Why Documenting Your Content Marketing Strategy Is So Important
Marketing Insider Group
SEPTEMBER 23, 2019
But do you have a documented content strategy? According to research by the Content Marketing Institute , over 60% of B2B marketers don’t have a documented content strategy. Documenting your content strategy is essential for content marketing success. You need a documented content strategy no matter how small your team is. Assign one person the job of documenting content strategy and stop producing content until you have it down on paper.