Tools of the Trade: Screencast-O-Matic

Lead Liaison

In today’s post, we’ll talk about Screencast-O-Matic. What is Screencast-O-Matic? Screencast-O-Matic is a simple screen recorder for Windows and Mac. Screencast-O-Matic can be used for video tutorials, support-related videos, and more.

Screencasting, a Love Story with Clients Involved.

Vidyard

It’s called screencasting. Screencasting is great for: Onboarding new clients. Tools of the screencast: Recording. Screencasting is a practice that can benefit any SaaS company, and it’s really worth it to invest a little in a software specialized in conducting a screencast.

Trending Sources

The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Early screencasting apps were clunky to use and offered little functionality beyond basic recording and editing. Screencasting Tools.

Camera Shy & Short on Time? Try Screencasting to Create Video Content

Vertical Response

Whether you’re already doing a lot of video marketing, or just figuring out how to make video a part of your mix, consider screencasting: capturing your computer screen output in a video, along with audio narration and sometimes video of the presenter. In contrast to a videoconference or webinar, screencasting lets you create a video from your desktop that can be viewed again and again. He shares some tips and tricks and best practices for more effective screencasting.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

This could include screencast videos from product demonstrations, or background b-roll that was shot for a previous project. Proper planning permits perfection. This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business.

Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

So I’ll do a screencast of their current video setup, and talk about how Vidyard can have a positive impact on that. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore.

The Six Best Screen Capture Tools

Webbiquity

Sample review: “Snagit (paid) is my preferred tool for making screencasts and annotated screenshots. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox.

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity

Here are a handful of practical tips for how to repurpose existing content, such as transcribing videos: “If you have videos, screencasts or webinars produced for your content marketing campaign then getting these transcribed into an eBook can offer a valuable way to create a new opt in offer.”

8 How-To Videos We Love (and Why)

Hubspot

The meat of the video consists of a screencast of someone using the Asana calendar tool, but these branding details bring life to what would otherwise be a rather boring video. Have you ever learned how to do something with the help of an internet search?

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

41: The 15 Best Screencasting and Online Presentation Tools. #42:

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Using What You’ve Got: Video Marketing on a Budget

Modern B2B Marketing

Here are some video marketing tips that make use of what you’ve got: Use screencasts: A screencast is a digital recording captured straight from your computer screen.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

41: The 15 Best Screencasting and Online Presentation Tools. #42: Most of the posts so far in this series on the best online business tools have addressed marketing functions.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

Record screencasts – record video from your screen. Record video and screencasts from your screen/tab. To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question.

How to Use Video in Your Marketing: 20 Ideas to Try Today

Hubspot

Screencast a demo of your product. Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention.

The Eight Best Online Tools for Sales Professionals

Webbiquity

41: The 15 Best Screencasting and Online Presentation Tools. #42: It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality.

Tools 30

How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

Littauer sends each website owner a document outlining the problems of the website and a screencast of him reviewing the site. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. When our jeans no longer fit, we buy new ones.

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57 Notable and Unique Content Marketing Ideas

Writtent

Screencasts. Screencasts can be a highly effective form of tutorials, allowing you to showcase critical skills in video form without a need for expensive lighting or editing. The average marketer today uses 12 different content marketing tactics.

17 Ways to Recycle Content and Triple Its Lifespan

Writtent

Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast. Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way.

Can you DIY? How and When to Update Old Video Content

Vidyard

Screencasts or product shots. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends.

KCNN: Principles Module

Buzz Marketing for Technology

Thought leaders in citizen media and traditional journalism offer their guidance in a slide show on best practices, interviews, a screencast on how to make corrections online, a tip sheet and a confession corner where journalists admit some gut-wrenching gaffes. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT.

Marketing’s True North: Align Your Marketing Around Your Mission

Modern B2B Marketing

We already had a screencast of our product on our homepage. Author: Chris Savage When we started Wistia in 2006, all of our marketing was centered around our video hosting product.

VerticalResponse’s Top 50 Marketing Blog Posts of 2014

Vertical Response

Try Screencasting to Create video Content. Creating valuable content is a consistent mission for us here at VerticalResponse. In 2014 (so far), we published and produced more than 315 pieces of original content. This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. We gave tips, ideas, and actionable takeaways for a wide variety of marketing topics, tailoring our content to you. Hard work also pays off.

17 Ways to Repurpose Content and Triple Its Lifespan

Writtent

Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast. Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

41: The 15 Best Screencasting and Online Presentation Tools. #42: There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%.

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41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

Do a screencast with Screenr of your product and share it on your blog. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos. This is an excerpt from our new ebook – 100 Content Ideas for Community Managers.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for?

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

Explainer Video for InVision App from Mac Screencast Productions on Vimeo. Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience.

The Marketer’s Guide to Producing Product Videos

Content Standard

Unlike a screencast or a demo, which often provide step-by-step walkthroughs, a product video’s goal is to create a deeper connection with an audience through story or narrative, and to show viewers the value of a product instead of telling them about it. I’m a girl on the go.

Wikipedia Management for Dummies

Biznology

I will embed both deck I uploaded to Slideshare , How To Manage Your Wikipedia Page , and the screencast of that same webinar as soon as I can get a copy from the host of the webinar, Bob Fine, editor of The Social Media Monthly and The Startup Monthly magazines.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

41: The 15 Best Screencasting and Online Presentation Tools. #42: Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered.

5 Easy Tips to Create Video Screencasts Like a Pro

Hubspot

One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen. Check out a recent screencast I created to explain HubSpot's email marketing software. Have you created a screencast before?

The 5 W’s of Your Video Marketing Strategy

SnapApp

You could create a simple screencast with voiceover, a talking-head in front of a backdrop, or an animated project using a tool like GoAnimate. Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials.

29 Content Strategy Offers Ideas You’ve Never Dreamed Of

Writtent

Create a Screencast. If your product is web-based, or you’re an expert at a process that matters to your prospects, film a simple screencast which details the ins and outs of the task. Pssst.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

But, instead of a long section on his personal experience, he uses his free screencast to let the audience get to know him and build trust. He doesn’t encourage commenting, but he still encourages taking a specific action – watching the screencast.

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LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

Make Screencast Videos In Firefox with Capture Fox. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. Export LinkedIn Contacts.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

Whether you hope to delight a customer with a friendly, personalized video or teach them how to use a tool with a quick screencast, Wistia makes it easy to create and share video content right within your emails.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Also for extra credit or even an advanced course, Id emphasize "Make a video tutorial/screencast". ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google.

Class 77

The Content Creator's Master List of Commonly Troublesome Words

Hubspot

screencast: One word. Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time.

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The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Diigo Screencast. (1). Flock Screencast Browsers. (1). screencasts. (1). I created these screencasts to help explain some useful Web 2.0 Getting Started With Twitter - Screencast. skip to main | skip to sidebar. The Power of Educational Technology. Demonstrating the power of technology to improve learning, create communities and inspire new thinking. Sunday, May 25, 2008. Preparing Students to Succeed in the 21st Century. I often talk about this as a goal.

The Bamboo Project Blog

Buzz Marketing for Technology

Fortunately for us, Tony Karrer is a whiz at using LinkedIn to find expertise and hes recorded a couple of excellent screencasts to show the rest of us how its done. In Tonys screencast example (below), "Moodle" and "WizIQ" are the two search terms hes using.