Why do Cloud Companies need Technographics to Enable Product Marketing Effectiveness and Innovation?


Did you already know that more than half of the world’s companies (already using Cloud) will adoptan all-in cloud strategy by 2021? Data Enrichment

How Brands Can Boost Engagement with Video


By 2021, it’s predicted that 80% of all internet traffic will be video. In this always-on world, people expect more visual content on websites and social media channels.

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Why Create Interactive Content? Examples and Benefits to Guide Your Strategy


By 2021, the content marketing industry is expected to be worth more. Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape. The post Why Create Interactive Content? Examples and Benefits to Guide Your Strategy appeared first on Kapost Blog. Customer Experience Digital Marketing

2019 Marketing Trends You Need to Capitalize On


By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

2019 Marketing Trends You Need to Capitalize On


By 2021, digital advertising spend in the United States is expected to exceed $300 billion.

Why Content Amplification is Critical for Brands Today and Tomorrow [Data]


Zettabytes (ZB) per year by 2021. If you extrapolate that for every human on the planet in 2021 it would be 35 GB per capita. The Cisco VNI forecast: Global consumer internet traffic, 2016–2021. Consumer Internet Traffic, 2016–2021. 2016–2021.

4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. With the social media user based expected to grow to 3 billion in 2021 , it has become more and more important to have an advertising presence there. At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest.

Content Hit List


Billion by 2021. billion projected climb in global industry value between 2016 and 2021. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.

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How Content Drives Brand-Trust


It’s estimated to be over 105K GB per second by 2021. According to the Content Marketing Institute, on average, it takes six to eight online content touches from a brand for a consumer to become a customer. Some industries can take up to 18, according to Google. There’s a dozen or so micro-reasons we can likely come up with but what it boils down to is one word – trust.

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The Dismal State of B2B Email Creative

The Point

billion by 2021, there is plenty of opportunity for those that know how to grab it.”

Mobile data traffic from smartphones soars as smartphone market growth slows


According to the Ericsson Mobility Report 2016, between 2015 and 2021 there will be a 12X growth in smartphone data traffic alone, with mobile data from smartphones accounting for around 90 percent (!) If you think there is a lot of mobile data generated by smartphones, hold on for much more.

Forecast Shows Mobile Ad Spend in China Growing Significantly

KoMarketing Associates

The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent. Combined, these three companies accounted for almost 72 percent of all mobile ad spend in China this year.

Marketing Resolutions for a New Year


Forecasts predict AI marketing spending will increase 50-150% year-over-year, ultimately reaching $29B by 2021. New year, new you. Each year, our resolutions hit us in the face as we join the masses to be better versions of ourselves.

Five B2B Marketing Trends That Will Drive Ecommerce


trillion in 2021—an increase of more than a third from $889 billion in 2017. Guest post by Brian Mechem. Recent years have seen an explosion of direct online sales in the global B2B sector.

The 6 Most Important Social Media Trends of 2017


By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ?

How to Create a Successful E-commerce Marketing Funnel via Email

Altitude Branding

trillion in 2021. It’s frustrating for e-commerce marketers like you to blast emails regularly and still get low to zero conversions. No matter how much effort you exert, it doesn’t seem to work. What’s wrong? Let’s look at the numbers first.

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New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

by 2021. Survey respondents expect spending on marketing analytics to increase from a little over 6% of the marketing budget today to about 19% of the budget by 2021.

7 Ways to Leverage Video in Your B2B Marketing Strategy

Circle Studio

As we shared in our post on 2019 marketing trends , video content represents a majority share of internet traffic and is forecasted to grow to 82% of all internet traffic by 2021, according to Cisco’s annual Visual Network Index (VNI) forecast.

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How Mobile is Dominating the Customer Journey (and Why You Should Care)


trillion by 2021. It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go.

Majority Media Moved By P&G To Carat


While reducing another $400 million in advertising costs by 2021, the company stated that they would be looking to bring more media buying in-house. The world’s largest advertiser, Procter & Gamble, has shifted the majority of its media business to Dentsu Aegis Network’s Carat, which now has more than half of the CPG giant’s North America assignment.

“Location is emotion” — Hervé Utheza, Head of Advertising at HERE

AdSquare Audiences in Motion

billion in 2021. We’re proud to welcome one of our keynote speakers at our Audiences In Motion event in NYC. Hervé Utheza, Head of Media & Advertising at HERE Technologies talked about location data quality and the future of advertising Source: HERE Technologies?—?

