Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 126

Content Marketing Planning Content Marketing & Strategy 126

Webbiquity

MARCH 30, 2024

Free Consultations A rather canny way to start spreading the word about your new business is to offer free consultations to potential clients. Done right, this can be a great way to start booking new clients. These are just a few of the best ways to spread the word about your new business, and all worth considering.

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

Adobe Experience Cloud Blog

NOVEMBER 5, 2013

Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. In my book, I discuss the three major categories of detractors: Hear Me’s, Reputation Terrorists, and Competitive Destroyers.

Word of Mouth 48

Word of Mouth Social Media Rules Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 5, 2015

One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. As a marketer, I was familiar with the term ‘Word of Mouth Marketing’, and had heard it was effective, but I have never really thought of how to apply it in my own campaigns.

Word of Mouth 48

Word of Mouth B2B Thought Leadership Thought Leadership Ad Exchange 48

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. This enables you to evaluate different CRM solutions without booking a demo or purchasing a subscription. Guest post by Alain Glaeser. Image credit: Blake Wisz on Unsplash. Train your employees.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

DivvyHQ

FEBRUARY 28, 2019

I knew this book was a must-read for me after Jay Baer appeared on season 1 of The BIG Simple , a webinar series we produced last year. Jay’s simple explanation of how word of mouth influences upwards of 83% of purchasing decisions is mind boggling. Isn’t that the honey pot all brands seek? Why does this matter exactly?

Word of Mouth 56

Word of Mouth Trigger Marketing Webinar Metrics Intent 56

Walker Sands

AUGUST 24, 2021

2021 marks our sixth year hosting our annual Just a Book event, our marketing book club designed to spark thought-provoking discussions on how to move business forward. This will be our second time hosting Jonah Berger at Just a Book. Need more convincing? The first 50 registrants will receive a free copy of “The Catalyst.”

Word of Mouth 52

Word of Mouth Viral Marketing Communities Promotion 52

Hinge Marketing

JULY 30, 2015

Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. As a technology services firm, you’re probably always looking for ways to acquire new clients.

Word of Mouth 48

Word of Mouth Service Thought Leadership Business 48

Walker Sands

NOVEMBER 6, 2019

This week we were very excited to welcome Jonah Berger as our featured author at our fifth annual book club for marketers, Just a Book. Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. The company has sold upwards of 250 million books over the last two decades. When I think about what really contributed to that, I see it as part of our core value proposition.”

Loyalty 116

Loyalty eCommerce Buzz Paid Search Agency 116

Drew Neisser

MARCH 8, 2024

In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “ The Time to Win.” From auditing your current responsiveness to baking in a “fast pass,” prepare to transform customer interactions into swift, memorable experiences that promote loyalty and positive word-of-mouth.

Customer Satisfaction 52

Customer Satisfaction Word of Mouth Differentiation Loyalty 52

Content4Demand

DECEMBER 11, 2018

So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Zoominfo

MARCH 14, 2018

2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Marketing Craftmanship

NOVEMBER 22, 2023

When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his publicity tour will result in higher hourly rates. Blowing your own horn can also backfire.

Newsletter 130

Newsletter B2B Thought Leadership B2B Thought Leadership 130

markempa

JUNE 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Webbiquity

DECEMBER 20, 2022

It’s vital to get quality content out to your audience and potential attendees to build hype, awareness, and engagement, which will not only motivate attendance but also boost your WOM (word of mouth) across the industry. While creating written content is extremely important, it’s also helpful to focus on high-quality video production.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Marketing Insider Group

MAY 13, 2020

Let’s own the customer experience, boosting revenue with word-of-mouth recommendations and referrals. With a better reputation, your company will gain the lion’s share of the all-important word-of-mouth advertising metric. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Vision Edge Marketing

MARCH 3, 2020

The Circle of Traction framework in the book provides really, really specific direction and guidance of how to do that. Of what, you know, what is going to drive demand, what’s going to drive you know, lower marketing costs because you have word of mouth. What can drive higher marketing costs because of word of mouth.

Word of Mouth 143

Word of Mouth Paid Search Agency Work Management Digital Transformation 143

markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

DivvyHQ

OCTOBER 3, 2018

“Losing yourself in a book is the ultimate relaxation.”. A similar quote could easily be attributed to you or me, but these exact words belong to cognitive neurophysist Dr. David Lewis, whose research revealed that reading reduces stress levels more than any other traditional relaxation method. The Culture Code. Talk Triggers.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Read This Book If You: Want to boost the virality of your content.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Contently

MARCH 23, 2023

Improves brand reputation: When customers have a positive experience, they are more likely to share their experience with others, leading to positive word-of-mouth marketing for the business. This not only increases revenue but also helps to build a loyal customer base.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Walker Sands

OCTOBER 10, 2019

2019 marks our fifth year hosting our annual Just a Book event , where Chicago marketers gather together to read and learn from a prominent industry book, followed by a Q&A and meet and greet with the author. In the past, we’ve been fortunate to host incredible marketing and content experts like Joe Pulizzi , Ann Handley and more.

Word of Mouth 40

Word of Mouth Best Practices Viral Marketing Click Rate 40

Webbiquity

MAY 11, 2021

If you haven’t done a perfect job of keeping your books up to date, spend time gathering all the information you’ll need to get a solid picture of where you stand financially as a business. By auditing your customer service and regularly making enhancements, you’ll gain valuable word-of-mouth referrals from happy business owners.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Envy

JULY 19, 2022

Jarid Lukin has summarized the freemium business model as “Giving your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., This means, in essence, free advertising through word of mouth advertising.

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

Everything Technology Marketing

JANUARY 27, 2011

There are literally thousands of marketing books available today. But which books should be in the top-10 list of "must read" marketing books? After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Even better, try to book interviews on podcasts that your target audience is listening to. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

APRIL 12, 2021

Earned media is the modern, digital form of word of mouth. Set up a quick consultation , and I’ll send you a free PDF version of my books. Earned media describes any type of exposure or visibility gained outside of paid channels. Earned media is many times the vehicle for reaching the destination of owned media.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. What is a Talk Trigger? Image via Mailchimp.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. Word of mouth can have a snowball effect, bringing in new customers and contributing to organic growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ActiveDEMAND

NOVEMBER 15, 2021

Most marketing agencies get leads through repeat business, word of mouth, business groups, and by creating award-winning work. This type of platform manages the sale sequences, schedules the follow-ups, and enables SDRs to hit the high volume of calls and touchpoints needed to book meetings. Conclusion.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

MAY 1, 2013

Gaga spends most of her effort on just one percent of her audience, the highly engaged superfans who drive word of mouth. Gaga is the queen of word-of-mouth marketing. Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Generate Something to Talk About.

Loyalty 160

Loyalty Word of Mouth Ideal Customer Profiles Communities 160