This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Where’s this knowledge? What are the sections of the Knowledge Base? MORE
The other side of that coin is that personalization is based on customer data that companies collect every day – since having your personal data stolen because of something a company did or didn’t do to protect your data is about the worst consumer experience you could possibly have. MORE
If they can help it, they want to avoid getting on a call -- they want to save time and solve the problem themselves, with help from a comprehensive knowledge base on how to use your product or service. One of the most controversial phrases in the marketing today is, "pivot to video.". MORE
is a critical fuel for corporate knowledge sharing, innovation and growth. Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information. MORE
To optimize information sharing, an omni-channel support strategy requires several components, including a self-service knowledge base customers can access 24/7 to get the answers they need. Guest post by Robert C. Johnson. MORE
In addition to marketing and selling to customers with video, Technical Support has found three key areas to increase customer satisfaction of our services: Personalized Customer Engagement, Knowledge Management, and. Knowledge Management. The expectations of customers are changing. MORE
“Self-service has the biggest impact when based on a win-win philosophy. Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. MORE
For example, you might create segments based on: Job title. But on the more advanced end, some solutions can segment based on cross-channel behaviors – on your website, in your emails, on social, or in person. MORE
Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. MORE
A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition. MORE
Building a content library for sales enablement is a powerful way to educate and nurture potential customers , clarify value proposition, execute account-based marketing tactics, and ultimately, expedite the sales cycle. MORE
Back Button: one of the most commonly requested features from SnapApp customers, this button allows users in Canvas or Question-based content types to navigate back through any page of the app with the click of a button. MORE
For the full breakdown, check out our Knowledge Base , where we’ve compiled webinars, overview guides and more to help you make the transition. If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here! MORE
SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Burned cycles (lack of buyer knowledge, and lack of specificity). MORE
For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. MORE
The highlights above only scratch the surface of what was added to the product in 2016; SnapApp clients can check out all the details in our Knowledge base. MORE
For this release, we’ve made updates to the menus to streamline workflow, improved existing functionality, and provided easier access to our knowledge base. For question-based SnapApps, you can also now style questions and results independently of one another. New Knowledge Base. MORE
Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. When it comes to managing technical knowledge, they are extremely helpful. MORE
The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. MORE
And you already know this isn’t an easy task, especially in this “snapchat world” where demanding customers would rather watch a 3-minute how-to video than read a 1300 word knowledge base article. Deflection Rates. MORE
Create a knowledge base of videos and merge them with your regular written knowledge base. Delighted customers want to share their new-found knowledge, especially if it’s particularly useful. MORE
There are a few important similarities between knowledge management and social media. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work. MORE
For more information on October’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. MORE
In a 2012 LinkedIn study " The Mindset Divide ," it was found that people gravitate to different social media networks based on what frame of mind they''re in. On LinkedIn you can focus more on building their knowledge base. MORE
Typically, your knowledge base doesn’t sit in the same department as the people that have the skills to create compelling content (usually marketing). That way, you can tap into their brain and get the knowledge out in a format that is easy to transcribe. MORE
Focus on technology as a way to enable good people to deliver great results , not just focus on buying technology to try and solve problems (many of which are organisational or knowledge based problems). MORE
Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management. The benefits of having a knowledge base are many. MORE
Microsoft Dynamics took advantage of their vocal and active users groups to move away from separate channels—knowledge bases, blogs, documentation, etc.— The trend for organizations worldwide is to let customers do the talking, and it works! MORE
Is constructing knowledge based on analysis a work literacy skill? The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. Imagine giving workers this tool in knowledge work. Is constructing knowledge based on analysis a work. Knowledge and Meaning Making. MORE
Purposeful, persona-based content marketing can feed a near-constant stream of relevant information, helpful tools, and best practices to aid everyone involved in the buying, implementation, usage, and ongoing management of technology tools. In this model, content marketing becomes the strategy for how you provide—via both online and offline interaction—the most relevant information to each persona on an ongoing basis, based on feedback continually received from them. MORE
By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. MORE
To take advantage of it, build out your knowledge-base to include videos that help customers master your product. Which of your customers are the happiest? The answer is simple: it’s the successful ones. MORE
