Why Create Interactive Content? Examples and Benefits to Guide Your Strategy

Kapost

By 2021, the content marketing industry is expected to be worth more. Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog. Customer Experience Digital Marketing

Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?

DemandMatrix

Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

2019 Marketing Trends You Need to Capitalize On

Brightedge

By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

How Brands Can Boost Engagement with Video

Spiralytics

By 2021, it’s predicted that 80% of all internet traffic will be video. In this always-on world, people expect more visual content on websites and social media channels.

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2019 Marketing Trends You Need to Capitalize On

Brightedge

By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

How to Structure Your Digital Marketing Team

Spiralytics

in 2021. Internet usage is at an all-time high. In 2018, the number of internet users worldwide was at 3.9 billion , with East Asian countries accounting for 1 billion of internet users, followed by Southern Asia with 803 million.

Why Content Amplification is Critical for Brands Today and Tomorrow [Data]

inPowered

Zettabytes (ZB) per year by 2021. If you extrapolate that for every human on the planet in 2021 it would be 35 GB per capita. The Cisco VNI forecast: Global consumer internet traffic, 2016–2021. Consumer Internet Traffic, 2016–2021. 2016–2021.

Connecting the Dots

Brandwatch

According to recent predictions from Bain and Company, the Internet of Things is on track to double in value by 2021, reaching a whopping $520 billion. Everybody’s networked.

Most Viewed Video Ads: Father’s Day

AcuityAds

As part of its “Love the Change” campaign, Pampers is proud to announce they’re providing 5,000 changing tables for public restrooms across the US and Canada by 2021 so more dads and babies can #LoveTheChange together when they’re out-and-about.

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The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

By 2021, video is projected to account for 82% of all online traffic. Guest post by Josh Wardini. Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding.

Private exchange of data is becoming de facto method for doing business

HG Data

The second Global Interconnection Index (GXI) forecasts that global installed Interconnection Bandwidth capacity will grow to 8,200+ Terabits per second (Tbps) by 2021. By 2021, the global cost of cybersecurity breaches is projected to reach US$6 trillion.

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. With the social media user based expected to grow to 3 billion in 2021 , it has become more and more important to have an advertising presence there. At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest.

The Dismal State of B2B Email Creative

The Point

billion by 2021, there is plenty of opportunity for those that know how to grab it.”

Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017. Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” ” Getting answers has become simpler and faster.

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Mobile data traffic from smartphones soars as smartphone market growth slows

i-Scoop

According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) If you think there is a lot of mobile data generated by smartphones, hold on for much more.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

Seba predicts the following roll-out of autonomous vehicles: • Self-driving cars will launch around 2021. • We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.

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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

trillion in 2021—an increase of more than a third from $889 billion in 2017. Guest post by Brian Mechem. Recent years have seen an explosion of direct online sales in the global B2B sector.

Content Hit List

Content4Demand

Billion by 2021. billion projected climb in global industry value between 2016 and 2021. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.

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6 Things We Learned About Branded Content from our Storytelling Partners

Keywee

eMarketer estimates that the market for branded content will be worth $20 billion in 2021. It’s Ubiquitous.

How Content Drives Brand-Trust

inPowered

It’s estimated to be over 105K GB per second by 2021. According to the Content Marketing Institute, on average, it takes six to eight online content touches from a brand for a consumer to become a customer. Some industries can take up to 18, according to Google. There’s a dozen or so micro-reasons we can likely come up with but what it boils down to is one word – trust.

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The 6 Most Important Social Media Trends of 2017

Contently

By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ?

Creating a Personalized Ad Experience with ACR

Digilant

It can also label the content as linear, OOT, DVR, or VOD, and is expected to become a $5 billion business by 2021. Automatic content recognition, or ACR, is a technology that identifies consumed audio and video content on digital devices.

