Tools of the Trade: Screencast-O-Matic

Lead Liaison

In today’s post, we’ll talk about Screencast-O-Matic. What is Screencast-O-Matic? Screencast-O-Matic is a simple screen recorder for Windows and Mac. Screencast-O-Matic can be used for video tutorials, support-related videos, and more. Screencast-O-Matic is really easy to operate. The final recording can be uploaded to , YouTube, Vimeo, Google Drive, Dropbox, or just saved as a video file on your computer.

Screencasting, a Love Story with Clients Involved.


It’s called screencasting. Screencasting is great for: Onboarding new clients. Tools of the screencast: Recording. Screencasting is a practice that can benefit any SaaS company, and it’s really worth it to invest a little in a software specialized in conducting a screencast. The company, Camtasia, itself has also produced a lot of screencasts to get you started with the platform (and get you inspired!).


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The 15 Best Screencasting and Online Presentation Tools


Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Early screencasting apps were clunky to use and offered little functionality beyond basic recording and editing. Screencasting Tools. Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. A screencast storage and sharing site. 7) Screencast-O-Matic.

5 Easy Tips to Create Video Screencasts Like a Pro


One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen. Check out a recent screencast I created to explain HubSpot's email marketing software. A screencast is both easy to create and can serve as a great complement to a sea of text on a web page. Here Are Five Tips for Creating Expert Screencasts on Your Own: 1. Have you created a screencast before?

Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic


Screencast-O-Matic , the scrappy contender fighting for a top ranking. Due to their niche specificity, our head-to-head review pits Camtasia against Screencast-O-Matic. Review of Screencast-O-Matic. Alongside Camtasia, I also have Screencast-O-Matic installed on my computer. For quick screen recordings, I use Screencast-O-Matic. Screencast-O-Matic strengths : Scripted recordings. Screencast-O-Matic weaknesses: Runs in the background.

Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video


For a screencast that lets the viewer know you value their attention, you need to pay attention to the screen resolution, microphone, visible menus and tabs — and several other demo production issues you don’t normally think about. Here’s a comprehensive guide on How to create screencasts by WordPress guru Shawn Hesketh. Short videos about technology are great for sales and marketing.

Make your online video meeting more like “real” video


But they will appreciate a tightly scripted screencast with a happy result at the end of the click path. For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Multiple talking heads on a small screen?

New: Add Images to Sections Using Sections Dashboard


Here's a screencast of what the workflow looks like: You can also add images to sections through the Layout & Design Tool. It's important to make sure your website structure is organized nicely, and this includes implementing a proper tagging system and section strategy. To make sure that every page on your website stands out, we've added the ability to add a cover photo to each of your sections in our. Sections Dashboard. Here's how it works.

Working From Home Video Resources


Screencasts. This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

The Ultimate Growth Marketing Software Stack

Lead Liaison

Support & Help: Screencast-O-Matic. Some of these solutions such as Screencast-O-Matic are lesser known, but super handy and affordable for sales, marketing, and support. Support & Help : Screencast-O-Matic. We use Screencast-O-Matic to record help videos during the sales and support process. Growth marketing has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom.

The 10 Most-Read Posts of 2018


The 15 Best Screencasting and Online Presentation Tools. Happy New Year! Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing. But before launching into new ideas, campaigns, strategies, and tactics for 2019, here’s a quick look back at the top 10 most-read posts on the Webbiquity blog in 2018.

Do You Have The Videos You Need to Support an Online Conference?


Edit software demos and screencasts so they tell an interesting use-case story. This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More

Ignite Tech

Interactive Screencast Walkthrough. Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. We’re excited to share all of our newest product features and updates in greater detail below. Account-Based Marketo Activity Profiles.

Growth Marketing Software Stack for B2B Companies

Lead Liaison

Support & Help: Screencast-O-Matic. Some of these solutions such as Screencast-O-Matic are lesser known, but super handy and affordable for sales, marketing, and support. Support & Help : Screencast-O-Matic. We use Screencast-O-Matic to record help videos during the sales and support process. Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom.

How to Create YouTube Videos that Generate Views & Subscribers


To quickly add subtitles, you can use a tool such as Screencast-O-Matic. Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube.

How to price your ebook to maximize sales and profits


A great example of this is the Ruby on Rails ebook by Learn Enough , which is priced at $39, but you can also buy screencasts without or with the ebook for $149 and $169. Ebook price anchoring with additional screencasts as a premium offer. Jump ahead.

Using What You’ve Got: Video Marketing on a Budget


Here are some video marketing tips that make use of what you’ve got: Use screencasts: A screencast is a digital recording captured straight from your computer screen. Putting your face on camera is a great way to build rapport with your audience, but if you’re not ready for this step, screencasts are a good alternative. Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear.

How to Create the Best How-To Videos: Tips and Tricks


Supportive Screencast Videos 2.5 Supportive Screencast Videos. Some people create live screencasts for gaming or other creative endeavors so viewers can be inspired by their use of specific digital tools. Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing.

3 Ways to Use Video in the Sales Process

SmartBug Media

With tools like Vidyard’s GoVideo or even QuickTime’s screencast, making videos like this has never been easier. Like Ariel of Disney’s The Little Mermaid , video wants to be where the people are : websites, social media platforms, mobile apps, email, and so on. You probably have heard that consumers prefer video over other content formats, and its presence in the digital space has transcended a multitude of channels and platforms—especially when it comes to sales videos.

