The post Here’s Why You Need a Documented Content Strategy appeared first on Kapost Content Marketing Blog. When building your content strategy, it’s easy to get caught up in the moment. After all, storytelling is a creative discipline. It’s a self-fueling jet engine with ideas that spark even. Beginner Content Marketing Marketing Strategy MORE
However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. Tracking content marketing ROI remains a challenge for most brands. MORE
It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task. MORE
Document Control DocumentumSupport for Documentum Content Server 6.7 and related products (Webtop, TCS, ADTS, DA, etc.) reach end of life on April 30, 2018. Additionally Support for Documentum Compliance Manager (DCM) – all released versions – ends December 31, 2018. MORE
Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning. MORE
When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA. MORE
We then document those lessons, and once-a-year, we review the key themes. Be sure your contracts and documentation tackle as many of these project unknowns as possible. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. MORE
Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. MORE
To document, or not to document: it’s not really a fair question. You should definitely document your content strategy. Without documentation, you cannot maintain consistency throughout internal changes and across. MORE
Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s a great starting point, but taking the time to document the strategy you’ve created is a critical next step.”. MORE
The Problem: Research suggests “facts vs. myths” documents do not deliver information effectively due to the way our brains process that information. For example, if you produce a product that has some buzz and people don’t really know what’s true and what’s not, do not develop a facts vs. myths document to set the story straight. Scientific research related to human behavior has given us much insight into how people process information. MORE
The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. MORE
Based on our experience with multiple insurance clients, TSG has developed a common user requirements template for management of digital documentation. For those clients looking to update their documentation methods, we are happy to provide this as […]. MORE
The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. – For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic. MORE
Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? Go ahead and have that conversation with the subject expert to identify what is really "wrong" with the document. Instead, assert your expertise as the marcom specialist and make the changes that you think best for the document. Templates for Marketing Documents. WriteSpark Tech Marcom Insights. MORE
What is common, though, is when confidential documents about your business are accessed by unauthorized third parties (including competitors). It is extremely important to protect these documents through secure virtual data rooms that restrict document access and keep your files secure. MORE
You might consider AMP for informational blogs, wikis, or other static help documentation. I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them. MORE
With the Twitter IPO and review of their S-1 document , one can anticipate more resources for Twitter to focus on four components of their value proposition: Public. MORE
Twenty-three years ago, the PDF, or portable document format, was released. When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Document Analytics also allows for sharing control. MORE
Otherwise referred to as a user manual, a user guide is a technical document with a quite specific purpose: to help non-technical people pinpoint and solve problems without expert assistance. MORE
You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. If this documented strategy seems like a lot, that’s because it is. MORE
That’s why it’s important to document your content marketing knowledge. The post Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. MORE
It can also tell you what documentation is needed, how to execute packaging and much more. Most companies conduct various types of research to understand the needs of the market. MORE
Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. . MORE
First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their strategy are six times more likely to report success than those who don’t, and those who document processes are five times more likely to say they’re successful. Which is why a documented strategy and audience research are so important. MORE
More importantly, Office Online saves your documents in Microsoft Office file formats like.docx,xlsx, and.pptx…When you create a file in Office Online, it should look the same in the desktop version of Microsoft Office.” Document Management. for documents up to 25 pages. MORE
Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. MORE
At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. Key findings include: Though the average length of a downloadable document is 13.4 The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web. MORE
More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The results found that the majority of marketers (48 percent) have a documented strategy. The top marketers who document their strategy are 538 percent more likely to report success than their counterparts, according to the data. MORE
iPads are not designed for document storage but your sales force doesn’t need to store anything if the cloud is available and your bandwidth is strong. MORE
ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitization MORE
Opentopic blog >> itpro.co.uk 11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined MORE
It’s the same as with messaging strategy documents, which usually contain elevator pitches in 30-second, 60-second, and 90-second versions. Most explainers and other types of technology business video feature narration, frequently backed by a music track. MORE
One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. One of the main reasons to use online software documentation is better data management. MORE
These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document. MORE
These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. MORE
That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library. MORE
Undocumented strategy could be the cause of discontent with nonprofit marketing, as the study showed that only 23 percent of marketers with a content marketing strategy actually document it. Some had a strategy but had simply not taken the time to document it,” the report stated. MORE
Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents. MORE
The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your. MORE
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MORE
Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships. MORE
Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan. MORE
Document Related Topics Biznology
DECEMBER 12, 2016
One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. One of the main reasons to use online software documentation is better data management.
Contently
MARCH 9, 2017
Twenty-three years ago, the PDF, or portable document format, was released. When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Document Analytics also allows for sharing control.
Contently
APRIL 14, 2016
That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library.
Technology Services Group
APRIL 26, 2018
Based on our experience with multiple insurance clients, TSG has developed a common user requirements template for management of digital documentation. For those clients looking to update their documentation methods, we are happy to provide this as […].
Hubspot
APRIL 25, 2017
You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. If this documented strategy seems like a lot, that’s because it is.
Contently
MAY 19, 2016
At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. Key findings include: Though the average length of a downloadable document is 13.4 The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web.
