SendX

MAY 28, 2024

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

Examples 221

Examples Email Marketing Practices Best Practices 221

Convince & Convert

MAY 28, 2024

Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the need for wanting to be accepted by a group of people, and to feel seen and heard, is what humans seek in most interactions. This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts.

Social Media 132

Social Media Communities Ad Building Media 132

Content Marketing Institute

MAY 28, 2024

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

Content 113

Content Brand Identity Branding Companies 113

Martech

MAY 28, 2024

On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.

API 113

API Analysis Analytics eCommerce 113

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

MAY 28, 2024

Ranu Coleman faces the challenge at PatPat of maintaining a consistent brand image while personalizing local messages. Continue reading.

Personalization 124

Personalization Marketing Brand Identity Branding 124

CMSWire

MAY 28, 2024

See how AI is reshaping web development, from coding to user experience, impacting the role of developers. Continue reading.

Content 128

Content 128

Top Rank Marketing

MAY 28, 2024

Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. But that’s not because they can’t be effective.

Top of Funnel 105

Top of Funnel SEO Lead Scoring Lead Ranking 105

CMSWire

MAY 28, 2024

Starbucks' future lies in refocusing on customer experiences and individualism. Continue reading.

Ad Building 135

Ad Building Personalization Brand Identity Branding 135

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.

Customer Surveys 100

Customer Surveys Marketing Automation Services Customer Satisfaction Conference 100

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Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

Lead Generation

Trade Press Services

MAY 28, 2024

Every customer wants to work with a trustworthy brand. In fact, 81 percent of customers state they need to trust the brands they buy from. This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 92

Ethics Marketing AI Advertising Agencies Branding 92

protocol 80

MAY 28, 2024

SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).

SEO 89

SEO Marketing Websites Optimization SERP 89

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media for solutions, it’s clear that social media holds valuable insights into your audience – you just need to unlock them. Your key is social intent data, and it’s easier to collect than you think.

Intent Data 74

Intent Data Intent Allocation Lead Scoring 74

protocol 80

MAY 28, 2024

You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve found a friend in HubSpot's CMS (content management system). The benefits are palpable. But what would packing up and moving mean for your current website?

Hubspot 78

Hubspot Marketing Websites Traffic Sales Leads 78

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Oktopost

MAY 28, 2024

Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.

Design 74

Design Creativity Eye-Tracking Paid Search Agency 74

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Navigate the Channel

MAY 28, 2024

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? Well, it can happen (and we’re offering these suggestions on how to increase the odds of it doing that), but if you’re not getting a lot of traffic to your content , you’re most likely committing one, or more,

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

PureB2B

MAY 28, 2024

Personalization is just the beginning. Learn how you precisely target leads with your ABM campaigns with account intelligence.

Account Based Marketing 81

Account Based Marketing Campaigns ABM Marketing 81

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

illumin

MAY 28, 2024

Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. The shift towards a cookieless landscape has led to the worldwide adoption of behaviors that prioritize privacy and information safety. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few.

Advertisements 70

Advertisements Advertising Marketing Attribution Allocation 70

Strategic-IC

MAY 28, 2024

Credibility? That someone believes or trusts you. Credibility is arguably the most valuable currency for any business. If your customers (current and future) trust and believe in you - everything else follows: profitable relationships, loyal customers, and advocates for life. But trust has to be earned. Credibility has to be established. In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Kathryn Nimmo , ABM Marketing Manager at HP , about embracing creativity, thought le

Account Based Marketing 62

Account Based Marketing ABM Ad Building Work Management 62

protocol 80

MAY 28, 2024

In today's high-speed world, a website can feel outdated a month after it's redesigned , at least to the team that worked on it. While a month or even a year may not be enough to make your website outdated, there are some surefire ways to determine if your website is outdated and in need of a redesign.

Marketing Websites 66

Marketing Websites SEO 66

Engagio

MAY 28, 2024

Learn how to guide prospects to clients with data-driven insights, personalized messaging, and omni-channel strategies. Transform your marketing today!

Buyer's Journey 62

Buyer's Journey Service Marketing Prospects Advertising Channels 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

protocol 80

MAY 28, 2024

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.

Marketing Websites 61

Marketing Websites SEO Effectiveness Paid Search Agency 61

33Across

MAY 28, 2024

Learn about Q1 programmatic cookieless trends in the latest 33Across Programmatic Cookie Alternative Trends Report.

Advertisements 71

Advertisements Advertising Trends 71

US Data Corporation

MAY 28, 2024

Learn more about The Pareto Principle and how it can offer a useful framework for optimizing sales and marketing efforts. Known as the 80/20 Rule, this Principle is derived from the observation of Italian economist Vilfredo Pareto in the early 1900's. He saw that 80% of the land in Italy was owned by 20% of the populace, a pattern he saw repeated in many aspects of business.

Rules 52

Rules Marketing Optimization Effectiveness 52

Benchmark Email

MAY 28, 2024

In an era dominated by visually stunning graphics, interactive elements, and hyper-personalized video content, the email marketing landscape has become a playground for digital creativity. Marketers are constantly pushing the envelope to capture the ever-fleeting attention of consumers. Yet, amid this cacophony of colors and motion, a surprising trend is emerging: the resurgence of text-only… The post Going Back to Basics: Why Text-Only Emails Are Making a Comeback in Email Marketing appea

Email Marketing 52

Email Marketing Advertising Benchmark Creativity Interactive Marketing 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Lusha

MAY 28, 2024

Take a peek behind the scenes and see what we’ve been working on this month. Today we’re featuring an Extension alert for new contact details, a new and improved sidebar for company and contact details, and a preview of foundational prospecting updates that are coming soon. New contact details? We’ll let you know. Ever search for someone’s details on Lusha, only to come up empty-handed?

Product 52

Product Paid Search Agency Opt-out Opt-in 52

Televerde

MAY 28, 2024

Previously published on SHRM Juneteenth, the federal holiday commemorating the end of slavery in the U.S., is an annual reminder of our collective journey toward equality. The commemoration offers a moment for organizations to reflect on the progress that has been made toward racial equality. It also allows us to reaffirm our commitment to the work that still needs to be done.

Transparency 52

Transparency Work Management Training Demographics 52

ClearVoice

MAY 28, 2024

When you work with us at ClearVoice, you get access to thousands of proven freelancers specializing in over 200 business categories and ready to meet all your content creation needs. Whether you need product descriptions to boost conversions or highly technical white papers to educate your customers, we can connect you with the right talent to produce high-quality content tailored to your brand.

Work Management 52

Work Management Paper High Quality Lead Paid Search Agency 52