SearchChat Podcast: Is Anonymous Information Really Anonymous?


In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. Spotify Stitcher Radio Google Play Apple Podcasts. The post SearchChat Podcast: Is Anonymous Information Really Anonymous?

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Will Podcasters Abandon Apple?


But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017


In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. To get the full measure, listen to the podcast. MIKE: I think, by and large, blog posts just offer greater level of flexibility in how you can deliver and format the content where you can have that TL;DR section at the top, or you can have an editor’s note to lead in and have a preview of what’s going to be covered in the article.

B2B Reads: Podcasting, KPIs, and Business Buying

Heinz Marketing

Great article, Jesse Walsh. The State of Podcasting: Audience, Content, and Advertising Trends. A modern look at what’s happening in podcasting right now. The post B2B Reads: Podcasting, KPIs, and Business Buying appeared first on Heinz Marketing.

7 Best Data-Driven Marketing Podcasts in 2019


Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk. 7 Best Data-Driven Marketing Podcasts.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement


To get the full measure, listen to the podcast. ISAACS: One of the things that caught my eye about Mammoth was an article – it was a headline – unlimited vacation. Podcast podcast rethink marketing podcast unlimited vacation vacationToday’s guest is Nathan Christensen. He’s the CEO of Mammoth HR, an HR technology and consulting company serving more than 70,000 small businesses nationwide.

The Creative’s Guide to Writing Persuasive Podcast Descriptions


Fortunately, when it comes to writing your podcast description there is a formula. Intrigue + Clarity + Benefit = Podcast Description Success. Follow this formula to write persuasive podcast descriptions: Intrigue. What will listeners take away from your podcast?

Stories Help You Make Sense Of Your Life & Other Articles


This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. I am a big fan of all of the TED Talks and podcasts as well, especially the stories and wonder and sunsets podcasts). Articles. TED Talks/Podcasts. This podcast, The Anthropocene Reviewed, is outstanding!]. The following has been curated by Consultants Collective member, Kevin Jordan.

Help 97

Podcast Advertising: A New Multimillion Dollar Frontier


#GrowthGoals: One content creator’s forage into the podcasting space. I knew very little about podcast advertising when I sat in on a candid talk between two women who claimed they lost sleep over how to make advertising in podcasts better, more relevant and seamless.

How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert


2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. How to Podcast

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert


In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. A Brief History of Podcasts. over 660,000 active podcasts.

10 Most-Read Sales Articles of 2018


The Top 35 Sales Podcasts for Sales Professionals. Today, we’re sharing the ultimate list of sales podcasts. Recently, we published The Ultimate List of Marketing Podcasts. Read: The Top 35 Sales Podcasts for Sales Professionals.

How to Create a Podcast: A Step-by-Step Guide for Content Marketers


Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. Likewise, podcast listeners are 32 percent more likely than non-podcast listeners to make $75,000+ per year.

The Anatomy of a Perfect Podcast Episode, According to HubSpot's Podcast Expert


Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week -- for reference, that's nearly four times the amount of people who watched the Game of Thrones final season premiere. How to Podcast

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. Why this podcast? Plus, I won’t hide the fact that doing the podcast is fun.

10 Best Digital Marketing Podcasts in 2020

Stevens & Tate

Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. The Mad Marketing Podcast .

Common Business and Legal Mistakes Podcast Freelancers Often Make


#GrowthGoals: One content creator’s forage into the podcasting space. As I considered creating the content of a new podcast, I could not ignore that my aspiration for an artistic endeavor requires attention to the business side too. She continued: “You are not making a podcast.

10 Most Popular Marketing Articles of 2018


Thus far, we’ve covered the most-read articles for sales professionals and recruiters. The Ultimate List of Marketing Podcasts. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Read: The Ultimate List of Marketing Podcasts.

5 best marketing podcasts (that won’t put you to sleep)


I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

Want to Grow Your Podcast Audience? Focus on These Three Areas


#GrowthGoals: One content creator’s forage into the podcasting space. I’ve heard that efficiency is key if you are working as a freelancer or independently as a podcaster. And she’s streamlined all the best tips on podcast audience development by focusing on three main areas.

Rethink Podcast #13: What It Means To Become An Advocate Marketer


In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. To get the full measure, listen to the podcast. Then beyond that, I’ll look to see if you’ve been quoted in an article. And thank you so much for joining us today on the podcast. Podcast advocate marketer podcast

3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. 1: Podcasts Deliver Better Brand Metrics. 2: Podcasts Increase Memory Encoding.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

18 Quotes About Podcasting for Business Professionals


Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. Some of these technical articles are kinda sorta dated.

Claiming Your Spotlight in the Podcasting Space While Celebrities Crowd In


#GrowthGoals: One content creator’s forage into the podcasting space. This is clearly happening in podcasting. Take a recent Variety article featuring comedian Conan O’Brien’s successful foray into podcasting with his weekly show called ‘ Conan O’Brien Needs a Friend.’

Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?


#GrowthGoals: One content creator’s forage into the podcasting space. Podcasts come in many shapes and sizes these days, and as someone wanting to create one, I figured studying the structures of different podcasts could help inform me about what I wanted for my own.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft


And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft.

Podcasts and Their Influential Role in SEO

Altitude Branding

However, the world of SEO has evolved, and if you examine traditional strategies that include images, articles, blog posts and at times videos, you will find that in the past they were highly resorted to invoking organic inbound traffic for the website of a business.

The Top 10 Sales Engagement Articles in 2018


The industry is growing rapidly with more integrations , podcasts , artificial intelligence , funding , and conferences than ever. . Easy to implement and sustainable to follow, it's no wonder this article comes in at #4. If your emails don't measure up, read the article.

What’s the Podcast Script Beating Up Against My Chest?


#GrowthGoals: One content creator’s forage into the podcasting space. What’s the podcast script beating up against my chest? Just miles north of the Kincade Fire, I started to listen to the NPR podcast called ‘Dolly Parton’s America.’ Articles Creation Writing

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

Jim shares the one major campaign shift Polycom made in its global demand generation strategy that led to 400 published articles, 2 million social impressions, 40,000 marketing responses and 70% conversion rates. Demand Generation Podcasts

Why It’s Important to Define Your Audience When Making a Podcast


#GrowthGoals: One content creator’s forage into the podcasting space. As I was thinking about who I was making my podcast for, I began pulling out my hair. Yet, on the other hand, my mind also went: Who wants to make a podcast for only a small group of people?

Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). Here are five ways to repackage an old article into a new content asset.

The Best Marketing Podcasts for Marketers Who Want To Be CEO

The Forward Observer

Listening to these marketing podcasts will help. In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A. Those resources include marketing blogs, webinars, ebooks, and podcasts. I listen to hours of marketing podcasts every week.

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy


With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films.