Gaining an edge over competitors with a knowledge base


A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.

Here’s the Answer: The SnapApp Knowledge Base


This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Where’s this knowledge? What are the sections of the Knowledge Base?

Role of social media in knowledge management


There are a few important similarities between knowledge management and social media. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work.

Knowledge management in the age of social media


Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management. The benefits of having a knowledge base are many.

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. Imagine giving workers this tool in knowledge work. Is constructing knowledge based on analysis a work. Knowledge and Meaning Making.

How You Can Use Video To Enhance Your Customer Support


“Vidyard’s seamless integration with Salesforce Service Cloud allows the VictorOps support team to easily produce highly personalized, technically focused, video support communications to our customer base.”

3 Ways to Use Video for Outstanding Customer Support


And you already know this isn’t an easy task, especially in this “snapchat world” where demanding customers would rather watch a 3-minute how-to video than read a 1300 word knowledge base article. Deflection Rates.

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5 smart ways to use social media for knowledge sharing


T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials and skyrocketing development of mind-blowing technological solutions, all serious businesses and organizations have realized that the employees’ knowledge, reflected in their expertise, has become their crucial asset. rewarding the most active and knowledgeable people in the community.

Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!


We hope that the wide range of topics allowed participants to expand their knowledge base in diagnostic marketing. Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings.

8 Ways to Use Video for Customer Success, Education, and Advocacy


If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! Knowledge Base Videos. Video is the modern web browser’s medium of choice.

2 Ways to Supercharge Your Support with Video


If you use a platform like Vidyard for Support , you’ll have a publicly hosted video knowledge base that serves up videos based on customer needs. According to your customers, support just got personal.

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Why Video is the Key to Happier Customers


To take advantage of it, build out your knowledge-base to include videos that help customers master your product. Which of your customers are the happiest? The answer is simple: it’s the successful ones.

EVENT: SiriusDecisions 2018 Summit


It’s a great opportunity to enhance your knowledge base, network with peers, and gain a full view of the latest and greatest in B2B marketing. DealSignal at SiriusDecisions 2018 Summit (#SDSummit). May 8-10, 2018 | Mandalay Bay, Las Vegas. We’d love to meet you at SDSummit!

4 Ways a Knowledge Management System Helps Align Your Strategy

Modern B2B Marketing

In today’s technology and data-rich environment, knowledge-based systems are a common solution. According to a Global Deloitte survey, over 80% of Deloitte Knowledge users indicate that sharing knowledge leads to competitive advantage and adds real client value.

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6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

Modern Marketing

Focus on technology as a way to enable good people to deliver great results , not just focus on buying technology to try and solve problems (many of which are organisational or knowledge based problems).

The Top 3 Trends in Customer Service


“Self-service has the biggest impact when based on a win-win philosophy. Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere.

How Organizations are Leveraging Content Across the Buyer Journey

Modern Marketing

Building a content library for sales enablement is a powerful way to educate and nurture potential customers , clarify value proposition, execute account-based marketing tactics, and ultimately, expedite the sales cycle.

How To Train Closing Techniques For Sales Teams


One of the biggest weapons a salesperson has is their knowledge base, so the more well-informed and prepared the sales team feels, the more successful they’ll be long-term. In fact, according to PropellerCRM, 70 percent of purchasing decisions are based on problem-solving. One of the biggest challenges most sales teams face is training sellers in how to close.

Is Content Marketing Killing Your Customer Conference?


Purposeful, persona-based content marketing can feed a near-constant stream of relevant information, helpful tools, and best practices to aid everyone involved in the buying, implementation, usage, and ongoing management of technology tools. In this model, content marketing becomes the strategy for how you provide—via both online and offline interaction—the most relevant information to each persona on an ongoing basis, based on feedback continually received from them.

Why good writing is essential to your career


” There are only two reasons for less-than-stellar writing: (a) the writer’s lack of knowledge, or (b) the writer’s lack of attention to detail. How you write says a lot about who you are. It’s that simple.

November 2016 Release: Customize Your URL Domain Name


For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

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SnapApp October Release: Make Your Own Custom Theme


For more information on October’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers.

