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The Marketing Book Podcast: “Chaotic Change” by Nicholas Webb

The Forward Observer

Nick is also the Producer and Host of the Award-winning Documentary Film, “ The Healthcare Cure ”, which was released in 2021 and won the Sedona International Film Festival’s “Audience Choice Award” for Most Impactful Film.

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41% of brands using AI for video, up from 18% last year

Martech

The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Virginia Consumer Data Protection Act Virginia passed its Consumer Data Protection Act (CDPA) on March 2, 2021. Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act. This bill granted customers in the state of Virginia a limited number of rights over their data.

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What the Google antitrust ruling could mean for advertisers

Martech

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. Are you getting the most from your stack?

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Discover 5 tips to get 2021 off to a great start. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Create the perfect landing page that converts.

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The Top 10 Most-Read B2B Marketing Blog Posts of 2024

Webbiquity

. “Because a picture paints a thousand words , the visuals you choose to use on your website are often more important than the words,” she wrote in this post from August 2021.

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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Because Apple Mail accounts for nearly half of all email opens, these changes have a considerable reach.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

Wednesday May 12th, 2021 at 11AM PDT, 2PM EDT, 6PM GMT. Ways of connecting your projects to overall goals of organization. How to communicate the strategy to the project to your other stakeholders. Why having a single source of truth is valuable.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT Common mistakes brands encounter with local search and how to fix those. Four strategies to improve your local visibility for your business today. How companies have seen success by prioritizing their online reputation.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Wednesday April 21nd, 2021 at 1:30PM PDT, 4:30PM EDT, 8:30PM GMT. In this webinar, our panel will discuss: How artificial intelligence will take prominence in a post-COVID world. AI's role in promoting collaboration within teams. Key action items for successfully integrating AI into your team's workflow. And much more!

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

October 13th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST What types of structured and unstructured feedback should your team gather. What programs and processes you can put in place to use your feedback for driving growth.

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Emotional Intelligence in Leadership

Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike

Wednesday March 3rd, 2021 at 11AM PST, 2PM EST, 7PM GMT. A retrospective on how the pandemic has given rise to a new type of collaboration. Well-informed predictions about the EQ and the future of project management. And much more!

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT How to discover the different types of web visitors that come to your site and how to best engage with each group. How to delight existing customers––and make things right with unhappy ones––using live chat.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Tuesday April 13th, 2021 at 11AM PDT, 2PM EDT, 7PM GMT. The importance of collaboration when managing agile projects. How technology can help keep all communication, meeting notes, etc. in one central location. And much more!