Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence.

6 mobile marketing trends you need to know about

Biznology

According to DoubleClick research , when a page takes more than three seconds to load, the bounce rate escalates to 53 percent.

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DoubleClick Advertising Exchange – Could Lead To Google / Yahoo / Microsoft Showdown

readwrite

The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested.

Inbound Marketing Alert! Google Analytics 360 Suite Launched

KEO Marketing

Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick.

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media.

Google Doing Away with Flash Ads

KEO Marketing

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017.

When Did Programmatic Advertising Start: A History Lesson

LeadCrunch

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick.

Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking.

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ).

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How To Find The Money For Content Marketing

Marketing Insider Group

The average click-through rate of display ads is 0.1% ( DoubleClick ). Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Here are the five major ad exchanges: Google Ad Exchange / DoubleClick.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues.

How Programmatic Evolved Within 8 Years

Martech Advisor

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration.

Google’s New Ad Server Goes After the Little Guy

readwrite

And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server. Google knows you. It knows what type of car you drive from that time, last year, when you looked up the where you could find a cheap set of tires.

How to Get the Most Value out of Your Programmatic Ads

Aberdeen

Examples include AppNexus, BrightRoll, DoubleClick, etc. Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising.

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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control.

Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. It’s pretty unbelievable that 2018 is drawing to a close. So much has happened and there is still quite a bit to do as well. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally.

Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

Active GRP is first being used in a pilot program for Google's DoubleClick for Advertisers clients before being rolled out to other products. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected.

Should You Optimize Content for Google AMP?

Act-On

DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Mobile is growing more powerful by the day, with 80 percent of people searching the Internet using smartphones, according to Smart Insights.

Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. We all know those moments when we stumble upon what looks like a golden piece of content.

The dashboard has finally been perfected

Biznology

Google Doubleclick for Publishers.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Do you know your DCO from your DMP?

Facebook Wants To Be Creepier Than Google With Your Data

readwrite

This is an initial shot across Google’s DoubleClick ad network, with Facebook supplanting HTTP cookies—which track Internet users from site to site—with real human information.

17 Google Marketing Tools You Should Be Using

Hubspot

DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business.

Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus. Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. They are often used interchangeably, mistaken due to their role in media buying.

The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

I still remember when DoubleClick first rolled out view-through reporting. Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact.

Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

According to DoubleClick’s Viewability Best Practices, ads published immediately above the fold enjoy better performance than those published higher on the page. Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another.

Your Definitive Guide to Google Analytics

Sharpspring

Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for?

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.

10 Horrifying Stats About Display Advertising

Hubspot

Source: DoubleClick ) Tweet This. We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1%

Automating PPC with the New Google Ads

QuanticMind

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. And fighting fraud feels like a game of Whac-A-Mole.

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Facebook Relaunches Atlas: What Does It Mean?

Fathom

I wonder how this will develop: Will we see the migration of advertisers from Google’s DoubleClick to Atlas? Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?