Using Video to Collect Subject Matter Expertise

Sales Engine

Typically, your knowledge base doesn’t sit in the same department as the people that have the skills to create compelling content (usually marketing). That way, you can tap into their brain and get the knowledge out in a format that is easy to transcribe.

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Full Circle Associates

Buzz Marketing for Technology

Facilitator Qualities & Skills - a checklist of facilitator qualities, skills and knowledge base. About Full Circle. Resources. Contact Us. Full Circus. Full Circle Associates. connections for a changing world, online and offline… Online Facilitation Resources from IBM Workshop. Online Facilitation Diagnostic Map - a look at five main online facilitation stages: orientation, welcome, agreements, community and cycles.

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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids. A knowledge base can incorporate audio, video, graphics, as well as text and numbers and store it in an unstructured repository.

Introducing the Single Page Calculator: SnapApp September Release


Back Button: one of the most commonly requested features from SnapApp customers, this button allows users in Canvas or Question-based content types to navigate back through any page of the app with the click of a button.

The 10 Best Customer Service and Customer Engagement Platforms


The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

78 Customer Engagement Statistics


70% of buying experiences are based on how the customer feels they are being treated ( source ). Consumers prefer assistance over the following channels: Phone ( 61% ), email ( 60% ), Live Chat ( 57% ), online knowledge base ( 51% ), “click-to-call” support automation ( 34% ) ( source ).

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

“Resources” may often be found under vendor “Learning Centers,” “Knowledge Base,” or other education-related headings and terminology. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization.

Where is the Future of Selling Headed?

Tony Zambito

Buyer personas will need to be a part of every sales professional's knowledge base in the future. They will have to be the purveyors of knowledge about not only buyer personas, but also of gaining insight into the buying processes of their customers. Thus, making it essential to create buyer personas and buying cycle scenarios that become part of a company's knowledge base of customer understanding.

Driving Long-Term B2B Growth with an Omni-Channel Presence


To optimize information sharing, an omni-channel support strategy requires several components, including a self-service knowledge base customers can access 24/7 to get the answers they need. Guest post by Robert C. Johnson.

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX


They recommend making decisions based on what’s truly needed, not buzz. As Rachel said, “many companies struggle to apply persona insights to innovation, content, and campaigns, and leverage this knowledge across functional workstreams.”. Marketers should seek to create an infrastructure that allows the right people to access persona knowledge and put it to use (music to our ears!

4 High-Impact Account-Based Marketing Strategies for B2B Teams


These high-impact account-based marketing strategies will help your business excel at selling to other businesses. Customize Everything to Do True Account-Based Marketing. When you choose account-based marketing, generic emails should go to the same place as typewriters and VHS tapes.

Are you waiting for your content teams to catch on?


Knowledge. I set up software that gets them the numbers to improve the exact problems they are struggling with, and I give them a knowledge base that helps them to improve the numbers they don’t like. I’m starting to see a lot of frustrated CMOs.

4 Ways to Get the Most Out of B2B Blogs

Schubert B2B

That means their in-house knowledge base is rich with experts who can address a variety of in-depth industry topics. A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency.

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Introducing SnapApp’s September Release


Check out the Knowledge Base! For a more in-depth look at our release, check out our Knowledge Base. SnapApp’s next release will launch this Monday, September 14th.

A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016


The highlights above only scratch the surface of what was added to the product in 2016; SnapApp clients can check out all the details in our Knowledge base.

Re-Inventing Organizations: Taking “Mad Men” into the 21st Century


Co-location is necessary for certain industries and jobs, but most knowledge based workers can work globally and be connected virtually with the technology they already have. Photo credit: Wikipedia.

Does Marketing Have A Marketing Problem?

Marketing Insider Group

When we evolved away from being in fight or flight mode on a daily basis, we used stories to entertain and create a shared knowledge base.

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Screencasting, a Love Story with Clients Involved.


And they’re great to build out your knowledge base. For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Clients go through dozens of options to find the most attractive one to them.