New Social Media Rules for Travel Marketers

Eric Mower + Associates

Invest in compelling photography and, even better, video, which will account for 82% of consumer internet traffic by 2021. Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively.

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2018 Holiday Shopper Insights Infographic – Part 2


Their success is not expected to slow down anytime soon; in fact, Amazon is expected to generate 50% of all ecommerce sales by 2021. At Digilant we are getting into the holiday spirit, and want everyone else to join us.

The Goldfish Myth: Why You Should Keep Investing in Written Content


Combine this idea with the fact that by 2021 82% of internet traffic will be video-based and suddenly written content is looking like a poor investment. The fastest way for a speaker to lose my attention is to compare people to goldfish.

Grading the 2018 Digital Marketing Predictions


based eCommerce by 2021 — Forrester.com. One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. Now, one year later, we can look back to see how these predictions panned out.

How AI Impacts Video View Time and Engagement [New Data]


A Facebook executive predicted that their platform will be all video and no text by 2021. Online video marketing has been a big topic of discussion for marketers much of this decade – and rightfully so. Even before companies like Wistia came on the scene late last decade there were very specialized blogs dedicated to the topic of online video (remember ReelSEO? Loved that blog).

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25 Stats on Consumer Shopping Trends for 2019

V12 Data

22) By 2021, mobile is predicted to dominate online sales, driving 54% (or $659 billion) in sales. 25 Stats on Consumer Shopping Trends for 2019. Consumer shopping behaviors are continuously evolving and brands must continuously adapt to meet their expectations.

Terrified of Video? Use These 3 EASY Steps To Get Started


In fact 82% of IP traffic will be video by 2021 (according to Business Insider ). Hello and welcome to our blog!

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Terrified of Video? Use These 3 EASY Steps To Get Started


In fact 82% of IP traffic will be video by 2021 (according to Business Insider ). Hello and welcome to our blog!

Video 52

Terrified of Video? Use These 3 EASY Steps To Get Started


In fact 82% of IP traffic will be video by 2021 (according to Business Insider ). Hello and welcome to our blog!

Video 52

Top 10 Content Marketing Predictions for 2018


Cisco has forecast that, by 2021, video will account for 81% of all consumer internet traffic. Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.

How to Grow Your Freelance Business This Year: Quarter One


That’s why Dermer suggests thinking about your quarter-one goals as an opportunity to think as far ahead as 2021, and as close as March. It’s a big moment when you finally give the middle finger to full-time employment and branch out on your own.

The Four Es of Great Video Content: How to Stand Out and Convert More Buyers


Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. As marketers, we know how hard it is to connect to today’s audiences.

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It's Time to Think Differently About Content Marketing

B2B Marketing Directions

In the 2018 Magic Quadrant for Content Marketing Platforms , Gartner writes, "By 2021, the term 'content marketing' will be defunct as all marketing content rises to high-quality expectations of attention-limited audiences."

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI.

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5 Core Digital Marketing Principles For Cannabis Entrepreneurs

Altitude Branding

Projections for the future are even stronger; annual sales by 2021 may be higher than $21.6 The legitimate cannabis industry is going through a period of explosive growth. Legal US cannabis sales in 2016 (the last year for complete data) totaled an impressive $6.9 billion.

Tap into the power of social media video marketing for your building products

Navigate the Channel

It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. In recent years, social media video marketing has grown and outdone most traditional content marketing types.

How To Build Website Trust In 2018: Six Proven Methods

EMagine B2B Blog

To stay competitive, websites will need to be compatible across devices or risk being left behind. “ The number of mobile search users is expected to increase to 221 million users by 2021.”

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Preparing Your Content Strategy for a Mobile-Only Future

Content Standard

Cisco predicts video traffic will account for about 82 percent of all consumer internet traffic by 2021, and live internet video will account for 12 percent of traffic by 2021.

VR is the Luxury Experience, But is Augmented Reality the More Practical Marketing Solution?

Content Standard

By 2021, projected global AR/VR spending could reach as high as $215 billion. In the digital era, nobody questions the appeal of virtual reality. Consumers love a good VR experience, and that’s not going to change anytime soon.