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B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. And if Content Marketing is the answer.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Mobile Devices Make Loyalty Immediate (2011-present).

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AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Martech

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. There needs to be value exchange on both sides for it to be successful, and it needs to be easy to share. First, there has to be a value exchange, in this case a significant value exchange.

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7 Things Marketers Need to Know About Snapchat

Marketing Insider Group

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. was all about the joys of being here […].

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Help Us Fuel Email Research: 2023 State of Email Service Providers (ESPs)

Litmus

This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. Make your voice heard Once upon an email… When I started in the email marketing world almost 12 years ago in 2011, I knew nothing.

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American Privacy 2011 – Empowering the Consumer

Adobe Experience Cloud Blog

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Industry standard organizations are cataloging the new ways consumer data is being processed and exchanged. The consumer is becoming more powerful.

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The Yin and Yang of High-Performance Marketing

B2B Marketing Directions

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011. The 2022 version of the graphic included nearly 10,000 technology solutions.