Gaining an edge over competitors with a knowledge base


A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.

Knowledge management in the age of social media


Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management. The benefits of having a knowledge base are many.

Trending Sources

Everything you need to know about user guides and manuals


Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. When it comes to managing technical knowledge, they are extremely helpful.

Here’s the Answer: The SnapApp Knowledge Base


This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Where’s this knowledge? What are the sections of the Knowledge Base?

Role of social media in knowledge management


There are a few important similarities between knowledge management and social media. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work.

8 Ways to Use Video for Customer Success, Education, and Advocacy


If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! Knowledge Base Videos. Video is the modern web browser’s medium of choice.

3 Fundamental Pillars of Technical Support and How Video Can Help


In addition to marketing and selling to customers with video, Technical Support has found three key areas to increase customer satisfaction of our services: Personalized Customer Engagement, Knowledge Management, and. Knowledge Management. The expectations of customers are changing.

Why Video is the Key to Happier Customers


To take advantage of it, build out your knowledge-base to include videos that help customers master your product. Which of your customers are the happiest? The answer is simple: it’s the successful ones.

Using Video to Collect Subject Matter Expertise

Sales Engine

Typically, your knowledge base doesn’t sit in the same department as the people that have the skills to create compelling content (usually marketing). That way, you can tap into their brain and get the knowledge out in a format that is easy to transcribe.

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The Top 3 Trends in Customer Service


“Self-service has the biggest impact when based on a win-win philosophy. Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids. A knowledge base can incorporate audio, video, graphics, as well as text and numbers and store it in an unstructured repository.

6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

Modern Marketing

Focus on technology as a way to enable good people to deliver great results , not just focus on buying technology to try and solve problems (many of which are organisational or knowledge based problems).

SnapApp October Release: Make Your Own Custom Theme


For more information on October’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers.

The 10 Best Customer Service and Customer Engagement Platforms


The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

3 Ways to Use Video for Outstanding Customer Support


And you already know this isn’t an easy task, especially in this “snapchat world” where demanding customers would rather watch a 3-minute how-to video than read a 1300 word knowledge base article. Deflection Rates.

4 Ways to Get the Most Out of B2B Blogs

Schubert B2B

That means their in-house knowledge base is rich with experts who can address a variety of in-depth industry topics. A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

When we evolved away from being in fight or flight mode on a daily basis, we used stories to entertain and create a shared knowledge base.

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Driving Long-Term B2B Growth with an Omni-Channel Presence


To optimize information sharing, an omni-channel support strategy requires several components, including a self-service knowledge base customers can access 24/7 to get the answers they need. Guest post by Robert C. Johnson.

Brighter, Shinier: Get To Know SnapApp's 3.8 Release


For this release, we’ve made updates to the menus to streamline workflow, improved existing functionality, and provided easier access to our knowledge base. For question-based SnapApps, you can also now style questions and results independently of one another. New Knowledge Base.

A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016


The highlights above only scratch the surface of what was added to the product in 2016; SnapApp clients can check out all the details in our Knowledge base.

How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps

KoMarketing Associates

Higher commitment actions obviously include full purchase, but may also include requests for quote, demo, trial, subscription-based purchase, upgrades or add-ons, and requests for referral. Fort Collins-based Walker Mowers makes it easy to like their brand.

Social Media Engagement: How to Pick and Use The Right Networks

The Forward Observer

In a 2012 LinkedIn study " The Mindset Divide ," it was found that people gravitate to different social media networks based on what frame of mind they''re in. On LinkedIn you can focus more on building their knowledge base.

Introducing the Single Page Calculator: SnapApp September Release


Back Button: one of the most commonly requested features from SnapApp customers, this button allows users in Canvas or Question-based content types to navigate back through any page of the app with the click of a button.

How to Use Live Streaming Video to Build Your Brand


Events are one of your opportunities to be a thought leader, and to give vital, valuable knowledge to your audience to help them reach their own goals. What if these team members offered live streamed video to share news and updates with your customer base?

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Under the Hood: SnapApp’s Spring Release


For the full breakdown, check out our Knowledge Base , where we’ve compiled webinars, overview guides and more to help you make the transition. If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here!

November 2016 Release: Customize Your URL Domain Name


For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

Just Getting Started With Video Marketing? Here’s the First Video You Should Make


If they can help it, they want to avoid getting on a call -- they want to save time and solve the problem themselves, with help from a comprehensive knowledge base on how to use your product or service. One of the most controversial phrases in the marketing today is, "pivot to video.".

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Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

Across the board, a key ingredient in the recipe for proper marketing automation implementation is a strong, reliable knowledge base. If your company is considering marketing automation or you have recently implemented it, you are not alone.

8 Common Ways Most Content Marketers Fail

Modern Marketing

Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources.

Craig Spiezle and David Fowler Talk About Trusted Data and Marketing


The other side of that coin is that personalization is based on customer data that companies collect every day – since having your personal data stolen because of something a company did or didn’t do to protect your data is about the worst consumer experience you could possibly have.

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Cool New Stuff in SnapApp's August Release


This blog will cover a quick summary of the highlights – you can always find the full details in the SnapApp Knowledge Base. Our August release went live on Monday, so let’s take a minute to talk about what’s new. As you may remember, we launched a complete product redesign in the spring. Since that launch, we’ve received lots of great feedback from our clients. After going through this feedback in detail, we decided to focus this release on usability.

The State of Demand Generation

The Effective Marketer

SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Burned cycles (lack of buyer knowledge, and lack of specificity).

How Should I Segment My Database?

Modern B2B Marketing

For example, you might create segments based on: Job title. But on the more advanced end, some solutions can segment based on cross-channel behaviors – on your website, in your emails, on social, or in person.

Screencasting, a Love Story with Clients Involved.


And they’re great to build out your knowledge base. For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Clients go through dozens of options to find the most attractive one to them.

Skills for the New Marketer


This last point is crucial: Marketing, like any other knowledge-based job, requires collaboration. I recently talked with my colleague Jon Pogact about the marketing department of the future. Our discussion touched upon the skills and duties of marketers.

How Thought Leadership Can Help B2B Companies Avoid The RFP Process

The Forward Observer

We are transitioning from a knowledge-based economy to a wisdom-based economy. The body of knowledge from your writing will be distributed in a variety of formats such as blog posts, whitepapers, eBooks, articles, webinars and speeches.

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Content and the Knowledge Economy

Modern B2B Marketing

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. The modern knowledge economy is an economic state in which growth depends on information and data as much as physical products. Sharing Knowledge through Content.

Google Working on New Fact-Based Ranking System

KEO Marketing

A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. This would be a radical shift from the existing system that is essentially a popularity contest, ranking a site based on the number of links to it.

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Is Content Marketing Killing Your Customer Conference?


Purposeful, persona-based content marketing can feed a near-constant stream of relevant information, helpful tools, and best practices to aid everyone involved in the buying, implementation, usage, and ongoing management of technology tools. In this model, content marketing becomes the strategy for how you provide—via both online and offline interaction—the most relevant information to each persona on an ongoing basis, based on feedback continually received from them.

4 High-Impact Account-Based Marketing Strategies for B2B Teams


These high-impact account-based marketing strategies will help your business excel at selling to other businesses. Customize Everything to Do True Account-Based Marketing. When you choose account-based marketing, generic emails should go to the same place as typewriters and VHS tapes.