Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Martech

APRIL 4, 2023

Measuring campaign success is critical now more than ever. So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success? So, what is incrementally, and how do you measure campaign effectiveness using incrementality testing and optimize them for success?

Spending 97

Spending Webinar Metrics ROI Tactics 97

Martech

APRIL 6, 2022

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. ” presented by iQuanti.

Privacy 127

Privacy Advertising Channels Marketing Report Effectiveness 127

Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. VideoAmp joins Set-Top Box and smart TV data, along with other data inputs, to measure audiences across platforms.

Paid Search Agency 79

Paid Search Agency Broadcasting Impressions Demographics 79

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 89

Marketing Proposals Work Management Deliverability Thought Leadership 89

Martech

NOVEMBER 4, 2021

That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. How to measure content marketing ROI and ROE. More from the MarTech Conference >> Use a content return on effort measurement framework. What’s more, it makes ROI measurement much more difficult.

ROI 143

ROI Content Marketing Planning Gartner 143

Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.

Planning 99

Planning Advertising Funnels Privacy Marketing & Strategy 99

ClickZ

FEBRUARY 9, 2023

The implementation of regulatory and technological changes has resulted in a series of systemic shocks, fundamentally altering the approaches to target, measure, and attribute advertising. Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. The post The future of identity, attribution & measurement appeared first on LiveIntent Blog.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

SmartBug Media

FEBRUARY 16, 2024

How to Analyze Customer Feedback and Measure Success Access to vast amounts of customer sentiment data and detailed reviews is only valuable if you can interpret and contextualize that data. Measuring Success Much of the feedback customers offer is qualitative, which can make measuring the success of an initiative slightly more complex.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Oktopost

JANUARY 31, 2024

Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 95

Hubspot Interactive Marketing Comparison Impressions 95

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Martech

MARCH 25, 2022

Effective measurement is a fundamental pillar of all marketing. Being able to target the right audience on the right channels and measure the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. ” presented by iQuanti.

Privacy 95

Privacy Advertising Channels Marketing Report Effectiveness 95

B2B Marketing Directions

DECEMBER 13, 2020

The conventional wisdom in the marketing community is that measuring the performance of marketing is now both necessary and achievable. The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

PathFactory

MAY 24, 2023

PathFactory partnered with GTM Partners , a data-driven go-to-market analyst firm, to gain a deeper understanding into how existing and previous customers leverage PathFactory and measure its benefits. The post A Go-to-Market Perspective Presented by GTM Partners appeared first on PathFactory.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

Vision Edge Marketing

APRIL 9, 2024

Regularly Inspect and Adjust Customer Success Performance Measures : Architects, engineers, and contractors inspect a building to ensure it will stand the test of time. In its role, the BOD must continually review the measures to maintain the integrity of the customer-centric design.

Design 225

Design Terms and Conditions Work Management Customer Satisfaction 225

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Measuring intent. “In Image: ZoomInfo.

Intent 92

Intent Intent Signal Campaigns Zoominfo 92

Hubspot

JULY 6, 2021

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 In this post, let's review what brand salience is, how you can increase your brand visibility, and how to measure it. How to Measure Brand Salience. So, what do brands do?

Branding 101

Branding Brand Identity Lead Ranking Differentiation 101

Salesforce Marketing Cloud

OCTOBER 7, 2021

So why wait until after the holidays to find ways to measure success? As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Consider measuring how well and fast your teams are able to pivot. Enter: the contingency plan.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

KoMarketing Associates

NOVEMBER 9, 2017

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. Was there a difference in how B2B vs. B2C marketers measured content effectiveness? “We It’s sometimes hard to ensure you are measuring the content fairly.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Martech

MARCH 6, 2023

Performance measurement and optimization. Remember that these ads are usually displayed on the largest screen in the home, which often means presenting your campaigns to multiple people — parents and their children, for instance. Mobile phones can also be targeted; users often project video from their phones to a bigger screen.

Paid Search Agency 77

Paid Search Agency Ads Campaigns Cable 77

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

Mass Analytics

DECEMBER 8, 2021

Presenters from the USA, Australia, and the UK took turns showcasing the variety of solutions that helped them deliver actionable results without relying on cookies. The next presentation “Cookies Are Crumbling, is CMM the New Recipe?” The March to Analytics Maturity. More Realistic Assumptions. CMM is the New Recipe.

Ads 52

Ads Marketing Mix Cable Advertising Agencies 52

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. Many businesses are quite bad at getting an accurate measurement of their marketing methods. Let’s break the measurement process down to the simplest steps.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Adobe Experience Cloud Blog

JANUARY 31, 2018

In the blog, I have identified five of the most essential video metrics to measure the success of your campaigns and utilize to move the needle for future video strategy. Remember: some video platforms may not present all the five metrics we will examine. What metrics do you use to measure the success of your videos?

Video Marketing 134

Video Marketing Landing Pages Click Rate Thought Leadership 134

SmartBug Media

MARCH 13, 2020

More than likely, people come back to your website several times, read a few articles—and when a need presents itself that aligns with your product or service, guess who’s in a good position to be their potential solution? This is where you’ll be able to measure the bounce rate for specific blog posts and prioritize areas of concern.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. How to track basic KPIs.

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Only B2B

MAY 8, 2023

Before we dive into the specifics of measuring ABM ROI , let’s first define what we mean by “account based marketing.” Account Engagement Metrics: Account engagement metrics measure how engaged your target accounts are with your marketing efforts. Here are three key categories of metrics to consider: A.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

SalesIntel

MARCH 3, 2023

With ABM strategies evolving, today we can group them into two types: Acquisition metrics An acquisition metric will help to measure a system or standard for acquiring new clients, customers, and accounts. By providing clients with a valuable asset, it’s possible to center measurement around potential client growth over time.

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Sharpspring

MAY 20, 2020

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success?Landing Make the most of your content marketing strategy by understanding how to measure landing page performance. The most obvious thing when you consider how to measure landing page success is your number of page views.

Landing Pages 58

Landing Pages Click Rate Conversion Rate Traffic 58

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. 85% of U.S.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Salesforce Marketing Cloud

MARCH 28, 2022

KPI, short for Key Performance Indicator, is a value that measures how well a company is achieving a specific objective. While more frequent pulse surveys can be useful for measuring workplace happiness and global events in real time, Sostrin suggests there’s a limit to how many an organization can send. What is a KPI?

Work Management 98

Work Management Peer-to-peer Training Paid Search Agency 98

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Did they even get it?

Tagging 120

Tagging Amazon Storytelling Conference 120