5 Ways to Effectively Track Your Churn Rate
JUNE 29, 2020
Customer churn. Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not keeping customers from exiting out the back.Well yes, but actually no. If those leads are becoming customers that churn at a high rate, they will be less valuable and may not be worth the marketing investment. Here are five considerations to track your churn rate: 1. Basic Churn Rate.