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Marketers 414% More Likely to See Success with a Documented Marketing Strategy

KoMarketing Associates

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Only 17% of respondents claimed that their entire marketing strategy is documented, but 47% stated that portions of it are at least documented.

Marketing 264
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Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference. The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content.

Content 289
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Securing Content, Documents, Information and Data

Biznology

A document intended for your team goes out to the client instead. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? We’ve all been there. An email meant for one person goes to a group.

Content 104
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How to Document Your Content Marketing Workflow

Content Marketing Institute

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Continue reading → The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Marketers sink time into primary research, testing and documentation. Developing & utilizing Personas is hard work! We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!

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Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place.

B2B 296
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How to Create Effective, High-Impact Product Documentation

DivvyHQ

Many corporations have a dedicated team of technical writers to handle product documentation. However, a siloed team may not produce the type of copy that connects with your products’ users. The product content development process should be collaborative between both technical and customer-centric content producers.

Product 104
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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. However, there is still room for improvement.

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Google Updates Documentation On Meta Descriptions via @sejournal, @martinibuster

Search Engine Journal

Google's documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on Search Engine Journal.

Google 104
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How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky

Acrolinx

Technical documentation is arguably at the very heart of every successful business. Unfortunately, it’s an area that’s often overlooked and misunderstood.

Build 52
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Create Content Freely and Easily with Anyword’s New Documents

Anyword

Meet Anywords new “Documents”, your one-stop-shop for our AI copywriting tools. Anyword’s Documents makes it that much easier for you to create content freely and easily. And to ease the transition, we’ve turned all of your existing projects into documents. Ready to create content freely with Anyword’s new documents?

Content 56
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Google Updates Education Q&A Structured Data Documentation via @sejournal, @martinibuster

Search Engine Journal

Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation appeared first on Search Engine Journal.

Google 99
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Google’s Help Documents Aren’t Always Up To Date via @sejournal, @MattGSouthern

Search Engine Journal

Google admits its help documents aren't always up to date and says it's worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up To Date appeared first on Search Engine Journal.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

However, those who document their strategies are far more likely to achieve their top objectives. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not. The majority of respondents (48 percent) only “somewhat agree” that their marketing efforts are successful.

Survey 160
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Why online software documentation is a necessity in businesses

Biznology

One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. The purpose of this article is to elaborate why online software documentation is so important today, and how it benefits various aspects of the business. Increased security.

Software 123
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Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task. Document sharing available via direct link or embed.

Sites 162
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Documentation and Communication Lead To B2B Content Marketing Success

KoMarketing Associates

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. “B2B B2B Marketing Trends: 2015 and Beyond.

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Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The results found that the majority of marketers (48 percent) have a documented strategy. The results found that the majority of marketers (48 percent) have a documented strategy.

Marketing 149
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Google Sites Sitemap Documentation Removed via @martinibuster

Search Engine Journal

Official developer pages updated to reflect that Google Sites no longer creates sitemaps The post Google Sites Sitemap Documentation Removed via @martinibuster appeared first on Search Engine Journal.

Sites 96
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Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library. The post Introducing Document Analytics appeared first on The Content Strategist.

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How Using a Document Library Can Improve Your Sales Process

Hubspot

In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. This is why having a central document library is a must for effective sales teams. How to Create a Document Library in HubSpot. Uploading a Document to HubSpot. Sales Scripts.

Sales 87
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Here’s Why You Need a Documented Content Strategy

Kapost

The post Here’s Why You Need a Documented Content Strategy appeared first on Kapost Content Marketing Blog. When building your content strategy, it’s easy to get caught up in the moment. After all, storytelling is a creative discipline. It’s a self-fueling jet engine with ideas that spark even.

Content 97
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Report: The First Engagement Benchmarks for Downloadable Documents

Contently

At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. Key findings include: Though the average length of a downloadable document is 13.4 The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist.

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Adventures in Teamlancing Part 8: Documenting and Reporting the Highs and Lows

ClearVoice

article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself. Instant recap : Create an easily sharable document (Google Doc works best for this) and use it as your weekly template.

Report 105
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6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy

Fathom

Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning. You should. I know, I know. Source: CMI ).

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Brand Guidelines: How to Document Your Style

Kapost

The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

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Create a Living Document for Voice and Tone

Kapost

To document, or not to document: it’s not really a fair question. You should definitely document your content strategy. Without documentation, you cannot maintain consistency throughout internal changes and across. The post Create a Living Document for Voice and Tone appeared first on Kapost Content Marketing Blog.

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Why Documenting a Content Marketing Strategy Is Key to Your Success

Content Standard

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

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Google Updates Its Best Practices Documentation For Mobile-First Indexing

PageTraffic

The document has been designed to enable site owners to ensure that they are. Google has updated its best practice on mobile-first indexing with a substantial amount of additional information. Please visit PageTraffic Buzz for the full article.

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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot

This is where a Franchise Disclosure Document (FDD) comes into play. Here, we'll get a clearer picture of what this document is, review what it's used for, and offer some advice on when it's fit to sign. As a franchisee, make sure you receive this document and familiarize yourself with it. Let's jump in. Item 23: Receipts.

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Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

Vendor 173
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How to Use LinkedIn Document Ads to Elevate Your ABM Strategy

Terminus

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

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How to Upload Documents and Presentations on LinkedIn

Hubspot

In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. First, navigate to your LinkedIn feed , or the LinkedIn group where you want to share your document or presentation. Click on the document icon, highlighted here: 2. LinkedIn accepts.pdf,ppt,pptx,doc, and.docx file types.

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Use JotForm to Store and Retrieve Egnyte Documents

JotForm

If you use Egnyte as part of your document cloud storage, you’ll be excited that you can now connect a JotForm form to your Egnyte account. With our new Egnyte integration app, your customers can attach documents, such as an employment application or resume, from within your JotForm forms.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

About 40% now have a documented content marketing strategy, while 33% have one in place, but it is not documented. “If In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

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Announcing the Adobe Document Cloud eSign Widget

JotForm

We are pleased to announce a new widget available immediately to all JotForm users- the Adobe Document Cloud eSign widget. This gives JotForm users access to the market leader in PDF document sig. With it, users can link their forms to Adobe’s secure eSigning services (formerly known as EchoSign).

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5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar

Launch Marketing

No doubt, putting your content plan in a documented format complete with the type of content you want produced and a deadline for getting it completed will provide a necessary rigor and discipline around this process. The post 5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar appeared first on Launch Marketing.

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Demand Gen Experts Should Ask, 'How's Your Steak?'

Smashmouth Marketing

This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. Are conversion events being documented properly? How often are your leads under-cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA).

Demand 197
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7 Steps to Documenting a Content Marketing Strategy That Works

Hubspot

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

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Customize, Collect, and Connect with Document Signing

GreenRope

Customize, Collect, and Connect with Document Signing. Scanning, faxing, and mailing documents are now considered an outdated trend. Paper documents can be costly for supplies and elongate the signing process from mail and delivery delays. Documents can be managed in three simple steps: 1. By Shay Lucena.