The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year.

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Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. This exchange just cracks me up. Demand Generation B2B b2b marketing B2C data data health data quality database marketing Frost & Sullivan lead management Marketing World 2011 mechanical whale New Orleans Revenue Performance Managementby Jennifer Horton | Tweet this.

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Who Goes to Eloqua Experience?

Modern Marketing

It’s obvious a lot of diverse knowledge will be exchanged across many verticals. Eloqua Experience 2011 also features a strong mix of public and private companies, including many multinational businesses to younger startups.

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How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

American Privacy 2011 – Empowering the Consumer

Marketo

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Industry standard organizations are cataloging the new ways consumer data is being processed and exchanged.

Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. Source: HubSpot , The 2011 State of Inbound Marketing).

Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

Expand on those points in your blog post(s) to convince your readers that is worthwhile for them to give up their contact information in exchange for the full white paper.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

The visitor provides his/her name and email address in exchange for something valuable. Your landing page may be the culprit if your lead generation campaign is performing poorly.

The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

The exchange of questions and answers by voice accelerates the sales cycle by addressing concerns and objections in real time.

The 4 Stand Out Aspects of Salesforce Summer 11

Modern Marketing

If you haven’t already done so, I urge you to check out the Salesforce idea exchange. Marketing Efficiency analytics Chatter crm CRM analytics Demand Generation Dreamforce Dreamforce 2011 Facebook Force.com Salesforce Salesforce Chatter salesforce.com Social Mediaby Andrew Sinclair | Tweet this Saturday morning will mark the first time Salesforce users will be logging into Salesforce Summer 11.

Do Marketers Have Any Credibility?

Marketing Insider Group

I had a friendly Twitter exchange on this topic yesterday with Philippe Winthrop ( @biz_mobility ) where we accepted that there are some marketing activities that are hard to quantify in the short-term. In a recent survey, almost three-quarters of CEOs think marketers lack credibility.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants).

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. Burlington, VT: "This summit will serve as a platform to throw insights on new online marketing channels and tools that can be leveraged, exchange ideas on what’s currently being done right, and finally focus on ways to maximize returns on resource investment on the web.".

How To Get Started In Mobile Marketing

Marketing Insider Group

Mobile is one of the hottest topics in B2B Marketing in 2011. To meet this change in media habits, Marketers will spend upwards of $13 or $14 Billion dollars on Mobile Marketing in 2011 according to the Mobile Marketing Association as we discussed in Mobile Marketing In 2011 – Are You Ready?

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Among the findings: these hyper-active researchers are constantly hunting for and gathering information, often conduct research on behalf of others, and “are most receptive to completing a registration form in exchange for content during the consideration and decision stages.&#.

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently with my current clients and new leads.

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Enhance its interactivity by adding downloadable content in exchange for registration. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

You meet tons more people than you would in more traditional permission-based environments and some of those relationships will wind up becoming the kinds of deeper, more meaningful exchanges that the critics say we are losing through social media. What things do you wish we would stop doing and saying in 2011? Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work.

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

The topic was discussed in several panels at SXSWi 2011. Reducing the exchange to a “transaction” may be immediately gratifying, but in the long term, it will harm your ability to inspire the individual later become a true brand advocate.

How Viral Marketing Can Kill You

The Effective Marketer

Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Conversion Optimization: Don’t avoid the most important element of lead generation; optimizing your landing pages so those visitors are strategically persuaded to donate their email address in exchange for content, registration, or trial. . Everybody does list-format blog posts this time of year.

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

In one passage, the authors take on all those who think healthcare reform will be an easy ride, including none other than the Congressional Budget Office Itself: “The Congressional Budget Office has estimated that only about 7 percent of employees currently covered by employer-sponsored insurance (ESI) will have to switch to subsidized-exchange policies in 2014.

Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

And we’re looking for someone who wants our collective business, but we want a seat on the board in exchange for that. by Jesse Noyes | Tweet this.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Top 10 Blog Directories 2011 by SEO Wizardry. A free stock photo exchange where you can search, use, share and create collections of images for online use.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. However, for [.].

How Many Fields Belong On Your Landing Pages? [Chart]

Modern Marketing

But most of the forms seem to settle between 5 and 10 questions in exchange for an average 40% conversion rate. In the delicate act of balancing information exchange, the most effective way to determine when your form is optimized is to test it like crazy.

14 Sanity Saving Apps For Business Travelers

Modern Marketing

I spend so much time in airports that I find the Public Radio Player , developed by the Public Radio Exchange, to be invaluable.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Email Productivity Tips for Marketers

The Effective Marketer

This was to avoid two problems, the always precious server space being eaten by files attachments in our Exchange server and to keep the latest files always in the network where it would be easier to find. You use email to exchange files, to communicate, and get things done.

78 Tweetable Moments From Social Media Plus #SMPlus

Marketing Insider Group

” @contactjeff: Crisis #PR is now a two-way social media exchange. Returning from a conference I always have that crazy buzzing going on in my head. You hear so many great stories, meet so many great people and then I always try to spend some time processing it all and deciding what actions I am going to take.

10 Fast Facts About Pandora

Modern Marketing

The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. For the first nine months of its 2011 fiscal year, it earned $90.1 of revenue for the first nine months of fiscal 2011. by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus.

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

These conversations are so rich with the exchange of information. Why should a professional or small business give away free consulting ? I’ll tell you why.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Which tactics do the “experts&# believe will work best in 2011? Noting that “link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before,&# Scott McLay offers an outstanding guide to link building strategies, considerations, methods and tools. Best practices in SEO continue to evolve, particularly in the area of link building.

Don’t be afraid of fake reviews

Biznology

You’ll show anyone reading the exchange that you are a good company. The rest of the readers of the exchange will tell your competitor to shut up. Image via CrunchBase. Last week, I talked about how you really do know what to say in social media.

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Five New Year’s Resolutions for the CMO

ANNUITAS

This where a vendor can exchange ideas and help shape the conversation. I had lunch recently with a VP of Marketing. He was telling me about his organization, the relationship between sales and marketing, and what he knew needed to change to make his company more effective. I listened to him, thinking that he was hitting on many of the points I would have made if I were in his shoes. When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?”

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