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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. When startups hire new employees, they sometimes just throw their staff to the wolves. Only about 20% of startup businesses today have an official training program in place for their new hires. Planning Is Key.

Startups 253
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How Anyword Helps Startup Founders Find Their Language/Market Fit

Anyword

Matt Lerner recently published an article about language/market fit — the point of which is to establish that a startup needs to find the narrative to tell its story that will resonate with its target audience. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit.

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[FIRESIDE CHAT] How a Corporate Data and Analytics Startup is Shaking up the Auto Aftermarket

Porch Group Media

Focus areas include: Learn about Torqata and how ATD transitioned and built a world-class data science team, using technology and tools to create a highly agile and optimized workflow to support the replacement tire industry. You might also be interested in our On-Demand Webinar: How to Use Precision Targeting to Drive New Service Customers.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

Rich content creation tools, deep analytics, and best-in-class programmatic ad capabilities. I’m an advisor to another five or six startups, as well, with minor equity grants associated with that role. UnifiedSocial.com So there you have it. Those are the 12 I have in play today.

Startups 168
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How To Turn Moments Into Momentum

Biznology

The various authors, speakers, and interviewers provide a panoply of perspectives and thoughtful, nuanced points of view on race, class, institutional power dynamics, corporate social activism, sustainable and scalable behavior change in service to gender equality, and the many dimensions of inclusivity and how to successfully foster it.

Class 163
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Marketing Planning Master Class: Neenu Sharma from GE Digital

Allocadia

Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup” Interested in more marketing planning content?

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Horizontal software (fast follower) startups — also early stage, chasing disruptors. Hold that thought.