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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

The exact tactics and their execution are very likely to vary depending on business type and industry. As an entrepreneur, this means thinking about current industry changes and the shifting needs of clientele. Every company’s client retention strategy will look different.

Tactics 245
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Should Your Job Posting Require a Degree? 

Zoominfo

Skills-Based Hiring Skills-based hiring — screening and hiring for applicable skills and competencies rather than educational background — has been a recent trend in the recruitment industry. For instance, a hiring manager might ask candidates for a content creation role to complete a writing or editing test.

Insiders

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

With the new program, the average open rate spiked to 59%, click-through rates jumped to 31%, and we have a 2% opt-out rate (which is still within normal range, and hey, we’d rather have you opt out than struggle with deliverability issues , right?). You don’t necessarily need programs for every persona type and industry.

Open Rate 219
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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. is its ability to target specific audience demographics: job title, industry, etc. Not Testing Enough.

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Five Tips for Creating Landing Pages That Convert

Webbiquity

These are the essential elements you should have on your landing page, regardless of your industry. A/B Testing. That’s why whenever you build out a landing page, you should implement A/B testing. Test one element change at a time to correctly pinpoint what should be optimized. Proper Structure.

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An Interview with Kristi Marquardt: Her Thoughts on 22 Years at Brandpoint

Brandpoint

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Marketing solutions can range in price from free to thousands of dollars per month. For the best results, invest in a solution that specifically caters to your industry. Continuously test and experiment with different marketing tactics to see what works best for your business. Consider your budget.