Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. Matt Eichner is the Director of DoubleClick Search at Google, meaning he heads up Go to Market initiatives for DoubleClick Search , which is Google’s advanced SEM platform.

6 mobile marketing trends you need to know about


According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent. The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. It’s the time to cater to the growth of consumers who grab their smart phones as their first – and often only – device.

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DoubleClick Advertising Exchange – Could Lead To Google / Yahoo / Microsoft Showdown


The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. The system is described as follows: “DoubleClick, based in New York, views the exchange as the centerpiece of a growth plan and may derive the majority of revenue from the new service within five years, said David Rosenblatt, the company?Äôs For example, in the DoubleClick exchange, will be one of the initial groups testing the system.

Inbound Marketing Alert! Google Analytics 360 Suite Launched

KEO Marketing

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet. Tag Manager, Google Analytics Premium and Adometry have all been rebranded and packaged as part of the suite. Learn more about Google Analytics 360 here.

Google Will Now Sell … Facebook Ads


Google’s ad buying software, DoubleClick Bid Manager, announced a partnership with Facebook to participate in FBX, the social network’s advertising platform. Adding Facebook as a destination ad site extends DoubleClick’s reach even further. Google is about to start selling ads on Facebook. More to the point, its ad clients will be soon able to buy ads on Facebook.

Google Ads Vs Google Marketing Platform: which is best for your display ads?


A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy. Likewise, the tools within DoubleClick aren’t going anywhere. It’s simply the name and the DoubleClick brand we’re losing , with the functions of DoubleClick being merged into Ad Manager and Marketing Platform.

Faster Media Plan Placements and Media Plan Downloads


Bionic has a nice integration with Google Campaign Manager (GCM), which is also known as DoubleClick Campaign Manager (DCM), formerly known as DoubleClick for Advertisers (DCA), and will likely soon be known by another name.

8 of the Best WordPress Automation Plugins for Advertising That You Need to Know

Altitude Branding

DoubleClick by Google. Powered by Google, as the name implies, DoubleClick is a web-based ad selling and serving platform. But what makes DoubleClick great is that you can run a competition for the same ad spots, be it on Adsense or on third-party ad networks.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions.

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When Did Programmatic Advertising Start: A History Lesson


With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger?

Google’s New Ad Server Goes After the Little Guy


And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server. Google knows you. It knows what type of car you drive from that time, last year, when you looked up the where you could find a cheap set of tires.

How To Find The Money For Content Marketing

Marketing Insider Group

The average click-through rate of display ads is 0.1% ( DoubleClick ). Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Calculate the Costs of Unused content. First, we need to have a solid understanding of your organization’s current content costs and utilization. Let’s start with calculating costs.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ].

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Ad Tracking: What It Is & How to Do It


DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. DoubleClick , which was acquired by Google in 2008, is an ad management and ad serving platform that enables marketers to run ad campaigns across multiple channels.

What Does Measurement Look Like Without Cookies?


Google has announced it won’t allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies were one of the best ways for marketers to understand their audience.

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick. Here are the five most popular ad server platforms: DoubleClick for Publishers (DFP).

Types Of Advertisement Opportunities For Popular Streaming Services

Stevens & Tate

You’ll also be able to use their DoubleClick Bid Manager. DoubleClick Bid Manager specifically targets viewers who are watching YouTube TV on their TV screens. For years, the only way to reach audiences was through traditional types of advertisement such as print, TV, and radio.

What is Programmatic Digital Advertising?


This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand.

How Programmatic Evolved Within 8 Years

Martech Advisor

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. DoubleClick became the first technology that could target users across a wide range of criteria: IP, browser, OS, geo, and other elements of users’ web cookies.

The dashboard has finally been perfected


Google Doubleclick for Publishers. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues.

How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech


Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Yet in the end, it may be none of these worrisome trends that puts these CEOs out of a job. Instead, the threat may come from a familiar set of names.

Facebook Relaunches Atlas: What Does It Mean?


I wonder how this will develop: Will we see the migration of advertisers from Google’s DoubleClick to Atlas? Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Then, choose a thumbnail, and enter your text, CTA and URL: You can also add a tracking pixel from third-party tools such as DoubleClick and Adform (here is a list of all the third-party options available).

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A Guide to Social and Paid Attribution Reports

SmartBug Media

A few years ago, LinkedIn ads integrated with Google Campaign Manager (formerly DoubleClick Campaign Manager, and apart from Google Ads).

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%! However, most small businesses today still don't have a website in fact less than 10% of small business owners are online.

Facebook Wants To Be Creepier Than Google With Your Data


This is an initial shot across Google’s DoubleClick ad network, with Facebook supplanting HTTP cookies—which track Internet users from site to site—with real human information. In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123.

The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. The investments you have made in building your marketing database, creating content, and developing a nurture program carefully mapped to the buyer’s journey does nothing if your communication doesn’t get through.

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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. It may sound cliché, but tech is changing faster than ever before. Well, Big Tech specifically.

Automating PPC with the New Google Ads


Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads.

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How to Get the Most Value out of Your Programmatic Ads

Aberdeen HCM Essentials

Examples include AppNexus, BrightRoll, DoubleClick, etc. Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

I still remember when DoubleClick first rolled out view-through reporting. Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. It’s pretty unbelievable that 2018 is drawing to a close. So much has happened and there is still quite a bit to do as well. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally.

Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

According to DoubleClick’s Viewability Best Practices, ads published immediately above the fold enjoy better performance than those published higher on the page. Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another. According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads.

Google Launches Improved Online Advertising Metrics for Brand Marketers


Active View is being submitted for accreditation by the Media Rating Council (MRC), will be available in the coming weeks within the Google Display Network Reserve , and will be made a universal currency that will ultimately be offered within DoubleClick for Advertisers and Google's publisher partners, meaning advertisers will have the opportunity to pay only for Active View, or viewed impressions.

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

In many ways, this happened thanks to Google’s initiative, as it was first to embrace and make the authorization obligatory on DoubleClick (a company acquired by Google in 2007 that developed and provided Internet ad serving services).

‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform


So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. The response from some in the publishing world was swift, angry, and confused.

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Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. They are often used interchangeably, mistaken due to their role in media buying. In this article, we help you to steer clear of the confusion. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. If not, the explanation for both terms could sound similar.

On Second Thought, Maybe Web Advertisers Will Dominate Web Marketing Systems

Customer Experience Matrix

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors. Wednesday’s post about online marketing systems generated some interesting discussion.