The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021.

Email Trends in 2021

SendX

Watch it now below Email Trends in 2021 Watch our next webinar, Email Deliverability Advanced: WebinarWebinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Now, in 2021, we’re a matter of months away from living in a cookieless world.

B2B Demand Generation Predictions for 2021

The Point

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Website Design Trends for 2021

Webbiquity

While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism. Minimalism in web design has been quite prevalent in recent years, but in 2021 it will reach a new extreme. Guest post by Matthew Reeves.

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Best B2B Email Marketing Software for 2021

SendX

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit.

Seven Privacy Predictions for 2021

Zoominfo

What will the rest of 2021 bring? As 2021 is underway, formal negotiations between the U.S. However, more than 10 states currently have active privacy legislation in the pipeline, most of them resembling CCPA, expected to be voted on (and passed) in 2021.

Top YouTube Searches in 2021

SEMrush

We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube. Social Media

Two Technology Trends for Small Business in 2021

Biznology

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. The post Two Technology Trends for Small Business in 2021 appeared first on Biznology.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Discover All the Reasons to Attend Adobe Summit 2021

Marketo Events

And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. Event Marketing adobe summit adobe summit 2021

Six Lead Generation Trends to Watch in 2021

Webbiquity

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021.

Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.

Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

Heading into 2021, growth and building scale may have returned in an aspirational way. What we can say though, in terms of impact, is the first month of 2021 has tempered such aspirations. We cannot predict what is in store for 2021. The new year is almost one-month-old.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Five Intangible Buyer Behavior Trends To Monitor In 2021

Tony Zambito

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.

B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established.

Top Trending Google Searches March 2021

SEMrush

Semrush has complied a list of the 100 top trending searches and most Googled questions for March 2021. Data was taken from our database of 20 billion keywords in March 2021 and covers the US and Global search volume for Google search terms.

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The Pros and Cons of Attribution Models: A 2021 Update

Hive9

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Digital Selling with Video in 2021

Biznology

In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021.

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Best Marketing Agency Software in 2021: Top 15 Types

SEMrush

Discover the best tools for marketing agencies in 2021, and ensure that your business is fully equipped to be competitive – whatever your budget and requirements.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers.

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Influitive’s Key Customer Advocacy Insights: January 2021

Influitive

The post Influitive’s Key Customer Advocacy Insights: January 2021 appeared first on Influitive. A new year welcomes new opportunities for customer advocacy managers and their community members.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Key Industry Trends 2021

Matchcraft

2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends.

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

89% of Marketers to Spend More on Martech in 2021 Than They Did Last Year

KoMarketing Associates

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021.

12 Content Marketing Trends to Keep an Eye in 2021

RockContent

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. The post 12 Content Marketing Trends to Keep an Eye in 2021 appeared first on Blog.

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

RockContent

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. How to Improve Your Brand’s Engagement in 2021.

Five Top PR Trends to Watch in 2021

Webbiquity

Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. In 2021, brands will be under increased pressure to improve their Corporate Social Responsibility strategies.

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7 Growth Hacking Strategies for 2021

Oktopost

To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. 2020 was a challenging year for growing a business.

Conference activity down 57% in early 2021 compared to one year earlier

Zoominfo

Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

How to Ensure Cloud Scalability in 2021

Biznology

Sure, those are just some of the numerous ways to ensure cloud scalability in 2021. The post How to Ensure Cloud Scalability in 2021 appeared first on Biznology. In cloud computing, scaling refers to the process of adding or eliminating storage or network services.