Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

6 mobile marketing trends you need to know about

Biznology

According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent.

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ).

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Inbound Marketing Alert! Google Analytics 360 Suite Launched

KEO Marketing

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick.

How To Find The Money For Content Marketing

Marketing Insider Group

The average click-through rate of display ads is 0.1% ( DoubleClick ). Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. It’s pretty unbelievable that 2018 is drawing to a close. So much has happened and there is still quite a bit to do as well. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Do you know your DCO from your DMP?

The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical.

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Should You Optimize Content for Google AMP?

Act-On

DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Mobile is growing more powerful by the day, with 80 percent of people searching the Internet using smartphones, according to Smart Insights.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

I still remember when DoubleClick first rolled out view-through reporting. Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact.

Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected.

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. We all know those moments when we stumble upon what looks like a golden piece of content.

How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control.

17 Google Marketing Tools You Should Be Using

Hubspot

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business.

The dashboard has finally been perfected

Biznology

Google Doubleclick for Publishers.

Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads.

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Your Definitive Guide to Google Analytics

Sharpspring

Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for?

Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform.

On Second Thought, Maybe Web Advertisers Will Dominate Web Marketing Systems

Customer Experience Matrix

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors. Wednesday’s post about online marketing systems generated some interesting discussion.

10 Horrifying Stats About Display Advertising

Hubspot

Source: DoubleClick ) Tweet This. We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1%

4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. You know audiences now are used to receiving information almost at the speed of light.

Facebook Relaunches Atlas: What Does It Mean?

Fathom

I wonder how this will develop: Will we see the migration of advertisers from Google’s DoubleClick to Atlas? Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The Advertising Is Good For You blog tracks these statistics from DoubleClick. There are several sources of reasonably good and current data on email campaigns (most of which ultimately point back to DoubleClick).

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123.

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A Brief History of Online Advertising

Hubspot

Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes.

Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. And fighting fraud feels like a game of Whac-A-Mole.

Ads 147

What You Missed at Google's Marketing Innovations Keynote

Hubspot

And instead of keeping analytics and campaign content in separate silos, Google has introduced Display & Video 360 to synthesizes what used to be such fragmented ad products -- such as DoubleClick Bid Manager, Campaign Manager, and Audience Center -- into a single product. Last month, Google let the world know that big changes were coming to its famed AdWords.

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ). Summary: consolidation isn't new among marketing software vendors.

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Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

According to DoubleClick’s Viewability Best Practices, ads published immediately above the fold enjoy better performance than those published higher on the page. Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another.

A quick tour of measurement for video campaigns

chiefmartech

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year.

2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

Google/DoubleClick, Bing). While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. Do they need to comply? If so, to what degree? We have helped many of our B2B clients over the past few months comply with the GDPR at various levels, depending on their involvement with the EU.

‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform

Contently

So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. The response from some in the publishing world was swift, angry, and confused.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

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