Changes in Sales Models: Call for Changes in Video Content


Get your on-line demonstrators to record screencasts that can be edited into punchy stories. Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with. online meetings website interactions self-serve interactions live chat agents. For many B2B companies “website interactions” has meant redoubling their eCommerce efforts — with good results and with fewer interactions.

The Ultimate Guide to Content Marketing Tools: Introduction


The 15 Best Screencasting and Online Presentation Tools. Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago.

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The Bamboo Project Blog: For Blogging Beginners: Evolution of a Blog Post

Buzz Marketing for Technology

Get Camtasia Studio for Free and Create Great Screencasts! Hi Michele -- following your advice in the video and letting you know that I have looking into your technical issues with the video to create a post of quick tips for improving screencasts ([link] You did a really good job with screencasting because creating videos can be really frustrating. As Beth Kanter is far more experienced with screencasting than me hopefully she will share some of her tips.

Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing


Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Audrey's article offers some great advice for creating screencasts, outlining the step-by-step process to help you get started. Marketing Takeaway: Screencasts can be a great instructional tool for your company's products or services.

Youtube for Popular Content: The Complete Beginner’s Guide to YouTube Marketing [UPDATED]


Here are a few tools we use at BuzzSumo for in-house video creation and editing: Screenflow for screencast recording and editing Animoto for social promo videos A hacked together spreadsheet for estimating the time it will take to say a script iStock photo for images Canva for free images Pablo by Buffer for free images Envato Market for music and sound effects Rev for transcription and caption file creation.

7 Top Video Editing Software Programs for Newbies to Pros


Besides uploading your videos to Screencast, Vimeo, and YouTube, you can upload videos to your video courses, as well. . The cat’s out of the bag: consumers love video content. . Forty-nine percent of people watch more than five videos per day and 86 percent of consumers want to see more videos from businesses in 2020. . This is great news because you’re confident in your ability to script and shoot educational videos for your followers.

10 Things You Probably Didn’t Know BuzzSumo Could Do


You may have been wondering where I am getting these screencasts from – it doesn’t look like the BuzzSumo you know so well. Ever since our launch four years ago, BuzzSumo has been famed as a content intelligence powerhouse, giving content marketers insights into what types of content receive social engagement, backlinks, and lasting impact. If you work in content you have most likely seen our data, trialled our product, or, even better, are a happy customer.

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How to Write Facebook Messenger Copy That Converts


Tool tip: Botsociety has heatmaps and screencasts so you can iron out confusing flows ahead of time. Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late: Most users don’t know how to interact with bots on Messenger yet. But they will.

KCNN: Principles Module

Buzz Marketing for Technology

Thought leaders in citizen media and traditional journalism offer their guidance in a slide show on best practices, interviews, a screencast on how to make corrections online, a tip sheet and a confession corner where journalists admit some gut-wrenching gaffes. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT.

Top Video Creation Tools For Native Advertising


Camtasia is a great piece of software for producing “screencasts.” Good for: Screencasts and explainer videos. In recent years, video has dominated the digital marketing space, and all signs indicate this will continue. Get this: every 30 days , more video content is uploaded to the internet than US TV networks have created in 30 years. Today, 87% of marketers are using video in their activities.

Why Your Business Should Leave Video Voicemails


If you’re looking for some that are easy to use and more budget friendly, Screencast-o-matic and Loom may be the right solution for you (and both offer free versions!). Your customer has a busy Monday ahead of her, so she’s quickly scanning her inbox and only giving each email a cursory glance. How do you ensure yours is one that’ll grab her attention to the end? Cue video voicemail.

Bring it in: How to build an all-star social media team

Sprout Social

Over prepared or crazy: Have built an entire social on boarding “course” for my next team member complete with step by step screencasts ????. It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have.

Searching for Expertise - LinkedIn Answers

Clark Quinn

So in this screencast, I look at what I would do given this need. Yesterday I created a screen cast on LinkedIn for Finding Expertise. Today, I saw a post on our Free - Web 2.0 for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology). I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far.

Ning 40

The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Diigo Screencast. (1). Flock Screencast Browsers. (1). screencasts. (1). I created these screencasts to help explain some useful Web 2.0 Getting Started With Twitter - Screencast. skip to main | skip to sidebar. The Power of Educational Technology. Demonstrating the power of technology to improve learning, create communities and inspire new thinking. Sunday, May 25, 2008. Preparing Students to Succeed in the 21st Century. I often talk about this as a goal.

9 Ways to Use LinkedIn for Smart Professionals

Writing on the Web

P.S. (from Patsi)… Here’s a neat Jing screencast showing you how Dr. Tony Karrer uses LinkedIn to find expert resources. How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town.

Wikipedia Management for Dummies


I will embed both deck I uploaded to Slideshare , How To Manage Your Wikipedia Page , and the screencast of that same webinar as soon as I can get a copy from the host of the webinar, Bob Fine, editor of The Social Media Monthly and The Startup Monthly magazines.

Leveraging Video to Get More Sales Meetings [Podcast]


So I’ll do a screencast of their current video setup, and talk about how Vidyard can have a positive impact on that. The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting.

The Eight Best Online Tools for Sales Professionals


41: The 15 Best Screencasting and Online Presentation Tools. #42: It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. The primary reason is that sales reps are unable to locate or access the materials when needed. But in top-performing organizations, sales and marketing are closely aligned.

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