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3 critical truths about DXP platform selection

Martech

The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. Everyone walks out buzzing about their digital future. You had a digital strategy, right? Their dev resources spent 78% of all hours just keeping existing platforms running. I’ve seen it too many times.

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CDP Lytics Bought By DXP Customerstack

Customer Experience Matrix

Almost one month to the day since ActionIQ was bought by Uniphore , another first-generation CDP has been sold to a large customer experience vendor. This time it's Lytics , founded in 2013, which announced this week that it had been purchased in December by composable CMS and digital experience platform Contentstack.

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Contentstack acquires CDP Lytics

Martech

Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. However, the acquisition in this case by a DXP brings to mind older stories. Contentstack’s primary current offering is its headless CMS. For one thing, there goes another independent CDP.

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How Is Generative AI Changing SEO Strategy?

CMSWire

Learning Opportunities Webinar Jun 12 Demo Derby DXP Edition Pantheon vs Progress Sitefinity vs Contentsquare Three platforms, one virtual stage. Experience the demos live - no folding chairs necessary! Experience the demos live - no folding chairs necessary! Save your spot now - your future customers will thank you.

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The Modern CMO's Superpower: Stories in a Data-Driven World

CMSWire

Learning Opportunities Webinar Jun 12 Demo Derby DXP Edition Pantheon vs Progress Sitefinity vs Contentsquare Three platforms, one virtual stage. Experience the demos live - no folding chairs necessary! Experience the demos live - no folding chairs necessary! Lower costs. Yes, you can have all three.)

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How to Use AI to Actually Reduce Customer Effort

CMSWire

Register Webinar On demand Demo Derby DXP Edition Pantheon vs Progress Sitefinity vs Contentsquare Three platforms, one virtual stage. Experience the demos live - no folding chairs necessary! Register Webinar On demand Demo Derby DXP Edition Pantheon vs Progress Sitefinity vs Contentsquare Three platforms, one virtual stage.

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Optimizely launches new SaaS CMS

Martech

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The CMS is a core part of the DXP which also includes experimentation and optimization capabilities, a content recommendation engine and digital asset management. Dig deeper: What is a headless CMS?