EveryoneSocial

JANUARY 24, 2024

Ogilvy’s 2024 Influence Trends report details why: 89% of C-Suite marketers recognize that employees hold immense value for their businesses Employee influencers are no longer a want-to-have, but a NEED-to-have Employee’s networks are far larger — and more powerful — than brands’ The boom of the employee influence in B2C is coming Get the Report The (..)

Trends 52

Trends Network Marketing Marketing Report Efficiency 52

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 80% or more businesses have relied on third-party cookies , and 67% have reported feeling confused, disappointed, or even helpless when hearing about Google’s plans to eliminate them.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Ranking 90

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. However, those in managers/staff roles saying they were “somewhat unsatisfied” or “not satisfied” increased to 21% in 2024, up from 12% in 2023. No registration required. Get MarTech!

Customer Surveys 109

Customer Surveys Work Management Budget Programs Promotion 109

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Deliverability 116

Deliverability Email Marketing Open Rate Marketing & Strategy 116

chiefmartech

NOVEMBER 7, 2023

Want to know what 2024 has in store for martech? On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. The post What will happen in martech in 2024? A no-BS report and webinar by two giant martech nerds appeared first on Chief Marketing Technologist. Make our wish come true.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. But RMNs need to mature.

Media 119

Media Advertising Agencies Paid Search Agency Forrester 119

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. They had no say over the body of our report. Again, you can download the full report here. One more thing. I certainly did.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

HG Data

NOVEMBER 15, 2023

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI.

Paid Search Agency 62

Paid Search Agency Companies Viral Marketing Generation 62

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

HG Data

JANUARY 18, 2024

We’re so grateful to our customers for helping us achieve Momentum Leader status for Sales Intelligence and Marketing Account Intelligence on G2’s Winter 2024 […] The post HG Insights Continues Momentum in G2’s Winter 2024 Grid Reports appeared first on HG Insights.

Marketing Report 62

Marketing Report Product Marketing 62

chiefmartech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. The post Missed our Martech for 2024 jam session? You can download a free copy here.

Aggregators 98

Aggregators Youtube Analysis Webinar Metrics 98

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Only 27% say they’re influenced rarely by email, and 16% report no impact. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

HG Data

SEPTEMBER 26, 2023

Download the free report for the complete 2024 ERP market share forecast HG has identified 1.4M According to HG’s data, the … The post 2024 ERP Market Share, Size, & Trends Report appeared first on HG Insights. businesses spending $183B on Enterprise Resource Planning (ERP) systems over the next 12 months.

Marketing Report 52

Marketing Report Trends Planning Forecasting 52

SocialPilot

APRIL 22, 2024

Best Time to Post Reels on Instagram in 2024 to Boost Engagement Overall, the best day and time to post Reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. 12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

MARCH 6, 2024

Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post New for 2024! As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Automation Account Based Marketing 109

Sana Commerce

AUGUST 28, 2023

Thanks for your interest in the B2B Buyer Report. The report is on its way to your inbox! Table of contents Inside This B2B Buyer Report No matter how long you’ve been in the B2B business, you know that the only constant in this space is change. Sana Commerce respects and protects your privacy. Goals can change.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. com The post Top 50 Global Thought Leaders and Influencers on Retail 2024 first appeared on Thinkers360. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023. Here in 2024, content marketers should feel confident.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Martech

DECEMBER 13, 2023

For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Mastery of that practice will be instrumental for success in 2024.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) first appeared on Thinkers360. Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. In fact, according to The 2023 State of Email Report , “35% of companies have an email design specialist” already. We anticipate that this number will only grow in 2024! Check out our range of integrations.

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. com The post Top 50 Global Thought Leaders and Influencers on Education 2024 first appeared on Thinkers360. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. The post How to automate and personalize your content in 2024 appeared first on Seismic. If you haven’t already, please check out the first , second, and third posts in the series.

Automation 105

Automation Personalization Allocation Marketing Management 105

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.”

Marketing AI 87

Marketing AI Google Lead Ranking Lead Scoring 87

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. A new feature added in January helps identify and confirm bot activity within Marketo, which will, in turn, help provide more accurate reporting.

Webinar Metrics 109

Webinar Metrics Demand Marketo API 109

Martech

APRIL 11, 2024

The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. While I believe Perplexity currently edges out Gemini in features, Alphabet’s business model for search is very entrenched and will be difficult to topple. Fuel for your marketing strategy.

Marketing Automation Services 129

Marketing Automation Services Bundling Marketing Management Public Relations 129

Martech

FEBRUARY 7, 2024

That’s not to mention all the CRM-related tasks it helps with, from drafting emails to building reports or whipping up CRM records. Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives.

Marketing AI 130

Marketing AI Hubspot Lock-In Marketing Management 130