TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform CMS Development Enterprise Management Work Management 52

Martech

FEBRUARY 28, 2022

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. How is the DXP hosted? Click here to download! Private cloud?

Digital Experience Platform 87

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 87

Martech

SEPTEMBER 8, 2021

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Read next: The Real Story on MarTech’s case for digital asset management. The deal is expected to close later this month.

Digital Experience Platform 92

Digital Experience Platform Digital Asset Management Enterprise Management Work Management 92

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 63

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 63

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management Work Management 56

Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). Dig deeper: What is a digital experience platform or DXP and is it the future of content management? What is MACH?

Digital Experience Platform 76

Digital Experience Platform Work Management Marketing Management Vendors 76

Customer Experience Matrix

DECEMBER 11, 2019

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Marketing Management Buy 156

TrustRadius Marketing

APRIL 6, 2022

Most DXM tools are found in suites or digital experience platforms ( DXP ). A DXP is used to optimize the satisfaction of your virtual consumers and your overall operations. There are three types of DXP, monolithic, composable, and hybrid. . The goals of different DXPs can vary. Data Management .

Digital Asset Management 98

Digital Asset Management Marketing Automation Services Enterprise Management Marketing Management 98

E-Spirit

APRIL 24, 2018

In the spirit of innovation, which is the cornerstone of e-Spirit’s mission, today we introduced exciting new capabilities of the FirstSpirit Digital Experience Platform (DXP) at our annual customer and partner summit in Munich.

Digital Experience Platform 40

Digital Experience Platform Generation 40

E-Spirit

SEPTEMBER 21, 2021

If you’re considering making the move to a new web CMS or DXP sifting through the field of potential choices can be a bit overwhelming.

Digital Experience Platform 52

Digital Experience Platform Vendors Marketing 52

E-Spirit

AUGUST 3, 2021

If you’re considering making the move to a new web CMS or DXP sifting through the field of potential choices can be a bit overwhelming.

Digital Experience Platform 52

Digital Experience Platform Vendors Marketing 52

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.

Digital Experience Platform 87

Digital Experience Platform Resource Management Acquisitions Optimization 87

TrustRadius Marketing

APRIL 29, 2022

A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. This is why so many companies have opted to use the many digital experience cloud services available.

Digital Experience Platform 52

Digital Experience Platform CMS Development Digital Asset Management Enterprise Management 52

E-Spirit

MARCH 3, 2021

e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more.

Digital Experience Platform 52

Digital Experience Platform Gartner Marketing 52

Martech

JULY 18, 2022

Read next: What is a digital experience platform or DXP and is it the future of content management? Despite that, only 55% of organizations can deliver content based on a buyer’s unique interests. That number rose to 63% among account-driven companies (where ABM makes up 50% or more of their marketing mix).

Digital Experience Platform 94

Digital Experience Platform Content Account Based Marketing ABM 94

E-Spirit

APRIL 6, 2021

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Digital Experience Platform 52

Digital Experience Platform Marketing 52

Martech

JULY 19, 2022

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture.

Digital Asset Management 84

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 84

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud.

Digital Experience Platform 72

Digital Experience Platform Optimization Advertising Agencies Google 72

Martech

MARCH 27, 2023

Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable. A federated approach to offering services, combined with large partner networks, is bringing much greater flexibility to commerce offerings.

Digital Experience Platform 97

Digital Experience Platform Lock-In eCommerce Verticals 97

Martech

DECEMBER 1, 2023

Dig deeper: Acquia acquires tech platform to expand DXP capabilities Consulting services with accreditation include Accenture, Infosys, Merkle, Publicis Sapient and PwC. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing Management 69

Marketing Management Advertising Agencies Digital Experience Platform Zoominfo 69

Martech

MARCH 3, 2022

Read next: Does your marketing team need a digital experience platform (DXP)? The post Digital asset management (DAM) platform Bynder acquires GatherContent appeared first on MarTech.

