Wed.May 29, 2024

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Build a Stronger B2B Marketing Framework for Your Business

Launch Marketing

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.

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Even great demand gen can’t overcome a lack of brand marketing

Martech

For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

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How to Do Keyword Research: Steps, Examples, and Tools

CopyBlogger

In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.

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3 ways to optimize your marketing funnel for driving revenue and leads

Martech

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.

Ahrefs

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.

More Trending

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Salesforce: Shoppers are saving their big moments for later in 2024

Martech

Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.

Loyalty 101
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How Anyword’s PMM uses Anyword

Anyword

I’m Idan, and I am the Product Marketing Manager (PMM) at Anyword. In the ever-evolving landscape of product marketing, staying ahead of the curve is a challenge faced by many PMMs. The demands are high: we need to create compelling campaigns, engage diverse audiences, maintain consistent brand messaging, and continuously optimize our strategies to achieve the best results.

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15 Unique Ways to Check Competitor Website Traffic

Ahrefs

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.

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The Evolution of AI in Customer Service: What's Next?

CMSWire

We know AI is transforming customer service. The question is: what can customer support and service leaders do with it? Continue reading.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Content Marketing Institute

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

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8 Ahrefs API Use Cases For Agencies and Enterprises

Ahrefs

They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy.

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How to Identify Quick Win Opportunities Which Can Gain Faster PPC Results

Roketto

To achieve the first conversion lift, PPC optimization often requires a lengthy multi-month ramp-up. This delay in progress can hamper momentum.

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Franchise SEO: Local and National Growth Strategies for Franchises

Ahrefs

With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Yet Another Case for Composable Content: AI-Powered Search

CMSWire

Composable content will make it easier for search engines and AI to serve up your content in answer to specific queries. Continue reading.

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Google Documents Leaked & SEOs Are Making Some Wild Assumptions

Ahrefs

SEOs shouldn't assume these are ranking factors or that they're even used in rankings.

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Is Your Brand Ready for the Big Show?

Navigate the Channel

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. The time math doesn’t seem fair, but it fits with human nature and trade shows.

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Empowering Marketing Teams: Streamlining Production With The Latest Tech Solutions

CMSWire

Exploring how innovative solutions empower content teams to streamline production processes, enhance collaboration and maintain brand consistency efficiently. Continue reading.

Product 66
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Boost Your Biz with Plumbing Search Engine Optimization

Go Beyond SEO

Are you a plumbing business struggling to stand out in the crowded online marketplace? With the right plumbing search engine optimization (SEO) strategy , you can boost your website visibility , improve search rankings , and attract more potential customers. In today’s digital age, having a strong online presence is crucial for generating leads and growing your business.

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Navigating the Impact of AI on Digital Asset Management Jobs

CMSWire

AI in digital asset management challenges traditional roles but underscores the continuing importance of human oversight. Continue reading.

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How to Monitor and Analyze Data in GA4

Goodish Agency

The ultimate guide to mastering GA4! Learn how to monitor, analyze, and optimize your data like a pro. Boost your website's performance now!

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Alan Pentz Bootstrapped A Consultancy $20m (In A Strange Niche). Here's How.

Confessions of a B2B Marketer

Tom Foster on YouTube Corner Alliance's website Alan Pentz's social accounts, podcast, and newsletter Twitter LinkedIn Newsletter The Small Business Mentor Podcast on Apple Podcasts and Spotify Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker R

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Measure PPC Performance and Optimize Ad Spend

Benchmark Email

Every marketing campaign needs to be measured carefully in order to optimize your ad spend. Otherwise, you’re throwing money into the wind and wondering why nickels keep hitting you in the face. While there are lots of great platforms available to help you with your marketing, you want to make sure that you are getting… The post How to Measure PPC Performance and Optimize Ad Spend appeared first on Benchmark Email.

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Microsoft Azure Market Share: The 2024 Buyer Landscape

HG Data

View HG Insights’ full market report: The Microsoft Azure Ecosystem in 2024 As shown in our recent market report, Microsoft Azure market share is increasing as demand for cloud services skyrockets. In 2023, Microsoft’s revenue growth was up 17.7% year-over-year — reaching $96.2 billion — for its Intelligent Cloud offerings. This includes Azure and other […] The post Microsoft Azure Market Share: The 2024 Buyer Landscape appeared first on HG Insights.

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Looker Studio: An In-Depth Guide

US Data Corporation

Looker Studio is a comprehensive BI and data visualization platform that offers marketers powerful tools to analyze, visualize, and share data. Data tells a story, and by seeing data visually, using a tool like Looker Studio, can allow you to truly understand the story your data is telling you. This tool integrates various data sources, creates interactive dashboards, and leverages advanced data modeling capabilities.

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Google Cloud Market Share & Buyer Landscape in 2024

HG Data

View HG Insights’ full market report: The Google Cloud Platform Ecosystem in 2024 As highlighted in our recent market report, Google Cloud Platform (GCP) remains locked in a heated competition with Amazon Web Services (AWS) and Microsoft Azure to capture market share. In the last six years, Google’s share of the cloud market has nearly […] The post Google Cloud Market Share & Buyer Landscape in 2024 appeared first on HG Insights.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Generative AI to overhaul B2B Sales and Marketing

Sana Commerce

Generative AI: a paradigm shift for B2B commerce GenAI is more than ChatGPT. It’s a new process that generates rather than predicts. This generative power will automate B2B processes, provide informed analyses, and boost product discovery… if B2B businesses take the plunge. Sana Commerce partnered with WBR insights to create an authoritative report on Generative AI in the B2B Marketplace, interviewing over 100 B2B leaders to provide a comprehensive perspective on AI.

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VoiceGraph®: ClearVoice’s Talent Discovery Engine

ClearVoice

At ClearVoice, we understand the importance of matching the right writer to your brand’s unique voice and style. Wouldn’t it be great to know every creator out there so you can find the perfect match? Understanding VoiceGraph® That’s why our innovative engineers at ClearVoice created VoiceGraph®, a proprietary talent discovery engine that aggregates the most prolific published creators and automatically indexes profiles of their posted work.

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Akamai Influences Buying Committee Decisions with Data-Driven, Full-Funnel ABM

Madison Logic

WATCH VIDEO The Challenge In today’s increasingly digitally dependent world, building and delivering a secure digital experience is essential to success and growth for all companies across all sectors. Serving as the Senior Digital Marketing Program Manager at Akamai Technologies, Max Kaskons oversees the strategy and execution of digital programs across its security and cloud computing campaigns.