Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Matt Eichner is the Director of DoubleClick Search at Google, meaning he heads up Go to Market initiatives for DoubleClick Search , which is Google’s advanced SEM platform.

6 mobile marketing trends you need to know about

Biznology

According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent. The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device.

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DoubleClick Advertising Exchange – Could Lead To Google / Yahoo / Microsoft Showdown

readwrite

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. The system is described as follows: “DoubleClick, based in New York, views the exchange as the centerpiece of a growth plan and may derive the majority of revenue from the new service within five years, said David Rosenblatt, the company?Äôs For example, in the DoubleClick exchange, Advertising.com will be one of the initial groups testing the system.

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy.

Inbound Marketing Alert! Google Analytics 360 Suite Launched

KEO Marketing

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media. At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.

Google Doing Away with Flash Ads

KEO Marketing

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change.

8 of the Best WordPress Automation Plugins for Advertising That You Need to Know

Altitude Branding

DoubleClick by Google. Powered by Google, as the name implies, DoubleClick is a web-based ad selling and serving platform. But what makes DoubleClick great is that you can run a competition for the same ad spots, be it on Adsense or on third-party ad networks. The only issue with DoubleClick is that it can get a bit complicated to setup. Gone are the days when you need to do everything manually in order for your business to run.

When Did Programmatic Advertising Start: A History Lesson

LeadCrunch

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions.

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Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. DoubleClick , which was acquired by Google in 2008, is an ad management and ad serving platform that enables marketers to run ad campaigns across multiple channels.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].

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How To Find The Money For Content Marketing

Marketing Insider Group

The average click-through rate of display ads is 0.1% ( DoubleClick ). Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Calculate the Costs of Unused content. First, we need to have a solid understanding of your organization’s current content costs and utilization. Let’s start with calculating costs.

Types Of Advertisement Opportunities For Popular Streaming Services

Stevens & Tate

You’ll also be able to use their DoubleClick Bid Manager. DoubleClick Bid Manager specifically targets viewers who are watching YouTube TV on their TV screens. For years, the only way to reach audiences was through traditional types of advertisement such as print, TV, and radio. While these types of advertisement methods are still available, new methods of reaching your audience have opened up online; for example, streaming platforms.

Google’s New Ad Server Goes After the Little Guy

readwrite

And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server. Google knows you. It knows what type of car you drive from that time, last year, when you looked up the where you could find a cheap set of tires.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues.

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Here are the five most popular ad server platforms: DoubleClick for Publishers (DFP).

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. It’s pretty unbelievable that 2018 is drawing to a close. So much has happened and there is still quite a bit to do as well. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally.

Should You Optimize Content for Google AMP?

Act-On

DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Mobile is growing more powerful by the day, with 80 percent of people searching the Internet using smartphones, according to Smart Insights.

How Programmatic Evolved Within 8 Years

Martech Advisor

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. DoubleClick became the first technology that could target users across a wide range of criteria: IP, browser, OS, geo, and other elements of users’ web cookies.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

Active View is being submitted for accreditation by the Media Rating Council (MRC), will be available in the coming weeks within the Google Display Network Reserve , and will be made a universal currency that will ultimately be offered within DoubleClick for Advertisers and Google's publisher partners, meaning advertisers will have the opportunity to pay only for Active View, or viewed impressions.

How to Get the Most Value out of Your Programmatic Ads

Aberdeen HCM Essentials

Examples include AppNexus, BrightRoll, DoubleClick, etc. Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them.

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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Yet in the end, it may be none of these worrisome trends that puts these CEOs out of a job. Instead, the threat may come from a familiar set of names.

The dashboard has finally been perfected

Biznology

Google Doubleclick for Publishers. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. Within the same DoubleClick post that outlines the worst practices for ad experiences, Google also lists three key elements of the best ones, which content creators can use to guide their revisions: Immediate. We all know those moments when we stumble upon what looks like a golden piece of content.

Facebook Relaunches Atlas: What Does It Mean?

Fathom

I wonder how this will develop: Will we see the migration of advertisers from Google’s DoubleClick to Atlas? Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?

Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The Advertising Is Good For You blog tracks these statistics from DoubleClick. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick).

Facebook Wants To Be Creepier Than Google With Your Data

readwrite

This is an initial shot across Google’s DoubleClick ad network, with Facebook supplanting HTTP cookies—which track Internet users from site to site—with real human information. In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123.

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The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. The investments you have made in building your marketing database, creating content, and developing a nurture program carefully mapped to the buyer’s journey does nothing if your communication doesn’t get through.

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17 Google Marketing Tools You Should Be Using

Hubspot

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. DoubleClick is a suite of products by Google to help advertisers make and measure their ads so that they target the right spaces online. How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console.

Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. They are often used interchangeably, mistaken due to their role in media buying. In this article, we help you to steer clear of the confusion. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. If not, the explanation for both terms could sound similar.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

I still remember when DoubleClick first rolled out view-through reporting. Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results.

4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. You know audiences now are used to receiving information almost at the speed of light.

Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

According to DoubleClick’s Viewability Best Practices, ads published immediately above the fold enjoy better performance than those published higher on the page. Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another. According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads.