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Customer experience management in the age of agentic AI

Martech

” One challenge businesses will face in pursuing this path is that it will need to have its knowledge base in order for the AI agents to be successfully trained. Two years ago, said Wartgow, Oracle completely rebuilt the knowledge base in Oracle Fusion Cloud. Shall we just turn that into a knowledge article?

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How to create a knowledge base for marketing work management

Martech

Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page. Here are some tips on what to include in your marketing work management knowledge base. The post How to create a knowledge base for marketing work management appeared first on MarTech.

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Mitel makes customer experience Talkative

Martech

” ChatGPT is running in the background, but the answers are coming from Healthspan’s own knowledge base. ” As a vendor of health-related products and services, Healthspan takes responsibility for its own knowledge base. The benefit?

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8 Contact Center Automation Trends to Watch for in 2025

Salesforce Marketing Cloud

Knowledge management Knowledge base articles have long been an important tool for both support teams and customers. With AI coming to the fore, knowledge articles now have an additional function: they help train your AI! And they’re also needed for automation – as discussed above, knowledge in particular is essential.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.

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As AI Reshapes Customer Support, Does Your Knowledge Base Keep Up?

CMSWire

Integrating AI isnt enoughbusinesses must structure, train and continuously refine their knowledge bases to ensure accuracy, usability and painless CX. Continue reading.

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Five Knowledge Management Tools to Elevate Your CX

Webbiquity

Using technology like a well-designed knowledge base platform can significantly improve your customer support system, helping you deliver a great CX. The importance of knowledge management for customer experience. How does a knowledge management (KM) system improve the customer experience? A Unified Knowledge Base.