Tue.May 28, 2024

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5 Great Email Salutation Examples (And 3 Not-so-great Ones)

SendX

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

Examples 221
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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.

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Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore

Content Marketing Institute

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

Content 115
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Time’s running out: Why major corporations haven’t completed GA4 migration

Martech

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.

API 104
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Here’s How You Can Get More SEO Juice Out of Your Blog

Top Rank Marketing

Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. But that’s not because they can’t be effective.

More Trending

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Ethical Marketing: Essential Standards and Regulations Brands Need to Understand

Trade Press Services

Every customer wants to work with a trustworthy brand. In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 93
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User Experience & SEO Checklist for Website Optimization

protocol 80

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).

SEO 88
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Take the 2024 MarTech Replacement Survey

Martech

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.

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After Starbucks' Poor Q1, Time to Explore New Customer Experience Strategies

CMSWire

Starbucks' future lies in refocusing on customer experiences and individualism. Continue reading.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How real brands use social intent data to drive business success

Oktopost

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media for solutions, it’s clear that social media holds valuable insights into your audience – you just need to unlock them. Your key is social intent data, and it’s easier to collect than you think.

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Can Traditional Web Development Survive AI?

CMSWire

See how AI is reshaping web development, from coding to user experience, impacting the role of developers. Continue reading.

Content 98
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Design 101 – Creative Hacks from the King of Canva

Oktopost

Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.

Design 74
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Does Migrating to HubSpot Let You Keep Your Current Website?

protocol 80

You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve found a friend in HubSpot's CMS (content management system). The benefits are palpable. But what would packing up and moving mean for your current website?

Hubspot 77
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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One Marketing Leader’s Path Forward in the Digital Era

CMSWire

Ranu Coleman faces the challenge at PatPat of maintaining a consistent brand image while personalizing local messages. Continue reading.

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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script | B2B

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.

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Why Your Content May Not Get Traffic: Content Marketing Strategies

Navigate the Channel

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re offering these suggestions on how to increase the odds of it doing that), but if you’re not getting a lot of traffic to your content , you’re most likely committing one, or more,

Traffic 65
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Empowering Your Account-Based Marketing Campaigns with Account Intelligence 

PureB2B

Personalization is just the beginning. Learn how you precisely target leads with your ABM campaigns with account intelligence.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Let’s talk ABM: 6 ways to build credibility with ABM

Strategic-IC

Credibility? That someone believes or trusts you. Credibility is arguably the most valuable currency for any business. If your customers (current and future) trust and believe in you - everything else follows: profitable relationships, loyal customers, and advocates for life. But trust has to be earned. Credibility has to be established. In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Kathryn Nimmo , ABM Marketing Manager at HP , about embracing creativity, thought le

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Overcoming signal loss in advertising

illumin

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. The shift towards a cookieless landscape has led to the worldwide adoption of behaviors that prioritize privacy and information safety. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few.

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How Do You Know It's Time to Modernize Your Website?

protocol 80

In today's high-speed world, a website can feel outdated a month after it's redesigned , at least to the team that worked on it. While a month or even a year may not be enough to make your website outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.

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How Professional Services Firms Can Navigate Today’s Buyer Journey

Engagio

Learn how to guide prospects to clients with data-driven insights, personalized messaging, and omni-channel strategies. Transform your marketing today!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Website Migration Checklist: 5 Steps for a Smooth Transition

protocol 80

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.

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Retail and Finance Advertisers Scale Cookieless SOV by 3X YOY

33Across

Learn about Q1 programmatic cookieless trends in the latest 33Across Programmatic Cookie Alternative Trends Report.

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The Pareto Principle – Applications in Sales and Marketing

US Data Corporation

Learn more about The Pareto Principle and how it can offer a useful framework for optimizing sales and marketing efforts. Known as the 80/20 Rule, this Principle is derived from the observation of Italian economist Vilfredo Pareto in the early 1900's. He saw that 80% of the land in Italy was owned by 20% of the populace, a pattern he saw repeated in many aspects of business.

Rules 52
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Going Back to Basics: Why Text-Only Emails Are Making a Comeback in Email Marketing

Benchmark Email

In an era dominated by visually stunning graphics, interactive elements, and hyper-personalized video content, the email marketing landscape has become a playground for digital creativity. Marketers are constantly pushing the envelope to capture the ever-fleeting attention of consumers. Yet, amid this cacophony of colors and motion, a surprising trend is emerging: the resurgence of text-only… The post Going Back to Basics: Why Text-Only Emails Are Making a Comeback in Email Marketing appea

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Viewpoint: A Reflection on Juneteenth, Transparency in Diversity Reporting

Televerde

Previously published on SHRM Juneteenth, the federal holiday commemorating the end of slavery in the U.S., is an annual reminder of our collective journey toward equality. The commemoration offers a moment for organizations to reflect on the progress that has been made toward racial equality. It also allows us to reaffirm our commitment to the work that still needs to be done.

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Exploring the ClearVoice Platform: How It Works

ClearVoice

When you work with us at ClearVoice, you get access to thousands of proven freelancers specializing in over 200 business categories and ready to meet all your content creation needs. Whether you need product descriptions to boost conversions or highly technical white papers to educate your customers, we can connect you with the right talent to produce high-quality content tailored to your brand.

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The Great ABM Debate: Will ABM marketers become the GTM leaders of tomorrow?

B2BMarketing.net

This webinar will explore the wider value and vital contribution of ABM in B2B Go-To-Market (GTM) strategy and execution. Using the power of debate, it will demonstrate the power of Sales & Marketing working in partnership and the impact of a strong, well-executed ABM strategy. As we know, aligning Sales and Marketing has historically been one of the biggest challenges in B2B.