Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.

Knowledge management in the age of social media

Biznology

Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management. The benefits of having a knowledge base are many.

Trending Sources

Everything you need to know about user guides and manuals

Biznology

Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. When it comes to managing technical knowledge, they are extremely helpful.

Here’s the Answer: The SnapApp Knowledge Base

SnapApp

This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Where’s this knowledge? What are the sections of the Knowledge Base?

Role of social media in knowledge management

Biznology

There are a few important similarities between knowledge management and social media. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work.

8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! Knowledge Base Videos. Video is the modern web browser’s medium of choice.

Why Video is the Key to Happier Customers

Vidyard

To take advantage of it, build out your knowledge-base to include videos that help customers master your product. Which of your customers are the happiest? The answer is simple: it’s the successful ones.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids. A knowledge base can incorporate audio, video, graphics, as well as text and numbers and store it in an unstructured repository.

6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

Modern Marketing

Focus on technology as a way to enable good people to deliver great results , not just focus on buying technology to try and solve problems (many of which are organisational or knowledge based problems).

Using Video to Collect Subject Matter Expertise

Sales Engine

Typically, your knowledge base doesn’t sit in the same department as the people that have the skills to create compelling content (usually marketing). That way, you can tap into their brain and get the knowledge out in a format that is easy to transcribe.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

To optimize information sharing, an omni-channel support strategy requires several components, including a self-service knowledge base customers can access 24/7 to get the answers they need. Guest post by Robert C. Johnson.

Does Marketing Have A Marketing Problem?

B2B Marketing Insider

When we evolved away from being in fight or flight mode on a daily basis, we used stories to entertain and create a shared knowledge base.

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How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins.

How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps

KoMarketing Associates

Higher commitment actions obviously include full purchase, but may also include requests for quote, demo, trial, subscription-based purchase, upgrades or add-ons, and requests for referral. Fort Collins-based Walker Mowers makes it easy to like their brand.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

Creates new contacts for me based on mail and phone calls. Look around you at any given time and you will likely see the majority of the people holding their precious brain/assistant/knowledge base in their hands. By Brooke B. Sellas, {grow} Contributing Columnist.

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SnapApp October Release: Make Your Own Custom Theme

SnapApp

For more information on October’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

Across the board, a key ingredient in the recipe for proper marketing automation implementation is a strong, reliable knowledge base. If your company is considering marketing automation or you have recently implemented it, you are not alone.

A Look Back Before We Look Ahead: A SnapApp Product Recap of 2016

SnapApp

The highlights above only scratch the surface of what was added to the product in 2016; SnapApp clients can check out all the details in our Knowledge base.

8 Common Ways Most Content Marketers Fail

Modern Marketing

Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources.

The Un-Tapped Value of Employee Social Capital

grow - Practical Marketing Solutions

is a critical fuel for corporate knowledge sharing, innovation and growth. Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information.

How to Use Live Streaming Video to Build Your Brand

Vidyard

Events are one of your opportunities to be a thought leader, and to give vital, valuable knowledge to your audience to help them reach their own goals. What if these team members offered live streamed video to share news and updates with your customer base?

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Social Media Engagement: How to Pick and Use The Right Networks

The Forward Observer

In a 2012 LinkedIn study " The Mindset Divide ," it was found that people gravitate to different social media networks based on what frame of mind they''re in. On LinkedIn you can focus more on building their knowledge base.

Introducing the Single Page Calculator: SnapApp September Release

SnapApp

Back Button: one of the most commonly requested features from SnapApp customers, this button allows users in Canvas or Question-based content types to navigate back through any page of the app with the click of a button.

Brighter, Shinier: Get To Know SnapApp's 3.8 Release

SnapApp

For this release, we’ve made updates to the menus to streamline workflow, improved existing functionality, and provided easier access to our knowledge base. For question-based SnapApps, you can also now style questions and results independently of one another. New Knowledge Base.

How Should I Segment My Database?

Modern B2B Marketing

For example, you might create segments based on: Job title. But on the more advanced end, some solutions can segment based on cross-channel behaviors – on your website, in your emails, on social, or in person.

Craig Spiezle and David Fowler Talk About Trusted Data and Marketing

Act-On

The other side of that coin is that personalization is based on customer data that companies collect every day – since having your personal data stolen because of something a company did or didn’t do to protect your data is about the worst consumer experience you could possibly have.

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Is Your Website All Beauty With No Brains?

EMagine B2B Blog

Educates your prospects and customers not only on your offerings, but on your vast knowledge base. With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer.

November 2016 Release: Customize Your URL Domain Name

SnapApp

For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.

Why Influencer Marketing Benefits Add Icing to a Content Marketing Cake

Kapost

An influencer can offer their knowledge on building community, what key audiences need and how they prefer to receive information. When a brand creates an action plan based on mutual benefit, each side is able to create, and reach, bigger goals.

Skills for the New Marketer

Fathom

This last point is crucial: Marketing, like any other knowledge-based job, requires collaboration. I recently talked with my colleague Jon Pogact about the marketing department of the future. Our discussion touched upon the skills and duties of marketers.

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The Customer Experience Success Triangle: A CEO’s Perspective on Why Companies Need to Invest in Customer Experience

Kapost

When implementing the success triangle, it is no longer good enough to focus on individual interactions with customers; instead a holistic view of the customer base must be taken.

Google Working on New Fact-Based Ranking System

KEO Marketing

A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. This would be a radical shift from the existing system that is essentially a popularity contest, ranking a site based on the number of links to it.

Under the Hood: SnapApp’s Spring Release

SnapApp

For the full breakdown, check out our Knowledge Base , where we’ve compiled webinars, overview guides and more to help you make the transition. If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here!

Marketing Automation Like my Pool Guy

Lead Liaison

Most of my initial knowledge base was built up from talking to friends, family, and neighbors about their own experiences. Through the information from the pool designers and salespeople, I began to build up my knowledge on pools. This person also had a ton of knowledge.

Is Content Marketing Killing Your Customer Conference?

Act-On

Purposeful, persona-based content marketing can feed a near-constant stream of relevant information, helpful tools, and best practices to aid everyone involved in the buying, implementation, usage, and ongoing management of technology tools. In this model, content marketing becomes the strategy for how you provide—via both online and offline interaction—the most relevant information to each persona on an ongoing basis, based on feedback continually received from them.

Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing

Hubspot

Microsoft Dynamics took advantage of their vocal and active users groups to move away from separate channels—knowledge bases, blogs, documentation, etc.— The trend for organizations worldwide is to let customers do the talking, and it works!

Screencasting, a Love Story with Clients Involved.

Vidyard

And they’re great to build out your knowledge base. For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Clients go through dozens of options to find the most attractive one to them.

How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

Hubspot

A quick perusal of Alignable's SMB Trust Index -- a report based on 7,500 ratings across 45 different SMB brands according to local business owners -- reveals some interesting patterns.

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The State of Demand Generation

The Effective Marketer

SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Burned cycles (lack of buyer knowledge, and lack of specificity).