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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. At the moment, most marketers (25%) say they have implemented and integrated intent data into their overall strategy.


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The Dangerous Allure of World-Class Marketing

The Point

B2B marketing is now so technology-driven in part due to the fact that marketers are looking for that technical short-cut, that one investment that can suddenly vault their marketing to a world-class standard. The Dangerous Allure of World-Class Marketing Click To Tweet. Photo by Alexander Milo on Unsplash.

Class 243
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Five Lessons B2B Marketers Can Learn from World-Class Athletes

Trade Press Services Newsletter

These are just a few traits that come to mind when we think of world-class athletes. World-Class Athletes Set Goals Leading athletes don’t become the greatest in the world and set groundbreaking records by chance. Top Athletes Learn From the Best Every successful athlete has a role model in their sport they aspire to emulate.

Class 130
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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. But where do you start?

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Best-in-Class Account ID. For Free. For Real!


The post Best-in-Class Account ID. With 98% of web visits being unknown, operating without an account identification tool means you’re missing out on numerous opportunities. Luckily, Demandbase Account ID Free Edition is here to help. appeared first on Demandbase.

Class 71
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How to Join the Ranks of Best-in-Class Marketing Organizations

Heinz Marketing

The purpose of the study is to gain insights into what high performing Best-in-Class (BIC) Marketing organizations do better, and differently, from their counterparts to earn high marks from the C-suite. The post How to Join the Ranks of Best-in-Class Marketing Organizations appeared first on Heinz Marketing.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

Join Jamie Shanks, CEO of Sales for Life and best-selling author of Social Selling Mastery and SPEAR Selling, for an in-depth webinar into the "why" and "how" of sales and marketing alignment! You'll come away with: Best-in-class leadership tactics to drive digital change.