Lenny's Newsletter

SEPTEMBER 5, 2023

About 70 people in the room just here using our software. Get press Three startups I looked at had meaningful success with early PR. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round. I mean, it’s like, can you believe it?”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. And within the brand voice , the team has wiggle room to play. Only reward results.

Rules 97

Rules Creativity Content Storytelling 97

Televerde

JUNE 20, 2019

I had the privilege of being part of the 2018 graduating class of the Valley Leadership Institute. Each year, approximately 55 leaders are selected for this nine-month program that explores the most pressing issues facing Arizona and sets participants up to have meaningful impact. The center is bursting with energy.

Work Management 72

Work Management Lock-In Communities Class 72

Outgrow

SEPTEMBER 8, 2022

And I remember what I was gonna mention in my last part about our press releases. So do a lot of press releases, and do it through different networks, and a few of them will end up ranking. So the press releases also might help you get more publications. So really depends on what your press release is about.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

EveryoneSocial

JANUARY 13, 2022

Content is at the core of a successful employee social-sharing program, and we’re not just talking about company content like blog posts and press releases. If there’s room for improvement, it’s time to take steps to improve your culture. Relevant Content Users Actually Want to Share. Not sure if your company culture measures up?

Budget Programs 52

Budget Programs Work Management Marketing Management Social Media 52

Writing on the Web

JULY 19, 2010

Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Booth, Shames and Desberg in Own the Room. Tweet This!

Process 100

Process Ning Digg Content 100

Content Marketing Institute

JANUARY 16, 2019

Create room to react. Master classes. That turned out to be the case when Xerox wanted to convince press, analysts, and tech influencers that the 100-year-old company has something interesting to say about the future of work. Glenn’s work reminds us that our job is to find them in the B2B community.

Paid Search Agency 83

Paid Search Agency Content Enterprise Management Banner Ads 83

Marketing Insider Group

OCTOBER 2, 2020

There’s always room to improve the method to your writing madness. Thought leadership marketing is one of the most effective ways to establish your company, get more press exposure, attract new business opportunities and convert leads. His findings range from removing distractions to getting some fresh air.

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

Nuvi

APRIL 5, 2022

The RENAULT team is incredibly focused on creating a world-class experience for its customers and I’m excited to see it leverage the Reputation solution to execute on this vision by easily enabling all teams to take action, all from within the Reputation platform.” .

Marketing Management 52

Marketing Management Advertising Agencies Customer Satisfaction Amazon 52

Hinge Marketing

MARCH 10, 2015

Together with fellow Visible Expert Sarah Susanka , Dale founded the firm Mulfinger/Susanka in 1983, later changing the name to “Sala,” from the Latin word for room or salon. This gives the members the room they need to create their own personal brand, and each partner is very much involved in the design process.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Lead Ranking Word of Mouth 48

Hubspot

FEBRUARY 3, 2020

If you purchase a more budget-friendly skippable a d placement, drawing attention will be an even more crucial strategy as uninterested viewers will press the "Skip Ad" button to watch the video they've searched as soon as they're able to. Here's a great example of a pre-roll ad from the job search site Reed.co.uk.

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98

ConvertKit

NOVEMBER 16, 2020

And when she met her friend Byron Lee in the Music Tech and Keyboarding class they both took her sophomore year of high school, it also became a part of her career plan. Vannesia took to it right away, eventually playing all over town, giving lessons, and placing in showcases. The piano became a part of her life, a part of her identity.

Work Management 130

Work Management Thought Leadership CAN-SPAM Consulting 130

Hubspot

JULY 23, 2018

When you put your headset on, you’ll transport to a virtual room where you can choose from a massive collection of immersive experiences, segmented by 20 different channels. Teleporting to a destination at the press of a button is probably a long way from becoming a reality, but, in virtual reality, it’s, well, a reality.

Blast Campaigns 53

Blast Campaigns Training Course Google 53

Hubspot

FEBRUARY 13, 2018

In the future, perhaps you could start assigning yourself deadlines a day or two before they’re actually due -- allowing yourself some breathing room next time that basement floods. He smiled at her and then addressed the whole class: “Guys, in this course, I’d like you to focus on improving yourself, not proving yourself.

