Why Documenting Your Content Marketing Strategy Is So Important

Marketing Insider Group

But do you have a documented content strategy? According to research by the Content Marketing Institute , over 60% of B2B marketers don’t have a documented content strategy. Documenting your content strategy is essential for content marketing success. You need a documented content strategy no matter how small your team is. Assign one person the job of documenting content strategy and stop producing content until you have it down on paper.

Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

However, those who document their strategies are far more likely to achieve their top objectives. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not. In addition, marketers who document their processes are 466 more likely to report success compared to their counterparts. This is not the first research to suggest that documentation can help when it comes to proving an ROI and achieving goals.

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Why online software documentation is a necessity in businesses


One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. The purpose of this article is to elaborate why online software documentation is so important today, and how it benefits various aspects of the business. One of the main reasons to use online software documentation is better data management.

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

Documenting Your Content Strategy is Critical


Content Marketing

Documenting the Rise of Documentaries

Brandwatch Marketing

Documentaries have captivated audiences with their authentic nonfiction storytelling for decades. But in recent years, audiences have demonstrated an even stronger desire to hear more stories based on real-world experiences. What’s driving this recent surge in the popularity of documentaries?

Introducing Document Analytics


That’s why this week we’re excited to announce the official launch of Document Analytics. Fueled by the powerful combination of Docalytics’ technology and Contently’s award-winning analytics offering, Document Analytics is the only product available that allows marketers to turn downloadable content into dynamic, trackable web assets that can be analyzed and optimized for better results.

Alfresco Content Accelerator – Document Notification Distribution Lists

Technology Services Group

Distribution Lists allows users to receive automatic notifications when a document or a case folder reaches a specific status or lifecycle state. Policy and Procedure users will now have access to Distribution Lists in Alfresco Content Accelerator.

Capture 2.0 – Document Classification with Machine Learning

Technology Services Group

with the development of the Document Classification Engine. Recently we have added on to the machine learning power of Capture 2.0

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Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The results found that the majority of marketers (48 percent) have a documented strategy. The top marketers who document their strategy are 538 percent more likely to report success than their counterparts, according to the data.

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Report: The First Engagement Benchmarks for Downloadable Documents


At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. Key findings include: Though the average length of a downloadable document is 13.4 The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web.

How Document Analytics Became Our Secret Weapon


Twenty-three years ago, the PDF, or portable document format, was released. When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Thanks to Document Analytics, however, our sales team can track all of this—and more.

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Document sharing is a great way to promote brand awareness, bring eyeballs to your content & marketing collateral and increase link building (and we love link building.). Using Scribd makes uploading all of your documents a simple task.

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Alfresco Claims Management – Streamlining Claims Document Requests

Technology Services Group

In this post, we will examine how Alfresco Claims Management can help automate the document request process. With the release of Alfresco Claims Management as a Service, we wanted to highlight some ways in which the Alfresco Claims Management solution can simplify common claims processes. Streamlining Claims Processing with Automated Ingestion When handling a newly […] Source. Alfresco Alfresco Content Accelerator Claims Managment

Adventures in Teamlancing Part 8: Documenting and Reporting the Highs and Lows


article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself.

Office 365 – Seamless Document Editing in OpenContent

Technology Services Group

One major issues we often hear from author users of ECM systems is the difficulty of a web-based interfaces to edit documents. Since the editing application, typically Microsoft Word, lives on the user’s PC, the file must be downloaded to lock the document, edited locally, and then uploaded back to the system to finalize the […] Source.

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Documenting #microservices


the documentation format. Swagger Documentation should be easy to read, write, parse, debug, generate, fix, update, and more. After doing some research, here at Ataccama we decided to use Swagger to document our REST APIs. Check out the documentation for yourself, or try the Swagger online editor. Because JSON or YAML are easily parsed formats, we can detect a mismatch between REST endpoints and documentation. Our documentation is versioned using Docker tags.

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10 Tips for Documenting Automated Campaigns

Higher Logic

That never rang any truer for me than when I needed to document a marketing campaign for the first time. He needed me to document what I had created in these campaigns. I learned the hard way that documentation is vital, and those devilish details are incredibly important. Why You Need Documentation for Campaigns. First, why is it important to document a campaign? 10 Elements to Include in Campaign Documentation. “The devil is in the details.”

Brand Guidelines: How to Document Your Style


The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your. Content Creation Customer Experience

Claim Document Efficiency – How to improve customer experience and satisfaction.

Technology Services Group

One of the goals of most claims processing/member service departments for Auto, Health or any type of insurance is how to improve the efficiency of the claim document access and processing for a better customer experience, satisfaction and retention. In regards to documents, more and more insurance clients are looking to make claim document access […].

11 Billion Documents, 12 Months Later – Thoughts and best practices 1 year after our industry leading document benchmark.

Technology Services Group

TSG initiated our 11 Billion Document DynamoDB benchmark on Friday, May 10th 2019 and ended all of our testing activities on June 20th 2019 with our findings documented in our DynamoDB 11 Billion Document Migration – Summary of Findings post.

