The Right Way to Reduce Your Churn Rate

Hubspot

To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Recently, I was on the other end of the churn process -- and it got me thinking about those tough questions. Some customers are past saving.

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

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How To Use Unstructured Data to Understand Customer Language (with Cary Fulbright, Attensity’s Chief Strategy Officer)

Crimson Marketing

Cary explains how companies can manage churn rate with programs based on an array of customer data. Marketing Technology Podcasts churn rate data analyticsAccording to Gartner, 80% of the world’s data is unstructured.

The case for customer reactivation

Biznology

Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn. For many, the end result of inactivity is known as “churn.”

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Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

Russell discusses using Big Data in crafting a relevant customer experience and destroying churn rate in this episode of Moneyball for Marketing. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.

What Is Churn? [In Under 100 Words]

Hubspot

Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period. So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%.

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Why Churn Limits Growth

ActiveDEMAND

Churn May Be the Real Reason Behind Anemic Growth. However, churn rate is often overlooked and ultimately is the factor that causes businesses to take one step forward and two steps back. Churn is the rate at which customers discontinue doing business with companies.

The 10 Commandments of Successful B2B Customer Retention

Act-On

But have you heard about the study that found a 5% improvement in customer retention rates can result in a 25-to-95% increase in profits ? Thou shalt measure and track thy churn rate as a key metric of your business. Yet only 21% of B2B marketers track churn rate.

Three Myths and Misconceptions About Email Automation

Act-On

Also, part of managing a campaign means continuously optimizing your approach by weighing out traditional core metrics and paying attention to details such as user feedback and churn rates. Are you effectively using automation in your email campaigns?

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ABM Key Marketing Metrics to Track at Every Stage of the Funnel

Modern B2B Marketing

The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. Engagement by account: Tracking the rate at which leads within the accounts you are targeting are completing a specific action. How many of your target customers are churning?

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

Open and click-through rates of customer campaigns: Select the campaigns that target current customers and track the response statistics. Churn rate: Number of customers lost in the period, divided by customer count at the beginning of the period. Examples are impressions, response rate and cost per lead. Examples include lead-to-sales conversion rates and total revenue.

Getting Out of the B2B Lead Generation Trap

Digital B2B Marketing

Why is our conversion rate so low? Why isn’t our churn rate lower? Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears?

The Other Walking Dead: Combatting Spam Bot Appliance Emails

Act-On

In fact, they falsely boost your campaign’s engagement rates. Granted, there are always those exceptionally high-performing emails, but for most senders having such a high click-to-open rate is a little too good to be true.

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3 Steps to Reduce Churn and Increase Revenue

Modern B2B Marketing

Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e. A key to this is improving the customer experience to reduce churn.

5 Best Practices to Get the Most out of Your Holiday Email Efforts

Modern Marketing

In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. At that rate, it will take most retailers more than three years to expose their entire catalog.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

Did your company experience a high churn rate? If your company is entering into a high-growth initiative or wants to cut back on customer churn, these things should influence what you’re planning as a marketing team as well. For example: Key Goal: Develop deeper relationships with our customers to reduce customer churn and increase customer lifetime value. But before churning out a bunch of content, take a look at what you already have.

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4 Steps to Get Started with Marketing Automation

Act-On

To lower your churn rate. Maybe your goal would be to get more conversions (a number), or to have traffic convert at a higher rate (a percentage) Try creating really good landing pages that offer something a visitor would be willing to trade their contact information.

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve.

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Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program

HG Data

This includes defining your market and having a data strategy, working with credible third-party data vendors and then measuring results and examining the ROI of the program and the churn rate.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

So these were effectiveness measures, and without really detailed information into our audiences, and exactly their size, their growth, their churn, we really have no way to answer any of those questions, which should be key fundamental questions that we should be able to answer about our job. Now when you then say, that’s the biggest asset, then you start to ask some fundamental questions on how do we evaluate it, how often does it churn – anything like that.

Why Renew? Quantify Realized Value or Perish

The ROI Guy

A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 The TSIA indicates that: “a churn of more than 20% will ultimately prove fatal.

By the Numbers: A SaaS Growth Story

Sharpspring

It’s calculated by multiplying the Average Revenue Per Account (ARPA) by the gross margin, and dividing by the net revenue churn rate, as shown below: LTV is very sensitive to net revenue churn. Reducing Net Revenue Churn. The Holy Grail – Net Negative MRR Churn.

