Walker Sands

MAY 5, 2021

For the first installment of our media insights blog series, I connected with Sarah Smith , a booking producer for Yahoo Finance , to discuss strategies for pitching booking producers and how PR professionals can foster their media relationships. What to Disclose in Your Pitch. In this case, I went back and we were able to get the CEO.

Broadcasting 52

Broadcasting PR Media Public Relations 52

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. This reference is almost worth the cost of the book itself. Becoming a social business means change, which is never easy.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Thinkers360

MARCH 15, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Convince & Convert

NOVEMBER 24, 2015

An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. David’s marketing insights helped transform one of his books into a staple of the marketing canon. ” —@dmscott.

PR 317

PR Rules Social Marketing Skype 317

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Webbiquity

MAY 17, 2010

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Even if Hayes didn’t share so many valuable marketing insights here, the book may be worth buying just for its trivia value.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Ranking 129

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 126

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Webbiquity

APRIL 27, 2011

This is not just another “how to do SEO” book for practitioners. Fox notes that “Marketing, social media and public relations can help your link profile considerably,&# which is a core tenet of web presence optimization (and our agency’s approach to SEO and online marketing).

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Navigate the Channel

APRIL 17, 2023

Each year, Hermes Creative Awards competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs. ER Marketing received the following awards: PLATINUM ER Marketing Branding Whitepaper Feeney Inc.

Creativity 65

Creativity Public Relations Press Advertisements 65

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 105

Marketing Insider Group

JANUARY 13, 2021

Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. Set up a quick consultation , and I’ll send you a free PDF version of my books. For a quick intro, see the video below.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 79

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. The key to effectively leveraging SEO and PR is collaboration. Why Companies Need PR and SEO.

PR 324

PR SEO Lead Ranking Lead Scoring 324

Liveintent

APRIL 5, 2023

The Women With Intent ERG community also kicked off the first book as part of their quarterly Book Club initiative, selecting “Educated” by Tara Westover. The members will spend the next 6 weeks reading on their own time and then connecting together during a meeting to discuss personal takeaways and stories.

Thought Leadership 62

Thought Leadership Intent Public Relations Validation 62

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Score: 30.36

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

FEBRUARY 20, 2018

On February 14, 2009, I wrote New book: ‘Social Network Business Plan’ for Socialmedia.biz and we were off to the races. My blogging life has become completely self-referential. Thanks to Mike Moran and JD Lasica, I have written a marketing and technology blog post every week for exactly nine years.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Zoominfo

MARCH 9, 2021

Once you establish what your sales booking revenue goals are, you can build out a demand generation strategy that specifically caters to achieving them. Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Champion Communications

JULY 24, 2023

Barbie’s PR team understood the significance of cultivating an engaged online community through social media platforms – for businesses looking to expand their social media presence, LinkedIn is the key to success.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Zoominfo

NOVEMBER 1, 2022

Consistently Exceeding Client Expectations In public relations, timing is everything — and few people understand this better than Alan Roberts of Newswire. I worked at a startup that got funding, and you could write a book on how many missteps were made from that point on.” It’s just phenomenal.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” ” Please click the button below to download the full e-book. For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint.

Act-On 114

Act-On Paid Search Agency Work Management Trust Marketing 114

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

Thinkers360

FEBRUARY 23, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 48 John Clark Spark Contact John Clark Score: 32.34

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Ranking 63

Contently

FEBRUARY 2, 2021

Both jobs involve putting words together well, but the essential skill sets required for a display ad campaign versus an e-book series are very different. I started as an ad copywriter, dabbled in public relations, grew into a head of creative at several ad agencies before shifting to being a practice lead at a management consulting firm.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

KoMarketing Associates

APRIL 7, 2021

E-books: 57% (compared to 48% in 2020). Earned media is basically public relations, though it can be much more. So a really good demand generation marketer should have the number of a good public relations contact on their phone. White papers: 55% (compared to 60% in 2020). Then there’s paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236