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Association Marketing: PLASTICS Selects Bluetext for its Global Show

Bluetext

NPE2021 will take place at the Orlando County Convention Center in Orlando, Florida May 17-21, 2021. Bluetext, a leader in association marketing, is proud to announce that it has been selected by the Plastics Industry Association (PLASTICS) as its design and marketing partner for NPE2021: The Plastics Show. NPE2021 is the industry’s largest and most influential plastics trade event and is held every three years in Orlando.

87.7% of US Native Advertising will be Purchased Programmatically by 2020

inPowered

eMarketer’s study predicts gracile growth in the channel overall heading into 2021. A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates.

Demand Generation’s Secret Sauce? Strategic Content.

Modern B2B Marketing

By 2021, the number of global smartphone users is expected to pass 3.8 When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there requires patience.

Marketing Resolutions for a New Year

AcuityAds

Forecasts predict AI marketing spending will increase 50-150% year-over-year, ultimately reaching $29B by 2021. New year, new you. Each year, our resolutions hit us in the face as we join the masses to be better versions of ourselves.

How to Create a Successful E-commerce Marketing Funnel via Email

Altitude Branding

trillion in 2021. It’s frustrating for e-commerce marketers like you to blast emails regularly and still get low to zero conversions. No matter how much effort you exert, it doesn’t seem to work. What’s wrong? Let’s look at the numbers first.

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

PureB2B

trillion by 2021. It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go.

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“Location is emotion” — Hervé Utheza, Head of Advertising at HERE

AdSquare Audiences in Motion

billion in 2021. We’re proud to welcome one of our keynote speakers at our Audiences In Motion event in NYC. Hervé Utheza, Head of Media & Advertising at HERE Technologies talked about location data quality and the future of advertising Source: HERE Technologies?—?

New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

by 2021. Survey respondents expect spending on marketing analytics to increase from a little over 6% of the marketing budget today to about 19% of the budget by 2021.

Why Live Chat is a Must Tool For Ecommerce Business

Lead Liaison

trillion by 2021. The ecommerce industry has been continuously growing with a rapid speed over the past few years. The trend towards ecommerce is showing no signs of slowing down. In fact, shopping has become one of the most popular activities over the internet. More than 1.66

New Social Media Rules for Travel Marketers

Eric Mower + Associates

Invest in compelling photography and, even better, video, which will account for 82% of consumer internet traffic by 2021. Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively.

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3 Takeaways From AdExchanger’s Programmatic I/O SF Summit

Outbrain

By 2021, an estimated $81 billion will be spent programmatically. All video formats combined, programmatic video is projected to account for half of all programmatic spend by 2021, or $40 billion dollars.

2018 Holiday Shopper Insights Infographic – Part 2

Digilant

Their success is not expected to slow down anytime soon; in fact, Amazon is expected to generate 50% of all ecommerce sales by 2021. At Digilant we are getting into the holiday spirit, and want everyone else to join us.

The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

Combine this idea with the fact that by 2021 82% of internet traffic will be video-based and suddenly written content is looking like a poor investment. The fastest way for a speaker to lose my attention is to compare people to goldfish.

7 Ways to Leverage Video in Your B2B Marketing Strategy

Circle Studio

As we shared in our post on 2019 marketing trends , video content represents a majority share of internet traffic and is forecasted to grow to 82% of all internet traffic by 2021, according to Cisco’s annual Visual Network Index (VNI) forecast.

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Majority Media Moved By P&G To Carat

Valasys

While reducing another $400 million in advertising costs by 2021, the company stated that they would be looking to bring more media buying in-house. The world’s largest advertiser, Procter & Gamble, has shifted the majority of its media business to Dentsu Aegis Network’s Carat, which now has more than half of the CPG giant’s North America assignment.

Terrified of Video? Use These 3 EASY Steps To Get Started

Magisto

In fact 82% of IP traffic will be video by 2021 (according to Business Insider ). Hello and welcome to our blog!

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Terrified of Video? Use These 3 EASY Steps To Get Started

Magisto

In fact 82% of IP traffic will be video by 2021 (according to Business Insider ). Hello and welcome to our blog!

Video 52