The Right Way to Reduce Your Churn Rate

Hubspot

To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. Some customers are past saving.

How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

Cary explains how companies can manage churn rate with programs based on an array of customer data. Marketing Technology Podcasts churn rate data analyticsAccording to Gartner, 80% of the world’s data is unstructured.

Trending Sources

The case for customer reactivation

Biznology

Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn. For many, the end result of inactivity is known as “churn.”

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How to (effectively) analyze Marketing ROI using Churn Rate

Opentopic

Opentopic blog >> opentopic.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important. But they don’t tell you the true ROI of your marketing efforts. What happens after the conversion to paying customer? Just like any other team, marketing’s goal is to build and scale a sustainable business, and this requires loyal customers —. Marketing ROI Cmo marketing roi

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How to (effectively) analyze Marketing ROI using Churn Rate

Opentopic

Opentopic blog >> opentopic.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important. But they don’t tell you the true ROI of your marketing efforts. What happens after the conversion to paying customer? Just like any other team, marketing’s goal is to build and scale a sustainable business, and this requires loyal customers —. Marketing ROI Cmo marketing roi

CMO 0

The 10 Commandments of Successful B2B Customer Retention

Act-On

But have you heard about the study that found a 5% improvement in customer retention rates can result in a 25-to-95% increase in profits ? Thou shalt measure and track thy churn rate as a key metric of your business. Yet only 21% of B2B marketers track churn rate.

3 Steps to Reduce Churn and Increase Revenue

Modern B2B Marketing

Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e. A key to this is improving the customer experience to reduce churn.

Why Renew? Quantify Realized Value or Perish

The ROI Guy

A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 The TSIA indicates that: “a churn of more than 20% will ultimately prove fatal.

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve.

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How Much Are Your Customers Worth? [Infographic]

Hubspot

While some types of customers may cost more budget to acquire, they can be more beneficial to your company in the long run if they have lower churn rates and higher LTV. Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night.

Getting Out of the B2B Lead Generation Trap

Digital B2B Marketing

Why is our conversion rate so low? Why isn’t our churn rate lower? Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears?

5 Steps to Market to a New Vertical

Modern B2B Marketing

What is the churn rate of the customers in this vertical vs. your overall churn rate, and what factors might contribute to that? It is important to compare this metric with “closed lost” in order to ascertain the win rate. Author: Vyoma Kapur Financial services.

Why Renew? Quantifying Realized Value is Required

The ROI Guy

If customers don’t renew and churn, you’ll have to work that much harder to hit your revenue growth goals, spending more and more time replacing customers and revenue you already had, instead of adding net new accounts.

8 Data Points about the Importance of Customer Experience

Paul Gillin

Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” rating on a 1-to-10 scale (see chart below).

The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

In fact, they falsely boost your campaign’s engagement rates. Granted, there are always those exceptionally high-performing emails, but for most senders having such a high click-to-open rate is a little too good to be true.

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By the Numbers: A SaaS Growth Story

Sharpspring

It’s calculated by multiplying the Average Revenue Per Account (ARPA) by the gross margin, and dividing by the net revenue churn rate, as shown below: LTV is very sensitive to net revenue churn. Reducing Net Revenue Churn. The Holy Grail – Net Negative MRR Churn.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

So these were effectiveness measures, and without really detailed information into our audiences, and exactly their size, their growth, their churn, we really have no way to answer any of those questions, which should be key fundamental questions that we should be able to answer about our job. Now when you then say, that’s the biggest asset, then you start to ask some fundamental questions on how do we evaluate it, how often does it churn – anything like that.

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

Hubspot

6) Qualified Lead to Customer Rate. If you’re interested in “growth hacking,” there’s no better place to start than trying to improve the rate at which you convert qualified leads into paying customers. 7) Unique Visitor to Qualified Lead Rate. 8) Churn.

10 Things You Need to Know About Account-Based Marketing

Act-On

New customer acquisition is expensive, and if not done right, can lead to high churn rates (“sloppy growth”). Account-based marketing (ABM) is a big deal.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

Did your company experience a high churn rate? If your company is entering into a high-growth initiative or wants to cut back on customer churn, these things should influence what you’re planning as a marketing team as well. For example: Key Goal: Develop deeper relationships with our customers to reduce customer churn and increase customer lifetime value. But before churning out a bunch of content, take a look at what you already have.

