So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. MORE

The series has moved along pretty well without him, with an eighth entry coming out this year and two more expected by 2021. Summer is upon us and we face yet another series of massive movie franchises of variable quality. But let’s face it: we’ll see them all anyway. Studios keep making sequels for the same reason we encourage companies to repurpose content: you don’t mess with success. MORE

So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. MORE

Bots are going to be big business – changing the way we interact online, overtaking apps in usage and traffic volumes by 2021. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. MORE

According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) If you think there is a lot of mobile data generated by smartphones, hold on for much more. MORE

billion globally by 2021. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. MORE

Opentopic blog >> which-50.com By 2021 marketing leaders are going to be spending 75 per cent of their budget in digital channels according to a new report from Salesforce. Traditional channels meanwhile are shrinking away to irrelevancy. The study is based on a global survey of 4000 marketing leaders worldwide. The implications of such a radical shift in budget are. Marketing ROI Cmo marketing roi MORE

Digital marketing expenditures are expected to continue rising and will reach nearly $120 billion by 2021. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. MORE

Lots of jaw-droppers: By 2021, Bots will overtake apps in usage and traffic value. MORE

million a year toward Indiana’s gross domestic product once it is completed in 2021, Marketing Technology Cmo undefinedOpentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower. Salesforce.com Inc.’s MORE

A recent BI Intelligence study estimated that native ads will make up 76 percent of all ad revenue by 2021, up from 56 percent this year. News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. MORE

Analysts at CCS Insights went as far as predicting that bots will overtake apps in usage and traffic volumes by 2021 – essentially changing the way we interact online. MORE

billion by 2021. According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 Email marketing isn't going anywhere. But there’s a big catch. MORE

The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year. MORE

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy. MORE

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” MORE

By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? MORE

The authors of the report predict that we will see a 21% growth in digital marketing spending by the year 2021, as a full 97% of marketing leaders plan to either increase or maintain their investment in digital marketing. MORE

By 2021, U.S. Digital marketing is a fast growing and evolving industry. This year, it continues to meteoric rise among B2B and B2C companies alike, who are using it to connect with customers and make sales. digital marketing spend is predicted to reach almost $120 billion. MORE

According to Forbes and Forrester, digital marketing budgets will experience an annual compound growth rate of 11% between 2017 and 2021. By 2021, the United States’ digital marketing expenditures will rise to nearly $120 billion. MORE

With major cloud-infrastructure providers such as Amazon, Google, IBM and Microsoft heavily investing in the technologies, ABI estimates machine learning-based data analytics tools and services revenues to hit nearly $20 billion in 2021 as machine-learning-as-a-service (MlaaS) models. As companies increasingly adopt Internet of Things (IoT)-based technologies, more businesses are leveraging machine learning technologies for data analytics, according to ABI Research. MORE