Work Management 73

Work Management Marketing Management Press Social Media 73

SpotMe Blog

MAY 25, 2021

A remarkable event experience will create a deeper engagement with your audience, gain more buzz online and in the press, demand a higher sponsorship price, and boost your ROI. . Your production team will begin working with you to design sets and room designs that will match and complement your event’s objectives and goals.

Work Management 52

Work Management Product Marketing Management Act-On 52

Nuvi

SEPTEMBER 20, 2022

Our teammates do an amazing job of providing world-class service, which compels our customers to tell others about their positive experiences with our company. . “It’s an incredible honor to be recognized as the top-rated public or private dealership group for online reputation a fourth-consecutive year.

Customer Satisfaction 52

Customer Satisfaction Work Management Loyalty Correlation 52

Hubspot

MARCH 19, 2015

I booked some alone time in the company nap room, conjured up Doc Brown and hopped aboard my mind’s Delorean. I imagined teaching a Columbia J-school class on business blogs. HubSpot’s podcaster and I tried to figure out if we could get (still) Apple CEO Tim Cook to mention The Growth Show during the company’s next press event.

Hubspot 28

Hubspot Cable Blogger Content 28

Hinge Marketing

NOVEMBER 4, 2013

Andrew’s childhood left him with the knowledge that “there was no room for complacency or for taking things for granted.” . “When you come from a background of modest means, you don’t take anything for granted,” he says. “You work harder for it and to maintain it.” ” Be Passionate.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Marketing Proposals Thought Leadership 48

Hinge Marketing

JANUARY 20, 2015

Instead of educating a prospect one-on-one, speaking engagements allow Visible Experts to wow an entire room full of people—a focused audience that has invested time and money to learn about a certain subject. “He said he wanted to offer a class on fashion law, and I said ‘I’d love to teach it!’

Peer-to-peer 48

Peer-to-peer Ideal Customer Profiles Multi-Channel Class 48

ClearVoice

NOVEMBER 2, 2018

Your mood is deflated as you have to endure three days in a sub-zero conference room learning things you already mastered five years ago. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. But when you get there, the conference sucks. Converge 2019. Date: Feb.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Convince & Convert

AUGUST 24, 2012

When I’m watching a Carolina basketball game, there is nothing more enjoyable than being in a room with other Carolina basketball fans. They put out a press release earlier this year about what some of the trainers on the site are earning, and it seems to be going quite well. Let’s dig in on this a little bit.

Social Media 115

Social Media Media API Twitter 115

Hubspot

FEBRUARY 26, 2018

If I had, I wouldn’t be writing this post right now, and would probably be sleeping in HubSpot's nap room instead. Robbins sits up straight, closes his eyes, and inhales through his nose as he simultaneously lifts his arms -- think of the way you'd do that during a shoulder press.

Work Management 78

Work Management Class Twitter Multi-Channel 78

Hubspot

OCTOBER 21, 2015

Consider the value of posts like, “The 10 Best Hidden Study Spots on Campus,” “The Coolest Classes You Must Take,” or “My Study Abroad Journal" to a prospective student. Your admissions department is well equipped to answer your audience’s most pressing questions. Your Admissions Department. It's what they do on a daily basis!

Resources 28

Resources Top of Funnel Content Class 28

Heinz Marketing

MAY 25, 2020

Two of them have asked to be transferred to another class. It’s a pretty wild difference, especially for the folks who are used to pressing the flesh, being on planes, driving to meetings, having meetings, having people come to their office, doing strategic account sessions, being onsite. Paul: Right on time, yeah.

Top of Funnel 93

Top of Funnel Peer-to-peer Work Management Lock-In 93

Hubspot

JUNE 15, 2015

When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". To my professor, a middle-aged man who wore a coat and tie to every class, there's a world of difference between "Hey" and "Hi." I mean, what's the big deal with saying "Hey"?

