The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

B2B Marketing Insider Top Posts Of 2011

Marketing Insider Group

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. I’m not sure why we are obsessed with lists at the end of each year.

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Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. This exchange just cracks me up. Demand Generation B2B b2b marketing B2C data data health data quality database marketing Frost & Sullivan lead management Marketing World 2011 mechanical whale New Orleans Revenue Performance Managementby Jennifer Horton | Tweet this.

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How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Who Goes to Eloqua Experience?

Modern Marketing

It’s obvious a lot of diverse knowledge will be exchanged across many verticals. Eloqua Experience 2011 also features a strong mix of public and private companies, including many multinational businesses to younger startups.

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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. Source: HubSpot , The 2011 State of Inbound Marketing).

Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

Expand on those points in your blog post(s) to convince your readers that is worthwhile for them to give up their contact information in exchange for the full white paper.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

The visitor provides his/her name and email address in exchange for something valuable. Your landing page may be the culprit if your lead generation campaign is performing poorly.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. However, for [.].

American Privacy 2011 – Empowering the Consumer

Modern B2B Marketing

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Industry standard organizations are cataloging the new ways consumer data is being processed and exchanged.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

10 Fast Facts About Zillow

Modern Marketing

That’s right, yesterday the Seattle startup that provides information on homes for sale and rent on the Web and smartphones, filed for an IPO with the Securities & Exchange Commission. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market.

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. Burlington, VT: "This summit will serve as a platform to throw insights on new online marketing channels and tools that can be leveraged, exchange ideas on what’s currently being done right, and finally focus on ways to maximize returns on resource investment on the web.".

The 4 Stand Out Aspects of Salesforce Summer 11

Modern Marketing

If you haven’t already done so, I urge you to check out the Salesforce idea exchange. Marketing Efficiency analytics Chatter crm CRM analytics Demand Generation Dreamforce Dreamforce 2011 Facebook Force.com Salesforce Salesforce Chatter salesforce.com Social Mediaby Andrew Sinclair | Tweet this Saturday morning will mark the first time Salesforce users will be logging into Salesforce Summer 11.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently with my current clients and new leads.

15 things marketers should stop doing and thinking in 2011

Chris Koch

You meet tons more people than you would in more traditional permission-based environments and some of those relationships will wind up becoming the kinds of deeper, more meaningful exchanges that the critics say we are losing through social media. What things do you wish we would stop doing and saying in 2011? Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Among the findings: these hyper-active researchers are constantly hunting for and gathering information, often conduct research on behalf of others, and “are most receptive to completing a registration form in exchange for content during the consideration and decision stages.&#.

Do Marketers Have Any Credibility?

Marketing Insider Group

I had a friendly Twitter exchange on this topic yesterday with Philippe Winthrop ( @biz_mobility ) where we accepted that there are some marketing activities that are hard to quantify in the short-term. In a recent survey, almost three-quarters of CEOs think marketers lack credibility.

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How To Get Started In Mobile Marketing

Marketing Insider Group

Mobile is one of the hottest topics in B2B Marketing in 2011. To meet this change in media habits, Marketers will spend upwards of $13 or $14 Billion dollars on Mobile Marketing in 2011 according to the Mobile Marketing Association as we discussed in Mobile Marketing In 2011 – Are You Ready?

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

This isn’t like the shift from hot metal to desktop publishing, where there were stable “before” and “after” states, but, instead, a world of information exchange where the rules, mechanism, and tools of publishing develop month by month. Adam Tinworth.

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Three Tips for Simple but Effective Infographics

B2B Memes

More often than not, you’ll find that people are willing to share their work in exchange for an author credit and a link back to their site. Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort.

How Viral Marketing Can Kill You

The Effective Marketer

Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Conversion Optimization: Don’t avoid the most important element of lead generation; optimizing your landing pages so those visitors are strategically persuaded to donate their email address in exchange for content, registration, or trial. . Everybody does list-format blog posts this time of year.

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

In one passage, the authors take on all those who think healthcare reform will be an easy ride, including none other than the Congressional Budget Office Itself: “The Congressional Budget Office has estimated that only about 7 percent of employees currently covered by employer-sponsored insurance (ESI) will have to switch to subsidized-exchange policies in 2014.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Top 10 Blog Directories 2011 by SEO Wizardry. A free stock photo exchange where you can search, use, share and create collections of images for online use.

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Enhance its interactivity by adding downloadable content in exchange for registration. Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior.

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Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

And we’re looking for someone who wants our collective business, but we want a seat on the board in exchange for that. by Jesse Noyes | Tweet this.

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

The topic was discussed in several panels at SXSWi 2011. Reducing the exchange to a “transaction” may be immediately gratifying, but in the long term, it will harm your ability to inspire the individual later become a true brand advocate.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume. As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. But it's still worth taking a guess at what looks likely.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. I was recently informed that every marketing blogger must publish their predictions for the year ahead.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year.

Email Productivity Tips for Marketers

The Effective Marketer

This was to avoid two problems, the always precious server space being eaten by files attachments in our Exchange server and to keep the latest files always in the network where it would be easier to find. You use email to exchange files, to communicate, and get things done.

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

Advocates can accumulate points and exchange them for rewards. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

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Turn B2B Buying Into a Social Experience

Tony Zambito

Recommendations : this is becoming a two-way exchange.  Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward. 

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