Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Are you preparing to use content so your marketing team can generate leads and attract new customers?

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Vision Edge Marketing

OCTOBER 23, 2023

By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. On average, customers consider 2-4 brands during their purchase decision process. A robust positioning framework can be the key to achieving this goal. Make sure they choose you.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. But you can’t trick them into becoming long-term, happy, profitable customers. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data. Custom GPT models offer controlled data but are limited to what is provided. Each system has its pros and cons.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Trade Press Services Newsletter

MARCH 2, 2023

Spring-clean files by organizing documents, photos, spreadsheets and other files, so everything is easy to find. Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Valasys

DECEMBER 18, 2023

Let’s see how you can create a receipt with custom receipt makers tools to help your business. Your business needs a record of the transaction made, and your customer may also want a copy of the payment they made. For your customers, it can be a source of reimbursements, account records, etc. What is a Custom Receipt Maker?

Small Business Marketing 40

Small Business Marketing Marketing Management Business Paper 40

Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. What matters to them is how you solve your customers’ needs and pain points.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Biznology

JUNE 23, 2021

As a customer experience, online business events are mostly OK, but far short of “compelling.”. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Navigate the Channel

NOVEMBER 6, 2023

Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. We’ve compiled a list of marketing mishaps that are most likely to frustrate your customer—along with our proposed solutions: 1.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Further, lack of documentation about collection methods can make it hard for users to dig in and analyze the data correctly. Let’s take a look at some of the main sources.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Webbiquity

AUGUST 29, 2019

Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right. Guest post by Samantha Waites.

Business 170

Business Paper Marketing Proposals Design 170

Salesforce Marketing Cloud

MAY 9, 2023

I like to collate a list of recommended resources from the official Salesforce Certification Exam Guides into one document, adding respective links. I also screenshot key slides from online training, documentation, and community resources to keep these fresh in my mind and all in one place. This process may just look a bit different.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Zoominfo

MARCH 24, 2021

Prospect and customer experiences take a hit. Unfortunately, lost deals and customer churn are side effects of low-quality data. If your marketing campaigns aren’t generating leads or your lead-to-customer conversion rate is low, poor data might be the cause. Prospects and customers get mismatched content.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Customer Experience Matrix

JULY 9, 2009

Summary: a new white paper says business analysts gather data with little help from IT. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Either way, though, features to document and share analytical processes still matter.

Paper 120

Paper Business Analysis Software 120

Biznology

SEPTEMBER 6, 2017

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships. Different viewers may value different results (e.g.,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ClickDimensions

JANUARY 17, 2023

This blog post brings together 3 ways you can use text messages to improve customer loyalty and increase the open rate of your communications in the Financial Services field. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Inform Customers About Unique Offers .

SMS 98

SMS Service Terms and Conditions Open Rate 98

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

JUNE 15, 2021

You need to make it irresistible for your customers. Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Incentivize your loyal customers with a compelling referral program.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. There’s a reason: finding relevant research papers is a feat, and reading them another.

Marketing AI 78

Marketing AI Research Tactics SME 78

Vision Edge Marketing

FEBRUARY 22, 2022

Consideration as it relates to the customer buying journey means your company and your offer have made the short list of options and are among the “consideration” set. How to Determine the Intersection of Your Sales Process and Customer Consideration. Map the customer journey to your internal pipeline management process. .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

AccuData

MARCH 17, 2021

Are you aware that custom writing essays are very popular? Because of this, they turn to people who can help them write customized essays. They could either buy custom essay writing service or look for tips online. Custom essay writers are individuals who are capable of providing custom written content for different purposes.

Paper 40

Paper Class Validation High Quality Lead 40

Buffer

OCTOBER 13, 2022

At the time, we had a document sharing how we approach conversations with our customers to be respectful and to stay close to our values , and that document also guided how we spoke to each other. For all other tools (Dropbox Paper comments, Notion comments, Jira, Trello, etc.), Respond on Slack the same day.

Paper 112

Paper Wiki Ideal Customer Profiles Tagging 112

ClearVoice

MARCH 9, 2020

Does your content creation align with the path your potential customers take when engaging with your brand? What is the customer journey? Simply put, the customer journey is a map of behavioral scenarios fueled by data. ” This three-step process lays the foundation for a variety of customer journey variants.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

AccuData

FEBRUARY 22, 2021

If you would like to obtain a custom essay online, you’re likely to discover there are a number of things that you need to know in order to get the best price possible. If you do not have the opportunity to learn how to shop for these custom essays on the internet, you might end up paying more than you need to.

Purchase 40

Purchase Terms and Conditions Opt-out Sample 40

Martech

FEBRUARY 6, 2024

Think of all the well-documented changes lockdown brought about — in our already digitally-connected culture anyway. Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” If your product includes services such as installation, maintenance or 24/7 customer service, they should also be included in the contract. For this reason, many companies limit, if not eliminate, contract customizations like this.

Process 110

Process Practices Terms and Conditions Work Management 110

Buffer

JUNE 23, 2022

At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Included are also several optional prompts; everyone is welcome to make these as unique and custom as they'd like. I definite have.

Work Management 75

Work Management Peer-to-peer Thought Leadership Template 75

ClickZ

FEBRUARY 13, 2020

30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. But it seems like a significant portion of them want to be known as a Customer Data Platform (CDP). That’s a lot of different vendors.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101