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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

While virtual programming has been a difficult adjustment for many, this new medium is filled with unique opportunities to not only minimize member attrition, but engage members in fresh new ways and even raise your recruitment rates. Diversify Event Programming. This virtual dilemma can be a challenge for any association professional.

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Behind the Buzzwords: Omnichannel

ANNUITAS

Instead of developing a strategy and choosing the channels that are best-suited for delivering results, too many marketing professionals instead opt to bombard customers through any and every channel with no regard to where they are in their buying process , leading to a classic problem of “quantity over quality” and causing frustration.

Insiders

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Web analytics is badly broken 

Martech

While the changes don’t impact things like source, medium, or campaign, and are currently only available with Safari Private Browsing mode, they do modify tracking appendages from ad platforms to ensure that users cannot be identified at an individual level. The reason for this is one word: privacy. But there is opportunity amidst the chaos.

Analytics 127
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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 184
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Top 10 Email Marketing Tips for Financial Services

SendX

Email marketing gives you the unique benefit of direct contact in a medium that’s still highly effective. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Emails go directly to someone’s inbox.

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return.

Tactics 245
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Staking a claim in $61.15bn in digital ad spend

Liveintent

However, this change presents a valuable opportunity for small-to-medium-sized retailers because as demand for performant retail media inventory surges, so does the need for addressable retail inventory. Retail media, in particular, has boomed and shows no signs of slowing down. The power of email newsletters. Control your destiny.

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