Class 28

Class Paper Hubspot Wikipedia 28

Hubspot

APRIL 1, 2018

Big brands are often hard-pressed to do something ground-breaking when they're already so big. If people tell you there isn’t room for a product, create your own category so you can quickly become the leader. Coke: Share a Coke. So, what did Coca-Cola do to appeal to the masses? What’s the lesson marketers can learn?

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

SEPTEMBER 1, 2015

In addition, users see a variety of sale-related CTAs, including 40% off dorm room items and free shipping on orders over $50. Upon arriving, visitors are instantly hooked, shown a bunch of press logos (making you feel silly if you haven’t heard of them) and then an amazing product video. 4) Linguistiko. 11) Home Grown Cow.

Design 28

Design Marketing Websites Urgency Marketing Class 28

Hubspot

MAY 15, 2015

And Competitor C may have a cheaper on-ramp product (while you have the gold-plated, bullet-proof, enterprise-class option). 3) Embrace the Elephant in the Room. The elephant is already the room, dude. That means Competitor A may have a better user interface than you (while your data management capabilities kick their butt).

Enterprise Management 28

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 28

ClearVoice

MAY 26, 2020

Get to the point and appeal to your customer’s most pressing needs. Glo (formerly known as YogaGlo) launched in 2007, long before subscription-based online fitness classes were a thing. Glo subscribers take unlimited classes virtually for the cost of a single studio class. World-class teachers. Value Proposition.

Examples 107

Examples Class Differentiation Trust Marketing 107

Zoominfo

MARCH 28, 2019

I turn to her and say, “I think I should start doing more press and write about my story.” Family support, hard work, education – and little else I grew up in La Crescenta, California – a bedroom community, middle-class suburb to Los Angeles. Even my middle-class friends had more than we did. And they needed me!

Fulfillment 130

Fulfillment Class Zoominfo Thought Leadership 130

Biznology

JUNE 5, 2018

While reddit is the elephant in the room of social media marketing , it’s too powerful, influential, and amazing to ignore. This isn’t a press conference. Embrace the cult of personality. Reddit doesn’t respond very well to shameless self-promotion. As a result, the topic of the Reddit AMA/IAmA should be as general as possible.

Internet Marketing 177

Internet Marketing Social Media Communities Rules 177

Single Grain

OCTOBER 21, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download your free guide right now!

Product 100

Product Banners Paid Search Agency Startups 100

Vidyard

JULY 13, 2022

A few good ways to identify triggers include looking at: The prospect’s LinkedIn profile The prospect’s company website (press releases, newsroom, etc.) Here are a few things to consider for your video outreach: Avoid looking creepy (filming in a dark room, in the corner, etc.) a company firewall blocks it) New to video prospecting?

Ideal Customer Profiles 102

Ideal Customer Profiles Cold Calling Tips Work Management 102

Hubspot

MAY 3, 2012

So when interviewing for any marketing openings, ask for plenty of writing samples -- press releases, blog posts, newsletter articles, anything! Questions to Ask: 1) What marketing classes have you taken? If a new marketer is joining your team, he or she better be able to contribute written content. 6) Leadership Experience.

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

ConvertKit

APRIL 12, 2021

His dad bought it for her when she said she wanted to learn how to play, but once she realized music wasn’t her thing, Chris wandered into her room one day and tried to play. He brought his guitar with him to college and spent a lot of time in his dorm room making music. He couldn’t put it down. I didn't really have direction.

Top of Funnel 105

Top of Funnel Work Management Social Media Communities 105

ClearVoice

SEPTEMBER 22, 2020

Who should be in your #healthcare content 'operating room'? Press announcements of new products and developments. The teamlancing “operating room” comes to the rescue. More consumers and patients are comfortable “seeing a doctor” online or taking remote exercise classes. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

PathFactory

APRIL 8, 2022

Coupled with the fact that only 10% of B2B marketing organizations rate their content’s performance and operations as advanced, it’s clear that there is a lot of room for improvement. This blog post isn’t meant to make you feel like you’re at the beginning of an uphill journey towards best-in-class content tagging.

Forrester 64

Forrester Tagging Practices Curation 64