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Four Administrative Mistakes to Avoid When Starting a B2B Business


Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. When startups hire new employees, they sometimes just throw their staff to the wolves. Only about 20% of startup businesses today have an official training program in place for their new hires. Planning Is Key.

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How Anyword Helps Startup Founders Find Their Language/Market Fit


Matt Lerner recently published an article about language/market fit — the point of which is to establish that a startup needs to find the narrative to tell its story that will resonate with its target audience. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit.


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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did). Every prosumer product (e.g. Art by Natalie Harney.

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Lead Liaison Launches Program to Help Startups

Lead Liaison

Dallas, TX – Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced today the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups.

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[FIRESIDE CHAT] How a Corporate Data and Analytics Startup is Shaking up the Auto Aftermarket

Porch Group Media

Focus areas include: Learn about Torqata and how ATD transitioned and built a world-class data science team, using technology and tools to create a highly agile and optimized workflow to support the replacement tire industry. You might also be interested in our On-Demand Webinar: How to Use Precision Targeting to Drive New Service Customers.

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Marketing Planning Master Class: Neenu Sharma from GE Digital


Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup” Interested in more marketing planning content?

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How To Turn Moments Into Momentum


The various authors, speakers, and interviewers provide a panoply of perspectives and thoughtful, nuanced points of view on race, class, institutional power dynamics, corporate social activism, sustainable and scalable behavior change in service to gender equality, and the many dimensions of inclusivity and how to successfully foster it.