Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

ViewPoint

MARCH 19, 2018

We know geo distribution, client and platform by user.”. While this document is a firm grounding in marketing metrics and analytics (I printed and bound my copy), Part 5, page 49 has a comprehensive list of 46 program-specific metrics on what you should measure and track. I have people to do that and we get website stats.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Buffer

OCTOBER 13, 2022

At the time, we had a document sharing how we approach conversations with our customers to be respectful and to stay close to our values , and that document also guided how we spoke to each other. For all other tools (Dropbox Paper comments, Notion comments, Jira, Trello, etc.), Respond in a timely manner when you are tagged.

Wiki 112

Wiki Paper Ideal Customer Profiles Tagging 112

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Team-created. Image from [link].

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Martech

DECEMBER 17, 2021

Project management tools like Wrike have seen a big uptick since the pandemic began, especially since workforces shifted from being office-based to distributed. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Marketing AI 97

Marketing AI Digital Asset Management Budget Programs Work Management 97

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Biznology

JULY 19, 2021

Chris loves the idea of reducing the number of paper coffee cups that end up in landfills and goes out of their way to patronize the coffee shops that participate in the reusable mug program. It was one of those often far too rare moments when her job brought her profound satisfaction.

Personalization 104

Personalization CPA Cost per Acquisition Work Management 104

Biznology

MARCH 6, 2020

Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step. FAQs and sales messaging documents already contain information that can be better explained visually. This doesn’t take much editing skill, but it does require editorial.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Distribution. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClickZ

OCTOBER 28, 2020

Learn more by downloading their free white paper from ClickZ. Editing and distributing a Trint transcript is easy and reduces the risk of error that comes with juggling multiple versions of a manually typed transcript. In a word: intelligent transcription (okay, that’s two words).

Content 143

Content Video Marketing Automation Touchpoints 143

Martech

MAY 18, 2023

OpenAI and other software companies begin by ingesting an enormous corpus of data, including millions of documents, academic papers, news articles, product reviews, forum comments, and many more. Look at the statistical frequencies and the distributions between the different words. Assign numerical values to all the words.

Marketing AI 88

Marketing AI Paid Search Agency Ad Frequency API 88

Leadspace

FEBRUARY 9, 2021

Document How Leads Are Distributed. Now, to ensure your teams are routing leads properly, you’ll need to document lead distribution. Compare this to a new visitor who comes to your site to download a white paper. This will determine how interested a lead is in your product or service. .

Conversion Rate 71

Conversion Rate Lead Ranking Sales Qualified Leads Lead Scoring 71

Valasys

DECEMBER 20, 2021

Board reaching software allows you to keep track of good information, deal with documents, and collaborate as a team in real time. These kinds of software tools allow you to set up and control voting ballots, offer granular agreement levels, and distribute records in an well organized way.

Software 40

Software Case Studies Paper Conference 40

Brandpoint

MAY 18, 2020

After evaluating ongoing campaigns, you may wish to address new topics and/or try a wider variety of forms, including blog posts, videos, e-books, white papers and/or sell sheets. A shared Google document could be a repository for content ideas and key references from both sides. Learn more here ! .

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

SendX

DECEMBER 28, 2020

That’s why you need to identify, document, record, and store every interaction you have with them. Not the outdated idea of having different paper files on different shelves. According to Content Management Institute, 87% of B2B marketers agree that email is one of their top free organic distribution channels.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Marketing Insider Group

JUNE 1, 2015

Not Documenting Your Content Marketing Strategy . The importance of documenting your content strategy cannot be emphasized enough. The result: Only 3% had written their goals and plans; 13% had ideas of goals, but did not have them in writing; and 84% had no goals in their heads or on paper. Dismissing Distribution .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). Better Documentation. Documenting upcoming events, projects, campaigns, and related tasks in an internal comms calendar gives you and your team a record of all that’s due, what you’re working on, and what you’ve completed. Physical Board Or Paper Of Some Kind.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Scoop.it

OCTOBER 29, 2019

In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople. Put another way, it’s distributed from the logo.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing 261

AUGUST 22, 2018

Think of sales emails, social media, voice messages, support tickets, apps, API documentation: Anytime something is written down and delivered to the outside world, it is helping advance your brand story. Answer all these questions in your documented statement. For this reason, it is vital that the statement is documented on paper.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

Kevin Indig

MAY 29, 2023

In fact, a recently leaked document outlines how Open Source is a threat to Alphabet, Microsoft and OpenAI since models are cheap enough to evolve in a distributed way. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Marketing Insider Group

JULY 13, 2015

NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY. The result, only 3% had written their goals and plans, 13% had ideas of goals, but did not have them in writing and 84% had no goals in their heads or on paper. DISMISSING DISTRIBUTION . Hollywood spends about 50% of budgets on production and the other 50% on distribution.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Hubspot

MAY 18, 2020

It has to be able to be distributed through the mail. In all likelihood, you would create what's known as a sell sheet — a document that could be described as the physical equivalent of the elevator pitch. It's often distributed to prospects through the mail, via email, or at actual meetings. What would you do then?

Distribution 70

Distribution Statistics Template Guidelines 70

Hinge Marketing

MAY 23, 2016

First, these documents are an excellent lead generator. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. White papers also make great pay-per-click offers. White papers also make great pay-per-click offers.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Customer Experience Matrix

JANUARY 15, 2010

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. The good folks at Autonomy apparently had similar thoughts. Both are useful additions to the vision.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Ambal's Amusings

SEPTEMBER 16, 2009

Too many whitepaper providers are hiding their documents behind a registration process. Furthermore, some of your competitors are not using a registration process to distribute their papers, which helps them stay ahead of the crowd. The Need for Registration. Otherwise, would the effort be worth it? Yes, it would.

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. But you can do something else: add private content, like documents, images, videos, and presentations that aren’t publicly available through an online link. Upload your own document. Scoop without link.

Process 53

Process Optimization Curation RSS 53

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

AccuData

FEBRUARY 22, 2021

It could be a paper for faculty, a marketing brochure, an essay for your class, or some personal statement. Other people prefer a documented courier. The variety of custom written documents is almost infinite. A personalized article is a written record that you create yourself.

Purchase 40

Purchase Terms and Conditions Opt-out Sample 40

ClearVoice

AUGUST 17, 2020

Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. Content distribution shouldn’t be an afterthought. Marketing strategy development. The takeaway? Campaign evaluation.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Salesforce Marketing Cloud

DECEMBER 8, 2023

New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails. Make sure the tool you consider supports the easy design, distribution, and analytics tracking of your preferred formats. When it comes to driving purchases , email accounted for 19.8%

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

AccuData

JUNE 28, 2020

For you have various forms ( “Kinds”) full and distribute standard BAfoG for your college towards the sensible. Some evidence and documents needed for the applying. For instance, papers relating to assets and revenuecertificates and assets of your respective university.

Research 40

Research Dwell Comparison Education 40

SmartBug Media

JANUARY 30, 2020

Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. When it comes to white papers and case studies, gate your content to generate new leads. Use a system to distribute content, manage requests and approvals, and measure performance. The system should contain templates and distribution lists.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95