement in privacy practices, especially among small businesses. Guest post by Natasha Lane.

New Year, New Processes: The Do’s & Don’ts Of Internal Communications In 2021

Biznology

Every year brings with it new challenges and fresh ways of working, so it’s safe to say that 2021 will be no different. Therefore, as we begin 2021, it’s vital to have an effective system in place, specifically adapted around both the physical and mental needs of your employees.

Customer Experience Email Marketing Tips

SendX

Business leaders everywhere recognize that consumer experience is such an essential metric. Customer experience affects not only initial interactions but also contributes vitally to the retention of customers.

Content Operations: The Key To Real Performance

RockContent

Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers. That is why marketers around the world choose this technique to increase lead generation and engagement.

Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

Reader Survey 2021 B2B Marketing Zone

Can you believe we are in 2021? 2020 was a challenging year for marketing professionals. Here at B2B Marketing Zone, we have worked tirelessly to provide guidance and a sense of community for our viewers. B2B Marketing Zone’s many thought-leaders eased the physical distance between us by sharing their wisdom and empathy. Our goal is that through our site, we helped make 2020 as rewarding as it was challenging. We would love for you to share your experience about how our site has affected your learning, and also your thoughts on how to make it better. The total time to complete the survey is 3-5 minutes. To view the survey, click the “View Now” button below:

How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-opener! For you, me, and everyone who thinks they are 'too smart' to be conned.

How the Pandemic Economy will Shape Business in 2021

Biznology

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. Entering 2021, the unemployment rate stands at 6.7%, still significantly higher than the 3.5%

B2B Marketing Trends for 2021

Heinz Marketing

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021.

How to Manage Your Online Reputation with Content Marketing

Marketing Insider Group

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you.

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Create the perfect landing page that converts. Develop lead magnets that your audience will love

The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in.

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it.

How Content Marketing Builds Trust

Marketing Insider Group

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase.

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42% of Marketers Have Altered their ABM Objectives Due to COVID-19

KoMarketing Associates

Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic.

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The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

How to Build and Scale Your Sales Machine

RockContent

Years ago, a company’s salesforce was exactly what the name implies: many people actively reaching out to potential customers and offering products and services. Yes, this is still a viable and necessary effort, but the internet is leveling the playing field, and the competition is rising.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

In 2021, whether or not your site is ADA compliant has a big impact on your brand, so this should be a top priority for the new year. Plus, it’s 2021, and you should want all of your website visitors to have a good experience and feel included.

B2B Reads: Reporting Mistakes, Checklists, and 2021 Predictions

Heinz Marketing

MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021. A look at some 2021 marketing predictions from the experts to kick off this new year. A look at the future of digital marketing in 2021. The Prophets of Profit: Predictions for ABM Success in 2021.

What is E-A-T And How it Impacts SEO Strategies

RockContent

Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. This is because, in the worst-case scenario, you will be increasing your chances of getting more traffic.

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Learn 3 Digital Marketing Hacks to Grow Leads and Sales in 2021

Speaker: Paul Slack - Vende Digital CEO

The role of marketing is changing rapidly. Marketers are now expected to grow pipeline and prove ROI more than ever! Register for this live webcast and you’ll see how other B2Bs are using digital marketing to EXPLODE their pipelines. What’s working may surprise you: It’s not PPC It’s not SEO. It’s not Content Marketing AND It’s NOT even social media You Don’t Want to Miss This Virtual Lunch & Learn! The first 100 registered attendees will also receive a $20 GrubHub gift card. During this webcast you will learn: Ways you can be OMNIPRESENT to your ideal target prospects EVERYWHERE! How to take the lead RIGHT NOW while others are just trying to stay relevant To go from an inconsistent and unreliable pipeline to CONSTANTLY FEEDING your sales team with qualified leads. How to EFFECTIVELY plan your next move with digital And how to do ALL of this without having to learn new things, work 12 hours a day, or pull your hair out trying to figure this out on your own.

How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

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21 SEO Tips, Tactics, and Trends for Website Content in 2021

Content Marketing Institute

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

The Top 100 PR Influencers To Follow In 2021

BuzzSumo

Influencer Marketing

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Sales Prospecting Techniques for 2021

Heinz Marketing

The post Sales Prospecting Techniques for 2021 appeared first on Heinz Marketing. By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. When was the last time you read a sales prospecting email?

All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing at Fictiv, and Tony Yang, Keynote Speaker, Startup Marketer, & Mentor

Join us for this exclusive panel featuring Krista Muir — Director of Demand Generation & Account-Based Marketing at Fictiv, and Tony Yang — Keynote Speaker, Startup Marketer & Mentor. This panel discussion will be all about launching an ABM program— and what our panelists feel are the best tips to follow and traps to avoid, any quickstart strategies, and their own personal ABM story. This "hallway" discussion will be interactive, so make sure to bring your questions. This is a session you won't want to miss!

How to Build Marketing Resiliency With Technology

RockContent

Sign up for our webinar on The Resilient Marketers Guide to 2021 , this Thursday, January 21st, at 1 pm EST! When times are good, businesses can emerge, grow, and thrive. There’s plenty for all, and it’s just a matter of claiming your piece of the pie.

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76% of Marketers Say Video Was Most Important Form of Content in 2020

KoMarketing Associates

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance.

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Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not.

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors.

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Webinar Survey 2021 B2B Marketing Zone

Can you believe we are in 2021? 2020 was a challenging year for marketing professionals. Here at B2B Marketing Zone, we have worked tirelessly to provide guidance and a sense of community for our viewers. B2B Marketing Zone’s many thought-leaders eased the physical distance between us by sharing their wisdom and empathy. Our goal is that through our webinars, we helped make 2020 as rewarding as it was challenging. We would love for you to share your experience about how our webinars have affected your learning, and also your thoughts on how to make it better. The total time to complete the survey is 3-5 minutes. To view the survey, click the “View Now” button:

The Geeks Won Part Two: New Perspectives on Data Science

Marketing Insider Group

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”.