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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

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SEO Consulting Services: Accelerate Organic Marketing Success


Introducing Consulting By Conductor. Included with every Conductor subscription is our world-class Customer Success program, which provides training and support designed to help you get the most out of the Conductor platform. That’s why we offer a level of service that stands out from the rest with Consulting by Conductor.

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Technology Consulting: What It Is & How to Succeed in It


This is where technology consultants come in. In this article, we’ll explore the world of technology consulting and discuss how to get started in a career as a technology consultant. Why technology consulting? How to Become a Technology Consultant. Technology has become a critical component of business success.

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Webinar: Male Leadership in the New World of Work


As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?” Moderated by: Consultants Collective member executive coach Kevin Jordan. The post Webinar: Male Leadership in the New World of Work appeared first on Biznology.

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Four Administrative Mistakes to Avoid When Starting a B2B Business


Create a program that caters to new employees and that involves classes, testing, and team building in their first month at the company. Healthcare is at the front of everyone’s minds after the pandemic, and affordable insurance is vital to most middle-class workers, particularly those with families. This will decrease your ramp time.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants.