7 Steps to Documenting a Content Marketing Strategy That Works

Hubspot

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. If this documented strategy seems like a lot, that’s because it is.

Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library.

Trending Sources

How Document Analytics Became Our Secret Weapon

Contently

Twenty-three years ago, the PDF, or portable document format, was released. When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Document Analytics also allows for sharing control.

How digital documentation may create our lives

grow - Practical Marketing Solutions

Proud parents document every poop and meltdown to the point that there is a permanent digital content trail for their adult selves to discover and process. The post How digital documentation may create our lives appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Aging 58

Why online software documentation is a necessity in businesses

Biznology

One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. One of the main reasons to use online software documentation is better data management.

New Research Says Documenting Your Content Strategy is Critical

Marketing Action

Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s a great starting point, but taking the time to document the strategy you’ve created is a critical next step.”.

6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy

Fathom

Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning.

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task.

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Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

This AI Startup Wants To Automate Your Tedious Document Searches

Opentopic

The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. – For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic.

Create a Living Document for Voice and Tone

Kapost

To document, or not to document: it’s not really a fair question. You should definitely document your content strategy. Without documentation, you cannot maintain consistency throughout internal changes and across.

Brand Guidelines: How to Document Your Style

Kapost

The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

Here’s Why You Need a Documented Content Strategy

Kapost

The post Here’s Why You Need a Documented Content Strategy appeared first on Kapost Content Marketing Blog. When building your content strategy, it’s easy to get caught up in the moment. After all, storytelling is a creative discipline. It’s a self-fueling jet engine with ideas that spark even. Beginner Content Marketing Marketing Strategy

Panama Papers: Emma Watson named in leaked documents

Opentopic

Opentopic blog >> itpro.co.uk 11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined

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Documented Strategy Helps Brands Track Content Marketing ROI

Content Standard

However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. Tracking content marketing ROI remains a challenge for most brands.

Digitization, digitalization and digital transformation: the differences

i-Scoop

ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitization

Interesting content marketing trends to watch for in 2017

Biznology

Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan.

Tactical video for technology sales and marketing

Biznology

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships.

Cognitive content strategy

Biznology

When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

More importantly, Office Online saves your documents in Microsoft Office file formats like.docx,xlsx, and.pptx…When you create a file in Office Online, it should look the same in the desktop version of Microsoft Office.” Document Management. for documents up to 25 pages.

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

First off, the three big useful (but not surprising) insights from the report are that the most successful marketers: Document their marketing strategy and processes: Marketing teams that document their strategy are six times more likely to report success than those who don’t, and those who document processes are five times more likely to say they’re successful. Which is why a documented strategy and audience research are so important.

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments.

Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy

Kapost

That’s why it’s important to document your content marketing knowledge. The post Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers.

Everything you need to know about user guides and manuals

Biznology

Otherwise referred to as a user manual, a user guide is a technical document with a quite specific purpose: to help non-technical people pinpoint and solve problems without expert assistance.

What the Twitter IPO Means for Marketers

Modern Marketing

With the Twitter IPO and review of their S-1 document , one can anticipate more resources for Twitter to focus on four components of their value proposition: Public.

Why your sales staff isn’t on iPads (and why it should be)

Sales Intelligence View

iPads are not designed for document storage but your sales force doesn’t need to store anything if the cloud is available and your bandwidth is strong.

Why Buyer Personas are a Potential Obstacle to Demand Generation Success

ANNUITAS

What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision).

The Future of Nonprofit Marketing Depends on Strategy Investment and Documentation

Content Standard

Undocumented strategy could be the cause of discontent with nonprofit marketing, as the study showed that only 23 percent of marketers with a content marketing strategy actually document it. Some had a strategy but had simply not taken the time to document it,” the report stated.

What Exactly Is a Content Marketing Strategy?

B2B Marketing Insider

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. That’s called a vague […]. The post What Exactly Is a Content Marketing Strategy? appeared first on Marketing Insider Group. Content Marketing

What’s New Weekly: Google’s 20% Time and Docalytics

Vertical Response

In this episode, we highlight changes to Google’s 20% Time and a document analytics program called Docalytics. We’re back with another episode of “What’s New Weekly.” As always, look for a new episode every week. © © 2013, VR Marketing Blog. All rights reserved.

How One Company Increased Lead Gen by 2000 Percent - Case Study

Modern Marketing

When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world.

Observations on the State of Content Marketing

ANNUITAS

When asked if they had a Content Marketing Strategy – 39% of organizations replied “yes, but it is not documented.” If you are able to have a “strategy” that is not documented, then I would like to announce that I have a Ph.D., What is the importance of documenting a content strategy?

How to Develop a Brand Voice You Can Live With

Act-On

Once you’ve got a document that defines your brand’s voice, use it. And if you’ve got two documents – one that’s a style guide, and another that goes more into the “squishy” worldview/mindset work we discussed here – then all the better.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Documented Content Strategy Helps. What the CMI/MarketingProfs Benchmark Study did indicate is that those organizations with a documented content strategy had a better rate of effectiveness. You can surmise from the above that having a documented content strategy is not enough.

Infographic: The State of Content Strategy

Contently

Eighty-three percent of marketers have a content strategy, and of that total, only about half have it officially documented (meaning it’s not just a nebulous concept that lives in their team’s heads).

The Problem with Facts vs. Myths Documents in B2B

MLT Creative

The Problem: Research suggests “facts vs. myths” documents do not deliver information effectively due to the way our brains process that information. For example, if you produce a product that has some buzz and people don’t really know what’s true and what’s not, do not develop a facts vs. myths document to set the story straight. Scientific research related to human behavior has given us much insight into how people process information.

9 Companies That Make Content Marketing Execution Simple

B2B Marketing Insider

It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical.

The History of the PDF and Its Marketing Limitations

B2B Marketing Insider

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents.

15 Google Doc Features You Didn't Know Existed (But Totally Should)

Hubspot

For example, did you know you can look at a document's entire revision history to figure out what was changed and when? Writing a long document with a lot of subsections that readers may want to jump to? Boom: It'll format the foreign text to fit with the rest of your document.

How to Create B2B Personas that Inform Content Marketing Strategy

Kapost

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content.