Four Data-Driven Metrics for Managing Your Customer Experience

Webbiquity

You’ll know what features of your product or service your best customers love based on their open-ended explanations for their high rating, and can then make sure you continue to support them or even expand them. Churn. Guest post by Josh Brown.

35+ Marketing Jokes to Brighten Your Day

Zoominfo

He had a high churn rate. They’re scared of high bounce rates. She wanted to C if her conversion rates would improve. A little bit of humor can go a long way– even in the marketing world.

How Much Are Your Customers Worth? [Infographic]

Hubspot

While some types of customers may cost more budget to acquire, they can be more beneficial to your company in the long run if they have lower churn rates and higher LTV. Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night.

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges.

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8 Data Points about the Importance of Customer Experience

Paul Gillin

Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.” rating on a 1-to-10 scale (see chart below).

Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

We know we’re customer-centric by looking at our churn rate. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.

Want to Grow Your SaaS Company? Track These 12 Marketing Metrics

Hubspot

6) Qualified Lead to Customer Rate. If you’re interested in “growth hacking,” there’s no better place to start than trying to improve the rate at which you convert qualified leads into paying customers. 7) Unique Visitor to Qualified Lead Rate. 8) Churn.

Tetris for Small Business: Stopping the Slow-Death Cycle

Sales Intelligence View

A business with zero churn can easily be 60% more profitable than a business with a churn rate of 2.5% (source: For Entrepreneurs ). The ‘Too-Many-Hats’ Problem.

Achieve Strong ABM Results All Year Long by Implementing Measurement into Your Program

HG Data

This includes defining your market and having a data strategy, working with credible third-party data vendors and then measuring results and examining the ROI of the program and the churn rate.

5 Steps to Market to a New Vertical

Modern B2B Marketing

What is the churn rate of the customers in this vertical vs. your overall churn rate, and what factors might contribute to that? It is important to compare this metric with “closed lost” in order to ascertain the win rate. Author: Vyoma Kapur Financial services.

Executives – The Time is Right for ABM

Engagio

However, ultimately teams end up realizing these deals are lower value, have higher churn rates, and don’t leave much room for expansion opportunity. If you close deals that ultimately churn, it’s hurting your business in the long run. Companies have recognized that traditional inbound marketing programs (and even the marketing automation tools that support them) were designed primarily for a certain kind of deal – high velocity, short cycle, often lower value deals.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.

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10 Examples of Effective Re-Engagement Emails

Hubspot

It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates. When done well, re-engagement emails can reduce list churn rates and boost incremental engagement.

Affiliate Summit East: How to Stand Out in a Crowded Market

Customer Experience Matrix

And he also listed churn rate as a key factor – he didn’t elaborate on that one, but I assume his point was you want customers who’ll stick around enough to generate repeat business. I spent several hours this morning at the Affiliate Summit East in New York. This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well.

How to Drive Business Growth Using Net Promoter Score

Zoominfo

Let’s explore four different methods: 1. Follow up with detractors to reduce customer churn. Customers acquired through referrals have a 37% higher retention rate. Referred customers have an 18% lower churn rate than customers acquired by other means.

Here's How AI Will Pull Content Marketing Back From the Brink of Destruction

Hubspot

User experience and conversion rate optimization can also benefit from intelligent personalization. An AI-enabled platform allows you to serve the perfect content and products throughout a user’s experience, increasing the likelihood of a conversion while keeping the churn rate low.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. At the time of my initial research, we were churning approximately 10% of our total subscriber list size each month. Improve clickthrough rate.

The B2B Marketing Metrics That Matter the Most

Sales Engine

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on.

Why Renew? Quantifying Realized Value is Required

The ROI Guy

If customers don’t renew and churn, you’ll have to work that much harder to hit your revenue growth goals, spending more and more time replacing customers and revenue you already had, instead of adding net new accounts.

Interesting Infographics: The Strategies of Canada’s Marketing Leaders

LEADership

34% cite customer satisfaction as their primary measure of success, while only 23% name customer retention rates. 70% agree that it positively impacts customer churn rates.

Stop Hard Selling, Start Listening to Your Prospects

Leadspace

Did You Know: Account-Based Marketing Can Help You Lower Your Churn Rate And Retain More Customers. How many prospects does your sales team close on average? Two percent? Five percent?