DynamoDB and Hadoop – Why Big Data will disrupt Document Management

Technology Services Group

Solutions and approaches gradually evolved to include documents and the creation of the ECM (enterprise content management/document management) industry. Back in the 80’s, the emergence and low cost of PC’s, network and relational databases combined to create the beginnings of modern image management systems. Back in 2015, TSG began brainstorming about what’s next for the […]. DynamoDB Hadoop

Zoom integration and the Alfresco Enterprise Viewer for Document Review

Technology Services Group

In the months since the COVID outbreak, many businesses have been adapting their processes to the realities of remote document review often with all reviewers working from home. Processes like document review can require involved discussion, which can be more efficient with face-to-face interaction and discussions.

DynamoDB – 11 Billion Document Benchmark White Paper

Technology Services Group

In May of 2019, Technology Services Group initiated an 11 Billion Document DynamoDB benchmark, which was completed in June 2019. With the success of the benchmark, TSG was able to successfully demonstrate that AWS, DynamoDB, Elasticsearch and our OpenContent, OpenAnnotate and OpenMigrate products could scale to an unprecedented level and represented the next evolution of […]. Amazon DynamoDB Hadoop OpenContent Management Suite White Paper

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Here’s Why You Need a Documented Content Strategy


The post Here’s Why You Need a Documented Content Strategy appeared first on Kapost Content Marketing Blog. When building your content strategy, it’s easy to get caught up in the moment. After all, storytelling is a creative discipline. It’s a self-fueling jet engine with ideas that spark even. Beginner Content Marketing Marketing Strategy

How to Upload Documents and Presentations on LinkedIn


In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. To give you a better idea of how this feature looks in action, here's a recent presentation the HubSpot team shared on LinkedIn: Uploading documents and presentations is a smart way to connect with your followers on a deeper level and encourage more meaningful engagement. Click on the document icon, highlighted here: 2.

Microsoft Teams integration and the Alfresco Enterprise Viewer for Document Review

Technology Services Group

In the months since the COVID outbreak, many businesses have been adapting their processes to the realities of remote document review often with all reviewers working from home.

DynamoDB – Database model for Document Management

Technology Services Group

One of the ongoing myths about DynamoDB for Document Management we hear too often is “but isn’t that just for big data?” This post will try to explain the benefits of DynamoDB’s big data capabilities and data model in a Document Management context compared to traditional database systems. Examples will include how we are currently […]. Amazon DynamoDB

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. This part of the document is where you're most likely to need outside help: it takes an expert to know what functions are implied by each project objective. These same elements should appear in pretty much any requirements document.

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Why Documenting a Content Marketing Strategy Is Key to Your Success

Content Standard

Documenting a content marketing strategy is key to your success. ” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do. Your content strategy is a living document.

FileNet Migration – Migrating Billions of Documents Case Study

Technology Services Group

Technology Services Group (TSG) began working with one legacy FileNet customer in the summer of 2019 successfully migrating billions of documents for a large health care client from a legacy FileNet Image Services and P8 system. Bringing both products and consultative experience to the project, TSG was able to migrate the client’s FileNet implementation to […] Source. Case Study FileNet HBase Migrations

Create a Living Document for Voice and Tone


To document, or not to document: it’s not really a fair question. You should definitely document your content strategy. Without documentation, you cannot maintain consistency throughout internal changes and across. The post Create a Living Document for Voice and Tone appeared first on Kapost Content Marketing Blog. Content Creation The Future of Content

Google Updates Its Best Practices Documentation For Mobile-First Indexing


The document has been designed to enable site owners to ensure that they are. Google has updated its best practice on mobile-first indexing with a substantial amount of additional information. Please visit PageTraffic Buzz for the full article. Google Industry News Mobile Search

Documentum and Alfresco – Automating Personalized Documents

Technology Services Group

Recently, we’ve worked with an Insurance client to provide similar functionality using a Microsoft Word document with Mail Merge fields to produce personalized letters that can be sent out to clients. […]. In the past, many clients have generated personalized forms utilizing Adobe Forms as a template for an OpenContent Form (previously known as Active Wizard).

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Content Accelerator Labs – Document View Timeline for Efficient Content Navigation

Technology Services Group

In this installment of the Content Accelerator Labs, we wanted to demonstrate a new view for navigating data with thumbnails in a timeline. The view is responsive and functions on either desktop on mobile devices/tablets to unlock a new way efficiently browse content. We have seen an explosion of mobile and tablet use with users […] Source. Alfresco Alfresco Enterprise Viewer OpenContent Management Suite Uncategorized

Customize, Collect, and Connect with Document Signing


Customize, Collect, and Connect with Document Signing. Scanning, faxing, and mailing documents are now considered an outdated trend. Paper documents can be costly for supplies and elongate the signing process from mail and delivery delays. GreenRope’s document management and digital signature technology enables you to effortlessly integrate your documents and contracts directly to your contacts. Documents can be managed in three simple steps: 1.