Trending Sources

The Right Way to Reduce Your Churn Rate

Hubspot

To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. Some customers are past saving.

How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

Cary explains how companies can manage churn rate with programs based on an array of customer data. Marketing Technology Podcasts churn rate data analyticsAccording to Gartner, 80% of the world’s data is unstructured.

The case for customer reactivation

Biznology

Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn. For many, the end result of inactivity is known as “churn.”

8
8

How to (effectively) analyze Marketing ROI using Churn Rate

Opentopic

Opentopic blog >> opentopic.com You know all the standard marketing KPIs. Tracking traffic, leads, and conversions are all important. But they don’t tell you the true ROI of your marketing efforts. What happens after the conversion to paying customer? Just like any other team, marketing’s goal is to build and scale a sustainable business, and this requires loyal customers —. Marketing ROI Cmo marketing roi

CMO 0

3 Steps to Reduce Churn and Increase Revenue

Modern B2B Marketing

Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e. A key to this is improving the customer experience to reduce churn.

What Is Churn? [In Under 100 Words]

Hubspot

Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period. So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%.

Why Renew? Quantifying Realized Value is Required

The ROI Guy

If customers don’t renew and churn, you’ll have to work that much harder to hit your revenue growth goals, spending more and more time replacing customers and revenue you already had, instead of adding net new accounts.

ROI 41

8 Data Points about the Importance of Customer Experience

Paul Gillin

Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” rating on a 1-to-10 scale (see chart below).

5 Steps to Market to a New Vertical

Modern B2B Marketing

What is the churn rate of the customers in this vertical vs. your overall churn rate, and what factors might contribute to that? It is important to compare this metric with “closed lost” in order to ascertain the win rate. Author: Vyoma Kapur Financial services.

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve.

Class 70

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

Did your company experience a high churn rate? If your company is entering into a high-growth initiative or wants to cut back on customer churn, these things should influence what you’re planning as a marketing team as well. For example: Key Goal: Develop deeper relationships with our customers to reduce customer churn and increase customer lifetime value. But before churning out a bunch of content, take a look at what you already have.

Plan 89

How Much Are Your Customers Worth? [Infographic]

Hubspot

While some types of customers may cost more budget to acquire, they can be more beneficial to your company in the long run if they have lower churn rates and higher LTV. Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night.

10 Things You Need to Know About Account-Based Marketing

Act-On

New customer acquisition is expensive, and if not done right, can lead to high churn rates (“sloppy growth”). Account-based marketing (ABM) is a big deal.

Getting Out of the B2B Lead Generation Trap

Digital B2B Marketing

Why is our conversion rate so low? Why isn’t our churn rate lower? Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears?

15 Best Practices for Email Unsubscribes – With Examples

Act-On

The marketers whose lists are staying the same are just keeping up with list growth at the same rate their subscribers are falling off. It’s called “list churn” or “attrition.” Or sometimes just “churn” or “churn rate.”

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

Hubspot

6) Qualified Lead to Customer Rate. If you’re interested in “growth hacking,” there’s no better place to start than trying to improve the rate at which you convert qualified leads into paying customers. 7) Unique Visitor to Qualified Lead Rate. 8) Churn.

4 Steps to Get Started with Marketing Automation

Act-On

To lower your churn rate. Maybe your goal would be to get more conversions (a number), or to have traffic convert at a higher rate (a percentage) Try creating really good landing pages that offer something a visitor would be willing to trade their contact information.

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges.

ROAS 75

Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage

Act-On

What’s your retention rate? Is your customer list growing at a higher percentage rate than your churn rate? What would your net profit look like if you could cut your churn rate?

7 SaaS KPIs You Need to Track in 2017

Hubspot

Even the poorest segment is projected to see a compound annual growth rate of 19.7 3) Lead-to-Customer Rate. Consider the importance of lead-to-customer rates. Lead-to-customer rate is easy to calculate. 4) Churn.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

Win rate. Win rate sourced from marketing. According to a survey conducted by SaaS metrics company Preact, 23 percent of customers churn due to poor onboarding. Here’s an example of a company that used content and metrics to significantly decrease churn and expand their growth.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

Open and click-through rates of customer campaigns: Select the campaigns that target current customers and track the response statistics. Churn rate: Number of customers lost in the period, divided by customer count at the beginning of the period. Examples are impressions, response rate and cost per lead. Examples include lead-to-sales conversion rates and total revenue.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.

Help 105

6 Awesome Sales Call Conversation Starters

Vidyard

If you focus on what their problems are rather than just selling your solution and trying to make it ‘fit’, you’ll create happy customers instead of raising your company’s churn rates after selling products to companies who didn’t actually need them.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

What is your churn rate? And what are you doing to prevent churn? You need to know your churn rate and actively do things to reduce churn. Form Conversion Rates.

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

At the end of 2015, our first full financial year, we had over 160,000 freemium subscribers but more importantly 2,000 paying customers and an annual revenue run rate of over $2.5m. Churn is a killer, make the product sticky. We have managed to reduce our monthly churn to below 5%.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Conversion Rate.

BANT 48

3 Ways for Marketers to Take on the Growing Subscription-Based Economy

Modern B2B Marketing

Customer retention/churn rates. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start!

Three Myths and Misconceptions About Email Automation

Act-On

Also, part of managing a campaign means continuously optimizing your approach by weighing out traditional core metrics and paying attention to details such as user feedback and churn rates. Are you effectively using automation in your email campaigns?

7 Marketing Automation Mistakes You Can't Afford to Make

Hubspot

Additionally, purchased email lists have generally high churn rates -- because the leads are often unqualified -- meaning your database won’t have the long-term growth that you’re looking for. As a result, your leads are churning because your emails aren’t useful to them.

Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

We know we’re customer-centric by looking at our churn rate. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.

5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down.

Tetris for Small Business: Stopping the Slow-Death Cycle

Sales Intelligence View

A business with zero churn can easily be 60% more profitable than a business with a churn rate of 2.5% (source: For Entrepreneurs ). The ‘Too-Many-Hats’ Problem.

The Cost of Customer Acquisition vs. Customer Retention

Kapost

Retention, specifically low churn rates and recurring revenue, can increase the lifetime value of your customer and balance out the CAC. Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Because the barrier to entry is much higher for top-of-funnel prospects.

Spring Forward: Jumpstart Your SMS Marketing Campaign

Modern B2B Marketing

Track the following metrics and repeat periodically to continue to enhance your campaign: Calculate your churn rate. Determine your redemption rate. Take the cost of each SMS message and divide it by the redemption rate (calculated above).

SMS 39

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

9) Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. 14) Churn Rate. 15) Clickthrough Rate (CTR). 22) Conversion Rate.

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

This post will delve into the human psychology behind multi-touch lead engagement and show how to achieve the best results with it: high ROI, high customer satisfaction, as well as low churn rates. A young man was walking with his boss on the way to talk business with a client.