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5 Best Books Every Copywriter Should Read


Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. After the glamor of Ogilvy, we take a slightly different path to Gary Halbert, an extremely successful copywriter and expert at direct marketing. The Robert Collier Letter Book. The Boron Letters.

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4 Elements that drive B2B direct marketing results


If you’re an experienced B2B direct marketer, this is probably not for you. In B2B, direct marketing copy leads the process, and finding a good direct marketing copywriter is almost as hard as going undefeated in the NFL. So with that in mind, this blog is focused on the basics. Like this post?


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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing


Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. But many are going for cold, hard, qualified leads.

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ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Blog Direct Connections Twitter HJSewell. Tell us about what Connect Direct does?

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 01:11 – About Raza Imam and his background in B2B digital marketing.

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Why I’m Excited For The Avinash Kaushik CMWorld 2023 Keynote

Marketing Insider Group

He thinks of marketing much more holistically than most: he believes marketing’s greatest value happens when we marry the art and the science, the long term and the short term. Which obviously gives me an opportunity to plug my best selling book Mean People Suck ! He alsowants to eliminate “suckiness” from our lives.