Trending Sources

Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library.

How Document Analytics Became Our Secret Weapon

Contently

Twenty-three years ago, the PDF, or portable document format, was released. When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Document Analytics also allows for sharing control.

Why online software documentation is a necessity in businesses

Biznology

One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. One of the main reasons to use online software documentation is better data management.

How digital documentation may create our lives

grow - Practical Marketing Solutions

Proud parents document every poop and meltdown to the point that there is a permanent digital content trail for their adult selves to discover and process. The post How digital documentation may create our lives appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Using Scribd makes uploading all of your documents a simple task.

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Report: The First Engagement Benchmarks for Downloadable Documents

Contently

At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. Key findings include: Though the average length of a downloadable document is 13.4 The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web.

6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy

Fathom

Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning.

This AI Startup Wants To Automate Your Tedious Document Searches

Opentopic

The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. – For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

New Research Says Documenting Your Content Strategy is Critical

Marketing Action

Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s a great starting point, but taking the time to document the strategy you’ve created is a critical next step.”.

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

Panama Papers: Emma Watson named in leaked documents

Opentopic

Opentopic blog >> itpro.co.uk 11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined

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Documented Strategy Helps Brands Track Content Marketing ROI

Content Standard

However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. Tracking content marketing ROI remains a challenge for most brands.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Digitization, digitalization and digital transformation: the differences

i-Scoop

ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitization

Interesting content marketing trends to watch for in 2017

Biznology

Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan.

Cognitive content strategy

Biznology

When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA.

Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy

Kapost

That’s why it’s important to document your content marketing knowledge. The post Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers.

Everything you need to know about user guides and manuals

Biznology

Otherwise referred to as a user manual, a user guide is a technical document with a quite specific purpose: to help non-technical people pinpoint and solve problems without expert assistance.

What the Twitter IPO Means for Marketers

Modern Marketing

With the Twitter IPO and review of their S-1 document , one can anticipate more resources for Twitter to focus on four components of their value proposition: Public.

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments.

Why your sales staff isn’t on iPads (and why it should be)

Sales Intelligence View

iPads are not designed for document storage but your sales force doesn’t need to store anything if the cloud is available and your bandwidth is strong.

Why Buyer Personas are a Potential Obstacle to Demand Generation Success

ANNUITAS

What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision).

How One Company Increased Lead Gen by 2000 Percent - Case Study

Modern Marketing

When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world.

The Future of Nonprofit Marketing Depends on Strategy Investment and Documentation

Content Standard

Undocumented strategy could be the cause of discontent with nonprofit marketing, as the study showed that only 23 percent of marketers with a content marketing strategy actually document it. Some had a strategy but had simply not taken the time to document it,” the report stated.

What’s New Weekly: Google’s 20% Time and Docalytics

Vertical Response

In this episode, we highlight changes to Google’s 20% Time and a document analytics program called Docalytics. We’re back with another episode of “What’s New Weekly.” As always, look for a new episode every week. © © 2013, VR Marketing Blog. All rights reserved.

Observations on the State of Content Marketing

ANNUITAS

When asked if they had a Content Marketing Strategy – 39% of organizations replied “yes, but it is not documented.” If you are able to have a “strategy” that is not documented, then I would like to announce that I have a Ph.D., What is the importance of documenting a content strategy?

9 Companies That Make Content Marketing Execution Simple

B2B Marketing Insider

It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Documented Content Strategy Helps. What the CMI/MarketingProfs Benchmark Study did indicate is that those organizations with a documented content strategy had a better rate of effectiveness. You can surmise from the above that having a documented content strategy is not enough.

The History of the PDF and Its Marketing Limitations

B2B Marketing Insider

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents.

Does Your B2B Marketing Team Need Training in Marketing Automation?

Reachforce

Sometimes it’s online training, or it costs extra, or it’s only offered in the form of manuals and product documentation, but most vendors provide some way to learn how their system works and how to get the most out of it.

The Problem with Facts vs. Myths Documents in B2B

MLT Creative

The Problem: Research suggests “facts vs. myths” documents do not deliver information effectively due to the way our brains process that information. For example, if you produce a product that has some buzz and people don’t really know what’s true and what’s not, do not develop a facts vs. myths document to set the story straight. Scientific research related to human behavior has given us much insight into how people process information.

15 Google Doc Features You Didn't Know Existed (But Totally Should)

Hubspot

For example, did you know you can look at a document's entire revision history to figure out what was changed and when? Writing a long document with a lot of subsections that readers may want to jump to? Boom: It'll format the foreign text to fit with the rest of your document.

A Digital Marketer’s List of 2016 New Year’s Resolutions

Act-On

1) I will have a documented marketing plan, complete with a documented content marketing strategy. Marketers with a documented plan get the best results. 4) I will have a documented editorial mission statement. Do you make New Year’s Resolutions? About 45% of us do.

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Marketers Are Sabotaging Their Content Programs

Contently

When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Two-thirds of content marketers are straight-up sabotaging their efforts by failing to create a documented content strategy.

How Much Do Your Leads Cost?

ViewPoint

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. Today we will discuss how to document and then optimize the cost per lead, including the Sales Accepted Lead, the Sales Qualified Lead and Closed/Won business.

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How to Get More Results Out of Less Content

Act-On

Neil Patel and several others have documented that email is actually the single best content promotion channel. My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake.

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5 Smart Ways to Automate Your Marketing

Act-On

And the rewards are well documented. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits.