Biznology

NOVEMBER 17, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant and digital marketing & digital advertising expert, Peggy Reinders.

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Biznology

DECEMBER 1, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member communications consultant, think-tank scholar, and university teacher, Gary Geipel.

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Ideal Customer Profiles Profiling Consulting Thought Leadership 104

Biznology

SEPTEMBER 17, 2020

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. It’s a point I’ve been making in my books, talks and work for 20 years, and BJ’s “floss one tooth” story is a great explanation that I include in every talk I give.

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Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant, John Clemons. Q: What is the last book read?

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Ideal Customer Profiles Profiling Consulting Storytelling 104

Biznology

OCTOBER 20, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. What is the last book read? The post Consultants Collective Profile: Kevin Jordan appeared first on Biznology. What is a hobby of yours?

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Ideal Customer Profiles Profiling Consulting Thought Leadership 104

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. What's In the Book The Elements of Choice contains ten chapters. Johnson an important read for marketers.

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Work Management Marketing & Strategy Paid Search Agency Marketing Strategy 89

Biznology

NOVEMBER 23, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Donna Hamlin. What is the last book read?

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Ideal Customer Profiles Profiling Consulting Enterprise Management 104

Biznology

APRIL 29, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant and social media expert, Casey Hall. Social Media Consulting?

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Ideal Customer Profiles Profiling Consulting Social Media 104

Biznology

APRIL 27, 2020

We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. I enjoy reading: books, long-form magazine articles, or even tweets to keep up with current events. What is the last book you read?

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Ideal Customer Profiles Profiling Consulting Work Management 118

Biznology

OCTOBER 27, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this featured profile, we’re pleased to feature Consultants Collective member, Brian Barnier. What is your latest accomplishment?

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Ideal Customer Profiles Profiling Consulting Broadcasting 104

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology. I will be back next week with our regularly scheduled content and programming.

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Biznology

JULY 21, 2020

What is the last book read? The book represents more than a recap of the climbing feat itself; it explores the interpersonal relationships climbers have with their adventures and how they are driven to explore the limits of human potential and seek balance with risk and ambition. What makes you happy? Creating win-wins.

Ideal Customer Profiles 104

Ideal Customer Profiles Profiling Consulting Marketing Strategy 104

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. Add a doctor video to your consultation page.

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Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

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Positioning Effectiveness Template B2B Marketing 66

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

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Consulting Ideal Customer Profiles Budget Programs Work Management 50

Biznology

OCTOBER 29, 2020

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. What is the last book read? The post Consultants Collective Profiles: Douglas Spencer appeared first on Biznology. Who is your favorite painter or composer? George Frideric Handel.

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Ideal Customer Profiles Profiling Consulting Verticals 80

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

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Social Media Consulting Media Work Management 102

Heinz Marketing

AUGUST 22, 2023

By Sarah Threet , Marketing Consultant At Heinz Marketing, we value continuous learning and growth. We want to be the kind of consultants who are always on top of the latest trends so we can position ourselves as a strategic resource for our clients. Context Matters – S o How do I Position My Product?

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Positioning Paid Search Agency Marketing & Strategy Product 72

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

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Planning Marketing AI Paid Search Agency Work Management 142

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Prior to Metaforce, Adamson was the chairman of Landor Associates, a full-spectrum brand consultancy.

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Single Grain

JANUARY 23, 2023

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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Cintell

DECEMBER 19, 2018

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a constant: our clients struggle to brief us on their customers. You hire specialists. Increase retention and reduce churn.

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B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. However, the authors note that the methodology described in the book can be used for selecting any information technology.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.

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Social Media Social Marketing Planning Marketing & Strategy 135

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

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Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Digital Marketing For Dummies.

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Biznology

OCTOBER 21, 2020

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world.

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B2B Marketing Directions

OCTOBER 16, 2022

A new book by Nancy Harhut - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022) - is a timely and much needed resource for marketers who want to leverage the power of human psychology in their marketing efforts.

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Unbounce

JUNE 30, 2020

So, you’ve written a book. At a time when many brick-and-mortar bookstores are shuttered and there’s nobody to explore the aisles, helping potential readers discover your books can be tricky. . If this is your predicament, we have three words for you: book landing page. Why Do Authors Need a Book Landing Page?

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Landing Pages Top of Funnel Digital Marketing Funnels Planning 145

Optinmonster

JULY 19, 2021

Are you looking to make your bookings and appointments process easier? However, with an appointment and bookings plugin, you can automate your scheduling tasks to save time and money. Today, we’re going to list out the best bookings and appointment plugins for your WooCommerce store. Choosing a WordPress Booking Plugin.

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Best Practices Work Management Marketing Management Email Marketing 64

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

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B2B Marketing Directions

JANUARY 21, 2023

A new book by Bev Burgess and Tim Shercliff fills this critical need. Bev Burgess and Tim Shercliff are the co-founders of Inflexion Group , a UK-based consulting firm that helps clients implement account-based growth strategies. What's In the Book Account-Based Growth is structured in four parts.

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B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

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Paid Search Agency Marketing Custom Publishing B2B Marketing 52

Heinz Marketing

JANUARY 12, 2022

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I wanted to put together a list of books that can help put you in a great mindset for 2022. I really enjoy reading these types of books before my work day. Below is a list of books on my reading list with a brief synopsis. You can only go up from here!

Planning 55

Planning B2B Marketing Paid Search Agency Rules 55

B2B Marketing Directions

MARCH 19, 2023

That's one of the main themes of Christina Inge's new book, Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (Kogan Page, 2022). Inge is the founder and CEO of Thoughtlight , a technology consulting firm and marketing agency that specializes in digital marketing and analytics strategies.

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Webbiquity

MARCH 2, 2017

.” What they do want is consultative guidance, especially when it involves co-creating unique value. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). So Deb’s book begins with a chapter detailing the 12 dimensions of trust. Deb Calvert. Deb Calvert.

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B2B Marketing Directions

JUNE 11, 2023

Analysts, consultants, and other marketing pundits have responded to this need by developing models that attempt to describe the B2B buying process, which is now frequently called the B2B buyer journey. The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. In Chapter 02 of the book, Ms.

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Top of Funnel Buyer's Journey B2B B2B Thought Leadership 40