Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. If you enjoy that, his next book on leadership is even more profound.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. A good portion of the rest of the book is dedicated to recommending ways that executives can effectively attract and engage developers in their company. ” More on that in a bit. Jeff’s #1 piece of advice?

CMO 101

CMO Work Management Marketing Management API 101

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. The difference may seem minute, but better innovators make marketing decisions that disrupt and transform whole industries.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Vision Edge Marketing

APRIL 25, 2023

They offer a range of training programs and support services to ensure customers receive the most value from its software. Adobe has a reputation for offering a range of training and certification programs to help customers get the most out of its creative software products. It racked up its first book sales in 1995.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 280

Trends Marketing AI Co-Registration Conference 280

Martech

DECEMBER 7, 2023

For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events. Specializing in identification accessories, the company offers a wide range of customizable products that are both practical and great branding opportunities.

Marketing AI 122

Marketing AI Work Management Marketing Management Personalization 122

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. No, it’s all the ingredients.”

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Marketing Insider Group

MARCH 27, 2023

The exact tactics and their execution are very likely to vary depending on business type and industry. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Hubspot

JULY 26, 2018

Augmented reality, on the other hand, is the result of superimposing technology on our physical world -- and, as these books will show you, Pokemon Go is just the beginning of it. Books About AR. This book attempts to fill that void.”. Augmented Reality: Principles and Practice (Usability). By Steve Aukstakalnis.

Amazon 63

Amazon Sample Storytelling Case Study 63

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. LinkedIn: Maribel Lopez (2.3K

Digital Transformation 126

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 126

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Why do content marketers working in the tech industry struggle with these aspects of content marketing more than their peers working in other industries?

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. The post Is Content Marketing Right for My Industry?

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Marketing Insider Group

AUGUST 26, 2020

You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. These content marketing metrics range from simple form completion (top-of-the-funnel leads) to multiple-item forms to qualify prospects to actual sales. Research various options thoroughly.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ConvertKit

DECEMBER 10, 2020

Factor 1: Industry and who you’re selling to. Some industries don’t have many quality resources available (including ebooks) because the knowledge is simply harder to acquire and takes longer—think highly technical fields like engineering. Google Play Books. The Google Play Books shop. First, consider the field you’re in.

Pricing 127

Pricing Price Screencast Amazon 127

Webbiquity

AUGUST 26, 2021

These are the essential elements you should have on your landing page, regardless of your industry. Whereas someone who has visited your website and perused several pages might be ready to book a consultation with you. Here are five critical elements of effective landing page design to drive more conversions. Proper Structure.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Navigate the Channel

AUGUST 7, 2023

With its vast collection of home design ideas and a community of millions of users, Houzz has become the go-to platform for inspiration and expertise in the home design industry. Key Features of Houzz Houzz offers a wide range of features that set it apart from other social media platforms. FAQs Can individual homeowners use Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. There are many potential uses for them in events for a number of different industries. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Martech

MARCH 31, 2023

Industry and discipline outlets Regardless of their profession, people should stay abreast of the industry in which they work. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. Groups sometimes are devoted to specific specialists working in the same industry.

Work Management 115

Work Management Marketing Management Training Vendors 115

Zoominfo

FEBRUARY 9, 2022

He’ll also advise us on best practices for how we and our customers can remain at the forefront of data privacy , building trust in how data is used, and supporting compliance with the General Data Protection Regulation (GDPR ) in Europe, and the evolving range of privacy regulations around the world. Around the world and in the U.S.,

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Unbounce

JUNE 21, 2022

Head over to the Conversion Benchmark Report to learn more about industry benchmarks. Today we do a whole range of things. And for Peter, that means qualified leads that are clicking through to the company’s booking system. The median conversion rate for the travel industry is 5.2%.) Way more conversions.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels. Home Goods : Conversion rates in this industry vary widely but often average around 2% to 4%.

Conversion Rate 76

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 76

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. Companies with a high level of engagement, as Cameron Brain points out, financially outperform others in their industry by up to 147%. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Paid Search Agency 256

Paid Search Agency Companies Demographics Marketing & Strategy 256

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Airbnb has a deep understanding of the customer’s journey.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Hubspot

FEBRUARY 12, 2024

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. And the cleaning industry definitely fits the bill. Take a screw out of this Dutch company’s playbook and use robots to clean panels, much like they’re doing with window cleaning (a $2B+ industry).

ROI 53

ROI Forecasting Work Management Training 53

Marketing Insider Group

JUNE 9, 2020

An always-on strategy has the inside track on trends, breaking news, and the latest word on industry innovations. Set up a quick consultation, and I’ll send you a free PDF version of my books. But campaign-led brands are always one step behind that cutting edge. The post Kill The Marketing Campaign!

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Contently

NOVEMBER 29, 2021

But as social media and personal branding pervade an increasing number of roles and industries, getting a professional-level handle on social media has become table-stakes for many professionals. Watch out for e-books that promise you’ll earn cash while you sleep. Almost half the planet’s population uses social media.

Social Media 170

Social Media Media Viral Marketing Class 170

Biznology

JANUARY 6, 2020

Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry. With programs on such cutting-edge fields as immuno-oncology and “patients as partners,” she’s responsible not only for recruiting top-notch industry speakers, but also for driving attendance. He was prepared—actually read my book !

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Brandwatch Marketing

NOVEMBER 8, 2023

Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. 11) Twitonomy Twitonomy offers a range of metrics for free, with premium features enabled for $19/month. 6) Boardreader Sometimes we forget that social media doesn’t just include the big players.

Social Media 98

Social Media Tools Media Lead Scoring 98

Content4Demand

SEPTEMBER 28, 2022

True, when you outsource, the agency is the one rolling up its sleeves to perform the research, the writing and the design—certainly the bulk of the work when it comes to a meaty white paper or an intricate interactive E-book. Investing in an agency rather than a writer gives you access to a broader range of talents. More Flexibility.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. If he searches for WW1 books, also show him WW2 books.” “If Of course it’s exciting. Data in, text out.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

Envy

JUNE 29, 2022

With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. OpenAI is a non-profit research group of industry experts. They also offer a range of free AI related courses, such as machine learning for Python, AI for beginners and more. Wisdom Works.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. So we tapped into our VoiceGraph index of 108+ million articles to gauge word count trends across major industries. of New Articles by Word Count in Major Industries.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Brandwatch Marketing

JUNE 15, 2022

Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you. Twitonomy offers a range of metrics for free, with premium features enabled for $19/month. Sometimes we forget that social media doesn’t just include the big players. Forums and messaging boards count too.

Social Media 144

Social Media Tools Media Lead Scoring 144