When we evolved away from being in fight or flight mode on a daily basis, we used stories to entertain and create a shared knowledge base. MORE
The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. The modern knowledge economy is an economic state in which growth depends on information and data as much as physical products. Sharing Knowledge through Content. MORE
I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids. A knowledge base can incorporate audio, video, graphics, as well as text and numbers and store it in an unstructured repository. MORE
Creates new contacts for me based on mail and phone calls. Look around you at any given time and you will likely see the majority of the people holding their precious brain/assistant/knowledge base in their hands. By Brooke B. Sellas, {grow} Contributing Columnist. MORE
If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! Knowledge Base Videos. Video is the modern web browser’s medium of choice. MORE
Higher commitment actions obviously include full purchase, but may also include requests for quote, demo, trial, subscription-based purchase, upgrades or add-ons, and requests for referral. Fort Collins-based Walker Mowers makes it easy to like their brand. MORE
Educates your prospects and customers not only on your offerings, but on your vast knowledge base. With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer. MORE
This last point is crucial: Marketing, like any other knowledge-based job, requires collaboration. I recently talked with my colleague Jon Pogact about the marketing department of the future. Our discussion touched upon the skills and duties of marketers. MORE
Across the board, a key ingredient in the recipe for proper marketing automation implementation is a strong, reliable knowledge base. If your company is considering marketing automation or you have recently implemented it, you are not alone. MORE
A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. This would be a radical shift from the existing system that is essentially a popularity contest, ranking a site based on the number of links to it. MORE
Events are one of your opportunities to be a thought leader, and to give vital, valuable knowledge to your audience to help them reach their own goals. What if these team members offered live streamed video to share news and updates with your customer base? MORE
Knowledge Base Related Topics Biznology
NOVEMBER 17, 2016
A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.
Biznology
FEBRUARY 20, 2017
Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Understanding the relevance of knowledge management. The benefits of having a knowledge base are many.
Biznology
FEBRUARY 8, 2017
Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. When it comes to managing technical knowledge, they are extremely helpful.
Biznology
MAY 25, 2017
There are a few important similarities between knowledge management and social media. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work.
SnapApp
DECEMBER 4, 2015
This week we want to highlight one of our favorite resources: the SnapApp Knowledge Base. Thus, we do our best to ensure the Knowledge Base is your go-to spot for help. Where’s this knowledge? What are the sections of the Knowledge Base?
Vidyard
JANUARY 29, 2016
If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go! Knowledge Base Videos. Video is the modern web browser’s medium of choice.
Vidyard
JUNE 20, 2017
In addition to marketing and selling to customers with video, Technical Support has found three key areas to increase customer satisfaction of our services: Personalized Customer Engagement, Knowledge Management, and. Knowledge Management. The expectations of customers are changing.
Vidyard
APRIL 19, 2017
To take advantage of it, build out your knowledge-base to include videos that help customers master your product. Which of your customers are the happiest? The answer is simple: it’s the successful ones.
Sales Lead Insights
SEPTEMBER 4, 2015
I did a campaign years ago for a company that used a knowledge base, which is like a database on 3-D multi-media steroids. A knowledge base can incorporate audio, video, graphics, as well as text and numbers and store it in an unstructured repository.
Vidyard
AUGUST 28, 2017
“Self-service has the biggest impact when based on a win-win philosophy. Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere.
Sales Engine
AUGUST 25, 2015
Typically, your knowledge base doesn’t sit in the same department as the people that have the skills to create compelling content (usually marketing). That way, you can tap into their brain and get the knowledge out in a format that is easy to transcribe.
Modern Marketing
OCTOBER 20, 2016
Focus on technology as a way to enable good people to deliver great results , not just focus on buying technology to try and solve problems (many of which are organisational or knowledge based problems).
B2B Marketing Insider
JUNE 23, 2014
When we evolved away from being in fight or flight mode on a daily basis, we used stories to entertain and create a shared knowledge base.
grow - Practical Marketing Solutions
MARCH 12, 2015
By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins.
KoMarketing Associates
OCTOBER 15, 2015
Higher commitment actions obviously include full purchase, but may also include requests for quote, demo, trial, subscription-based purchase, upgrades or add-ons, and requests for referral. Fort Collins-based Walker Mowers makes it easy to like their brand.
Webbiquity
APRIL 27, 2017
The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.
grow - Practical Marketing Solutions
MARCH 29, 2016
Creates new contacts for me based on mail and phone calls. Look around you at any given time and you will likely see the majority of the people holding their precious brain/assistant/knowledge base in their hands. By Brooke B. Sellas, {grow} Contributing Columnist.
Hubspot
JULY 18, 2017
If they can help it, they want to avoid getting on a call -- they want to save time and solve the problem themselves, with help from a comprehensive knowledge base on how to use your product or service. One of the most controversial phrases in the marketing today is, "pivot to video.".
Vidyard
AUGUST 31, 2017
And you already know this isn’t an easy task, especially in this “snapchat world” where demanding customers would rather watch a 3-minute how-to video than read a 1300 word knowledge base article. Deflection Rates.
SnapApp
OCTOBER 28, 2016
For more information on October’s new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. October saw a huge release for SnapApp with the ability to create custom themes for all of our customers.
Modern Marketing
AUGUST 31, 2015
Across the board, a key ingredient in the recipe for proper marketing automation implementation is a strong, reliable knowledge base. If your company is considering marketing automation or you have recently implemented it, you are not alone.
grow - Practical Marketing Solutions
OCTOBER 23, 2014
is a critical fuel for corporate knowledge sharing, innovation and growth. Social capital is best explained as: The benefits an individual (and by extension the company) derives from the network connections to others who might have what you need – mostly knowledge or information.
Webbiquity
SEPTEMBER 15, 2015
To optimize information sharing, an omni-channel support strategy requires several components, including a self-service knowledge base customers can access 24/7 to get the answers they need. Guest post by Robert C. Johnson.
Modern Marketing
MAY 9, 2016
Tailored Experiences) Because content is living in different locations, marketers tend to organize content based on its type. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources.
SnapApp
JANUARY 31, 2017
The highlights above only scratch the surface of what was added to the product in 2016; SnapApp clients can check out all the details in our Knowledge base.
The Forward Observer
JUNE 11, 2013
In a 2012 LinkedIn study " The Mindset Divide ," it was found that people gravitate to different social media networks based on what frame of mind they''re in. On LinkedIn you can focus more on building their knowledge base.
SnapApp
DECEMBER 1, 2014
For this release, we’ve made updates to the menus to streamline workflow, improved existing functionality, and provided easier access to our knowledge base. For question-based SnapApps, you can also now style questions and results independently of one another. New Knowledge Base.
Vidyard
MARCH 16, 2016
Events are one of your opportunities to be a thought leader, and to give vital, valuable knowledge to your audience to help them reach their own goals. What if these team members offered live streamed video to share news and updates with your customer base?
Modern B2B Marketing
JULY 24, 2017
The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. The modern knowledge economy is an economic state in which growth depends on information and data as much as physical products. Sharing Knowledge through Content.
SnapApp
SEPTEMBER 28, 2016
Back Button: one of the most commonly requested features from SnapApp customers, this button allows users in Canvas or Question-based content types to navigate back through any page of the app with the click of a button.
EMagine B2B Blog
APRIL 22, 2015
Educates your prospects and customers not only on your offerings, but on your vast knowledge base. With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer.
Modern B2B Marketing
SEPTEMBER 17, 2014
For example, you might create segments based on: Job title. But on the more advanced end, some solutions can segment based on cross-channel behaviors – on your website, in your emails, on social, or in person.
Fathom
FEBRUARY 2, 2016
This last point is crucial: Marketing, like any other knowledge-based job, requires collaboration. I recently talked with my colleague Jon Pogact about the marketing department of the future. Our discussion touched upon the skills and duties of marketers.
Act-On
NOVEMBER 17, 2015
The other side of that coin is that personalization is based on customer data that companies collect every day – since having your personal data stolen because of something a company did or didn’t do to protect your data is about the worst consumer experience you could possibly have.
SnapApp
NOVEMBER 28, 2016
For more information on our new features, check out the release notes section of the Knowledge Base or contact your Customer Success Manager. When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page.
SnapApp
MARCH 25, 2015
For the full breakdown, check out our Knowledge Base , where we’ve compiled webinars, overview guides and more to help you make the transition. If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here!
KEO Marketing
JUNE 11, 2015
A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. This would be a radical shift from the existing system that is essentially a popularity contest, ranking a site based on the number of links to it.
Hubspot
FEBRUARY 6, 2015
Microsoft Dynamics took advantage of their vocal and active users groups to move away from separate channels—knowledge bases, blogs, documentation, etc.— The trend for organizations worldwide is to let customers do the talking, and it works!
Act-On
MARCH 15, 2017
Purposeful, persona-based content marketing can feed a near-constant stream of relevant information, helpful tools, and best practices to aid everyone involved in the buying, implementation, usage, and ongoing management of technology tools. In this model, content marketing becomes the strategy for how you provide—via both online and offline interaction—the most relevant information to each persona on an ongoing basis, based on feedback continually received from them.
The Effective Marketer
MARCH 22, 2012
SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). Burned cycles (lack of buyer knowledge, and lack of specificity).
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