The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 171

Storytelling Consulting Marketing & Strategy Paid Search Agency 171

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 148

Copywriting Wikipedia Advertising Mediums Marketing & Strategy 148

Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn. What is the last book read?

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. Best-selling leadership author and business growth consultant Scott K. Edinger is a consultant, author, advisor, and speaker who is recognized as an expert in the intersection of leadership, strategy, and sales. Are you ready to be a Growth Leader?

Paid Search Agency 171

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 171

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 156

Social Media Resource Management Organization Social Marketing 156

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. About the Author Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel , a consultancy that helps SaaS teams reach and retain high lifetime value customers.

Marketing Funnels 164

Marketing Funnels Top of Funnel Startups Buyer Personas 164

seo.co

JULY 10, 2024

That’s why SEO consultants exist. There are consultants that serve different niches and offer different types of skills, and of course, each consultant has their own unique style and approach to bring to the table. But when you’re searching for an SEO consultant, it’s sometimes hard to find the right fit.

Consulting 111

Consulting SEO Paid Search Agency Best Practices 111

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 17, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

NOVEMBER 3, 2023

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book How do you break through the noise? With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work. Douglas Burdett, host of The Marketing Book Podcast.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

MARCH 30, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. What’s the last book you read? I’ve started my consulting business full-time! Eleanor Oliphant is Completely Fine.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

SEPTEMBER 17, 2020

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. It’s a point I’ve been making in my books, talks and work for 20 years, and BJ’s “floss one tooth” story is a great explanation that I include in every talk I give.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

NOVEMBER 3, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. We’re pleased to feature Consultants Collective member and global expert in journalism, media, and emerging markets to companies, David A.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

DECEMBER 8, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Sue Serna. What’s the last book you read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

NOVEMBER 17, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant and digital marketing & digital advertising expert, Peggy Reinders.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Advertising Agencies 104

Biznology

DECEMBER 1, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member communications consultant, think-tank scholar, and university teacher, Gary Geipel.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant, John Clemons. Q: What is the last book read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

OCTOBER 20, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. What is the last book read? The post Consultants Collective Profile: Kevin Jordan appeared first on Biznology. What is a hobby of yours?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

SEPTEMBER 22, 2021

This important new book places a spotlight on a reality that HR professionals and employee communicators share — particularly in the wake of COVID — that strategic communications is one of the most critical capabilities that organizations can use to keep employees connected and engaged in arguably the most complex of modern times.

Consulting 104

Consulting Conversion Trends Purchase 104

Biznology

NOVEMBER 23, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Donna Hamlin. What is the last book read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Biznology

APRIL 29, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant and social media expert, Casey Hall. Social Media Consulting?

Consulting 104

Consulting Ideal Customer Profiles Profiling Social Media 104

Biznology

APRIL 27, 2020

We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. I enjoy reading: books, long-form magazine articles, or even tweets to keep up with current events. What is the last book you read?

Ideal Customer Profiles 118

Ideal Customer Profiles Consulting Profiling Work Management 118

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology. I will be back next week with our regularly scheduled content and programming.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Biznology

JULY 21, 2020

What is the last book read? The book represents more than a recap of the climbing feat itself; it explores the interpersonal relationships climbers have with their adventures and how they are driven to explore the limits of human potential and seek balance with risk and ambition. What makes you happy? Creating win-wins.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Creativity 104

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. Add a doctor video to your consultation page.

Consulting 98

Consulting Marketing & Strategy Marketing Strategy Peer-to-peer 98

B2B Marketing Directions

JUNE 16, 2024

Source: BenBella Books Successful marketing is the result of many distinct, but interdependent, decisions and actions. A new book by Allen Weiss and Deborah J. MacInnis addresses these topics: The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling - And What to Do About It (BenBella Books, 2024).

Planning 54

Planning Marketing Proposals Segmentation Marketing & Strategy 54

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Biznology

OCTOBER 29, 2020

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. What is the last book read? The post Consultants Collective Profiles: Douglas Spencer appeared first on Biznology. Who is your favorite painter or composer? George Frideric Handel.

Ideal Customer Profiles 80

Ideal Customer Profiles Consulting Profiling Verticals 80

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 60

Consulting Budget Programs Work Management Ideal Customer Profiles 60

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Her book, The Knowledge Management Memory Jogger, was published in February 2023.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

B2B Marketing Directions

MAY 19, 2024

That's the topic of Carmen Simon's book, Impossible to Ignore: Creating Memorable Content to Influence Decisions (McGraw Hill, 2016). This book provides a detailed discussion of science-based techniques for making your content more memorable and impactful. I first read Carmen Simon's book in early 2017, and I wasn't overly impressed.

Content 55

Content Act-On Impressions Consulting 55

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

Ethics 71

Ethics Work Management Studies Resources 71