The Effective Marketer

JANUARY 17, 2012

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. See Lior’s bio at the end.

Online Marketing 100

Online Marketing Planning Paid Search Agency Marketing 100

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Planning 48

Planning Online Marketing Work Management Marketing & Strategy 48

Digital B2B Marketing

JUNE 18, 2014

With Webbula, which according to BlueKai’s Little Blue Book provides accurate offline consumer data and verifies and authenticates data through a hygiene process, I’m 18-24, 25-34 and 45-54. BlueKai’s Little Blue Book is a well-produced overview of each data provider, if you are interested you can access it here.

Online Marketing 100

Online Marketing Paid Search Agency Marketing Advertisements 100

Ambal's Amusings

NOVEMBER 30, 2012

Who is the book intended for? This book is for online marketers. The book offers tips on how content development is achieved by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Content Marketing 100

Content Marketing Content Marketing & Strategy Marketing 100

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Planning 48

Planning Online Marketing Advertising Agencies Work Management 48

Ambal's Amusings

DECEMBER 27, 2012

What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Who is the book intended for? Top 3 takeaways from the book.

Content Marketing 100

Content Marketing Planning Work Management Content 100

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Planning 48

Planning Marketing Mix Work Management Marketing Management 48

KoMarketing Associates

AUGUST 13, 2015

Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Ogilvy on Advertising, by David Ogilvy.

B2B Marketing 120

B2B Marketing Content Marketing B2B Budget Programs 120

Hinge Marketing

NOVEMBER 18, 2014

” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement.

B2B Marketing 48

B2B Marketing Online Marketing ROI Marketing Analytics Tools 48

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Planning Online Marketing 48

Ambal's Amusings

AUGUST 1, 2012

Content Marketers Must Read Book of the Week! Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing. Here is the free preview to the book Get Content Get Customers. Who is the book intended for? This book is for online marketers. Authors: Joe Pulizzi.

Content Marketing 100

Content Marketing Content Marketing & Strategy Marketing 100

Webbiquity

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Optimization 100

Optimization Search Marketing SEO Planning 100

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. Do you have the expertise internally to pull-off an effective online marketing strategy? Additional Resources.

Planning 48

Planning Online Marketing Work Management Marketing Management 48

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 01:11 – About Raza Imam and his background in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

Hinge Marketing

NOVEMBER 21, 2016

So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Marketing Automation Expertise.

Marketing Automation Services 48

Marketing Automation Services Planning Online Marketing Advertising Agencies 48

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Paid Search Agency 100

Paid Search Agency Marketing Content Marketing Ning 100

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Rich’s book uses the language his clients use. rogercparker Click To Tweet.

Content Marketing 109

Content Marketing Planning Enterprise Management Work Management 109

Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 93

Paid Search Agency Online Marketing Planning Advertising Agencies 93

Biznology

OCTOBER 25, 2012

If you think online marketers like analysis, you’ve never met a baseball fan. As the book and Brad Pitt film Moneyball point out, and as I’m fond of reminding people , “People who run ball clubs, they think in terms of buying players. The right measures. Those dudes count everything.

Planning 80

Planning Online Marketing Work Management Marketing & Strategy 80

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe.

Marketing Funnels 100

Marketing Funnels Planning Top of Funnel Work Management 100

Biznology

NOVEMBER 17, 2011

I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. Image by shutterhacks via Flickr. And broadcast media is even worse.

Lead Generation 80

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 80

Hinge Marketing

MARCH 26, 2014

Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. We studied 500 professional services firms to better understand how they use online marketing and what the results are. As you can see, the news (at least for those doing B2B online marketing) is good.

B2B Marketing 48

B2B Marketing Online Marketing Work Management Marketing Management 48

Webbiquity

APRIL 27, 2011

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. This is not just another “how to do SEO” book for practitioners.

Paid Content 100

Paid Content Paid Search Agency Planning Advertising Agencies 100

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. And Finally, 3 Other Miscellaneous Online Marketing Stats. Earnest Agency ).

Paid Content 100

Paid Content Social Media Social Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 18, 2011

In the book The New Rules of Marketing and PR by David Meerman Scott, he uses the example of a concrete industry organization called the Concrete Network. and how to use concrete.

B2B Marketing 100

B2B Marketing Planning B2B Online Marketing 100

Biznology

JULY 26, 2012

Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social.

Optimization 80

Optimization Planning Content Marketing SEO 80

Webbiquity

APRIL 23, 2012

Or, it could go spectacularly right, as this effort did from CodeWeavers founders Jeremy White and Jon Parshall. 10 Incredible Interactive YouTube Videos by Mashable Business. ” Social Media Saves Valentine’s Day by Socialnomics.

Social Media 100

Social Media Social Marketing Marketing Analytics Tools Work Management 100

Anything Goes Marketing

OCTOBER 15, 2006

After reading Michael Stelzner's new book "Writing White Papers: How to Capture Readers and Keep Them Engaged" I would highly recommend that you start with this book. Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic.

Paper 100

Paper Planning Lead Generation B2B Marketing 100

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. 6 Great B2B Business, Marketing, and Strategy Books by Kelsey Jones.

B2B Thought Leadership 120

B2B Thought Leadership B2B Marketing Marketing Budget B2B 120

Webbiquity

OCTOBER 25, 2021

From your message to your logo and business colors , creating this consistent message across all forms of marketing ensures your brand gets noticed. Ads in newspapers and magazines, as well as brochures, flyers, and of course, posters, are all viewed as trusted marketing materials. Posters provide you with immense flexibility.

Creativity 283

Creativity Business Trust Marketing B2B Marketing 283

Writing on the Web

FEBRUARY 14, 2014

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. Judith Briles has strict criteria for inviting experts to speak: They must be established experts in book publishing or marketing. Virtual assistance.

Conference 100

Conference Trust Marketing Paid Search Agency Social Marketing 100

Marketing Insider Group

APRIL 22, 2020

Take some inspiration from these examples: The Moz Blog – The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights – all in the name of helping you level up your SEO and online marketing skills. Lifehacker is the ultimate authority on optimizing every aspect of your life.

Planning 333

Planning Paid Search Agency Marketing & Strategy Marketing 333

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Generation B2B Thought Leadership 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Generation Leads 120

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 91

Social Media Media Paid Search Agency Advertising Agencies 91

Writing on the Web

MARCH 12, 2014

From the searches I’ve been doing online, there are a ton of experts on ebooks as well as programs. Unfortunately, many of these experts come across as trying to “game the system,” by encouraging people to publish as many books as they can, in as short of time as possible. I’d love to help you, let me know.

Research 100

Research Planning Amazon Keywords 100

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.).

Top of Funnel 50

Top of Funnel Social Media Multi-Channel Social Marketing 50