Expert insights. Personalized for you.
SEPTEMBER 19, 2021
Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients MORE
While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism. Minimalism in web design has been quite prevalent in recent years, but in 2021 it will reach a new extreme. Guest post by Matthew Reeves. MORE
As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. MORE
Find out, learn where our data comes from, and see a snapshot of the top email clients from August 2020 to August 2021—before the launch of MPP. The post Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection appeared first on Litmus. MORE
Watch it now below Email Trends in 2021 Watch our next webinar, Email Deliverability Advanced: WebinarWebinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. MORE
Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. MORE
Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies. MORE
Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence. MORE
Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. MORE
In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Now, in 2021, we’re a matter of months away from living in a cookieless world. MORE
If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. Email marketing is a deadbeat marketing method. Do you think that too? MORE
Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Tune in next month as we share our findings and for our 2021 State of Email Engagement report, where we look at the data for the whole year together. MORE
In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021. MORE
Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity. MORE
BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021. MORE
Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% of total revenue in 2021. MORE
Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic. MORE
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices appeared first on Litmus. Litmus Live —THE conference for email marketers—is almost here! MORE
When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. in May 2021 (an 18.3% MORE
What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit. MORE
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Paul Airy, Email Accessibility Advocate appeared first on Litmus. Have you heard? THE conference for email marketers— Litmus Live —is coming soon to a screen near you. MORE
We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video. MORE
As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. The post Two Technology Trends for Small Business in 2021 appeared first on Biznology. MORE
Heading into 2021, growth and building scale may have returned in an aspirational way. What we can say though, in terms of impact, is the first month of 2021 has tempered such aspirations. We cannot predict what is in store for 2021. The new year is almost one-month-old. MORE
HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021. MORE
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier appeared first on Litmus. Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts? MORE
What will the rest of 2021 bring? As 2021 is underway, formal negotiations between the U.S. However, more than 10 states currently have active privacy legislation in the pipeline, most of them resembling CCPA, expected to be voted on (and passed) in 2021. MORE
Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork. The post 5 CX Speakers You Should Follow in 2021 appeared first on Marketing Insider Group. MORE
We have some important news to share about Litmus Live 2021. Move Litmus Live 2021 to October 26th-27th. This October 26th-27th, join us online at Litmus Live 2021 to hear from the best in the industry, learn practical tactics, network with fellow email pros, and more. MORE
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future appeared first on Litmus. Two more weeks until THE conference for email marketers— Litmus Live —is here! MORE
2021 Related Topics 
Webbiquity
JULY 13, 2021
Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The post 12 Fascinating Facts About Global Internet Use in 2021 appeared first on B2B Marketing Blog | Webbiquity.
SendX
MARCH 18, 2021
What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. In B2B communication focuses on information, facts, and profit.
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SendX
FEBRUARY 11, 2021
Watch it now below Email Trends in 2021 Watch our next webinar, Email Deliverability Advanced: WebinarWebinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability.
The Point
JANUARY 19, 2021
We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. I think a significant trend for B2B marketing and sales in 2021 will be video.
Advertisement
Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
Webbiquity
JANUARY 25, 2021
While 2020 was all about high-tech and bold, fantastical concepts, here’s a prediction that 2021 will be rooted in realism. Minimalism in web design has been quite prevalent in recent years, but in 2021 it will reach a new extreme. Guest post by Matthew Reeves.
KoMarketing Associates
AUGUST 11, 2021
HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.
Marketing Insider Group
APRIL 22, 2021
Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021.
Litmus
SEPTEMBER 8, 2021
Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Tune in next month as we share our findings and for our 2021 State of Email Engagement report, where we look at the data for the whole year together.
Litmus
OCTOBER 15, 2021
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices appeared first on Litmus. Litmus Live —THE conference for email marketers—is almost here!
Advertisement
Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.
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Marketing Insider Group
JULY 26, 2021
Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Raydiant’s State of Consumer Behavior 2021 report found that 48% of consumers have replaced a product they typically purchase in-store with an online alternative during the pandemic.
Scott Baradell
SEPTEMBER 19, 2021
Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients
Zoominfo
MAY 5, 2021
In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Now, in 2021, we’re a matter of months away from living in a cookieless world.
Zoominfo
FEBRUARY 15, 2021
What will the rest of 2021 bring? As 2021 is underway, formal negotiations between the U.S. However, more than 10 states currently have active privacy legislation in the pipeline, most of them resembling CCPA, expected to be voted on (and passed) in 2021.
Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks
We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.
Litmus
OCTOBER 8, 2021
Find out, learn where our data comes from, and see a snapshot of the top email clients from August 2020 to August 2021—before the launch of MPP. The post Email Client Market Share in September 2021: Early Data on the Impact of Apple’s Mail Privacy Protection appeared first on Litmus.
Tony Zambito
JANUARY 21, 2021
Heading into 2021, growth and building scale may have returned in an aspirational way. What we can say though, in terms of impact, is the first month of 2021 has tempered such aspirations. We cannot predict what is in store for 2021. The new year is almost one-month-old.
KoMarketing Associates
AUGUST 19, 2021
Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% of total revenue in 2021.
Litmus
OCTOBER 11, 2021
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future appeared first on Litmus. Two more weeks until THE conference for email marketers— Litmus Live —is here!
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.
Litmus
SEPTEMBER 23, 2021
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Paul Airy, Email Accessibility Advocate appeared first on Litmus. Have you heard? THE conference for email marketers— Litmus Live —is coming soon to a screen near you.
Marketing Insider Group
JULY 29, 2021
Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork. The post 5 CX Speakers You Should Follow in 2021 appeared first on Marketing Insider Group.
SendX
AUGUST 4, 2021
If you also have a plan to blast emails in 2021 to boost your users' experience, content reach, and revenue, don't simply dive into the email marketing pool. Email marketing is a deadbeat marketing method. Do you think that too?
Hive9
MARCH 2, 2021
Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Litmus
JUNE 8, 2021
When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. in May 2021 (an 18.3%
Litmus
OCTOBER 6, 2021
Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Veronica Best, Email AMPlifier appeared first on Litmus. Where can you get how-tos, tips, and advice from marketing leaders and email marketing experts?
Tony Zambito
JANUARY 11, 2021
Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021.
Biznology
MARCH 23, 2021
As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. The post Two Technology Trends for Small Business in 2021 appeared first on Biznology.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
Howard J. Sewell
OCTOBER 11, 2021
ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative
Zoominfo
FEBRUARY 27, 2021
Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies.
Zoominfo
JANUARY 14, 2021
As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.
Biznology
JANUARY 4, 2021
In 2021, the most successful presenters will add more show-and-tell — beyond PowerPoint — to the mix. It didn’t take long for “Zoom fatigue” to enter the lexicon in 2020, and there’s no reason to think that people will be eager to take on a heavier schedule of teleconferences in 2021.
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
KoMarketing Associates
SEPTEMBER 14, 2021
BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021.
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