SendX

MAY 28, 2024

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

Examples 221

Examples Email Marketing Practices Best Practices 221

Marketing Insider Group

MAY 28, 2024

Your search engine rankings are vital to your website’s success. The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.

SERP 321

SERP Google Keywords Intent 321

Content Marketing Institute

MAY 28, 2024

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

Content 137

Content Branding Brand Identity Companies 137

CMSWire

MAY 28, 2024

Starbucks' future lies in refocusing on customer experiences and individualism. Continue reading.

Ad Building 133

Ad Building Personalization Branding Brand Identity 133

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Convince & Convert

MAY 28, 2024

Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.

Social Media 129

Social Media Communities Ad Building Media 129

Martech

MAY 28, 2024

In B2B marketing, “demand generation” gets tossed around almost as much as “leads.” It is often defined through the activities that encourage individual prospects to turn into leads. As the world we sell in becomes more saturated and buyer journeys more complex, the right tools can significantly enhance the efficacy of your marketing efforts. Although I believe tech should only be added once you’ve proven a need for it, let’s take a look at some of the more prominent tools available for generati

Marketing Automation Services 124

Marketing Automation Services Demand Work Management Marketing Management 124

Salesforce Marketing Cloud

MAY 28, 2024

Using an AI assistant is becoming the norm, especially for companies looking to stay ahead in fast-paced environments where efficiency can make or break lucrative deals. But what many leaders don’t realize is that AI copilots — think chatbots that are powered by generative AI — can take specific actions that are tailored to their business. Whether that means summarizing online information in real time, automatically updating customer relationship management (CRM) records, or using historical dat

Work Management 121

Work Management Enterprise Management Youtube CRM 121

CMSWire

MAY 28, 2024

Ranu Coleman faces the challenge at PatPat of maintaining a consistent brand image while personalizing local messages. Continue reading.

Personalization 119

Personalization Marketing Branding Brand Identity 119

Martech

MAY 28, 2024

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.

API 116

API Analysis Analytics eCommerce 116

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

SocialPilot

MAY 28, 2024

Facebook might not be the most popular network among millennials and Gen Z, but when it comes to the global audience, it still holds the crown for the most used channel with 3.070 billion MAUs. To reach these audiences, you need a properly planned Facebook marketing strategy and well-crafted content that not only drives attention but also fosters interaction and builds community.

Facebook 111

Facebook Effectiveness Eye-Tracking Social Media 111

Martech

MAY 28, 2024

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications. The report showed a steady decline in martech utilization and put the blame on a lack of training and the complexity of the solutions.

CMO 111

CMO ABM Account Based Marketing Conference 111

Trade Press Services

MAY 28, 2024

Every customer wants to work with a trustworthy brand. In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 107

Ethics Marketing AI Advertising Agencies Branding 107

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.

Customer Surveys 108

Customer Surveys Marketing Automation Services Customer Satisfaction Conference 108

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Top Rank Marketing

MAY 28, 2024

Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. But that’s not because they can’t be effective.

Top of Funnel 100

Top of Funnel SEO Lead Scoring Lead Ranking 100

protocol 80

MAY 28, 2024

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).

SEO 93

SEO Marketing Websites Optimization SERP 93

illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. The shift towards a cookieless landscape has led to the worldwide adoption of behaviors that prioritize privacy and information safety. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few.

Advertising 88

Advertising Advertisements Marketing Attribution Allocation 88

protocol 80

MAY 28, 2024

You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve found a friend in HubSpot's CMS (content management system). The benefits are palpable. But what would packing up and moving mean for your current website?

Hubspot 82

Hubspot Marketing Websites Traffic Sales Leads 82

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

SocialPilot

MAY 28, 2024

When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference. Think about it: Have you ever come across a LinkedIn post that is just off and awkwardly cropped out? It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring.

Linkedin 81

Linkedin Verticals Banners Paid Search Agency 81

PureB2B

MAY 28, 2024

Personalization is just the beginning. Learn how you precisely target leads with your ABM campaigns with account intelligence.

Account Based Marketing 81

Account Based Marketing Campaigns ABM Marketing 81

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media for solutions, it’s clear that social media holds valuable insights into your audience – you just need to unlock them. Your key is social intent data, and it’s easier to collect than you think.

Intent Data 77

Intent Data Intent Allocation Lead Scoring 77

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.

Work Management 77

Work Management Customer Surveys B2B Marketing Paid Search Agency 77

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Oktopost

MAY 28, 2024

Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.

Design 77

Design Creativity Eye-Tracking Youtube 77

Hubspot

MAY 28, 2024

With nearly 90 million active buyers , Etsy is one of the biggest ecommerce marketplaces for vintage and handmade products. Etsy used to be my go-to source for unique crafts and gifts from independent small businesses and mom-and-pop shops. Over the years, I’ve even dabbled in selling jewelry and vintage on Etsy, so I’ve seen how the marketplace works from both sides.

Best Practices 74

Best Practices eCommerce Amazon Small Business Marketing 74

protocol 80

MAY 28, 2024

In today's high-speed world, a website can feel outdated a month after it's redesigned , at least to the team that worked on it. While a month or even a year may not be enough to make your website outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.

Marketing Websites 69

Marketing Websites SEO 69

Navigate the Channel

MAY 28, 2024

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re offering these suggestions on how to increase the odds of it doing that), but if you’re not getting a lot of traffic to your content , you’re most likely committing one, or more,

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Content Marketing 65

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

protocol 80

MAY 28, 2024

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.

Marketing Websites 64

Marketing Websites SEO Effectiveness Paid Search Agency 64

Strategic-IC

MAY 28, 2024

Credibility? That someone believes or trusts you. Credibility is arguably the most valuable currency for any business. If your customers (current and future) trust and believe in you - everything else follows: profitable relationships, loyal customers, and advocates for life. But trust has to be earned. Credibility has to be established. In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Kathryn Nimmo , ABM Marketing Manager at HP , about embracing creativity, thought le

Account Based Marketing 62

Account Based Marketing ABM Ad Building Work Management 62

Engagio

MAY 28, 2024

Learn how to guide prospects to clients with data-driven insights, personalized messaging, and omni-channel strategies. Transform your marketing today!

Buyer's Journey 62

Buyer's Journey Service Marketing Prospects Advertising Channels 62