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Email marketing is changing: Catch up with this master class

Martech

.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” ” The master class is aimed at email marketers with one or two year’s experience under their belts. Persuasive design.

Class 122
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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. While Mint and Open Web Analytics offer capabilities similar to Google Analytics, most designed to supplement and extend the capabilities of Google’s offering rather than replace it.

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When Designers & Developers Collaborate, Your User Wins

Salesforce Marketing Cloud

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. I remember I thought I was a good designer,” said Loftis.

Design 105
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Emerging Design Trends for 2024

Salesforce Marketing Cloud

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72
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How to build a world-class sales enablement framework

Seismic

However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. Design your framework: Make sure all of your GTM counterparts understand (and are bought into) your sales methodology. What knowledge gaps need attention?

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Add Style to Articles With HTML Class Selectors

RebelMouse

RebelMouse's Particle Assembler is designed to break down articles into micro pieces of content, which we call "particles." CSS to your Entry Editor via Layout & Design Tool, you can have a preset template for side quotes, warnings, or just places where you want something to stand out a bit. By adding some simple (or complex!)

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