Launch Marketing

MAY 29, 2024

The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.

B2B Marketing 109

B2B Marketing Ad Building Planning Paid Search Agency 109

Martech

MAY 29, 2024

For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.

Lead Ranking 134

Lead Ranking Demand Marketing Qualified Leads Lead Gen 134

CMSWire

MAY 29, 2024

Composable content will make it easier for search engines and AI to serve up your content in answer to specific queries. Continue reading.

Content 131

Content Google Optimization Generation 131

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc

Top of Funnel 118

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 118

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

MAY 29, 2024

We know AI is transforming customer service. The question is: what can customer support and service leaders do with it? Continue reading.

Service 128

Service Ethics Contacts Privacy 128

Martech

MAY 29, 2024

Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.

Loyalty 110

Loyalty eCommerce Pricing Price 110

Ahrefs

MAY 29, 2024

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.

Traffic 108

Traffic Marketing Websites Advertising Benchmark Tools 108

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. There are many popular consumer brand applications for this approach, from celebrity Instagram influencers to TikTok contests and beyond. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more.

Social Media 105

Social Media Media Plans Planning B2B Thought Leadership 105

CopyBlogger

MAY 29, 2024

In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.

Keywords 102

Keywords Research Examples Tools 102

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

MAY 29, 2024

They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy.

API 100

API Ad Agencies SEO Efficiency 100

Anyword

MAY 29, 2024

I’m Idan, and I am the Product Marketing Manager (PMM) at Anyword. In the ever-evolving landscape of product marketing, staying ahead of the curve is a challenge faced by many PMMs. The demands are high: we need to create compelling campaigns, engage diverse audiences, maintain consistent brand messaging, and continuously optimize our strategies to achieve the best results.

Marketing Analytics Tools 98

Marketing Analytics Tools Template Guidelines Segmentation 98

Ahrefs

MAY 29, 2024

With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises.

SEO 94

SEO Campaigns 94

CMSWire

MAY 29, 2024

AI in digital asset management challenges traditional roles but underscores the continuing importance of human oversight. Continue reading.

Digital Asset Management 108

Digital Asset Management Marketing 108

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

MAY 29, 2024

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.

Brand Identity 90

Brand Identity Branding Touchpoints Companies 90

Ahrefs

MAY 29, 2024

SEOs shouldn't assume these are ranking factors or that they're even used in rankings.

SEO 127

SEO Google 127

Roketto

MAY 29, 2024

To achieve the first conversion lift, PPC optimization often requires a lengthy multi-month ramp-up. This delay in progress can hamper momentum.

PPC 83

PPC Optimization Conversion Marketing 83

CMSWire

MAY 29, 2024

Exploring how innovative solutions empower content teams to streamline production processes, enhance collaboration and maintain brand consistency efficiently. Continue reading.

Product 81

Product Efficiency Marketing Process 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Navigate the Channel

MAY 29, 2024

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. The time math doesn’t seem fair, but it fits with human nature and trade shows.

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

Go Beyond SEO

MAY 29, 2024

Are you a plumbing business struggling to stand out in the crowded online marketplace? With the right plumbing search engine optimization (SEO) strategy , you can boost your website visibility , improve search rankings , and attract more potential customers. In today’s digital age, having a strong online presence is crucial for generating leads and growing your business.

Optimization 60

Optimization FAQ Ideal Customer Profiles Lead Scoring 60

Goodish Agency

MAY 29, 2024

The ultimate guide to mastering GA4! Learn how to monitor, analyze, and optimize your data like a pro. Boost your website's performance now!

Optimization 63

Optimization Marketing Websites Marketing Analytics Tools Google 63

Choozle

MAY 29, 2024

Facebook Instagram X-twitter Linkedin Youtube When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front of the people and raise brand awareness. A lot of top-of-the-funnel channels do a great job of finding large amounts of people who might be interested in your product, all while providing little tangible proof that your advertising did the job.

Paid Search Agency 52

Paid Search Agency Top of Funnel Funnel Advertising Advertising Funnels 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Confessions of a B2B Marketer

MAY 29, 2024

Tom Foster on YouTube Corner Alliance's website Alan Pentz's social accounts, podcast, and newsletter Twitter LinkedIn Newsletter The Small Business Mentor Podcast on Apple Podcasts and Spotify Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker R

Consulting 52

Consulting Newsletter Youtube Linkedin 52

Choozle

MAY 29, 2024

Facebook Instagram X-twitter Linkedin Youtube When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front of the people and raise brand awareness. A lot of top-of-the-funnel channels do a great job of finding large amounts of people who might be interested in your product, all while providing little tangible proof that your advertising did the job.

Paid Search Agency 52

Paid Search Agency Top of Funnel Funnel Advertising Advertising Funnels 52

Benchmark Email

MAY 29, 2024

Every marketing campaign needs to be measured carefully in order to optimize your ad spend. Otherwise, you’re throwing money into the wind and wondering why nickels keep hitting you in the face. While there are lots of great platforms available to help you with your marketing, you want to make sure that you are getting… The post How to Measure PPC Performance and Optimize Ad Spend appeared first on Benchmark Email.

PPC 52

PPC Spending Optimization Ads 52

HG Data

MAY 29, 2024

View HG Insights’ full market report: The Microsoft Azure Ecosystem in 2024 As shown in our recent market report, Microsoft Azure market share is increasing as demand for cloud services skyrockets. In 2023, Microsoft’s revenue growth was up 17.7% year-over-year — reaching $96.2 billion — for its Intelligent Cloud offerings. This includes Azure and other […] The post Microsoft Azure Market Share: The 2024 Buyer Landscape appeared first on HG Insights.

Marketing Report 52

Marketing Report Demand Marketing Service 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

US Data Corporation

MAY 29, 2024

Looker Studio is a comprehensive BI and data visualization platform that offers marketers powerful tools to analyze, visualize, and share data. Data tells a story, and by seeing data visually, using a tool like Looker Studio, can allow you to truly understand the story your data is telling you. This tool integrates various data sources, creates interactive dashboards, and leverages advanced data modeling capabilities.

Interactive Marketing 52

Interactive Marketing Tools Campaigns Business 52

HG Data

MAY 29, 2024

View HG Insights’ full market report: The Google Cloud Platform Ecosystem in 2024 As highlighted in our recent market report, Google Cloud Platform (GCP) remains locked in a heated competition with Amazon Web Services (AWS) and Microsoft Azure to capture market share. In the last six years, Google’s share of the cloud market has nearly […] The post Google Cloud Market Share & Buyer Landscape in 2024 appeared first on HG Insights.

Google 52

Google Lock-In Amazon Marketing Report 52

Sana Commerce

MAY 29, 2024

Generative AI: a paradigm shift for B2B commerce GenAI is more than ChatGPT. It’s a new process that generates rather than predicts. This generative power will automate B2B processes, provide informed analyses, and boost product discovery… if B2B businesses take the plunge. Sana Commerce partnered with WBR insights to create an authoritative report on Generative AI in the B2B Marketplace, interviewing over 100 B2B leaders to provide a comprehensive perspective on AI.

B2B Sales 52

B2B Sales B2B Marketing Generation B2B 52