Digital Asset Management 87

Digital Asset Management Digital Experience Platform Marketing Management Content 87

Martech

JUNE 26, 2023

Gaining knowledge from the field and seeing how customers interact with your company’s digital touchpoints will help you identify key areas of improvement in the short term and lay the groundwork for longer-term wins. Dig deeper: What is a digital experience platform or DXP?

Digital Experience Platform 92

Digital Experience Platform Work Management Marketing Management Touchpoints 92

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. Dig deeper: What is a digital experience platform? Additional product announcements.

Digital Asset Management 99

Digital Asset Management Enterprise Management Marketing Management Optimization 99

chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%.

Digital Experience Platform 129

Digital Experience Platform B2B Marketing Planning CMO 129

Martech

FEBRUARY 1, 2023

The digital experience is ranked as “critical” by nearly half (47%) of companies, while only a third (33%) said maximizing conversion on their websites was critical, a Decibel/Econsultancy survey found.

CMS Development 81

CMS Development Optimization Conversion Paid Search Agency 81

Valasys

JANUARY 14, 2020

It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management CMS Development 59

E-Spirit

APRIL 17, 2019

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ERP platforms did in the 90s. Find out why customer experience is not the next ERP.

Digital Experience Platform 40

Digital Experience Platform Forrester Analysis 40

Martech

SEPTEMBER 9, 2021

DXP Acquia to acquire DAM and PIM provider Widen. Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Read more here. The deal is expected to close later this month.

Digital Asset Management 94

Digital Asset Management Digital Experience Platform Marketing Automation Services Work Management 94

Martech

AUGUST 18, 2022

“The partnership with Qualtrics will enable us to gain a deeper understanding of fan preferences across all of these channels and allow us to begin to optimize the experience on our existing platforms for different types of fans that consume the tour in different ways,” Trembath said. Feedback front and center. Feedback from fans.

Analytics 91

Analytics Ideal Customer Profiles Digital Experience Platform Touchpoints 91

KoMarketing Associates

JANUARY 25, 2022

Acquia conducted its “Customer Experience Trends Report,” and data suggested that 49% of marketers have begun to develop more content for customer engagement to adapt to new behaviors. About 55% of marketers have adopted a digital experience platform to manage their content marketing , as well as customer data.

Planning 223

Planning Demand Marketing & Strategy Marketing 223

Martech

SEPTEMBER 22, 2022

Dig Deeper: What is a digital experience platform (DXP) and is it the future of content management? He added, “It’s forced us as brands to actually listen more carefully to the wants and needs of those customers and meet them where they are.”. Using technology to listen and understand.

Digital Experience Platform 83

Digital Experience Platform Work Management Paid Search Agency Social Marketing 83

E-Spirit

NOVEMBER 1, 2018

For centuries organizations have attempted to differentiate their companies by creating amazing products, establishing creative offers, using effective distribution channels, and/or going to market with competitively priced products.

Digital Experience Platform 56

Digital Experience Platform Differentiation Distribution Advertising Channels 56

Martech

APRIL 21, 2022

“With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. Read next: What is a DXP? Branding is crucial across all digital touchpoints, as is experience. Why we care.

Digital Experience Platform 103

Digital Experience Platform Paid Search Agency Advertising Agencies Internet Marketing 103

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was. “I

Enterprise Management 101

Enterprise Management Digital Asset Management Work Management Marketing AI 101

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was.

Enterprise Management 117

Enterprise Management Digital Asset Management Work Management Optimization 117

Martech

NOVEMBER 11, 2022

Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data. The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Click here to download!

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Advertising Agencies 110

KoMarketing Associates

DECEMBER 29, 2021

To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data. This has also helped them deliver a consistent, personalized customer experience. In the past 18 months, 50% of marketers globally have adopted a customer data platform (CDP).

Marketing Report 201

Marketing Report Paid Search Agency Marketing Digital Experience Platform 201