Three quarters of marketing spend witll be digital by 2021: Salesforce – Which-50

Opentopic

Opentopic blog >> which-50.com By 2021 marketing leaders are going to be spending 75 per cent of their budget in digital channels according to a new report from Salesforce. Traditional channels meanwhile are shrinking away to irrelevancy. The study is based on a global survey of 4000 marketing leaders worldwide. The implications of such a radical shift in budget are. Marketing ROI Cmo marketing roi

ROI 0

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents.

Trending Sources

Here’s what Salesforce’s growth will do for Indiana

Opentopic

million a year toward Indiana’s gross domestic product once it is completed in 2021, Marketing Technology Cmo undefinedOpentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower. Salesforce.com Inc.’s

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents.

The 6 Most Important Social Media Trends of 2017

Contently

By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ?

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

million users by 2021. One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” ” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Are the Videos you Watch Dictated by AI?

Vidyard

Video now accounts for 74 percent of all internet traffic and that will rise to 82 percent by 2021 according to Cisco. AI isn’t a far off dream—it’s a present reality.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy.

Cable 102

Mobile data traffic from smartphones soars as smartphone market growth slows

i-Scoop

According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) If you think there is a lot of mobile data generated by smartphones, hold on for much more.

How to Personalize Transactional Emails With Dynamic Content

Hubspot

billion by 2021. According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 Email marketing isn't going anywhere. But there’s a big catch.

Over 70 Percent of Native Ads Get a Failing Grade

Contently

A recent BI Intelligence study estimated that native ads will make up 76 percent of all ad revenue by 2021, up from 56 percent this year. News publishers are flunking their disclosure tests, and they may be killing native advertising in the process.

Video Measurement Is Broken. Here’s How to Fix It

Contently

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”

Content Variety: How to Avoid Content Sequelitis

emedia

The series has moved along pretty well without him, with an eighth entry coming out this year and two more expected by 2021. Summer is upon us and we face yet another series of massive movie franchises of variable quality. But let’s face it: we’ll see them all anyway. Studios keep making sequels for the same reason we encourage companies to repurpose content: you don’t mess with success.

6 Insights from the Salesforce State of Marketing Report

6sense

The authors of the report predict that we will see a 21% growth in digital marketing spending by the year 2021, as a full 97% of marketing leaders plan to either increase or maintain their investment in digital marketing.

Top Digital Marketing Solutions for 2017

KEO Marketing

By 2021, U.S. Digital marketing is a fast growing and evolving industry. This year, it continues to meteoric rise among B2B and B2C companies alike, who are using it to connect with customers and make sales. digital marketing spend is predicted to reach almost $120 billion.

Top Digital Marketing Agencies in Phoenix | KEO Marketing

KEO Marketing

According to Forbes and Forrester, digital marketing budgets will experience an annual compound growth rate of 11% between 2017 and 2021. By 2021, the United States’ digital marketing expenditures will rise to nearly $120 billion.