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Unlocking growth: The power of user communities for B2B SaaS companies


Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class


Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data


The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. Our solution for these potential customers is ZoomInfo’s Community Edition (CE), which provides access to our business data and insights — at no cost to its subscribers.

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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

And as I have discussed before , the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR). As business leaders and a business community we need to see more of this. Truly a “lead generation machine”!

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How Phoenix Children’s Foundation Partners with Philanthropists to Deliver World-Class Care


We’re also able to see who’s coming here, who’s setting up shop that wants to be a part of the community of Phoenix – and what better way than by partnering with Phoenix Children’s?”

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Taking It to Heart: Community Spotlight with Najee Bartley


The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Take an HTML and CSS class.

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B2B Reads: Connection , Critical Listening & Community

Heinz Marketing

How to Join the Ranks of Best-in-Class Marketing Organizations. The importance of proving marketing’s value is another topic widely discussed and is quite a journey through its communication. Where Community Really Matters #HelpUkraine. Heinz Marketing believes that in any community, it’s the “communing” that’s so powerful.