KoMarketing Associates
OCTOBER 1, 2015
These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report.
Kapost
AUGUST 2, 2017
The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.
Kapost
AUGUST 15, 2017
To document, or not to document: it’s not really a fair question. You should definitely document your content strategy. Without documentation, you cannot maintain consistency throughout internal changes and across.
Kapost
MAY 10, 2017
The post Here’s Why You Need a Documented Content Strategy appeared first on Kapost Content Marketing Blog. When building your content strategy, it’s easy to get caught up in the moment. After all, storytelling is a creative discipline. It’s a self-fueling jet engine with ideas that spark even. Beginner Content Marketing Marketing Strategy
Opentopic
AUGUST 30, 2016
The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. – For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic.
Marketing Action
NOVEMBER 21, 2014
Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s a great starting point, but taking the time to document the strategy you’ve created is a critical next step.”.
Biznology
APRIL 9, 2018
It can also tell you what documentation is needed, how to execute packaging and much more. Most companies conduct various types of research to understand the needs of the market.
Hubspot
FEBRUARY 27, 2016
We then document those lessons, and once-a-year, we review the key themes. Be sure your contracts and documentation tackle as many of these project unknowns as possible. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
Opentopic
MAY 11, 2016
Opentopic blog >> itpro.co.uk 11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined
Biznology
OCTOBER 4, 2017
What is common, though, is when confidential documents about your business are accessed by unauthorized third parties (including competitors). It is extremely important to protect these documents through secure virtual data rooms that restrict document access and keep your files secure.
Content Standard
OCTOBER 27, 2014
However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. Tracking content marketing ROI remains a challenge for most brands.
Fathom
SEPTEMBER 11, 2015
Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning.
Webbiquity
SEPTEMBER 19, 2017
First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their strategy are six times more likely to report success than those who don’t, and those who document processes are five times more likely to say they’re successful. Which is why a documented strategy and audience research are so important.
Webbiquity
MAY 11, 2017
More importantly, Office Online saves your documents in Microsoft Office file formats like.docx,xlsx, and.pptx…When you create a file in Office Online, it should look the same in the desktop version of Microsoft Office.” Document Management. for documents up to 25 pages.
Content Standard
NOVEMBER 27, 2014
Undocumented strategy could be the cause of discontent with nonprofit marketing, as the study showed that only 23 percent of marketers with a content marketing strategy actually document it. Some had a strategy but had simply not taken the time to document it,” the report stated.
i-Scoop
NOVEMBER 25, 2016
ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitization
Biznology
SEPTEMBER 6, 2017
Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships.
Biznology
NOVEMBER 3, 2017
It’s the same as with messaging strategy documents, which usually contain elevator pitches in 30-second, 60-second, and 90-second versions. Most explainers and other types of technology business video feature narration, frequently backed by a music track.
Biznology
DECEMBER 8, 2017
You might consider AMP for informational blogs, wikis, or other static help documentation. I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them.
Kapost
JANUARY 24, 2017
That’s why it’s important to document your content marketing knowledge. The post Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers.
Biznology
FEBRUARY 9, 2017
Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan.
MLT Creative
OCTOBER 13, 2011
The Problem: Research suggests “facts vs. myths” documents do not deliver information effectively due to the way our brains process that information. For example, if you produce a product that has some buzz and people don’t really know what’s true and what’s not, do not develop a facts vs. myths document to set the story straight. Scientific research related to human behavior has given us much insight into how people process information.
Biznology
FEBRUARY 8, 2017
Otherwise referred to as a user manual, a user guide is a technical document with a quite specific purpose: to help non-technical people pinpoint and solve problems without expert assistance.
Biznology
DECEMBER 15, 2016
When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA.
Technology Services Group
FEBRUARY 1, 2018
Document Control DocumentumSupport for Documentum Content Server 6.7 and related products (Webtop, TCS, ADTS, DA, etc.) reach end of life on April 30, 2018. Additionally Support for Documentum Compliance Manager (DCM) – all released versions – ends December 31, 2018.
i-Scoop
JANUARY 9, 2016
Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments.
WriteSpark
NOVEMBER 2, 2010
Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.
WriteSpark
FEBRUARY 2, 2010
Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. .
Modern Marketing
NOVEMBER 8, 2013
With the Twitter IPO and review of their S-1 document , one can anticipate more resources for Twitter to focus on four components of their value proposition: Public.
WriteSpark
OCTOBER 28, 2008
Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? Go ahead and have that conversation with the subject expert to identify what is really "wrong" with the document. Instead, assert your expertise as the marcom specialist and make the changes that you think best for the document. Templates for Marketing Documents. WriteSpark Tech Marcom Insights.
B2B Lead Generation Blog
DECEMBER 7, 2006
Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.
Marketing Insider Group
SEPTEMBER 16, 2016
The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents.
Sales Intelligence View
MAY 14, 2012
iPads are not designed for document storage but your sales force doesn’t need to store anything if the cloud is available and your bandwidth is strong.
B2B Lead Generation Blog
JUNE 8, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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