Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner.

Account Based Marketing 91

Account Based Marketing ABM DemandBase Marketing Analytics Tools 91

Biznology

JANUARY 5, 2022

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA. What’s the last book read? Who is your favorite fictional hero?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Zoominfo

FEBRUARY 11, 2021

There are so many spam trigger words, someone could write a nice thick book about them. You may be doing marketing when you email clients, but that doesn’t mean you need to remind them you’re doing it. Email marketing Content marketing Digital marketing Account-based marketing (ABM) Direct marketing.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Forward Observer

NOVEMBER 27, 2023

In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes , and What To Do When It’s Your Turn (And It’s Always Your Turn).

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Multi-Channel 116

Multi-Channel Training Consulting Paid Search Agency 116

Marketing Insider Group

JANUARY 4, 2021

Email marketing remains one of the best ways to create ROI. According to the Direct Marketing Association (DMA), you’ll gain a return of $42 for every $1 spent. You can be lean and mean with email marketing. Set up a quick consultation , and I’ll send you a free PDF version of my books. Image: DMA.

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

Martech

JUNE 3, 2024

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Personalization is a hot topic in martech, but the concept is nothing new.

Loyalty 105

Loyalty Personalization Peer-to-peer Planning 105

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. 3 Quick Gifting Tips 1.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whats the deal? So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Martech

DECEMBER 8, 2023

I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. They created these sales centers around the United States and staffed them with internal marketing departments to help the inside sales teams.

Merchandising 87

Merchandising Work Management Thought Leadership Marketing Management 87

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

Marketing Insider Group

JUNE 23, 2020

So far the direct marketing opportunities in smart speakers and digital assistants have been fairly limited. Annoying and intrusive marketing messages would surely mean sudden death for such products in a market where there are so many alternatives. Connected devices have already changed the way we shop online.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

markempa

MAY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also, my book got a new cover!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. Marketing Leadership.

Paid Search Agency 329

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 329

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ill be back next week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Zoominfo

OCTOBER 5, 2021

There are so many spam trigger words, someone could write a nice thick book about them. You may be doing marketing when you email clients, but that doesn’t mean you need to remind them you’re doing it. Emails that promise untold riches and exclusive rewards reserved only for a special elite few. Remember that prince from Nigeria?

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Oktopost

AUGUST 27, 2020

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” .

B2B 124

B2B Guerilla Marketing Social Media Linkedin 124

Zoominfo

SEPTEMBER 25, 2019

The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? The toolkits led to us booking five meetings, ultimately winning two new customers. Topline has been able to make outbound marketing a key component to the growth of our business.

Paid Content 182

Paid Content Campaigns Examples B2B 182

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 01:11 – About Raza Imam and his background in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Navigate the Channel

DECEMBER 15, 2021

You can also send out monthly look books or other digital guides to give them inspiration as to how to use your building materials in a new or innovative way. While this list is primarily aimed at digital marketing methods, don’t be afraid to use printed marketing materials as a way to attract interest from interior designers.

Paid Content 65

Paid Content Paid Search Agency Design Ad Building 65

ClearVoice

NOVEMBER 30, 2021

Investing in content marketing can provide significant advantages for your business. Let’s explore some of those advantages, as well as some book recommendations from leading content marketing experts. Here’s why you should -- and some book recommendations that will help you on your way. Click To Tweet. Stricchiola.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

BenchmarkONE

JULY 20, 2022

Adam Grant is the author of two bestselling books, including “ Give and Take: Why Helping Others Drives Our Success.” Seth Godin is often referred to as the “godfather of modern marketing” for his extensive work in the industry. Follow Seth if you’re looking for a resource to help you learn to market your business effectively.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Convince & Convert

MAY 16, 2014

“Even if you are not writing a blog post or a book at the moment, you are writing.” ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media.

Social Media 152

Social Media Media Skype Storytelling 152

Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start.

Planning 98

Planning Work Management Marketing Management Paid Search Agency 98

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 125

Direct Marketing Examples SMS Paid Search Agency 125

Customer Experience Matrix

JULY 3, 2018

Although technology was always central to Acxiom's business, it was ultimately a services organization whose chief resource was a large team of experts in databases and direct marketing. It was also a favorite target of privacy advocates in those quaint days before online data gave them something much scarier to worry about.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Zoominfo

SEPTEMBER 25, 2019

The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? The toolkits led to us booking five meetings, ultimately winning two new customers. Here are some key takeaways that might help you with your own direct marketing strategy.

Paid Content 100

Paid Content Campaigns Examples B2B 100