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6 Community-building Lessons B2B Marketers Can Learn From a Cycling Class

6sense

Sure, it’s an amazing workout, but so is the spin class at my local rec center for a hell of a lot less money. I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. Our solution for these potential customers is ZoomInfo’s Community Edition (CE), which provides access to our business data and insights — at no cost to its subscribers.

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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

And as I have discussed before , the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR). As business leaders and a business community we need to see more of this. Truly a “lead generation machine”!

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Taking It to Heart: Community Spotlight with Najee Bartley

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Take an HTML and CSS class.

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Is a Discord community right for your brand?

Sprout Social

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” Instead, it is a community platform.

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B2B Reads: Connection , Critical Listening & Community

Heinz Marketing

How to Join the Ranks of Best-in-Class Marketing Organizations. The importance of proving marketing’s value is another topic widely discussed and is quite a journey through its communication. Where Community Really Matters #HelpUkraine. Heinz Marketing believes that in any community, it’s the “communing” that’s so powerful.

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Call it what you want, Taylor Swift is a model community manager

Sprout Social

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Not only does Taylor follow her community, she actively listens to them. In fact, 46% of consumers say engaging their audience makes brands best in class on social. The most successful brands put their audience first.