Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media.

Trending Sources

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ).

Inbound Marketing Alert! Google Analytics 360 Suite Launched

KEO Marketing

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions.

A Brief History of Online Advertising

Hubspot

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes.

The dashboard has finally been perfected

Biznology

Google Doubleclick for Publishers.

How To Find The Money For Content Marketing

B2B Marketing Insider

The average click-through rate of display ads is 0.1% ( DoubleClick ). Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs.

Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123.

The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

If I sold a product that competes with DoubleClick, for example, I might find all the companies in my local area who are using DoubleClick, and then map out when each one was about to renegotiate their contract.

Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum

Captora

Ad servers such as Doubleclick now allow advertisers and publishers to buy and sell ads across a variety of platforms (desktop, mobile, connected TVs) and formats (display, video, social) leveraging 360 degree insights across all of them.

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Facebook Relaunches Atlas: What Does It Mean?

Fathom

I wonder how this will develop: Will we see the migration of advertisers from Google’s DoubleClick to Atlas? Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?

Should You Optimize Content for Google AMP?

Act-On

DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Mobile is growing more powerful by the day, with 80 percent of people searching the Internet using smartphones, according to Smart Insights.

A quick tour of measurement for video campaigns

chiefmartech

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year.

Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. And fighting fraud feels like a game of Whac-A-Mole.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Sponsored by Doubleclick. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. iPhone App. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Google Analytics, Conversions, and Marketing Measurement.

Meet WPP’s firm of strategic marketing technologists

chiefmartech

I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. Gene Carrs Patron Technology Blog.

Mail 106

Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

According to DoubleClick’s Viewability Best Practices, ads published immediately above the fold enjoy better performance than those published higher on the page. Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another.

‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform

Contently

So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. The response from some in the publishing world was swift, angry, and confused.

How Cookies & Website Tracking Tags Can Help Grow Your Biz

Vertical Response

DFA – (DoubleClick for Advertisers) – Advertising tool to help manage your online advertising efforts. Have you ever looked at a product online, or visited a particular website and then later saw ads for that same product or website elsewhere online, almost as if it was following you? This is done with the help of tracking pixels, tags and cookies.

SEM 10

Pressure

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences.

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences.

Find the Perfect Social Media Network(s) for Your Biz

Vertical Response

Pinterest , Tumblr and Reddit are great for compelling pictures and engaging content, but Pinterest is far more popular with women, and Reddit trends more towards men – 72%, ages 25-34 years to be exact, according to DoubleClick.

YouTube Launches New and Improved YouTube Analytics

Hubspot

Total Estimated Earnings tells you the net revenue from Google-sold advertising, AFV Earnings provides the estimated earnings from auction sold advertising via AdSense for Video, and YouTube Earnings shows the estimated earnings from Doubleclick advertising and any other YouTube-sold sources.

How to Build Consensus for Brand Storytelling within the Enterprise

Content Standard

According to Doubleclick , display advertising click-through rates are 0.06 People hate change. For both physiological and cultural reasons, we are averse to it.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The Advertising Is Good For You blog tracks these statistics from DoubleClick. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick).

On Second Thought, Maybe Web Advertisers Will Dominate Web Marketing Systems

Customer Experience Matrix

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors. Wednesday’s post about online marketing systems generated some interesting discussion.

2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown

Fathom

The new products in the 360 Suite have the ability to quickly and deeply integrate across not only the other tools in the Suite, but also Google’s other products—AdWords, DoubleClick, Firebase, etc. Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24.

The Right Kind of Behavioral Targeting

WebMarketCentral

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising.

Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

The traffic generation side includes: - email campaign systems like Responsys and Silverpop ; - search engine marketing like Efficient Frontier and Did-It ; - online advertising like Doubleclick and Tacoda ; - search engine optimization like Apex Pacific and SEO Elite ; and - mobile advertising like Knotice and Enpocket (There are many more vendors in each category; these are just top-of-mind examples, and not necessarily the market leaders.

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ). Summary: consolidation isn't new among marketing software vendors.

Who’s Afraid of Native Ads?

Content Standard

This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform. Now that marketers can pay for admittance into the upper echelon of publications, the use of native advertising is growing. But why?

SEO 1

Google AdWords Average CTR and Best Practices

WebMarketCentral

As noted, DoubleClick provides fairly reliable data across those media. A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads.

Aprimo 8.0 Puts a New Face on Campaign Management

Customer Experience Matrix

Over the past few years the company acquired additional technology from Doubleclick, picking up the SmartPath workflow system and Protagona Ensemble consumer-oriented campaign manager. Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post.