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15 Best Practices for Email Unsubscribes – With Examples

Act-On

The marketers whose lists are staying the same are just keeping up with list growth at the same rate their subscribers are falling off. It’s called “list churn” or “attrition.” Or sometimes just “churn” or “churn rate.”

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges.

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Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage

Act-On

What’s your retention rate? Is your customer list growing at a higher percentage rate than your churn rate? What would your net profit look like if you could cut your churn rate?

4 Steps to Get Started with Marketing Automation

Act-On

To lower your churn rate. Maybe your goal would be to get more conversions (a number), or to have traffic convert at a higher rate (a percentage) Try creating really good landing pages that offer something a visitor would be willing to trade their contact information.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.

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7 SaaS KPIs You Need to Track in 2017

Hubspot

Even the poorest segment is projected to see a compound annual growth rate of 19.7 3) Lead-to-Customer Rate. Consider the importance of lead-to-customer rates. Lead-to-customer rate is easy to calculate. 4) Churn.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

Open and click-through rates of customer campaigns: Select the campaigns that target current customers and track the response statistics. Churn rate: Number of customers lost in the period, divided by customer count at the beginning of the period. Examples are impressions, response rate and cost per lead. Examples include lead-to-sales conversion rates and total revenue.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Win rate. Win rate sourced from marketing. According to a survey conducted by SaaS metrics company Preact, 23 percent of customers churn due to poor onboarding. Here’s an example of a company that used content and metrics to significantly decrease churn and expand their growth.

Less Than 1% Churn? It’s Possible—Just Listen to Your Customers

Modern B2B Marketing

Businesses who use NPS are 33% more likely to report growth rates over 10% each year. 2) Customer Success: The Key to Increasing Retention and Reducing Churn. In fact, strong customer success programs have been credited with reducing some companies’ churn rates to <1%. study found that a 5% increase in customer retention rates had the potential to yield profit increases from 25% to 95%. The post Less Than 1% Churn?

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

What is your churn rate? And what are you doing to prevent churn? You need to know your churn rate and actively do things to reduce churn. Form Conversion Rates.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Conversion Rate.

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3 Ways for Marketers to Take on the Growing Subscription-Based Economy

Modern B2B Marketing

Customer retention/churn rates. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start!

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. At the time of my initial research, we were churning approximately 10% of our total subscriber list size each month. Improve clickthrough rate.

Tetris for Small Business: Stopping the Slow-Death Cycle

Sales Intelligence View

A business with zero churn can easily be 60% more profitable than a business with a churn rate of 2.5% (source: For Entrepreneurs ). The ‘Too-Many-Hats’ Problem.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. Churn is a killer, make the product sticky. We have managed to reduce our monthly churn to below 5%.

Four Data-Driven Metrics for Managing Your Customer Experience

Webbiquity

You’ll know what features of your product or service your best customers love based on their open-ended explanations for their high rating, and can then make sure you continue to support them or even expand them. Churn. Guest post by Josh Brown.

7 Marketing Automation Mistakes You Can't Afford to Make

Hubspot

Additionally, purchased email lists have generally high churn rates -- because the leads are often unqualified -- meaning your database won’t have the long-term growth that you’re looking for. As a result, your leads are churning because your emails aren’t useful to them.

How to Differentiate Your Agency by Applying a Planning Approach

Hubspot

This is an industry with a high churn rate. And that churn is expensive. “Be useful. Be different. Be consistent.”. These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand.

Stop Hard Selling, Start Listening to Your Prospects

Leadspace

Did You Know: Account-Based Marketing Can Help You Lower Your Churn Rate And Retain More Customers. How many prospects does your sales team close on average? Two percent? Five percent?

6 Awesome Sales Call Conversation Starters

Vidyard

If you focus on what their problems are rather than just selling your solution and trying to make it ‘fit’, you’ll create happy customers instead of raising your company’s churn rates after selling products to companies who didn’t actually need them.